证券研究报告 纺织服饰 | 服装家纺 港股|公司点评报告 hyzqdatemark 2025 年 07 月 22 日 丁一 SAC：S1350524040003 dingyi@huayuanstock.com 周宸宇 zhouchenyu@huayuanstock.com 市场表现： | 基本数据 | 2025 | 年 | 07 月 | 21 日 | | | --- | --- | --- | --- | --- | --- | | 收盘价（港元） | | | 92.80 | | | | 一年内最高/最低（港 | | | 107.50/65.55 | | | | 元） | | | | | | | 总市值（百万港元） | | | 260,509.38 | | | | 流通市值（百万港元） | | | 260,509.38 | | | | 资产负债率（%） | | | | | 40.74 | | 资料来源：聚源数据 | | | | | | 安踏体育(02020.HK) 证券分析师 投资评级： 买入（维持） ——户外热潮助公司其他品牌高增，关注主品牌提效进展 投资要点： | 盈利预测与估值（人民币） | | | | ...

Core Insights - Nvidia has become the world's first $4 trillion company, driven by significant investments in AI infrastructure and its GPUs [1][2] - Nvidia faces challenges from competitors improving their price performance and its major customers developing custom silicon for AI applications [2][6] - Microsoft is positioned to potentially reach a $4.5 trillion market cap, with strong growth in Azure cloud computing and AI tools [3][12] Nvidia's Market Position - Nvidia is the leader in AI chip development, supported by advanced technology and proprietary software like CUDA [5] - Major customers like Meta and Microsoft are reducing reliance on Nvidia by developing their own chips for AI training [6][7] - Despite challenges, Nvidia's position is currently secure, especially with the U.S. reversing its ban on certain chip sales to China, which is expected to boost earnings [9][10] Microsoft as a Competitor - Microsoft is the closest competitor to Nvidia, with a market cap of approximately $3.8 trillion and potential for growth [12] - Analysts are optimistic about Microsoft's Azure revenue growth, driven by demand for AI computing power [13][14] - The potential of Microsoft's Copilot Studio could enhance its enterprise software offerings and increase cash flow for further investments [15][16] Valuation Perspectives - Nvidia's stock trades at a premium, nearing 40 times forward earnings estimates, which may limit its growth compared to other AI companies [10] - Microsoft shares are also considered expensive at about 33 times forward earnings, but this is justified by its leadership in AI and cloud computing [16] - Oppenheimer analysts have updated Nvidia's price target to $200 per share, suggesting a market cap of $4.9 trillion, but Microsoft is viewed as a more attractive investment at current prices [17]

机构：国泰海通证券 研究员：盛开/钟启辉 本报告导读： 25Q2 安踏集团流水增长双位数，其中主品牌/FILA/其他品牌分别增长低单/中单/50-55%。主品牌线上线 下运营同步优化，新业态进展顺利。FILA 表现符合公司预期，新品深耕时尚运动。我们预计其他户外 品牌H2延续良好势头。 投资要点： 投资建议：我 们认为面对当下极具挑战的零售环境，安踏集团在各业务线持续寻找运营突破点，多品 牌矩阵优势持续体现，展望2025年下半年和2026 全年仍有望打通多个盈利能力提升路径。我们维持盈 利预测，预计公司2025-2027 净利润为134.2/151.0/168.8 亿元，给予2025 年PE 估值区间20X，按照1 港 元=0.91 人民币元汇率换算，对应目标价105.1 港元/股，维持"增持"评级。 公司公布25Q2 流水表现，集团整体流水增长双位数。其中安踏主品牌增长低单，FILA 增长中单（接近 高单），其他品牌增长50-55%（迪桑特增长40%+，可隆增长70%+，其他品牌增长30%+）。 主品牌线上线下同步优化，新业态进展顺利。25Q2 安踏主品牌流水增长低单，环比Q1（增长高单）放 缓，主因①低线 ...

