Investment Rating - The report maintains a "Buy" rating for Anta Sports (stock code: 2020.HK) [1] Core Insights - Anta Sports achieved a revenue of 80.219 billion yuan in 2025, representing a year-on-year growth of 13.3%. The net profit attributable to shareholders was 13.588 billion yuan, with a growth of 13.9% after excluding one-time gains from Amer Sports in the same period [6] - The main brand, Anta/FILA, and other brands showed steady growth, with revenues of 34.754 billion yuan, 28.469 billion yuan, and 16.996 billion yuan respectively, reflecting year-on-year increases of 3.7%, 6.9%, and 59.2% [6] - The company is accelerating its globalization strategy, having completed the acquisition of the German outdoor brand JACK WOLFSKIN and planning to acquire approximately 29.06% of the global sports brand PUMA, becoming its largest single shareholder [6] - The investment suggestion indicates that the company's fundamentals are solid, and the multi-brand and globalization strategies are expected to open new growth avenues. The projected net profits for 2026, 2027, and 2028 are 15.596 billion yuan, 15.942 billion yuan, and 17.413 billion yuan respectively, with corresponding EPS of 5.58, 5.70, and 6.23 yuan [6] Financial Performance Summary - In 2025, the overall gross margin was 62.0%, a slight decrease of 0.2 percentage points year-on-year. The operating profit margin improved by 0.4 percentage points to 23.8% [6] - The company’s total revenue is projected to reach 86.96 billion yuan in 2026, with a growth rate of 8.4%. The net profit is expected to be 15.596 billion yuan, reflecting a profit growth of 14.78% [7] - The cash flow from operating activities for 2025 was approximately 21 billion yuan, with a net increase in cash of 834 million yuan [9]

Investment Rating - The report maintains a "Buy" rating for Anta Sports (stock code: 2020.HK) [1] Core Views - Anta Sports achieved a revenue of 80.219 billion yuan in 2025, representing a year-on-year growth of 13.3%. The net profit attributable to shareholders was 13.588 billion yuan, with a growth of 13.9% after excluding one-time gains from Amer Sports in the same period [6] - The main brand, Anta/FILA, showed steady growth, while outdoor brands continued to grow significantly. Revenue from Anta, FILA, and other brands was 34.754 billion yuan, 28.469 billion yuan, and 16.996 billion yuan respectively, with year-on-year changes of +3.7%, +6.9%, and +59.2% [6] - The company is accelerating its globalization strategy, having completed the acquisition of the German outdoor brand JACK WOLFSKIN and plans to acquire approximately 29.06% of the global sports brand PUMA, becoming its largest single shareholder [6] - The investment suggestion indicates that the company's fundamentals are solid, and the multi-brand and globalization strategies are expected to open new growth opportunities. The projected net profits for 2026, 2027, and 2028 are 15.596 billion yuan, 15.942 billion yuan, and 17.413 billion yuan respectively, with corresponding EPS of 5.58 yuan, 5.70 yuan, and 6.23 yuan [6] Financial Summary - In 2025, the overall gross margin was 62.0%, a slight decrease of 0.2 percentage points year-on-year. The operating profit margin improved by 0.4 percentage points to 23.8% [6] - The company plans to establish 1,000 retail outlets in Southeast Asia by 2028 as part of its expansion strategy [6] - The projected total revenue for 2026 is 86.960 billion yuan, with a growth rate of 8.4%, and the projected net profit is 15.596 billion yuan [7]

