在黑五等大促节点，海外市场直播的转化效率已被初步验证。 "谁不想获得这只玩偶呢？"11月11日，在伦敦的一家快闪店内，拥有130万粉丝的英国网红Anna Williams在镜头前拆着泡泡玛特近期推出的"WHY SO SERIOUS"系列盲盒，对其派对礼物形式的包装大加称赞，同时分析着玩偶的细节为观众进行种草。 这场直播是速卖通与英国达人合作，为泡泡玛特打造的专场直播，以助力品牌出海。短短两个小时的直播时间，Labubu、星星人等系列产品被抢购一空。 中国平台以及品牌正在通过直播出海实现销售的快速增长。今年黑五（即感恩节后开始的大促旺季），平台和机构在海外直播上有着更大的野心。 直播带动销量猛增 在今年的海外大促旺季，直播对销量的带动作用十分明显。 第一财经了解到，得益于速卖通品牌出海计划，泡泡玛特在英国迅猛增长，速卖通泡泡玛特官方旗舰店10月销售额较去年同期飙升1500%，2025年上半年潮 玩整体销量增长300%。 今年黑五期间，速卖通有着丰富的直播计划，为倍思、特步、凯乐石等3C数码、运动户外品牌安排了直播专场。 在合作形式上，玛莎百货表示，一方面将与TikTok创作者合作，分享幕后花絮，通过教程、评测和 ...

"谁不想获得这只玩偶呢？"11月11日，在伦敦的一家快闪店内，拥有130万粉丝的英国网红Anna Williams在镜头前拆着泡泡玛特近期推出的"WHY SO SERIOUS"系列盲盒，对其派对礼物形式的包装大 加称赞，同时分析着玩偶的细节为观众进行种草。 这场直播是速卖通与英国达人合作，为泡泡玛特打造的专场直播，以助力品牌出海。短短两个小时的直 播时间，Labubu、星星人等系列产品被抢购一空。 中国平台以及品牌正在通过直播出海实现销售的快速增长。今年黑五（即感恩节后开始的大促旺季）， 平台和机构在海外直播上有着更大的野心。 直播带动销量猛增 在今年的海外大促旺季，直播对销量的带动作用十分明显。 第一财经了解到，得益于速卖通品牌出海计划，泡泡玛特在英国迅猛增长，速卖通泡泡玛特官方旗舰店 10月销售额较去年同期飙升1500%，2025年上半年潮玩整体销量增长300%。 今年黑五期间，速卖通有着丰富的直播计划，为倍思、特步、凯乐石等3C数码、运动户外品牌安排了 直播专场。 除了电商平台，国内直播机构在出海直播带货上也获得了成绩。遥望科技北美商品策划扶奢对第一财经 记者表示，今年黑五，遥望在北美市场的部分直播场次 ...

Core Viewpoint - Despite facing public scrutiny over the pricing of its products, the company's stock price remains strong, reflecting robust sales performance and growth potential in the collectible toy market [2][3]. Sales Performance - The company’s stock rose over 8% on November 10, closing at 221.2 HKD per share, with a total market capitalization of approximately 297 billion HKD [2]. - The DIMOO "New Diary" series blind box, priced at 79 RMB, sold out immediately after its release, with the hidden variant "Safety Sense" reaching a resale price of 819 RMB, a 7.3 times premium [2]. - Other recent product launches, such as the CRYBABY "Vacation Mode On" series and the "Delicious Moments" series, also saw significant demand, with resale prices increasing dramatically [3]. Revenue Growth - The company announced a projected revenue increase of 245%-250% for Q3 2025 compared to Q3 2024, with domestic revenue (including Hong Kong, Macau, and Taiwan) expected to grow by 185%-190% and overseas revenue by 365%-370% [3]. - Online sales are anticipated to grow by 300%-305%, while offline sales are expected to increase by 130%-135% [3]. Market Expansion and Strategy - Analysts from Huachuang Securities noted the company's strong growth reflects the long-term potential of its global expansion and IP ecosystem, with a diverse product matrix meeting market demand [4]. - Morgan Stanley expressed a positive outlook on the company's sales growth through 2026, highlighting the effective management of product lifecycle and customer retention strategies [4].