FILA：25Q2 流水录得中单位数增长，符合预期，其中大货/儿童/Fusion 分别录得高单位数/中单位数/中 单位数增长。折扣和库存方面，库销比略超5，线下折扣保持稳定，线上折扣略有加深。H1 流水录得高 单位数增长。 其他品牌：25Q2 流水同比增长50-55%，继续维持高增长态势。其中，迪桑特同比增长超40%，可隆增 长超70%，Maia 增长超30%。折扣方面，迪桑特和可隆都保持在9 折。Maia 落地四大全新概念店，店 效同比提升中双位数，签约代言人虞书欣，带动品牌曝光率持续提升。H1 其他品牌流水录得60-65%的 高速增长。 收购狼爪后续并表，多品牌持续布局。公司此前发布公告全资收购德国户外服饰、鞋履及装备专业品牌 狼爪（Jack Wolfskin），基础对价为现金2.9 亿美金，交易于Q2 末完成并将在后续进行并表。未来品牌 有望借助安踏集团的供应链及渠道能力，打开中国户外消费市场。公司通过持续收购，进一步布局户外 赛道，扩大子行业覆盖。 投资建议：公司作为中国体育用品行业的龙头企业，将优先享受行业发展带来的红利。综合考虑，我们 预测2025-2027 年EPS 为4.72/5.26/5.8 ...

Core Viewpoint - Anta's main brand revenue growth in Q2 2025 is low single digits, with a slowdown in growth rate compared to previous quarters, primarily due to optimization of franchise stores in lower-tier cities and online discount control [1][2] Group 1: Anta Brand Performance - In Q2 2025, Anta's main brand revenue growth is low single digits, while H1 shows mid single-digit growth, a decrease from high single digits in Q1 [2] - The company is focusing on optimizing franchise channels in lower-tier cities and has appointed a new e-commerce head to enhance online sales management [2][3] - The inventory-to-sales ratio remains around 5 months, with offline discounts stable year-on-year and online discounts slightly deepening [2][3] Group 2: FILA Brand Performance - FILA's revenue in Q2 2025 shows mid single-digit growth year-on-year, with H1 growth at high single digits [3] - FILA's large goods are expected to grow at high single digits, while Fusion and children's wear are projected to grow at mid single digits [3] - Online sales for FILA are performing better than offline, with an overall inventory-to-sales ratio of about 5 months [3] Group 3: Other Brands Performance - Other brands collectively achieved revenue growth of 50%-55% in Q2 2025, with Kolon exceeding 70% and Descente projected to grow over 40% [3] - Maia Active shows over 30% revenue growth, with double-digit growth in store efficiency and rapid membership growth driven by endorsements [3] Group 4: Outlook for H2 2025 - The company maintains expectations for high single-digit growth for Anta, mid single-digit growth for FILA, and over 30% growth for other brands in 2025 [4] - Continuous optimization of offline franchise stores and expansion of new retail formats for Anta are planned [4] - Anticipated decline in interest income and increased market investment for Anta and FILA may lead to a slight decrease in operating profit margins [4] Group 5: Profit Forecast - Revenue projections for 2025-2027 are 784.4 billion, 848.8 billion, and 911.0 billion, with year-on-year growth rates of +10.7%, +8.2%, and +7.3% respectively [5] - Expected net profit for the parent company is 134.1 billion, 149.7 billion, and 165.4 billion, with a year-on-year decrease of -14.0% (excluding one-time losses from Amer) [5] - Corresponding P/E ratios are 17.7x, 15.9x, and 14.3x, with a maintained "buy" rating [5]

Core Viewpoint - The company reported its Q2 2025 operational data, showing performance in line with expectations, with a double-digit revenue growth overall, while the main brand Anta experienced low single-digit growth [1][2]. Group 1: Anta Brand Performance - In Q2 2025, Anta's brand revenue growth was low single-digit, while the first half of the year showed mid single-digit growth, which was below internal expectations due to several factors [2]. - The company accelerated store upgrades in lower-tier cities, impacting short-term sales but laying a foundation for future growth [2]. - The competitive landscape during the online 618 shopping festival led to a cautious approach on discounts to maintain brand health [2]. - A new e-commerce head was appointed to enhance product differentiation across platforms, with expectations for improved sales performance in the second half of the year [2]. Group 2: New Retail Formats and Other Brands - Anta's new retail formats, such as champion stores and SV collection stores, have shown significant effectiveness, with champion stores achieving 80% higher sales efficiency than regular stores [3]. - FILA continued its steady growth with mid single-digit revenue growth in Q2, driven by a recovery in main products and strong e-commerce performance [3]. - New brands like Descente, KOLON, and Maia Active showed exceptional growth, with Descente exceeding 40% and KOLON over 70% in Q2 [3]. Group 3: Inventory and Financial Outlook - Inventory levels remained healthy, with a stock-to-sales ratio of around five months for Anta and FILA [4]. - The company maintained effective cost control, which is beneficial for stabilizing overall operating profit margins [4]. - The multi-brand matrix is seen as a valuable asset, with expectations for continued growth potential, maintaining a "buy" rating and profit forecasts for 2025-2027 [4].

