文｜马 琳 编辑｜张 坤 2025年已接近尾声，回望这一年的中国汽车市场，"快"几乎成为唯一的关键词。价格战、流量争夺愈演愈烈，产品周期被不断压缩。在高度内卷的背后， 竞争规则也在发生变化，单纯以价换量的模式已经不再适用，真正的较量回归到技术、品质和长期价值上来。正是在这样的背景下，百年品牌MG给出了 与众不同的"反差式"进击路径。 2025年，是MG进入新百年的起点，更是MG的转折之年。回顾过往，MG在燃油车时代依托长期积累和全球化布局建立起鲜明的性能底色；如今，面对新 能源与智能化主导的新周期，MG选择将竞争焦点放在技术进化与产品本身。其中，今年推出的全新MG4成为现象级爆款，在10万元级市场中率先引入半 固态电池量产方案，以"技术平权"突围主流新能源市场；与此同时，MG7在燃油车阵营中持续强化智能化体验，为仍然庞大的燃油车用户群提供更具时代 感的选择。 它选择通过技术升级和体验优化，来构建差异化的竞争力，并瞄准了更长远的品牌价值。正是这一关键选择，让MG在其新百年的起点上，完成了一次极 具价值的提速。 基于此，全新MG4半固态安芯版的交付，其行业价值不仅在于它是全球首款且行业唯一量产装车的半固态电池车型 ...

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Core Insights - SAIC Motor Corporation reported a total vehicle sales of 4.108 million units from January to November, representing a year-on-year increase of 16.4%, surpassing last year's total sales [1] - The company's self-owned brand sales reached 2.666 million units, up 25.7% year-on-year, while new energy vehicle sales hit 1.499 million units, growing by 38.8% [1] - Sales in overseas markets amounted to 969,000 units, reflecting a 3.4% increase year-on-year, indicating strong performance in international markets [1] Self-Owned Brand Performance - In November, SAIC's self-owned brand sales reached 316,000 units, a 9.5% increase year-on-year, contributing to a total of 2.666 million units sold from January to November, which accounted for 64.9% of total sales, an increase of 4.8 percentage points from the previous year [3] - Passenger vehicle sales exceeded 100,000 units in November, marking a significant 36.4% year-on-year growth, with domestic market sales soaring by 97.6% [3] - SAIC Maxus sold 24,000 units, reflecting an 81.3% increase, while SAIC-GM-Wuling maintained its leading position in key market segments with sales of 166,000 units [3] New Energy Vehicle Sales - In November, SAIC sold 209,000 new energy vehicles, achieving a historical high for the third consecutive month, with a year-on-year growth of 19.7% [4] - Cumulatively, 1.499 million new energy vehicles were sold from January to November, representing a 38.8% increase [4] - The sales of the new generation of models, including the intelligent LS6 and LS9, have been strong, with the new MG4 semi-solid battery version set to begin deliveries in December [4] Overseas Market Performance - In November, overseas sales reached 107,000 units, a 13.9% increase year-on-year, with total sales of 969,000 units from January to November, up 3.4% [5] - The MG brand has become a leading Chinese brand in the European market, with cumulative deliveries of 285,000 units this year, reflecting a growth of over 25% [5] - Notable sales growth was observed in Spain (58.48%), France (57.49%), and Poland (138.29%), with MG electric vehicles achieving a historical cumulative sales milestone of over 100,000 units in the UK [5] Future Outlook - SAIC is focusing on building a more flexible and efficient operational mechanism, accelerating its transformation and upgrade processes [5] - The company aims to leverage innovations in solid-state batteries, digital chassis, efficient powertrains, intelligent driving, and smart cabins to enhance user experience and establish itself as a globally competitive automotive group [5]

Core Insights - MG has announced the global debut of the world's first mass-produced vehicle equipped with semi-solid-state batteries, the MG4 Semi-Solid State Edition, set for delivery in December 2025, alongside a new brand IP image, MOLI, marking a strategic shift as MG enters its new century [1][7] Group 1: Technology and Innovation - MG emphasizes the accessibility of cutting-edge technology, with semi-solid-state batteries being tested to exceed safety standards by over 20%, based on collaborations with national institutions [3][7] - The pricing strategy for the semi-solid-state battery is notable, as it will be featured in the MG4, priced under 100,000 yuan after subsidies, contrasting with the typical high-end market positioning of such technology [7][11] - MG aims to address core pain points in electric vehicles, particularly in low-temperature performance, with plans for public testing in extreme conditions to demonstrate capabilities against higher-end models [8][11] Group 2: Brand Development and Market Positioning - The new brand IP, MOLI, represents a shift towards a more youthful and emotional connection with consumers, integrating MG's heritage with a modern digital approach [13] - Research indicates a significant transformation in the perception of Chinese brands abroad, with MG now viewed as innovative and fashionable, rather than low-cost and low-quality [13][14] - MG has outlined a clear product roadmap, planning to launch 13 new energy models by the end of 2025, emphasizing the importance of sustained performance in the new century [14]

