Investment Rating - The investment rating for the company is "Accumulate" with a target price not specified [5] Core Views - The company has established a differentiated high-end multi-brand matrix, including brands that cater to various styles such as commuting, socializing, leisure, business, and street fashion [2] - The company reported a revenue of 700 million yuan in Q2 2025, a decrease of 3% year-on-year, while the net profit attributable to the parent company increased by 50% to 40 million yuan [1] - The company is actively promoting cost reduction and efficiency improvement, leading to a steady recovery in profitability [4] Financial Performance - For the first half of 2025, the company's revenue was 1.4 billion yuan, down 5% year-on-year, while the net profit attributable to the parent company increased by 45% to 90 million yuan [1] - The revenue forecast for 2025-2027 is adjusted to 3.1 billion, 3.3 billion, and 3.5 billion yuan respectively, with net profits expected to be 170 million, 230 million, and 280 million yuan [4] - The company has a total market capitalization of approximately 3.02 billion yuan [6] Brand Matrix and Market Strategy - The company owns global rights to brands ELLASSAY, Laurel, and IRO, and has rights for self-portrait and nobis in specific regions [2] - The brand styles are distinctly differentiated, targeting consumers aged 20 to 50, which enhances market reach [2] - The company leverages a mature sales network and an efficient digital system to replicate its successful high-end brand operation experience across its multi-brand matrix [2][3] Operational Efficiency - The company focuses on enhancing terminal store growth through improved management systems and effective customer management strategies [3] - ELLASSAY brand has achieved leading single-store efficiency in the industry, and best practices are being shared across other brands to improve their operational effectiveness [3]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price based on expected earnings growth and market performance [7]. Core Views - The company is experiencing stable domestic growth while showing signs of recovery in overseas operations, with expectations for profit restoration in 2025 [1][5]. - The company's revenue for H1 2025 was 1.37 billion yuan, a decrease of 5% year-on-year, while net profit attributable to shareholders increased by 45% to 90 million yuan [1]. - The report highlights effective cost control measures leading to improved profitability, with a net profit margin increase of 2.5 percentage points to 8.5% in H1 2025 [1][2]. Financial Performance Summary - **H1 2025 Performance**: Revenue was 1.37 billion yuan (-5% YoY), net profit was 90 million yuan (+45% YoY), and non-recurring net profit was 70 million yuan (+19% YoY) [1]. - **Q2 2025 Performance**: Revenue was 680 million yuan (-3% YoY), net profit was 40 million yuan (+50% YoY), with a net profit margin of 8.8% [2]. - **Profitability Metrics**: H1 2025 gross margin decreased by 2.5 percentage points to 66.7%, while the net profit margin improved by 2.5 percentage points to 8.5% [1]. Regional and Channel Performance - **Domestic Growth**: Domestic comparable revenue grew by approximately 4.9% in H1 2025, with a notable 8.4% growth in Q2 [3]. - **Sales Channels**: Offline and online revenues for H1 2025 were 1.086 billion yuan (-8% YoY) and 268 million yuan (+5% YoY), respectively [3]. - **Direct vs. Franchise Sales**: Direct sales revenue was 1.22 billion yuan (-3% YoY) with a gross margin of 73.0%, while franchise sales revenue was 133 million yuan (-25% YoY) with a gross margin of 18.9% [3]. Brand Performance - **Main Brand Trends**: Key brands such as Laurel and self-portrait showed strong growth, with sales for H1 2025 at 215 million yuan (+10% YoY) and 285 million yuan (+21% YoY), respectively [4]. - **Store Count**: As of H1 2025, the number of stores for key brands was ELLASSAY (290), Laurel (92), IRO (102), and self-portrait (75) [4]. Inventory and Cash Flow Management - **Inventory Management**: Inventory at the end of H1 2025 decreased by 21% to 740 million yuan, with inventory turnover days reduced by 71 days to 309.4 days [5]. - **Cash Flow**: Operating cash flow for H1 2025 was 220 million yuan, approximately 2.6 times the net profit for the same period [5].

