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小尺寸平板市场热度回升,游戏红利能吃多久?
Xi Niu Cai Jing· 2025-10-13 10:46
移动游戏被视为推动小尺寸平板需求的一个重要因素。8英寸左右的屏幕比手机更利于游戏操控,同时 内部更大的空间也有助于改善散热和续航。因此,像小米Redmi K Pad在宣传中就刻意强调了其"游戏平 板"的定位。 但需要注意的是,所谓小尺寸平板的"便携革命"存在一定争议。有用户指出,8.8英寸的设备实际上难 以放入普通裤袋,所谓"口袋装"更多是营销话术,实际使用中往往仍需背包携带。 小尺寸平板的发展仍面临不确定性。一方面,折叠屏手机在便携性和性能上不断提升,未来可能对高端 小尺寸平板市场形成替代压力。另一方面,传统的智能手机同样对其构成竞争。这个细分市场能否 在"折叠屏替代品"和"手游终端"的定位中找到稳定的需求支撑,仍需市场长期检验。 据群智咨询预测,2025年全球高性能小尺寸平板出货量预计将达到460万台,同比增长45%。然而,若 将这些数字置于整体平板市场的大盘中观察,占比依然有限。2025年第一季度全球平板电脑出货量为 3680万台,小尺寸高性能产品即便达成预测,小尺寸平板的份额占比仍然有限。 从市场格局看,小尺寸平板领域苹果仍占据主导地位。2024年,北美市场占据了全球高性能小尺寸平板 出货量的60%, ...
小尺寸平板卷土重来
36氪· 2025-10-10 09:29
Core Viewpoint - The resurgence of small-sized tablets in the consumer electronics market is driven by new product launches from major brands like Apple, Xiaomi, and Huawei, indicating a shift in market dynamics after years of decline [5][7][12]. Group 1: Market Dynamics - After three years of market contraction, small-sized tablets are projected to experience a 9.2% growth in shipment volume in 2024, signaling a recovery in the segment [7]. - The small-sized tablet market had been largely neglected, with manufacturers previously avoiding competition in this space [6][12]. Group 2: Product Launches - Apple updated the iPad mini in October 2022, which had not seen an update for three years, and this was followed by Xiaomi's launch of the Redmi K Pad and Huawei's MatePad Mini in 2023 [11][12]. - The iPad mini's initial success in 2012 set a precedent, with its first-quarter sales reaching 10 million units, significantly outperforming competitors like Google's Nexus 7 [17]. Group 3: Competitive Landscape - The competitive landscape for small-sized tablets has been heavily influenced by Apple's pricing strategy, which established a "pricing anchor" at $399, making it difficult for Android manufacturers to compete without sacrificing quality [20][23]. - Android manufacturers faced challenges in maintaining profitability while trying to match the specifications of Apple's products, leading to a retreat from the small-sized tablet market [22][23]. Group 4: Pricing Strategy - Apple's shift in product line strategy in 2015, moving from size-based to function-based categorization, resulted in increased sales for the iPad mini, which accounted for 47% of total iPad sales by the end of 2015 [26]. - The introduction of the iPad mini 6 in 2021 saw a price increase to $499, which altered the pricing dynamics in the market and provided more flexibility for competitors [31]. Group 5: Performance and Use Cases - The advancement in mobile processor technology has led to a differentiation in use cases for tablets, with small-sized tablets increasingly being positioned for gaming and entertainment, rather than just as larger smartphones [39][42]. - The gaming market has become a significant driver for the resurgence of small-sized tablets, with products like the Xiaomi Redmi K Pad being marketed specifically for gaming performance [37][42]. Group 6: Future Outlook - The high-performance small-sized tablet segment is expected to see a 45% increase in global shipments, with the Chinese market projected to grow by 116% [35][36]. - The competition from foldable smartphones is limited due to the price point of small-sized tablets, making them an attractive option for manufacturers looking to capture market share [43][45].