转自：北京日报客户端 5米高的巨型银色MOLI IP装置及MOLI CLUB潮玩区的收藏级手办，不仅成为车展现场的潮流打卡地， 更具象化地传递出MG在新百年征程中"传承与创新"的品牌态度，以及加速年轻化、新能源转型的坚定 决心。 全新MG4系列以6万-10万元价格带构建起覆盖多元需求的产品矩阵，以差异化优势重塑市场格局。其 中，6万元级随心版以437公里续航成为同级标杆长续航车型；7万元级从容版标配8155芯片与 MG×OPPO智行手车互联系统，智能体验越级；8万元级自由版通过双层镀银玻璃实现360°防晒，打造 舒适座舱；9万元级智趣版搭载地平线征程6E芯片，续航可达530公里；而10万级的半固态安芯版，以 安全技术重新定义了该价位段的安全标准。 此前预售期间，全新MG4系列曾创下39分钟大定破万辆的佳绩，足以印证市场对其产品力的高度认 可。从续航、智能到安全，MG4系列针对不同消费需求精准布局，让每个价位段的用户都能享受到越 级的产品体验。 近日，在2025广州国际车展上，MG品牌发布全球首款量产搭载半固态电池的车型——全新MG4半固态 安芯版，宣布将于12月正式交付。新车9.98万元的限时补贴价，将尖端技 ...

Core Insights - MG brand officially launched the new MG4 semi-solid Anxin version at the 23rd Guangzhou Auto Show, with deliveries set to begin in December [1] - The semi-solid battery technology has entered mass production, significantly enhancing battery safety performance beyond industry standards [3][5] Group 1: Product Launch and Features - The MG4 semi-solid Anxin version is the first model to introduce semi-solid batteries into the 100,000 yuan market, promoting the widespread adoption of battery safety technology [3] - The vehicle has undergone rigorous safety testing by the China Automotive Technology and Research Center, passing six critical tests with safety standards improved by over 20% [5] - The MG4 series offers various configurations within the 60,000 to 100,000 yuan price range, featuring highlights such as 437 km range, 8155 chip, OPPO smart connectivity, and advanced driver assistance systems [7] Group 2: Technological Advancements - The collaboration with SAIC Qingtao has led to advancements in semi-solid electrolyte materials, enhancing battery safety and low-temperature performance [3] - The MG4 semi-solid Anxin version demonstrates excellent performance in low-temperature discharge power and fast charging, improving the user experience for electric vehicles in cold environments [5] - MG plans to continue advancing semi-solid battery technology and expand its application across more vehicle models [5] Group 3: Brand Development - MG introduced a new digital IP image named MOLI, developed in collaboration with the SAIC UK Design Center, reflecting the brand's commitment to digitalization and electrification [5] - MOLI will debut in the MG4 semi-solid Anxin version and will be integrated into various vehicle interfaces and features, with plans for future updates to enhance interactivity and customization [5]

Core Insights - The launch of the new MG4 semi-solid battery version at the 2025 Guangzhou International Auto Show marks a significant advancement in the semi-solid battery sector, with deliveries set to begin in December [3] - MG introduces a new brand IP, MOLI, aimed at appealing to younger consumers and enhancing its digital and electric identity [9] Group 1: Product Features - The MG4 semi-solid battery version has undergone extreme testing, showing over a 20% improvement in safety performance compared to industry standards [3] - In puncture tests, the fully charged battery cell remained intact without catching fire or exploding after being pierced by a threaded steel rod [5] - The battery pack passed a three-way compression test with a 150% increase in pressure resistance, also showing no fire or explosion after the test [5] - The battery pack was submerged in saltwater for over 14 times the duration of new national standards, with no fire or explosion, and maintained its integrity after testing [5] - The battery pack endured extreme cold at -45°C for 12 hours and showed normal performance upon return to room temperature [6] - After being subjected to a high-temperature fire test exceeding 800°C for 180 seconds, the battery pack did not experience thermal runaway, fire, or explosion [6] Group 2: Pricing and Market Strategy - The MG4 semi-solid battery version is priced at a limited-time subsidy price of 99,800 yuan, making it more accessible to consumers [7] Group 3: Brand Development - The new brand IP, MOLI, symbolizes MG's commitment to youthfulness and its transition towards new energy, incorporating elements from classic racing helmets and goggles [9] - MOLI will be integrated into the MG4 semi-solid battery version and will serve as a digital companion for users, with plans for further upgrades and features by the second quarter of 2026 [9]

