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欧洲手机市场 Q2 增长 4% 荣耀 42% 增速领跑头部品牌
Jing Ji Guan Cha Wang· 2025-09-17 01:47
经济观察网9月16日,Counterpoint Research发布2025年Q2欧洲智能手机市场报告:该市场在一季度低迷 后复苏,出货量同比增长4%。尽管经济、地缘政治挑战叠加欧盟新生态法规压力,厂商创新产品与促 销策略有效对冲了下行风险。品牌竞争中,荣耀成最大亮点,出货量同比激增42%,在TOP5厂商中增 幅领跑,跻身欧洲前四。其增长得益于折叠屏布局与技术创新,Magic V系列奠定基础,新品Magic V5 凭轻薄设计及端侧AI功能热销。 ...
苹果新机押注的关键领域,中国手机厂商早已开始破局
Guan Cha Zhe Wang· 2025-09-11 02:59
Core Insights - Apple's 2025 fall product launch highlighted the iPhone 17 series battery upgrades and the introduction of iPhone Air, focusing on "lightweight design," "battery life breakthroughs," and "foldable screen layout" as key industry themes [1] - As a leading brand influencing industry trends, Apple's product moves have garnered significant market attention, with some Chinese manufacturers already validating differentiated technological solutions in these key areas [1] Battery Life Solutions - The core contradiction in smartphone technology iteration is "improving battery life without sacrificing lightweight design." Apple's approach involves equipping the iPhone 17 Pro with the largest battery capacity to date, aiming to enhance battery life through hardware upgrades, yet balancing a large battery with a lightweight design remains a common industry challenge [2] - Chinese manufacturers are exploring differentiated paths, such as Honor's Magic V5 foldable screen featuring a 6100mAh battery, which is the industry's first mass-produced high-silicon battery at 25%, achieving breakthroughs in both lightweight design and battery life through "material innovation + structural optimization" [2] Foldable Screen Development - Foldable screens represent a significant direction for mobile form factor innovation, but challenges such as hinge reliability, weight control, and cost reduction have led to cautious industry advancement. The iPhone Air is seen as a technical groundwork for a foldable iPhone in 2026, reflecting the leading brand's steady layout in this new arena [3] - Some Chinese manufacturers have entered the "landing phase" of foldable screen technology, with Honor's Magic V5 achieving a foldable thickness of 8.8mm and a weight of 217g, setting a new lightweight standard for foldable flagships. This is supported by advanced technologies like the Luban shock-absorbing hinge and aerospace-grade carbon fiber lining, creating a "light as paper, strong as steel" feel [3] - The progress in the smartphone industry is not reliant on a single brand but rather a "symbiotic effect" of diverse explorations. As technology becomes more widespread, consumers will benefit from improved experiences across various price points and form factors, with a healthy ecosystem of diverse technological exploration being the core driver of innovation in the industry [3]
海外进击 荣耀折叠屏欧洲份额翻三倍
Core Insights - Honor launched its latest foldable smartphone, Magic V5, in the European market, aiming to challenge Samsung's dominance in the high-end segment [1] - Samsung's market share in the European foldable smartphone market has decreased from 98% in 2022 to 73% by the end of 2023 due to increased competition from Honor and other manufacturers [1] - Honor is projected to be the fastest-growing brand in the European foldable smartphone market in 2024, with a year-on-year sales increase of 377% and a market share growth to 34% [1] Group 1: Market Dynamics - The European foldable smartphone market is undergoing a reshuffle, with major players like Samsung, Google, and Honor intensifying their efforts [2] - Honor's competitive edge lies in its lightweight design and innovative AI capabilities, which are seen as key factors for its market penetration [2] - Samsung's Galaxy Fold series has faced challenges in making significant improvements, impacting its future outlook [2] Group 2: Technological Advancements - Honor's Magic V5 will feature the world's first on-device voice large model, enabling offline real-time translation for international communication [2] - The technology behind this feature is supported by original algorithms and hardware optimizations, which have gained recognition in the academic community [2] Group 3: Global Expansion - Honor has become the fastest-growing smartphone brand in the UK, with a sales increase of over 70% last year and a 234% rise in high-end product sales in the first half of this year [3] - In Southeast Asia, Honor's smartphone shipments are expected to grow by 121% year-on-year by Q2 2025, surpassing 1 million units in a single quarter [3] - The global foldable smartphone market is entering a rapid expansion phase, with expectations of continued growth as Apple enters the market in 2026 [3] Group 4: Competitive Landscape - The competition in the high-end foldable smartphone market is expected to remain dynamic, with product innovation, AI application, and channel ecosystem playing crucial roles in shaping the market [3]
X @TechCrunch
TechCrunch· 2025-08-28 14:35
Honor's slim Magic V5 has a nice build and a good camera, but the camera bump is a bit of a menace. https://t.co/FI1xvOei8V ...
