凤凰网科技讯（作者/于雷）12月31日，荣耀EMT管理团队今日发布题为《实干铸就新征程，信心开启 新未来》的2026年新年致辞，披露了公司在过去一年的核心经营数据及未来的战略规划。致辞显示，荣 耀2025年全球手机出货量首次突破7100万台，同比增长9%。值得注意的是，荣耀海外市场表现强劲， 销量增长47%，海外市场营收占比首次超过50%，这意味着荣耀已初步完成从依托本土到全球化布局的 结构性转变。 在区域市场表现方面，荣耀在拉美和中东非地区部出货量突破千万台，并在17个重点国家实现了超过 10%的市场份额。在高端产品线领域，凭借Magic V5的轻薄化设计，荣耀在欧洲折叠屏市场份额已攀升 至34%。此外，荣耀400系列全球发货量突破600万台，新开辟的电竞游戏赛道WIN系列首销表现同时也 不仅局限于手机品类，荣耀透露，名为"ROBOT PHONE"的阿尔法手机机器人计划于明年正式量产发 布，具身智能机器人也即将面世。 针对2026年的战略方向，荣耀明确将继续推进"阿尔法战略"，目标是转型为全球领先的AI终端生态公 司。荣耀方面表示，将建设阿尔法实验室，聚焦关键方向进行科技攻关，为N+2技术创新奠定基础。在 ...

公开资料显示，郭锐毕业于北京大学信息科学技术学院。2021年8月，郭锐以创始管理团队成员的身份 加入独立后的新荣耀，后担任荣耀公司品牌营销部（一级部门）总裁，统一管理品牌、营销各体系工 作。此前，郭锐于2017—2021年担任华为终端大中华区CMO，并曾在宝洁、中粮蒙牛等大型全球企业 担任核心管理职务。 2025年上半年，郭锐兼任中国区CMO，主导了Power系列、数字400系列、Magic V5等重要产品的上市 营销。而他的最近一次公开露面是在2025消费电子创新大会（CEIC2025）上，对外发表了与AI技术相 关的公开演讲。 从市场份额来看，当前荣耀面临的是"海外增长、国内承压"的格局。 海外市场方面，2025年第三季度荣耀在中东市场以10%份额位列第四，同比增速高达128%，成为当地 增长最快的手机品牌；欧洲市场虽份额仅4%，2025年第二季度出货量同比增长42%，增速领跑头部厂 商。但国内市场则面临挑战，IDC数据显示，2025年第三季度荣耀以14.4%份额与OPPO并列第五，出货 量同比下降2.1%，较2024年一季度17.1%的份额峰值有所回落。 2025.12.12 本文字数：818，阅读时长 ...

从市场份额来看，当前荣耀面临的是"海外增长、国内承压"的格局。 2025.12. 12 本文字数：818，阅读时长大约2分钟 作者 | 第一财经 李娜 12月12日，荣耀管理团队（EMT）成员、公司高级副总裁、品牌营销总裁兼首席营销官郭锐确认从 荣耀离职。 对于离职后的去向，郭锐对第一财经记者表示，"还没定，先出来"，不排除将在未来投身于科技领 域二次创业。 公开资料显示，郭锐毕业于北京大学信息科学技术学院。2021年8月，郭锐以创始管理团队成员的 身份加入独立后的新荣耀，后担任荣耀公司品牌营销部（一级部门）总裁，统一管理品牌、营销各体 系工作。此前，郭锐于2017—2021年担任华为终端大中华区CMO，并曾在宝洁、中粮蒙牛等大型 全球企业担任核心管理职务。 2025年上半年，郭锐兼任中国区CMO，主导了Power系列、数字400系列、Magic V5等重要产品 的上市营销。而他的最近一次公开露面是在2025消费电子创新大会（CEIC2025）上，对外发表了 与AI技术相关的公开演讲。 推荐阅读 史上最大的IPO要来了？ 海外市场方面，2025年第三季度荣耀在中东市场以10%份额位列第四，同比增速高达128% ...