Core Viewpoint - The stock price of Pop Mart (09992.HK) experienced a significant drop, falling nearly 10% in intraday trading on October 23, closing at 232 HKD per share, a decrease of 9.44%. Since September, the stock has seen a cumulative decline of nearly 30% [3] Group 1: Analyst Opinions - Morningstar analyst Jeff Zhang expressed concerns that investors fear Pop Mart's revenue growth may peak this year, with a potential slowdown in growth momentum starting next year [3] - In contrast, several foreign investment banks, including Nomura, Goldman Sachs, Citigroup, and HSBC, remain optimistic about Pop Mart, raising their target prices and maintaining "buy" ratings after the Q3 report. They believe the company's diversified IP matrix, global channel expansion, and capacity enhancement will support growth for the coming years [3] - JPMorgan recently upgraded Pop Mart's rating from "neutral" to "overweight," increasing the target price from 300 HKD to 320 HKD. The bank noted that despite market concerns about the lifecycle of its popular IPs, core products like Labubu are still sold out globally, indicating strong demand [3] Group 2: Financial Performance - On October 21, Pop Mart announced that its overall revenue for Q3 2025 is expected to grow by 245% to 250% year-on-year, with China revenue increasing by 185% to 190% and overseas revenue rising by 365% to 370% [4] - In terms of revenue performance across channels in China, offline channels are expected to grow by 130% to 135% year-on-year, while online channels are projected to increase by 300% to 305% [4] - Revenue growth in overseas regions is also notable, with the Asia-Pacific region expected to grow by 170% to 175%, the Americas by 1265% to 1270%, and Europe and other regions by 735% to 740% [4] Group 3: Product Performance - Pop Mart has launched several new products this year that have become bestsellers. For instance, the "WHY SO SERIOUS" Halloween series blind boxes sold out within minutes online [4] - Data from the Dewu App indicates that the price of the LABUBU-themed hidden "Moon Shadow Mask" surged from 159 RMB to a peak transaction price of 2289 RMB, reflecting a premium of 13.4 times. Other regular items like the LABUBU-themed "Throwing Ball Clown," DIMOO-themed "Blazing Clown," and the star-themed "Rainbow Bean" also saw significant premiums of 7.2 times, 3.8 times, and 2.8 times, respectively [4]

Core Insights - Bubble Mart's stock price experienced a significant drop, falling nearly 10% on October 23, closing at 232 HKD per share, marking a cumulative decline of nearly 30% since September [1] - Concerns have been raised by analysts regarding the potential peak in revenue growth for Bubble Mart this year, with expectations of a slowdown in growth momentum starting next year [1] - Despite cautious sentiments from some analysts, several foreign investment banks remain optimistic, raising target prices and maintaining "buy" ratings based on the company's diversified IP matrix, global channel expansion, and capacity enhancement [1] Financial Performance - Bubble Mart reported a year-on-year revenue growth of 245% to 250% for Q3 2025, with Chinese revenue increasing by 185% to 190% and overseas revenue soaring by 365% to 370% [2] - In Q3, offline revenue in China grew by 130% to 135%, while online revenue surged by 300% to 305% [2] - Revenue growth in overseas regions was notable, with Asia-Pacific up by 170% to 175%, the Americas by 1265% to 1270%, and Europe and other regions by 735% to 740% [2] Product Performance - Several new products from Bubble Mart have become bestsellers, including the "WHY SO SERIOUS" Halloween series blind boxes, which sold out within minutes online [2] - The price of the LABUBU-themed hidden "Moon Shadow Mask" surged from 159 RMB to a peak transaction price of 2289 RMB, reflecting a premium of 13.4 times [2] - Other popular items include the LABUBU-themed "Throwing Clown," DIMOO-themed "Blazing Clown," and the star-themed "Rainbow Bean," with premiums of 7.2 times, 3.8 times, and 2.8 times, respectively [2]

Core Viewpoint - Bubble Mart (09992.HK), referred to as the "Moutai for young people," reported a significant revenue increase of 245%-250% year-on-year for Q3 2025, yet its stock price fell by 8.08% to HKD 250.4 per share [2][7]. Revenue Growth - Overall revenue for Q3 2025 showed a year-on-year increase of 245%-250% [2]. - Revenue from China grew by 185%-190%, with offline channels increasing by 130%-135% and online channels by 300%-305% [4]. - International revenue surged by 365%-370%, with the Americas seeing a staggering increase of 1265%-1270% [4]. Global Expansion Strategy - The company has accelerated its globalization strategy, successfully entering key markets in Europe, Southeast Asia, Japan, and South Korea through localized operations and channel expansion [4]. - The number of overseas stores has increased, and online sales through cross-border e-commerce platforms have significantly risen [4]. Product Innovation and IP Management - Strong IP operation and product innovation capabilities have contributed to rapid revenue growth, with several new products becoming bestsellers [5]. - The "WHY SO SERIOUS" Halloween blind box series sold out within minutes, indicating high demand [5]. Market Concerns - Despite the impressive growth, there are concerns regarding the sustainability of IP monetization, as the market for collectible toys matures [7]. - Analysts suggest that reliance on blockbuster products may lead to revenue volatility, and the company needs a more diversified IP portfolio to mitigate risks [7]. Analyst Ratings - JPMorgan upgraded Bubble Mart's investment rating to "Overweight" and raised the target price from HKD 300 to HKD 320, anticipating significant sales and profit growth for 2025-2027 [8].

