Investment Rating - The investment rating for Kuaishou-W (1024.HK) is not explicitly stated in the provided content, but the report indicates a positive outlook based on performance metrics and growth potential. Core Insights - Kuaishou's Q2 2025 performance exceeded expectations with revenue of 35.046 billion yuan, a year-on-year increase of 13.1%, and an adjusted net profit of 5.618 billion yuan, up 20.1% year-on-year. The gross margin reached 55.7%, marking a historical peak [1][3]. - The commercialization of Kuaishou's AI product, Keling, is accelerating, with Q2 revenue of 250 million yuan, a 66.7% increase from Q1. Keling has generated over 200 million videos and 400 million images since its launch [3][6]. - The company's online marketing services revenue reached 19.765 billion yuan in Q2, a 12.8% year-on-year increase, contributing to a higher average revenue per daily active user [3][6]. - E-commerce and live streaming businesses are steadily growing, with live streaming revenue of 10.044 billion yuan, up 8% year-on-year, and e-commerce GMV reaching 358.879 billion yuan, a 17.6% increase [3][6]. - Daily active users (DAU) reached a record high of 409 million, with an average usage time of 126.8 minutes per day, reflecting a 7.5% year-on-year increase in total usage time [3][4]. Financial Summary - For the fiscal years 2023 to 2027, Kuaishou is projected to achieve total revenue of 113.525 billion yuan in 2023, growing to 172.537 billion yuan by 2027, with a compound annual growth rate (CAGR) of approximately 20.5% [5][6]. - The adjusted net profit is expected to rise from 6.396 billion yuan in 2023 to 26.536 billion yuan in 2027, indicating a significant growth trajectory [5][6]. - The gross margin is forecasted to improve from 50.58% in 2023 to 57.4% in 2027, reflecting operational efficiency [5][6]. - The price-to-earnings (P/E) ratio is projected to decrease from 35.98 in 2023 to 12.81 in 2027, suggesting potential undervaluation as earnings grow [5][6].

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance [5][49]. Core Insights - The media industry saw a weekly increase of 5.17%, outperforming the Shanghai Composite Index and the CSI 300 Index, which rose by 3.49% and 4.18% respectively [11][19]. - Key companies such as KuaLing AI and Kunlun Wanwei reported significant revenue growth, with KuaLing achieving over 250 million in revenue for Q2 2025, exceeding expectations [2][46]. - The gaming market in China reached a size of 29.084 billion yuan in July 2025, with mobile gaming contributing significantly to this growth [3][25]. - The report highlights the successful release of AI applications and the cultural export theme as key investment themes, particularly in gaming, IP, short dramas, and publishing [4][47]. Market Performance - The media industry ranked 6th among all sectors with a weekly increase of 5.17%, while the gaming sector saw a rise of 6.09% [11][19]. - Notable performers included Guomai Culture and Shunwang Technology, with weekly increases of 24.79% and 24.16% respectively [19][20]. Key Data and Dynamics AI Applications - Recent downloads for AI applications on iOS showed varied performance, with Doubao leading at approximately 209.57 thousand downloads, while DeepSeek experienced a decline of 8.88% [2][23]. Gaming Sector - The mobile gaming market in July 2025 was valued at 21.36 billion yuan, with a year-on-year growth of 0.92% [3][25]. - The overseas revenue from self-developed games reached 1.693 billion USD, marking a year-on-year increase of 6.76% [28][29]. Film Industry - The total box office for the week of August 15-21 was 1.252 billion yuan, with "Wang Wang Mountain Little Monster" leading the box office [41][43]. Investment Recommendations - The report suggests focusing on AI applications and cultural export themes, with specific attention to companies like Giant Network, KuaLing, and Meitu [4][47].

Core Viewpoint - The article emphasizes that transformative technologies, such as AI, often thrive not by outright replacement but through enhancing efficiency and reducing costs, coexisting with traditional models to reshape industries over time [2]. Financial Performance - Kuaishou reported a revenue of 35.046 billion RMB for Q2 2025, a year-on-year increase of 13.1%, and an adjusted profit of 5.618 billion RMB, up 20.1% [3][4]. - The company also announced its first special dividend of 0.46 HKD per share, totaling approximately 2 billion HKD, reflecting confidence in the new business cycle [4]. User Engagement and AI Impact - Kuaishou's daily active users (DAU) and monthly active users (MAU) reached 409 million and 715 million respectively, with DAU growing by 3.4% year-on-year [8]. - The average user engagement time increased to 126.8 minutes, with total usage time up by 7.5% [8][10]. - The implementation of the OneRec end-to-end recommendation model significantly improved content supply and user demand matching, enhancing user engagement metrics [11][12]. E-commerce Growth - Kuaishou's e-commerce gross merchandise volume (GMV) reached 358.9 billion RMB in Q2, marking a 17.6% year-on-year increase [18]. - The number of active buyers in Kuaishou's e-commerce segment reached 134 million, with increased repurchase rates [16]. Supply Chain and Marketing Innovations - The number of new merchants joining Kuaishou increased by 50% year-on-year, with daily active merchants growing by 30% [19]. - Kuaishou's AI-driven marketing solutions, such as UAX, improved marketing efficiency, leading to a 12.8% increase in online marketing revenue to 19.8 billion RMB [25]. AI Technology and Future Outlook - Kuaishou's AI application, Keling AI, is positioned as a key player in the global AI landscape, with a projected revenue increase expected to double by 2025 [32]. - The company has reported that Keling AI generated over 2.5 billion RMB in revenue in Q2, showcasing its commercial viability [31].