折叠屏欧洲激增60%背后 三星荣耀轮番秀肌肉
Feng Huang Wang· 2025-08-28 10:30
Core Insights - The European foldable smartphone market is experiencing significant growth, with a year-on-year increase of 37% in 2024, despite currently holding only about 2% of the total smartphone sales in the region [1] - Samsung, which previously dominated the market with a 98% share in 2022, has seen its market share decline to 73% by the end of 2023 due to increased competition from brands like Honor, Google, and OnePlus [1] - Honor's Magic V2 and the upcoming Magic V3 have led to a remarkable 377% increase in sales for Honor, capturing a 34% market share in the book-style foldable segment, making it the fastest-growing player in the market [1] Company Developments - Samsung is set to launch the Galaxy Z Fold7 in July 2025, which is touted as the thinnest, lightest, and most powerful foldable smartphone to date, with a thickness of only 4.2mm and a weight of 215g [2] - Honor is expected to release the Magic V5 on August 28, 2024, which will feature a thickness of 4.1mm, potentially reclaiming the title of the thinnest foldable smartphone, along with enhancements in battery capacity and durability [2] Market Outlook - Apple is anticipated to enter the foldable smartphone market in 2026, which is expected to accelerate the adoption of foldable devices in high-end markets like the UK and Germany [2] - Counterpoint Research predicts that by 2028, annual sales of book-style foldable smartphones in Europe will approach 4 million units, representing over 2% of total smartphone sales, with a potential market share of nearly 10% in the high-end segment priced above $800 [2]
Counterpoint:到2028年书本式折叠屏手机销量预计将超过欧洲智能手机总销量的2%
智通财经网· 2025-08-28 02:45
Core Insights - By 2028, book-style foldable smartphone sales are expected to approach 4 million units, accounting for over 2% of total smartphone sales, with a nearly 10% market share in the high-end segment in Europe [1][9] - 2024 is a pivotal year for the European foldable smartphone market, with a projected 37% year-on-year growth in sales, driven primarily by book-style foldable models, which are expected to see a 60% increase [1][9] - The competitive landscape is intensifying, with Samsung's market share dropping from 98% in 2022 to 73% by the end of 2023 due to new entrants like Honor, Google, and others [2][3] Market Dynamics - Honor's Magic V2 has captured 27% of the European book-style foldable smartphone market, and the upcoming Magic V3 is anticipated to further enhance its position [3][6] - Samsung is set to launch the Galaxy Z Fold7 in July 2025, which is its thinnest and lightest foldable smartphone to date, potentially regaining market competitiveness [6][8] - Google and other manufacturers are also ramping up their efforts in the European foldable smartphone market, indicating a new phase of industry growth [7][9] Future Projections - Apple is expected to enter the foldable smartphone market in 2026, which will further intensify competition and potentially accelerate market growth [9] - Despite a projected decline in foldable smartphone sales in the first half of 2025 due to a lack of technological innovation and macroeconomic factors, a rebound is anticipated in the latter half of the year [9][10]
创新驱动欧洲折叠屏智能手机市场增长;荣耀引领欧洲折叠屏增长,市场份额激增三倍
Counterpoint Research· 2025-08-28 02:02
Core Insights - 2024 is a pivotal year for the foldable smartphone market in Europe, with a projected 37% year-on-year growth in sales, despite currently representing only about 2% of total smartphone sales in the region [2] - The primary driver of this growth is the book-style foldable smartphones, which are expected to see a 60% increase in sales [2] Group 1: Market Dynamics - The competition in the foldable smartphone market is intensifying, with Samsung's market share dropping from 98% in 2022 to 73% by the end of 2023 due to new entrants like Honor, Google, and OnePlus [3] - Honor's Magic V2 has gained significant traction, accounting for 27% of book-style foldable smartphone sales in Europe, and the upcoming Magic V3 is expected to further enhance its market position [4] - Samsung's Galaxy Z Fold7 is anticipated to be its most advanced foldable smartphone yet, addressing previous technological gaps [8] Group 2: Future Projections - By 2028, book-style foldable smartphone sales are expected to exceed 2% of total smartphone sales in Europe, capturing nearly 10% of the high-end smartphone market [4][11] - Apple's entry into the foldable smartphone market in 2026 is expected to further accelerate competition and innovation, particularly in high-end segments [11] - The foldable smartphone market is projected to experience a rebound in sales in the second half of 2025, following a decline in the first half due to macroeconomic factors [11]
深圳45年产业跃迁:当AI深入产线 如何锻造智造硬实力
Nan Fang Du Shi Bao· 2025-08-26 09:08
盘点这座城市的发展图谱,其高质量发展的核心动能愈发清晰:一个由华为、荣耀、比亚迪、中兴等龙 头企业牵引,无数专精特新企业协同的现代化产业集群,正成为城市经济韧性的基石与持续向前的引 擎。尤其在"工业立市、制造业强市"的战略背景下,智能制造已成为观察这座城市产业升级的关键窗 口。 从工业机器人产量实现超四成的高速增长,到人形机器人在真实场景中初步应用,再到一部折叠屏手机 的内部结构件精度被提升至微米级。这些成果的背后,是人工智能(AI)正加速渗透进生产一线,成 为重塑物理世界生产力的核心驱动。在这场深刻的产业变革中,深圳科技企业正通过其在智能制造领域 的探索,为深圳乃至"中国智造"的未来,提供了一个可供观察的样本。 一条高端产业链的"聚"与"变" 产业链上下游的紧密协同,在深圳的智能终端领域表现得尤为突出。一款旗舰产品的诞生,不仅是企业 研发的结晶,更是对整个产业链创新能力的一次整合与检阅。 8月26日,深圳经济特区迎来建立45周年。 国产供应商共享数据,共同提升设备精度。他们与AI协同,共同定义了"新工匠精神"——不再是单纯的 经验传承,知识、数据与创造力的融合。 以荣耀为例,7月初,荣耀在深圳发布其全新折叠 ...
