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淘宝推荐大模型RecGPT上线,“猜你喜欢”精准度大幅提升
Feng Huang Wang· 2025-07-01 04:25
Core Insights - Taotian Group officially launched its self-developed recommendation model RecGPT, marking a significant upgrade in the "You May Also Like" feature on Taobao's homepage through generative recommendation technology [1][2] - The new recommendation system has achieved a double-digit increase in user click-through rates, with over 5% improvements in user add-to-cart behavior and page dwell time [1] - RecGPT enhances reasoning and analytical capabilities in e-commerce by leveraging historical user behavior data and multimodal cognitive technology to generate personalized recommendations [1] Technology and Application - The upgraded recommendation system automatically generates personalized recommendation reasons for each product, enhancing user interaction with the recommended content [2] - RecGPT is a key application of Taotian Group's AIGX technology system, which encompasses a comprehensive AI solution matrix covering various e-commerce business scenarios [2] - The launch of RecGPT reflects the industry's exploration of balancing conversion efficiency with user experience, potentially driving technological evolution across the e-commerce sector [2]
淘宝:上线百亿参数大模型RecGPT,“猜你喜欢”基于AIGR技术全面升级
Xin Lang Ke Ji· 2025-07-01 03:56
Group 1 - The core announcement is the launch of RecGPT, a self-developed recommendation model with 100 billion parameters, which will enhance the "You Might Also Like" feature on the mobile Taobao homepage using AIGR (Generative Recommendation) technology [1] - Testing data indicates that the recommendation information flow powered by RecGPT has achieved a double-digit increase in user click-through rates, with over 5% improvements in both user add-to-cart actions and time spent on the platform [1] - RecGPT is built on the Taobao Star LLM model and utilizes reinforcement learning on user behavior data from over ten years, enhancing its reasoning capabilities in the e-commerce sector [1] Group 2 - The upgrade of the recommendation information flow represents the practical application of Taobao's AIGR technology, which is part of the broader AIGX technology system that encompasses various aspects of e-commerce operations [2] - The AIGX system includes components for indexing (AIGI), recommendation (AIGR), bidding (AIGB), auctioning (AIGA), creative generation (AIGC), and data management (AIGD), covering all necessary scenarios for e-commerce business operations [2]
不走寻常路的淘天技术节:AI狼人杀、Poster路演、博见社轮番上阵
量子位· 2025-07-01 03:51
Core Viewpoint - The "Hardcore Youth Technology Festival" organized by Taotian Group has evolved into a significant event showcasing technological advancements, particularly in AI, reflecting the company's commitment to practical and innovative technology applications [1][2][29]. Group 1: Event Overview - The fourth edition of the "Hardcore Youth Technology Festival" took place from June 30 to July 4, featuring a focus on practical technology rather than traditional presentations [1][2]. - The festival included various formats such as AI exhibition, AI communication, AI open day, and AI competitions, emphasizing hands-on demonstrations and interactions [3][4]. Group 2: AI Exhibition - The AI exhibition served as a large technology marketplace, showcasing nearly 40 latest technological achievements from Taotian Group's AIGX technology system through poster presentations [8][10]. - The AIGX system integrates closely with e-commerce scenarios, covering various operational needs such as indexing, recommendation, bidding, auctioning, creativity, and data management [9][11]. Group 3: AI Communication - The "Bojian Society" was established to share technological achievements and trends, facilitating discussions between academia and industry [16][19]. - This year, the event featured separate sessions for group and academic exchanges, focusing on "multimodal intelligence" and fostering collaboration between industry leaders and academic experts [18][19]. Group 4: AI Competitions - The AI competition segment included an "AI Hackathon 3.0" and a unique "AI Werewolf" game, where participants trained AI agents to play various roles, enhancing their skills in language understanding and strategic reasoning [20][24]. - The AI Werewolf game was designed to challenge AI agents in a social deduction context, emphasizing their capabilities in language generation and logical reasoning [25][26]. Group 5: Technological Advancements - Taotian Group announced significant progress in its AIGX technology system, including the launch of the self-developed recommendation model RecGPT, which enhances user experience by predicting needs based on historical data [34][37]. - The implementation of RecGPT has led to a notable increase in user engagement, with a double-digit growth in click rates and a 5% increase in add-to-cart actions [39][41]. Group 6: Organizational Philosophy - The festival reflects Taotian Group's long-term commitment to embedding AI into business processes, focusing on practical applications rather than chasing short-term trends [44][45]. - The event embodies a blend of youthful energy and craftsmanship, showcasing the company's dedication to continuous improvement and innovation in technology [58].