Investment Rating - The report maintains a "Buy" rating for Anta Sports with a target price of HKD 113.6, reflecting a potential upside from the current price of HKD 92.45 [6]. Core Insights - Anta's main brand recorded low single-digit growth in Q2 2025, slightly below expectations, while FILA achieved mid-single-digit growth. Other brands saw significant growth of 50-55% [2][3]. - The company has completed the acquisition of Jack Wolfskin, a German outdoor brand, for USD 290 million, which is expected to enhance its presence in the outdoor market in China [3]. - The financial projections for EPS from 2025 to 2027 are estimated at RMB 4.72, RMB 5.26, and RMB 5.88 respectively, indicating a positive growth trajectory despite some fluctuations in profit margins [4][3]. Summary by Sections Brand Performance - Anta's main brand experienced low single-digit growth in Q2 2025, with children's products performing better than bulk items. The overall H1 performance showed mid-single-digit growth [2]. - FILA's Q2 2025 revenue growth was in the mid-single digits, aligning with expectations, while other brands, including Descente and KOLON, reported over 40% and 70% growth respectively [2][3]. Financial Projections - Revenue is projected to grow from RMB 62.36 billion in 2023 to RMB 92.97 billion by 2027, with a compound annual growth rate (CAGR) of approximately 10.8% [4]. - The net profit for 2025 is expected to be RMB 13.25 billion, reflecting a decrease of 15% compared to 2024, followed by a recovery in subsequent years [4]. Valuation Metrics - The report assigns a 2025 PE ratio of 22 times, based on industry averages and brand premium considerations, supporting the target price of HKD 113.6 [3][4]. - The projected gross margin remains stable around 62%, with net profit margins expected to fluctuate between 16.9% and 17.8% over the forecast period [4][11].

Investment Rating - The report maintains a "Buy" rating for Anta Sports [2][5][24] Core Views - Anta Sports has shown strong group revenue growth driven by multiple brands, with significant results from new retail formats [5][7] - The company is expected to stabilize its performance in the second half of 2025 after a temporary slowdown in the main brand's growth [7] - The multi-brand strategy continues to demonstrate strong potential for future growth, particularly with the acquisition of the Wolf Claw brand [7] Financial Data and Profit Forecast - Revenue projections for Anta Sports are as follows: - FY2023: 623.6 billion RMB - FY2024: 708.3 billion RMB - FY2025E: 779.5 billion RMB - FY2026E: 839.2 billion RMB - FY2027E: 900.7 billion RMB - Year-on-year growth rates are projected at 16% for FY2023, 14% for FY2024, and gradually decreasing to 7% by FY2027 [6][15] - Net profit forecasts are as follows: - FY2023: 102.4 billion RMB - FY2024: 156.0 billion RMB - FY2025E: 134.1 billion RMB - FY2026E: 147.0 billion RMB - FY2027E: 160.1 billion RMB - The projected PE ratios are 23 for FY2023, 15 for FY2024, and 18 for FY2025E [6][15] Brand Performance - Anta's main brand experienced low single-digit growth in Q2 2025, while FILA showed mid-single-digit growth [7] - Other brands such as Descente and KOLON saw revenue growth between 50-55% in Q2 2025, continuing strong performance in niche segments [7] - The new retail formats, including Champion stores and SV collection stores, have shown significantly higher sales efficiency compared to traditional stores [7] Market Position and Strategy - Anta Sports is focusing on enhancing its brand health and optimizing its online product distribution system [7] - The company has successfully maintained healthy inventory levels, with inventory turnover ratios around five months [7] - The report highlights the scarcity and quality of Anta's multi-brand matrix as a key competitive advantage [7]

