Core Insights - MG has announced the global debut of the world's first mass-produced vehicle equipped with semi-solid-state batteries, the MG4 Semi-Solid State Edition, set for delivery in December 2025, alongside a new brand IP image, MOLI, marking a strategic shift as MG enters its new century [1][7] Group 1: Technology and Innovation - MG emphasizes the accessibility of cutting-edge technology, with semi-solid-state batteries being tested to exceed safety standards by over 20%, based on collaborations with national institutions [3][7] - The pricing strategy for the semi-solid-state battery is notable, as it will be featured in the MG4, priced under 100,000 yuan after subsidies, contrasting with the typical high-end market positioning of such technology [7][11] - MG aims to address core pain points in electric vehicles, particularly in low-temperature performance, with plans for public testing in extreme conditions to demonstrate capabilities against higher-end models [8][11] Group 2: Brand Development and Market Positioning - The new brand IP, MOLI, represents a shift towards a more youthful and emotional connection with consumers, integrating MG's heritage with a modern digital approach [13] - Research indicates a significant transformation in the perception of Chinese brands abroad, with MG now viewed as innovative and fashionable, rather than low-cost and low-quality [13][14] - MG has outlined a clear product roadmap, planning to launch 13 new energy models by the end of 2025, emphasizing the importance of sustained performance in the new century [14]

Core Viewpoint - MG brand has launched the world's first mass-produced vehicle equipped with semi-solid-state batteries, the new MG4 Semi-Solid Anxin Edition, which will be officially delivered in December at a promotional price of 99,800 yuan, marking a significant step in bringing advanced technology to the 100,000 yuan electric vehicle market [1][3] Group 1: Product Launch and Features - The new MG4 Semi-Solid Anxin Edition has passed six extreme condition tests, setting a new benchmark for electric vehicle safety, with safety performance improved by over 20% compared to industry standards [3] - The vehicle demonstrated exceptional safety capabilities in authoritative tests, including resistance to penetration by a 10mm steel needle and maintaining stability under significant pressure and extreme conditions [3] - The MG4 series is priced between 60,000 to 100,000 yuan, catering to diverse consumer needs with various models offering different features, such as a 437 km range for the 60,000 yuan model and advanced smart features in the 70,000 yuan model [6][8] Group 2: Brand Strategy and Innovation - MG has introduced a new brand IP "MOLI," designed in collaboration with the SAIC UK Design Center, which combines classic racing elements with modern digital aesthetics, aiming to connect deeply with users through various interactive features [5] - The "MOLI" brand concept reflects MG's commitment to innovation and youthfulness, with plans for future upgrades to enhance user experience [5] - The MG4 series achieved over 10,000 pre-orders in just 39 minutes, indicating strong market recognition and demand for its product offerings [8]

Core Insights - MG brand officially launched the new MG4 semi-solid Anxin version at the 23rd Guangzhou Auto Show, with deliveries set to begin in December [1] - The semi-solid battery technology has entered mass production, significantly enhancing battery safety performance beyond industry standards [3][5] Group 1: Product Launch and Features - The MG4 semi-solid Anxin version is the first model to introduce semi-solid batteries into the 100,000 yuan market, promoting the widespread adoption of battery safety technology [3] - The vehicle has undergone rigorous safety testing by the China Automotive Technology and Research Center, passing six critical tests with safety standards improved by over 20% [5] - The MG4 series offers various configurations within the 60,000 to 100,000 yuan price range, featuring highlights such as 437 km range, 8155 chip, OPPO smart connectivity, and advanced driver assistance systems [7] Group 2: Technological Advancements - The collaboration with SAIC Qingtao has led to advancements in semi-solid electrolyte materials, enhancing battery safety and low-temperature performance [3] - The MG4 semi-solid Anxin version demonstrates excellent performance in low-temperature discharge power and fast charging, improving the user experience for electric vehicles in cold environments [5] - MG plans to continue advancing semi-solid battery technology and expand its application across more vehicle models [5] Group 3: Brand Development - MG introduced a new digital IP image named MOLI, developed in collaboration with the SAIC UK Design Center, reflecting the brand's commitment to digitalization and electrification [5] - MOLI will debut in the MG4 semi-solid Anxin version and will be integrated into various vehicle interfaces and features, with plans for future updates to enhance interactivity and customization [5]