海外市场方面，2025年第三季度荣耀在中东市场以10%份额位列第四，同比增速高达128%，成为当地 增长最快的手机品牌；欧洲市场虽份额仅4%，2025年第二季度出货量同比增长42%，增速领跑头部厂 商。但国内市场则面临挑战，IDC数据显示，2025年第三季度荣耀以14.4%份额与OPPO并列第五，出货 量同比下降2.1%，较2024年一季度17.1%的份额峰值有所回落。 业内分析指出，郭锐此时离职正值荣耀推进全球化与AI转型的关键期，其构建的全球营销体系仍将发 挥基础作用。目前荣耀尚未公布继任人选，如何在激烈竞争中延续品牌增长势能，成为新管理团队的重 要课题。 值得关注的是，原极氪汽车首席品牌官关海涛近日重新入职荣耀，负责全球市场营销。此前，关海涛曾 担任荣耀业务部营销部副部长、中国区CMO、中国区电商部部长等职，2023年9月加入极氪。 公开资料显示，郭锐毕业于北京大学信息科学技术学院。2021年8月，郭锐以创始管理团队成员的身份 加入独立后的新荣耀，后担任荣耀公司品牌营销部（一级部门）总裁，统一管理品牌、营销各体系工 作。此前，郭锐于2017—2021年担任华为终端大中华区CMO，并曾在宝洁、中粮蒙牛等大 ...

12月12日，南都湾财社记者获悉，荣耀公司EMT成员、公司品牌营销总裁郭锐已于近日离职。 郭锐今日在微信朋友圈发文告别，称："从1国至100+国，从手机到AI生态，从'中华有为'到'世界荣耀'! 感恩兄弟姐妹们，1582天的奋斗已融进了我的血液。再见了，荣耀。坚信你会雄鹰展翅，鹏程万里！咱 们在'下一站科技的荣耀'再会。" 目前，荣耀正处于冲击IPO及市场竞争胶着的关键期。IDC数据显示，2025年第三季度，荣耀在中国手 机市场份额排名与OPPO并列第五；在海外市场方面，截至2024年底，荣耀海外销量占比已突破50%。 其提及的"下一站科技"，有知情人士向记者透露，其接下来或将投身科技领域创业。 采写：南都湾财社记者 严兆鑫 作为一位拥有北京大学电子系本科及理学博士学位的"技术派"。他曾在物理学顶级刊物《Physical Review》上以第一作者身份发表关于量子计算的文章，并作为青年科学家代表出席过诺贝尔奖大会。 在商业领域，他拥有华为、宝洁、中粮蒙牛等企业的复合管理经验。 在任期间，郭锐主导了荣耀高端化及AI技术的市场落地，搭建了覆盖全球多区域的品牌营销体系，并 推动了荣耀向AI使能的操作系统转型。数据显 ...

12月12日，观察者网获悉，荣耀公司品牌营销总裁、管理团队（EMT）成员、投资决策委员会（IRB） 委员郭锐通过微信朋友圈宣布辞别荣耀。 在离职感言中，郭锐回顾了四年多的奋斗历程，对荣耀的发展也表达了信心。据悉，郭锐已经于近期完 成本届任期，或将投身于科技领域二次创业。 图片转自郭瑞的朋友圈 公开资料显示，郭锐毕业于北京大学信息科学技术学院，并获得理学博士学位。2021年8月，郭锐以创 始管理团队成员的身份加入独立后的新荣耀，后担任荣耀公司品牌营销部（一级部门）总裁，统一管理 品牌、营销各体系工作。此前，郭锐于2017—2021年担任华为终端大中华区CMO，并曾在宝洁、中粮 蒙牛等大型全球企业担任核心管理职务。 2025年上半年，郭锐曾兼任中国区CMO，主导了全新Power系列、数字400系列、Magic V5等重要产品 的上市营销。 根据IDC发布的数据，2025年第三季度，vivo以17.3%的份额蝉联中国手机市场出货第一，苹果、华 为、小米分列第二至第四位，OPPO市场份额14.5%，同比微增0.4%，与并列第五的荣耀竞争胶着。 观察者网了解到，2024年12月，荣耀海外销量占比突破50%，并在多地实现 ...