小尺寸平板卷土重来
3 6 Ke· 2025-10-09 23:52
作为一个国补都带不动的品类,平板电脑过去几年的市场存在感极其稀薄,在产品发布会上的地位仅高于智能手表;在公司年会二等奖的角色,也面临 Switch和云台相机的冲击。 小尺寸平板更是消费电子市场的斯大林格勒,苹果的产品更新时断时续,安卓阵营集体避战,几乎成了一片被遗忘的土地。 小尺寸平板一度在消费电子市场销声匿迹,到如今垂死病中惊坐起,一切的始作俑者还是iPad mini。 苹果出征,寸草不生 2010年9月,三星发布自家首款平板电脑Galaxy Tab 7.0,"7.0"指代7英寸的屏幕尺寸,算得上小尺寸平板的开山之作。 前有诺基亚神机翻新卖爆,后有CCD相机焕发第二春,消费电子复古之风又吹向了平板电脑。 不过2024年,平板电脑在市场规模缩水三年后重新反弹,以9.2%的出货量增长喘了一口大气。对小尺寸平板性质寡淡的厂商,又忍不住吃起了回头草。 去年10月,停更三年的iPad mini肩负着为A17 Pro芯片清库存的重任,喜获更新。今年6月,小米推出首款小尺寸平板Redmi K Pad。9月,华为发布 MatePad Mini,时隔六年回归小尺寸平板赛道。 为了回应同年发布的第一代iPad,三星选择差异化策 ...
小尺寸平板卷土重来
远川研究所· 2025-10-09 13:10
Core Viewpoint - The article discusses the resurgence of small-sized tablets in the consumer electronics market, highlighting a 9.2% growth in shipment volume after three years of decline, driven by new product launches from major brands like Apple, Xiaomi, and Huawei [6][8][24]. Group 1: Market Dynamics - The small-sized tablet market had been largely neglected, overshadowed by other consumer electronics like smartwatches and gaming devices, but is now experiencing a revival [6][8]. - The introduction of new models, such as the updated iPad mini and Xiaomi's Redmi K Pad, indicates a renewed interest from manufacturers in this segment [8][24]. - The competitive landscape has shifted, with Android manufacturers now able to explore higher pricing strategies due to the loosening of the previous $399 price anchor set by Apple [23][24]. Group 2: Historical Context - The small-sized tablet category was pioneered by Samsung's Galaxy Tab 7.0 in 2010, which prompted other companies like Google and Amazon to enter the market with competitive pricing [10][11]. - Apple's iPad mini, launched in 2012, solidified its dominance in the small tablet market, achieving sales of 10 million units in its first quarter, significantly outpacing competitors [11][13]. - The market dynamics shifted as Android manufacturers struggled to compete with Apple's pricing and profit margins, leading to a decline in their small tablet offerings [16][21]. Group 3: Technological Advancements - Advances in mobile processor technology have led to a performance surplus in tablets, allowing for a differentiation in usage scenarios between entertainment and productivity [29][30]. - The smaller form factor of 8-inch tablets is now seen as ideal for gaming, providing better ergonomics and battery life compared to larger devices [31][33]. - The latest models from Huawei and Xiaomi are designed to cater to gaming needs, featuring high-performance processors and large batteries, positioning them as competitive alternatives to larger tablets [24][31]. Group 4: Future Outlook - The market for high-performance small-sized tablets is projected to grow significantly, with an expected 45% increase in global shipments this year and a remarkable 116% growth in the Chinese market [25][27]. - The resurgence of small-sized tablets is further supported by the increasing demand for mobile gaming, which aligns well with the capabilities of these devices [27][28].
苹果“抢跑”,手机厂商终于要倒逼运营商淘汰SIM卡了?