Core Viewpoint - The stock of Pop Mart (09992.HK) experienced a significant decline of 8.08% on October 21, closing at 250.4 HKD per share, influenced by a broader downturn in new consumer stocks in the Hong Kong market [1] Group 1: Stock Performance - Pop Mart's stock price reached a historical high of 339.8 HKD per share on August 26, 2023, but has since declined nearly 15% over the past three days [1] - The total market capitalization of Pop Mart is approximately 336.27 billion HKD [1] Group 2: Financial Performance - For Q3 2025, Pop Mart expects overall revenue to increase by 245%-250% compared to Q3 2024, with Chinese revenue projected to grow by 185%-190% and overseas revenue by 365%-370% [1] - Revenue from offline channels in China is anticipated to rise by 130%-135%, while online channels are expected to grow by 300%-305% [1] - Overseas revenue growth is expected to be 170%-175% in the Asia-Pacific region, 1265%-1270% in the Americas, and 735%-740% in Europe and other regions [1] Group 3: Product Performance - Several new products from Pop Mart have become bestsellers, including the "WHY SO SERIOUS" Halloween blind box series, which sold out within minutes [2] - The price of the LABUBU-themed "Moon Shadow Mask" surged from 159 RMB to a peak transaction price of 2289 RMB, representing a premium of 13.4 times [2] - The "Delicious Moments Series" featuring the Starry People character saw a peak price increase from 59 RMB to 929 RMB, with a premium of nearly 14.7 times [2] Group 4: Analyst Ratings - On October 16, JPMorgan upgraded Pop Mart's investment rating to "Overweight," raising the target price from 300 HKD to 320 HKD [2] - The bank adjusted its earnings estimates for 2025 to 2027 upwards by 5% to 7%, forecasting a year-on-year sales increase of 165% and a 276% rise in adjusted profit for this year [2][4] - JPMorgan noted that Pop Mart's stock price has significantly corrected from its August peak, suggesting that investor expectations have become overly conservative [5]

Core Insights - The "WHY SO SERIOUS" series of blind boxes launched by Pop Mart for Halloween sold out within minutes online, indicating strong demand for the product [2] - The series features popular characters from Pop Mart's IPs, including LABUBU, DIMOO, and MOLLY, with individual blind boxes priced at 159 yuan and a full box at 1272 yuan [2] - The resale prices for certain characters have seen significant premiums, with some items reaching up to 13.4 times their original price [2] Pricing and Resale Performance - The LABUBU-based "Moon Shadow Mask" blind box saw its price rise from 159 yuan to a peak of 2289 yuan, a premium of 13.4 times [2] - The "Bubble Gum" character based on the Star Person IP had a resale price of 1569 yuan, reflecting a 9 times premium [2] - Other popular items, such as the "Throwing Clown" and "Fiery Clown," also experienced notable premiums of 7.2 times and 3.8 times, respectively [2] Comparison with Previous Series - The "WHY SO SERIOUS" series had lower premiums compared to the "Delicious Moments Series" launched before the National Day, which saw a peak premium of 14.7 times for the "Little Bear Biscuit" [3] - The average resale price for the "Delicious Moments Series" blind boxes increased significantly, with individual boxes rising from 59 yuan to 249 yuan, a premium of 3.2 times [3] Future Product Launches - For Halloween 2024, Pop Mart is set to release the LABUBU-themed "Monster Carnival" plush hangers, which includes only one product but has already generated user interest [3] - The price for the LABUBU item increased from 159 yuan to 783 yuan, reflecting a premium of 3.1 times, with an average resale price currently at 339 yuan [3] Stock Performance - As of October 10, Pop Mart's stock was trading at 260.8 HKD per share, experiencing a slight decline of 0.61% [4]

Core Insights - The "WHY SO SERIOUS" series of blind boxes launched by Pop Mart for Halloween sold out within minutes online, indicating high demand and popularity [1] - The series features popular characters from various IPs under Pop Mart, including LABUBU, DIMOO, and MOLLY, with individual blind boxes priced at 159 yuan and a full box at 1272 yuan [1] - The resale prices for certain characters have surged significantly, with some items experiencing premiums of up to 13.4 times their original price [1][2] Pricing and Resale Insights - The LABUBU-based "Moon Shadow Mask" reached a peak resale price of 2289 yuan, a 13.4 times increase from its original price [1] - The small hidden "Bubble Gum" based on the Star Person character had a resale price of 1569 yuan, reflecting a 9 times premium [1] - Other popular items in the series also saw substantial price increases, with premiums ranging from 2.8 to 7.2 times their original prices [1] - In comparison, the previous "Delicious Moments Series" featuring Star Person had even higher premiums, with some items reaching a 14.7 times increase [2] Market Performance - As of October 10, Pop Mart's stock price was reported at 260.8 HKD per share, reflecting a slight decline of 0.61% [4] - The upcoming LABUBU-themed products for Halloween 2024 have already generated interest, with initial prices rising from 159 yuan to 783 yuan, indicating a 3.1 times premium [2][3]