Core Insights - MG has unveiled the new MG4 semi-solid battery model at the 2025 Guangzhou International Auto Show, set to begin deliveries in December, with a price under 100,000 yuan [1][5] - The semi-solid battery technology has passed rigorous safety tests, exceeding industry standards by over 20%, enhancing safety performance [3][5] - MG is launching a new brand IP, MOLI, aimed at appealing to younger consumers and emphasizing the brand's commitment to innovation and electrification [6][8] Group 1: Product and Technology - The MG4 semi-solid battery model is the first to achieve large-scale production and installation of semi-solid battery technology, positioning MG as a leader in this field [3] - The semi-solid battery demonstrates excellent performance in low-temperature discharge, fast charging, and energy retention, addressing concerns for electric vehicle use in extreme conditions [5] - MG plans to continue advancing semi-solid battery technology, making it a key product feature and strategic asset in the new energy sector [5][10] Group 2: Brand Strategy - The new brand IP, MOLI, combines elements of classic racing design and modern digital aesthetics, representing MG's heritage and future direction [6][8] - MOLI will be integrated into the MG4's user interface and will evolve to offer personalized features and interactions, enhancing user experience [8] - The brand's "technology equity" philosophy aims to democratize advanced technology, ensuring high-quality electric mobility is accessible to a broader audience [9][10] Group 3: Future Plans - MG plans to invest over 10 billion yuan in the next three years to launch 13 new energy models, targeting the mainstream market priced between 100,000 to 200,000 yuan [10] - Key technologies such as high-voltage platforms, integrated thermal management systems, and advanced driver assistance systems will be progressively introduced across new models [10] - The company aims to leverage SAIC Group's technological and ecological advantages to accelerate the adoption of cutting-edge technologies in the electric vehicle market [10]

Core Insights - SAIC Motor has established an independent sales company to integrate product planning and marketing services, marking a strategic shift towards a consumer-centric approach [1][6][13] Market Performance - From January to October, SAIC Group sold 3.647 million vehicles, a year-on-year increase of 19.5%, with retail sales reaching 3.834 million units [3] - In October, SAIC Passenger Cars sold over 84,000 units, a 3% increase year-on-year, with new energy vehicle sales up over 59% [3] Product Innovation - The MG brand launched the world's first mass-produced semi-solid-state battery vehicle, the MG4, and the Roewe M7 DMH featuring an advanced AI cockpit [5] - The MG4 achieved over 45,000 orders in 24 days, showcasing the affordability of cutting-edge technology [5] Sales and Marketing Transformation - The new sales company integrates product definition and marketing, creating a closed-loop system from R&D to user service [6] - The marketing strategy has shifted from technical specifications to user-centric communication, enhancing customer engagement [6][8] Ecosystem Development - SAIC is building a technology ecosystem through partnerships in smart driving and smart cockpit technologies, ensuring a balance between in-house development and external collaboration [9][11] - Collaborations with companies like Huawei and OPPO aim to enhance user experience and technology integration [9] Long-term Strategy - SAIC focuses on long-term value in smart driving, prioritizing safety and user experience over short-term competition [11] - The company’s user base includes 32% of users born in the 1990s, surpassing the industry average of 27% [11][13] Challenges Ahead - The company faces challenges in balancing technology investment with short-term profitability and avoiding over-reliance on partners [13]

Core Insights - MG brand showcased its commitment to innovation and technology at the 2025 Guangzhou Auto Show with the launch of the new MG4 semi-solid battery version, marking a significant step in its transition towards electrification and brand rejuvenation [1][6] Group 1: Semi-Solid Battery Technology - The new MG4 semi-solid battery version is the world's first mass-produced vehicle equipped with semi-solid battery technology, setting a new industry safety benchmark [3] - Extensive safety tests conducted by the national testing authority, including puncture, extreme pressure, saline immersion, extreme cold, impact, and high-temperature fire tests, exceeded industry standards by at least 20% [3][5] - The battery demonstrated exceptional safety performance, with no fire or explosion during extreme conditions, showcasing its reliability and advanced safety design [5][9] Group 2: Brand IP "MOLI" - MG launched a new brand IP "MOLI" at the auto show, symbolizing the brand's commitment to youthfulness and electrification [6][8] - The design of MOLI incorporates elements from classic racing helmets and goggles, representing MG's heritage and future direction in the new energy sector [8] - MOLI will be integrated into the new MG4, enhancing user interaction through smart features and personalized experiences, with further upgrades planned for 2026 [8][9] Group 3: MG4 Model Features - The new MG4 model is positioned as a highly competitive electric vehicle in the 60,000 to 100,000 yuan price range, being touted as the "most worthwhile pure electric car under 100,000" [9] - Each variant of the MG4 offers unique features, such as the only 400km range in the 60,000 yuan category and advanced driving assistance in the 90,000 yuan category, providing superior configurations and experiences [9][13] - The MG4 also boasts the largest space, longest range, strongest power, and best driving assistance in its class, ensuring a comprehensive travel experience for users [13]