Group 1 - The company places significant emphasis on the development of online channels and aims to fully explore opportunities through multi-brand strategies [1] - In Q1 2025, the company's online revenue grew by 26% year-on-year on a comparable basis [1] - During the second quarter, various brands performed well during the 618 shopping festival, with self-portrait and IRO ranking in the top 10 of the luxury brand category on Douyin, Laurel ranking in the top 5 of the women's suit category on Tmall, and the company's brand also ranking in the top 10 of the international high-end women's wear category on Douyin [1] Group 2 - The company's online advertising expenses are expected to account for less than 15% of total operating revenue in 2024 [1] - Current tax regulations do not have any impact on the company [1]

Investment Rating - The investment rating for the company is "Accumulate" [11][18]. Core Views - The company's domestic business is stable, while overseas operations have been a drag on performance. However, there are signs of improvement in overseas business in Q1 2025, supported by foreign exchange gains that enhance profits [2][11]. Financial Summary - Revenue for 2024 is projected at 30.36 billion CNY, a year-on-year increase of 4.14%. The net profit attributable to the parent company is expected to be -3.10 billion CNY, a decline of 392.99% year-on-year. For Q1 2025, revenue is estimated at 6.90 billion CNY, a decrease of 7.82% year-on-year, while net profit is expected to be 0.41 billion CNY, an increase of 40.24% year-on-year [4][11]. - The earnings per share (EPS) for 2025 is projected to be 0.50 CNY, with estimates of 0.55 CNY and 0.59 CNY for 2026 and 2027 respectively. The target price is set at 8.0 CNY, based on a price-to-earnings (PE) ratio of 16 times, which is above the industry average [11][13]. - The company has a total market capitalization of 2,547 million CNY and a total equity of 2,535 million CNY, with a net asset value per share of 6.87 CNY [6][7]. Business Performance - In 2024, the domestic business showed a year-on-year revenue growth of 10%, while the overseas business, particularly the IRO brand, faced challenges that affected overall revenue growth. The gross profit margin decreased by 0.4 percentage points, and various expenses increased, leading to a significant rise in asset impairment losses [11]. - The company operates several brands, with revenue contributions from ELLASSAY, Laurel, SP, IRO, and EH showing mixed results. The online sales channel grew by 32.42%, while offline sales saw a slight decline [11]. Market Data - The stock price has fluctuated between 5.83 CNY and 8.81 CNY over the past 52 weeks, with a current price of 6.90 CNY [6][10]. - The company has a net debt ratio of -16.01%, indicating a strong balance sheet position [7].

Investment Rating - The report maintains a "Buy" rating for the company, with an adjusted profit forecast for 2025-2027 [5][8]. Core Views - The company is expected to face pressure on performance in 2024 due to overseas adjustments, but is anticipated to return to profitability in 2025 as it sheds burdens from its overseas business [5]. - The domestic core brand is leading the industry, with healthy growth in revenue, while overseas operations are expected to continue impacting overall performance negatively [3][5]. Financial Performance Summary - For 2024, the company is projected to have a revenue of 3.04 billion yuan, a year-on-year increase of 4%, but a net loss of 310 million yuan. Adjusted for one-time expenses, the net profit would be approximately 30 million yuan [1]. - In Q1 2025, the company reported a revenue of 690 million yuan, a decrease of 8% year-on-year, but a net profit of 40 million yuan, reflecting a 40% increase compared to the previous year [2]. - The gross margin for 2024 is expected to decline by 0.4 percentage points to 67.4%, with an overall net margin of -8.4% [1]. Market and Brand Analysis - The domestic market is showing robust growth, with a projected revenue increase of 10% in 2024 and 8.1% in Q1 2025 for the core brand [3]. - The company is focusing on enhancing its e-commerce channels, which have shown significant growth, with online sales increasing by 32.4% in 2024 [3]. - The main brands, including ELLASSAY and Laurel, are expected to continue their growth trajectory, with sales increases of 8% and 19% respectively in 2024 [4]. Cash Flow and Inventory Management - The company has effectively managed its cash flow, with a net operating cash flow of 420 million yuan at the end of 2024 [5]. - Inventory levels have decreased, with a year-on-year reduction of 12.3% by the end of 2024, indicating efficient inventory management [5].