Group 1: Anta Sports Products (2020 HK) - The second quarter revenue met expectations, with management reaffirming the annual guidance for 2025, indicating low single-digit, mid single-digit, and 50-55% year-on-year revenue growth for Anta, FILA, and other brands respectively [3] - Despite intense industry competition, management maintains growth guidance for all brands, expecting high single-digit, mid single-digit, and over 30% year-on-year growth for Anta, FILA, and other brands respectively [3] - The forecast for net profit from 2025 to 2027 is projected to be between RMB 13.41 billion and RMB 16.54 billion, with a target price of HKD 110.20 based on a 20x P/E ratio for 2026, maintaining a buy rating [3][4] Group 2: Junda Co., Ltd. (002865 CH) - The company expects a loss of RMB 0.94 billion to RMB 1.94 billion in Q2 2025, which is an increase from the loss of RMB 1.06 billion in Q1 2025, primarily due to a decline in battery prices following a surge in installations in mainland China [5] - Junda has signed a strategic cooperation agreement with Turkey and Europe's largest photovoltaic module manufacturer to jointly build a solar cell production base with a capacity of up to 5GW [5] - The outlook remains positive for the company, anticipating a turnaround in performance in 2026 driven by the commencement of production in Oman and supply-side reforms [5] Group 3: E-commerce Industry - In Q2 2025, adjusted year-on-year growth for physical e-commerce retail sales was 6.3%, with categories like home appliances and cosmetics experiencing a decline in growth [7] - E-commerce platforms are increasing investments in instant retail to drive cross-selling with traditional shelf e-commerce, enhancing user engagement [7] - Major players like Alibaba and JD.com are expected to maintain double-digit year-on-year growth, although profitability may be pressured due to increased investments in flash sales and delivery services [8] Group 4: Economic Data Insights - The consumer price index for June is expected to show a month-on-month increase of 0.30% in both the US and China, with the previous data being 0.10% [9] - The industrial product factory price index is anticipated to rise by 0.20% year-on-year in the US for June [9]

Investment Rating - The report assigns a "Buy" rating to Anta Sports Products with a 12-month price target of HK$117, indicating an upside potential of 30.3% from the current price of HK$89.80 [16][18]. Core Insights - Anta's operational update for 2Q25 shows retail sales growth for its core brand at +LSD% year-over-year, while Fila and other brands performed better, with Fila growing at +MSD% and Descente and Kolon exceeding +40% and +70% respectively [1][12]. - The management expressed confidence in the recovery of the Anta brand in 2H25 following restructuring efforts in 2Q25, with a full-year growth target of HSD% for Anta core, MSD% for Fila, and over 30% for other brands [1][12]. - The report highlights the solid performance of Fila and smaller brands, which are expected to offset any potential weaknesses in the Anta brand, thus providing a positive outlook for the overall group [1][12]. Operational Updates - In 2Q25, Anta's core brand faced challenges due to management restructuring and weaker offline traffic, leading to a slower sales growth compared to previous quarters [7][8]. - The e-commerce channel showed growth at +LSD%, while offline sales also recorded similar growth rates, indicating a balanced performance across channels [7][8]. - The management has initiated a "Light-house Store Campaign" to enhance store performance in lower-tier cities, which involves optimizing underperforming stores and potentially closing some temporarily [8][12]. Brand Performance - Fila's retail sales grew by +MSD% year-over-year in 2Q25, with the core Fila brand achieving +HSD% growth, indicating strong brand momentum [11][12]. - Other brands like Descente and Kolon reported impressive growth rates, with Descente achieving over 40% and Kolon over 70% year-over-year [11][12]. - MAIA, still in its incubation stage, posted over 30% growth in 2Q25, driven by an expanding offline presence and innovative retail formats [12]. Margin and Cost Control - Management noted some headwinds on gross profit margins due to a shift towards online sales channels, which typically involve deeper discounts [13]. - Operating expenses for the Anta brand were well-controlled in 1H25, with expectations for increased marketing expenses in 2H25 due to planned events [13]. - The overall margin outlook remains positive, supported by stronger growth in smaller brands that typically carry higher operating profit margins [13].