Core Viewpoint - Samsung has officially launched its first tri-fold smartphone, the Galaxy Z TriFold, which is set to debut in South Korea on December 12, with a starting price of approximately 3,590,400 KRW (around 17,274.86 CNY) [1] Group 1: Product Specifications - The Galaxy Z TriFold features a 10-inch display when fully unfolded, equivalent to three 6.5-inch phones side by side, with a thickness of 3.9 mm and a weight of approximately 309 grams [1] - The device includes a Dynamic 2X AMOLED outer screen with a 120Hz refresh rate and a peak brightness of 2600 nits, while the inner screen has a peak brightness of 1600 nits [1] - It is powered by a customized Qualcomm Snapdragon 8 Elite mobile platform and includes a 200-megapixel main camera, with a total battery capacity of 5600mAh, the largest in Samsung's foldable series, supporting 45W fast charging [1] Group 2: Features and Market Position - The Galaxy Z TriFold supports running three vertical applications simultaneously and allows for flexible resizing of applications in multi-window mode, enhancing multitasking capabilities for users [2] - The device incorporates AI features, including Galaxy AI for generative editing and the Gemini Live assistant from Google, enabling multimodal interactions [2] - Samsung's tri-fold phone is expected to face direct competition from Huawei's tri-fold model, as it aims to showcase engineering and manufacturing capabilities rather than focusing on large-scale sales, with an initial production target of only 10,000 units [3] Group 3: Market Trends - According to IDC, the Chinese foldable smartphone market is projected to see a significant recovery by Q3 2025, with shipments reaching 2.63 million units, a year-on-year increase of 17.8%, with Huawei leading the market with nearly 70% share [2] - The global foldable smartphone market is expected to reach approximately 19.83 million units by 2025, growing at a rate of 6.0%, and is projected to approach 27.29 million units by 2029, with a compound annual growth rate of 7.8% [3]

Core Insights - The Chinese foldable smartphone market is experiencing a significant recovery, with Q3 2025 shipments reaching 2.63 million units, representing a year-on-year growth of 17.8% [1] - Cumulatively, the foldable smartphone market in China saw shipments of 7.62 million units in the first three quarters of 2025, marking a year-on-year increase of 14.3% [1] - IDC forecasts that the foldable smartphone market in China will approach 10 million units in 2025, continuing its growth trend [1] Brand Performance - Huawei maintains a dominant position in the market with nearly 70% market share, showcasing its absolute leadership [1] - Honor ranks second in the industry with an 11.2% market share, driven by the performance of its new products, Magic V5 and Magic V Flip series [1] - The third to fifth positions in the market are held by vivo, OPPO, and Samsung, respectively [1]

Core Insights - The Chinese foldable smartphone market is experiencing a significant recovery, with Q3 2025 shipments reaching 2.63 million units, a year-on-year increase of 17.8% [1] - The total shipments for the first three quarters of 2025 reached 7.62 million units, reflecting a 14.3% year-on-year growth, with expectations to approach 10 million units by the end of the year [1] - Key advancements in technology have addressed traditional pain points such as weight and thickness, leading to improved product experiences and a shift towards mainstream adoption [1][5] Company Performance - Huawei continues to dominate the foldable smartphone market with nearly 70% market share, having surpassed 15 million cumulative shipments [3] - Honor ranks second with an 11.2% market share, driven by the success of its Magic V5 and Magic V Flip series [3] - Vivo holds a 5.0% market share, focusing on competitive pricing and enhancing interoperability with the iOS ecosystem [3] - OPPO, with its Find N5 series, and Samsung, through its Galaxy Z Fold7 series, are also making strides in the market, with Samsung returning to the top five [3] Industry Trends - The foldable smartphone market is transitioning from niche to mainstream, driven by technological advancements and improved user experiences [5] - Innovations in design and functionality, such as three-fold and wide-fold models, are helping to differentiate products in a previously homogeneous market [5] - The industry is expected to shift from competition based on existing products to innovation-driven competition, with foldable smartphones becoming a key segment in the high-end market [5]

Core Insights - The Chinese foldable smartphone market is experiencing a significant recovery, with a projected shipment volume of 2.63 million units in Q3 2025, representing a year-on-year growth of 17.8% [1] - Cumulatively, the shipment volume for the first three quarters of 2023 reached 7.62 million units, showing a year-on-year increase of 14.3% [1] - IDC forecasts that the total shipment volume for the Chinese foldable smartphone market will approach 10 million units in 2025, continuing its growth trend [1] Market Competition Landscape - Huawei maintains a leading position with nearly 70% market share, having shipped over 15 million foldable devices [1] - Honor ranks second with an 11.2% market share, driven by the performance of its Magic V5 and Magic V Flip series [1] - Vivo holds the third position with a 5.0% market share, focusing on price competitiveness and expanding interoperability with the iOS ecosystem through its X Fold5 series [1] - OPPO, with its Find N5 series leveraging flagship chip advantages, ranks fourth by a narrow margin [1] - Samsung re-enters the top five with its Galaxy Z Fold7 series, emphasizing advancements in lightweight design [1]