Investment Rating - The industry investment rating is "Overweight" indicating that the industry is expected to outperform the overall market [2][11]. Core Insights - The report highlights a slowdown in sales growth due to warm weather and delayed Spring Festival, with outdoor categories and high-cost performance brands leading the growth [3]. - Anta's main brand retail sales saw a low single-digit decline year-on-year, while FILA brand showed a mid-single-digit growth, and other brands like Descente and KOLON SPORT experienced significant growth [3]. - Li Ning's overall channel revenue declined in low single digits, but the decline rate narrowed compared to the previous quarter, benefiting from the National Day and Mid-Autumn Festival holidays [3]. - Xtep's main brand revenue remained flat, with a low single-digit growth for the year, while its subsidiary Saucony saw over 30% growth [3]. - 361 Degrees continued to lead the industry with a 10% growth in both adult and children's apparel, and high double-digit growth in e-commerce [3]. Summary by Sections Sales Performance - Anta's main brand offline discount rate was approximately 7.1, with a stock-to-sales ratio slightly above 5 times [3]. - Li Ning's discount rates deepened in December, with a stock-to-sales ratio of about 4-5 months [3]. - Xtep maintained a stable discount rate of 7-7.5, with a stock-to-sales ratio of about 4.5 months [3]. - 361 Degrees' discount rate remained stable at 7-7.1, with a stock-to-sales ratio in the range of 4.5-5 times [3]. Channel Development - Anta opened around 150 Champion series stores, achieving over 1 billion in revenue, and launched over 300 lighthouse stores with significantly higher productivity [3]. - Li Ning introduced new pop-up stores and plans to open flagship stores, receiving positive sales feedback [3]. - Xtep opened its first gold standard leading store and plans to add 20-30 more, with a strong performance in outlet channels [3]. - 361 Degrees expanded its super brand stores, exceeding expectations with a total of 126 stores by the end of 2025 [3]. Product Focus - Anta's outdoor brands performed well, with Descente becoming the third 10 billion brand, and KOLON SPORT showing substantial growth [3]. - Li Ning's outdoor category grew rapidly, applying advanced technologies to new professional sports products [3]. - Xtep's running category saw double-digit growth, extending technology to outdoor products [3]. - 361 Degrees accelerated its One Way layout, opening new stores covering professional skiing and outdoor products [3]. Future Outlook - The year 2026 is expected to be significant for events, with brands planning to increase marketing and product investments [3]. - Li Ning announced its collaboration with the Chinese Olympic Committee for the 2026 Milan Winter Olympics [3]. - Anta plans to increase brand marketing and product investment, which may lead to temporary fluctuations in profit margins [3]. - 361 Degrees announced a strategic partnership with the Asian Olympic Council, becoming the official supplier for the 2025 WTCC [3]. - Xtep focuses on core running business and continues to enhance its brand image through event marketing [3].

Core Viewpoint - Anta Sports has reported a positive retail performance for the year 2025, with varying growth rates across its brands [1] Group 1: Brand Performance - Anta brand products achieved low single-digit positive growth in retail value compared to the same period in 2024 [1] - FILA brand products experienced mid single-digit positive growth in retail value year-on-year [1] - Other brands, including DESCENTE and KOLON SPORT, saw a significant retail value increase of 45%-50% year-on-year [1]

Core Insights - Anta Sports reported a revenue growth of 13.6% to RMB 70.83 billion in the fiscal year 2024, marking its first time exceeding RMB 70 billion [1] - The operating profit margin decreased by 1.2 percentage points to 23.4% [1] - Shareholder profit increased by 7.1% to RMB 11.73 billion, excluding certain gains related to Amer Sports [1] - Including the impact of Amer Sports, shareholder profit surged by 52.4% to RMB 15.6 billion [1] Segment Performance - Anta's segment revenue grew by 10.6% to RMB 33.52 billion, with an operating profit margin decline of 1.2 percentage points to 21.0% [2] - FILA's revenue increased by 6.1% to RMB 26.63 billion, despite a challenging market environment, with an operating profit margin decrease of 2.3 percentage points to 25.3% [2] - DESCENTE and KOLON SPORT achieved significant growth, with combined revenue surpassing RMB 10.68 billion, a 53.7% increase [3] Digital and International Expansion - The group's e-commerce business saw a 21.8% increase, driven by enhanced consumer insights through digitalization [3] - Anta is focusing on Southeast Asia for international expansion, successfully entering markets such as Singapore, Malaysia, and Vietnam [3] - Strategic partnerships with leading retail distributors in mature markets have led to significant progress in global brand positioning [3]