Guan Cha Zhe Wang· 2025-09-10 07:02
Core Viewpoint - The launch of the iPhone 17 series, particularly the iPhone Air, marks a significant milestone for the adoption of eSIM technology in China, indicating a shift towards a cardless smartphone experience in the domestic market [1][3][12]. Group 1: eSIM Technology Overview - eSIM, or Embedded-SIM, is a technology that allows SIM functionality to be embedded directly into devices, eliminating the need for physical SIM cards, thus saving space and enhancing flexibility [3][4]. - The eSIM technology has been supported by over 500 global operators, including China Unicom, and facilitates easier international roaming and service management for users [4][11]. - The Chinese market has been slow to adopt eSIM for smartphones, primarily using it in wearables and IoT devices, but the iPhone Air's launch signifies a potential turning point [10][12]. Group 2: Industry Dynamics - China Unicom is set to support eSIM services for the iPhone 17 series, while China Mobile and China Telecom are also preparing to launch their eSIM offerings [1][4]. - The competition in the smartphone market is intensifying, with Apple becoming the first brand to commercialize eSIM in smartphones in China, ahead of Huawei [3][12]. - The push for eSIM technology is driven by both terminal manufacturers and operators, with the expectation that the trend towards cardless devices will continue to grow [10][11]. Group 3: Challenges and Future Outlook - Despite the advantages of eSIM, challenges such as information security risks and the need for operator cooperation remain significant hurdles for widespread adoption in China [9][10]. - The global trend towards eSIM is expected to accelerate, with projections indicating that by 2025, approximately 1 billion eSIM-enabled smartphones will be connected worldwide, with China emerging as a key growth market [12]. - The successful implementation of eSIM in China will depend on effective risk management and the ability of operators to adapt to changing consumer preferences and technological advancements [12].
三折叠屏是“炒股神器”?华为又撩到了一批中年男人
3 6 Ke· 2025-09-06 05:40
Core Points - Huawei held a product launch event on September 4, introducing five new products, including the Mate XTs, Mate TV/Pro, MatePad Mini, and FreeBuds 7i [1][6] - The highlight of the event was the return of the Kirin 9020 chip, which is integrated into the Mate XTs, marking Huawei's first new flagship SoC in four years [2][10] - The pricing strategy for the Mate XTs was adjusted, with a reduction of 2000 yuan compared to its predecessor, aiming to make the three-fold smartphone more accessible [7][9] Group 1: Mate XTs - The Mate XTs is Huawei's second mass-produced three-fold smartphone, featuring a price range from 17,999 yuan to 21,999 yuan depending on storage options [7][9] - The device includes a 10.2-inch flexible display, upgraded materials, and improved durability with aerospace-grade steel in the hinge, enhancing impact resistance by 35% [9][10] - The Kirin 9020 chip offers a 36% performance improvement over its predecessor, utilizing a 5nm enhanced process and running on HarmonyOS 5.1 [10][12] Group 2: MatePad Mini - The MatePad Mini blurs the line between tablets and smartphones, featuring a lightweight design at 255g and a thickness of 5.1mm, making it the lightest tablet over 8 inches globally [20][31] - It offers various configurations, with prices starting at 3,999 yuan, and supports SIM cards for calls and mobile data, enhancing its functionality [19][29] - The device is equipped with the Kirin 9010 processor, a 2.5K resolution OLED display, and advanced AI features for productivity [25][27] Group 3: Mate TV - The Mate TV was introduced with a focus on high performance, featuring a flagship mobile chip, 12GB RAM, and a Super MiniLED display with a peak brightness of 4000 nits [32][34] - The Mate TV includes innovative interaction features, such as a floating touch remote and the ability to connect a keyboard, transforming it into a temporary PC [36][38] - Pricing for the Mate TV starts at 8,999 yuan for the standard version, with the Pro version offering enhanced specifications at higher price points [36][38] Group 4: Overall Strategy - Huawei's product strategy emphasizes integration across devices, with smartphones resembling computers, tablets resembling smartphones, and TVs incorporating features of multiple devices [38][40] - The company reported a revenue of over 427 billion yuan in the first half of the year, with significant investment in R&D, indicating a strong commitment to innovation and market leadership [40]