Core Insights - The launch of the new MG4 semi-solid battery version at the 2025 Guangzhou International Auto Show marks a significant advancement in the semi-solid battery sector, with deliveries set to begin in December [3] - MG introduces a new brand IP, MOLI, aimed at appealing to younger consumers and enhancing its digital and electric identity [9] Group 1: Product Features - The MG4 semi-solid battery version has undergone extreme testing, showing over a 20% improvement in safety performance compared to industry standards [3] - In puncture tests, the fully charged battery cell remained intact without catching fire or exploding after being pierced by a threaded steel rod [5] - The battery pack passed a three-way compression test with a 150% increase in pressure resistance, also showing no fire or explosion after the test [5] - The battery pack was submerged in saltwater for over 14 times the duration of new national standards, with no fire or explosion, and maintained its integrity after testing [5] - The battery pack endured extreme cold at -45°C for 12 hours and showed normal performance upon return to room temperature [6] - After being subjected to a high-temperature fire test exceeding 800°C for 180 seconds, the battery pack did not experience thermal runaway, fire, or explosion [6] Group 2: Pricing and Market Strategy - The MG4 semi-solid battery version is priced at a limited-time subsidy price of 99,800 yuan, making it more accessible to consumers [7] Group 3: Brand Development - The new brand IP, MOLI, symbolizes MG's commitment to youthfulness and its transition towards new energy, incorporating elements from classic racing helmets and goggles [9] - MOLI will be integrated into the MG4 semi-solid battery version and will serve as a digital companion for users, with plans for further upgrades and features by the second quarter of 2026 [9]

Group 1 - The core point of the article is the unveiling of the MG4 semi-solid battery version at the 2025 Guangzhou International Auto Show, which is set to begin deliveries in December [1] - MG also launched a new brand IP called MOLI, which will debut in the MG4 semi-solid battery version and will be integrated into the vehicle's interface, voice interaction, and navigation logo [2] - Other versions of the MG models will gradually receive the MOLI branding through OTA updates, with additional features and interactions expected to be available by the second quarter of 2026 [2]

Core Insights - MG has unveiled the new MG4 semi-solid battery model at the 2025 Guangzhou International Auto Show, set to begin deliveries in December, with a price under 100,000 yuan [1][5] - The semi-solid battery technology has passed rigorous safety tests, exceeding industry standards by over 20%, enhancing safety performance [3][5] - MG is launching a new brand IP, MOLI, aimed at appealing to younger consumers and emphasizing the brand's commitment to innovation and electrification [6][8] Group 1: Product and Technology - The MG4 semi-solid battery model is the first to achieve large-scale production and installation of semi-solid battery technology, positioning MG as a leader in this field [3] - The semi-solid battery demonstrates excellent performance in low-temperature discharge, fast charging, and energy retention, addressing concerns for electric vehicle use in extreme conditions [5] - MG plans to continue advancing semi-solid battery technology, making it a key product feature and strategic asset in the new energy sector [5][10] Group 2: Brand Strategy - The new brand IP, MOLI, combines elements of classic racing design and modern digital aesthetics, representing MG's heritage and future direction [6][8] - MOLI will be integrated into the MG4's user interface and will evolve to offer personalized features and interactions, enhancing user experience [8] - The brand's "technology equity" philosophy aims to democratize advanced technology, ensuring high-quality electric mobility is accessible to a broader audience [9][10] Group 3: Future Plans - MG plans to invest over 10 billion yuan in the next three years to launch 13 new energy models, targeting the mainstream market priced between 100,000 to 200,000 yuan [10] - Key technologies such as high-voltage platforms, integrated thermal management systems, and advanced driver assistance systems will be progressively introduced across new models [10] - The company aims to leverage SAIC Group's technological and ecological advantages to accelerate the adoption of cutting-edge technologies in the electric vehicle market [10]

Core Insights - MG brand showcased its commitment to innovation and technology at the 2025 Guangzhou Auto Show with the launch of the new MG4 semi-solid battery version, marking a significant step in its transition towards electrification and brand rejuvenation [1][6] Group 1: Semi-Solid Battery Technology - The new MG4 semi-solid battery version is the world's first mass-produced vehicle equipped with semi-solid battery technology, setting a new industry safety benchmark [3] - Extensive safety tests conducted by the national testing authority, including puncture, extreme pressure, saline immersion, extreme cold, impact, and high-temperature fire tests, exceeded industry standards by at least 20% [3][5] - The battery demonstrated exceptional safety performance, with no fire or explosion during extreme conditions, showcasing its reliability and advanced safety design [5][9] Group 2: Brand IP "MOLI" - MG launched a new brand IP "MOLI" at the auto show, symbolizing the brand's commitment to youthfulness and electrification [6][8] - The design of MOLI incorporates elements from classic racing helmets and goggles, representing MG's heritage and future direction in the new energy sector [8] - MOLI will be integrated into the new MG4, enhancing user interaction through smart features and personalized experiences, with further upgrades planned for 2026 [8][9] Group 3: MG4 Model Features - The new MG4 model is positioned as a highly competitive electric vehicle in the 60,000 to 100,000 yuan price range, being touted as the "most worthwhile pure electric car under 100,000" [9] - Each variant of the MG4 offers unique features, such as the only 400km range in the 60,000 yuan category and advanced driving assistance in the 90,000 yuan category, providing superior configurations and experiences [9][13] - The MG4 also boasts the largest space, longest range, strongest power, and best driving assistance in its class, ensuring a comprehensive travel experience for users [13]