三星推全球最轻大折叠,电池容量尴尬
Guan Cha Zhe Wang· 2025-07-10 05:03
Group 1 - Samsung launched three foldable smartphones: Galaxy Z Fold7 starting at 13,999 yuan, Galaxy Z Flip7 at 7,999 yuan, and Galaxy Z Flip7 FE at 6,499 yuan [1] - Galaxy Z Fold7 features an 8.9mm thickness when folded and 4.2mm when unfolded, weighing 215 grams, with an external screen of 6.5 inches and an internal screen of 8 inches [1] - The battery capacity of Galaxy Z Fold7 is 4,400mAh, which is significantly lower than competitors like Honor Magic V5 (6,100mAh) and vivo X Fold5 (6,000mAh) [1] Group 2 - Galaxy Z Flip7 is thinner than its predecessor, with a thickness of 6.5mm when unfolded and 13.7mm when folded, weighing 188 grams, featuring a 4.1-inch external screen and a 6.9-inch main display [2] - The camera system of Galaxy Z Flip7 includes a 50MP main camera and a 12MP ultra-wide dual camera, with a battery capacity of 4,300mAh [2] - Samsung's foldable devices utilize AI features supported by Google's Gemini model, with Galaxy Z Fold7 powered by a custom Snapdragon 8 Elite chip for enhanced on-device AI processing [2] Group 3 - The Exynos 2500 chip is expected to be used in the Galaxy Z Flip7, marking Samsung's return to using its own chips in flagship models after nearly a decade [4] - The Exynos 2500 chip features a ten-core architecture with a maximum frequency of 3.3GHz for the super core, which is lower than Xiaomi's equivalent chip [5] - Samsung faces increasing competition in the foldable smartphone market, with foldable phones accounting for less than 2% of the overall smartphone market according to Counterpoint Research [5] Group 4 - IDC forecasts that China's foldable smartphone shipments will reach approximately 9.17 million units in 2024, representing a year-on-year growth of 30.8% [7] - Huawei leads the Chinese foldable smartphone market with a 48.6% share, followed by Honor at 20.6% and vivo at 11.1%, while Samsung has been pushed out of the top five with a 7.0% market share [7] - Analysts suggest that the expected price reduction for foldable phones has not materialized, as manufacturers continue to earn substantial profits despite low shipment volumes [6]
荣耀的无限战争
Tai Mei Ti A P P· 2025-07-07 11:29
Group 1 - The core viewpoint of the article revolves around Honor's transition under new leadership, focusing on the need for a significant move to shift from mere survival to growth in the competitive smartphone market [1][2][4] - Honor's recent product launches, including the Magic V5 and the 400 series, are seen as crucial steps to stabilize its market position and regain momentum after a challenging period [2][4][5] - The 400 series has shown impressive market feedback, with a 195% year-on-year increase in first sales and over one million activations within a month, indicating a successful re-engagement with the mid-range market [5][7] Group 2 - The article highlights the importance of the foldable screen flagship, Magic V5, as a critical product for Honor to establish its high-end image, despite the current challenges in the foldable market [9][10][11] - Honor's strategy involves leveraging the foldable screen to create a narrative of high-end positioning, while also addressing the need for tangible sales data to support its upcoming IPO [10][14] - The company is currently in the second phase of its IPO process, with expectations to enhance its valuation through a focus on AI, overseas markets, and high-end products [14][15][16] Group 3 - The article emphasizes that while the 400 series addresses immediate sales concerns, the foldable series is aimed at brand positioning, and future products like the Magic 8 series will target high-end market share [13] - Honor's future success hinges on creating a cohesive narrative that integrates AI, international growth, and high-end branding into a self-sustaining ecosystem [15][16] - The company must prove that its AI initiatives are not just ambitious ideas but can translate into real market value and consumer acceptance [16]