三折叠屏是“炒股神器”?华为又撩到了一批中年男人
首席商业评论· 2025-09-06 05:08
Core Viewpoint - Huawei's recent product launch showcased its commitment to innovation and cross-industry integration, introducing five new products including the Mate XTs, Mate TV/Pro, MatePad Mini, and FreeBuds 7i, with a significant highlight being the return of the Kirin 9020 chip [2][4][44]. Group 1: Mate XTs - The Mate XTs is Huawei's second mass-produced foldable smartphone, featuring a price reduction of 2000 yuan compared to its predecessor, with new pricing set at 17,999 yuan for the 16GB+256GB version [9][11]. - The device includes a 10.2-inch flexible display, upgraded materials, and improved durability with a hinge made from aerospace-grade steel, enhancing impact resistance by 35% [13][14]. - The Kirin 9020 chip, announced at the event, utilizes a 5nm enhanced process, offering a 36% performance improvement over its predecessor [13][14]. - The Mate XTs is marketed as a "stock trading tool," pre-installed with financial software to enhance mobile office capabilities [14]. Group 2: MatePad Mini - The MatePad Mini blurs the lines between tablets and smartphones, featuring a lightweight design at 255g and a thickness of 5.1mm, making it the lightest tablet over 8 inches globally [20][24]. - It offers multiple configurations, with prices starting at 3,999 yuan, and includes a 8.8-inch OLED display with a 2.5K resolution and 120Hz refresh rate [22][26]. - The device supports SIM cards for calls and mobile data, and integrates AI features for enhanced productivity, such as voice-to-text capabilities [30][32]. - Despite its capabilities, the MatePad Mini's battery capacity of 6400mAh may not suffice for extensive phone-like usage [33]. Group 3: Mate TV - The Mate TV redefines home entertainment with high-end specifications, including a flagship mobile chip, 12GB RAM, and a Super MiniLED display with a peak brightness of 4000 nits [35][37]. - It features innovative interaction methods, such as a floating touch remote and the ability to connect a keyboard, transforming it into a temporary PC [39]. - The pricing for Mate TV starts at 8,999 yuan for the 65-inch version, making it the most expensive product launched at the event [40][41]. Group 4: Overall Strategy - Huawei's product strategy emphasizes integration across devices, with smartphones resembling computers, tablets resembling smartphones, and TVs incorporating features of both [42][44]. - The company reported a revenue of over 427 billion yuan in the first half of the year, with a significant investment in R&D, indicating a strong market position and commitment to innovation [44].
三折叠×全场景协同:华为MateXTs非凡大师发布与生态布局点评
Haitong Securities International· 2025-09-05 08:03
wo[Table_Title] Research Report 5 Sep 2025 电子 Technology 三折叠 × 全场景协同:华为 Mate XTs 非凡大师发布与生态布局点评 Tri-Fold × All-Scenario Synergy: Takeaways from Huawei Mate XTs "Ultimate Design" Launch and Ecosystem Strategy 姚书桥 Barney Yao 吕小潼 Xiaotong Lyu barney.sq.yao@htisec.com xt.lyu@htisec.com [Table_yemei1] Flash Analysis [Table_summary] (Please see APPENDIX 1 for English summary) 事件 9 月 4 日,华为举办 Mate XTs 非凡大师及全场景新品发布会,推出多款旗舰产品,进一步强化以"鸿蒙+星闪+全场景" 为核心的生态布局。旗舰机型 Mate XTs 非凡大师采用三折叠设计,配备 10.2 英寸京东方 OLED 柔性屏,搭载麒麟 9020 芯片与 Ha ...
华为发布首款小屏旗舰平板
Zheng Quan Shi Bao Wang· 2025-09-04 08:30
Core Viewpoint - Huawei has launched its first small-screen flagship tablet, the MatePad Mini, featuring the HarmonyOS 5.1 and a range of new functionalities [1] Product Features - The MatePad Mini is equipped with an 8.8-inch OLED flexible full-screen display with a 16:10 aspect ratio [1] - The device supports SIM card communication across all models and introduces the Lingxi communication feature for the first time [1] - New functionalities include the addition of the Wujie Note feature [1]