2026年1月6日，新京报说理想汽车产品线组织将调整为两条产品线，第一产品线对MEGA、L9、 L8、L7产品负责，由老汤哥担任负责人。第二产品线对i系列和L6负责，由李昕旸担任负责人。 2026年1月4日，晚点说理想产品线大调整，从华为IPD模式转向丰田CE模式。 朱玉龙评论: 理想学习华为IPD，强调流程、阀点和委员会决策，把个人能力体系化复制，解决的是 规模化协同问题，却弱化了产品"第一责任人"的权威。矩阵组织强调横向制衡，但在汽车这种长周 期、重资产行业，容易拉长决策链条。 实践证明，在有限细分市场内拆分多条独立产品线，导致 资源分散、决策碎片化，弱化"流程优先"，强化"产品线整体负责制"，由少数经验丰富的负责 人，对产品从定义、研发到上市的全生命周期负责，提升决策效率和产品一致性。让产品线像"纵 向经营体"，打通商品企划、产品企划和资源调度，减少内耗。 2025年12月31日，晚点说i8序列将保留并持续迭代，不会停产，增程将重点调整30-40万产品，并精 简车型，可能还会有一款50万以上车型。 TOP2评论： 此前TOP2曾表示理想产品线负责人有比较严重的权责不对等问题，责任上要为对应产品线利润负 ...

Core Viewpoint - The article discusses the transition of the Chinese electric vehicle (EV) industry from the first phase of growth, characterized by range extension and user experience, to a new phase focused on AI, smart driving, and intelligent vehicles. The company Li Auto is highlighted for adopting a "founder model" to navigate this shift and enhance its organizational efficiency and product development [2][3][4]. Group 1: Industry Transition - The first phase of competition in the Chinese EV market relied on momentum, range extension, and user experience, while the second phase will focus on pure electric vehicles, smart technology, and AI-driven cars [6]. - Li Auto's Q3 financial report signals a shift from a successful past to a more competitive future, emphasizing the need for a new operational model to thrive in the evolving landscape [6][12]. - The company is entering a new technological cycle, which requires a reevaluation of its strategies and operational frameworks to maintain competitiveness [4][5]. Group 2: Li Auto's Strategic Shift - Li Auto is actively restructuring itself, moving away from a "professional manager" governance model to a "founder model," which emphasizes direct involvement from the founder in decision-making and strategic direction [5][8]. - The founder model is not merely about the founder's presence but represents a comprehensive methodology that aligns the company's operations with its long-term vision [8][9]. - The company is focusing on a three to five-year product roadmap, which will guide its research, supply chain, manufacturing, and marketing efforts, ensuring a cohesive approach to product development [8][9]. Group 3: Future Outlook - Li Auto's management has indicated that 2026 will be a critical year for the launch of new AI systems and products, with significant advancements expected in battery technology and charging infrastructure [5][12]. - The company aims to transition from a product-driven growth model to a technology-driven approach, emphasizing the importance of AI and smart technology in future product offerings [5][12]. - The success of Li Auto in the new competitive landscape will depend on its ability to effectively implement its organizational changes and technological advancements [12][13].

Group 1 - Li Auto has adjusted its annual sales target from 700,000 units to 640,000 units, indicating a shift in strategy amid increasing competition in the Chinese electric vehicle market [2][4] - The company plans to reduce the production target for its range-extended L series from at least 560,000 units to 520,000 units, while significantly increasing the target for pure electric products from 50,000 units to 120,000 units [4] - The adjustment reflects a strategic response to the competitive landscape, as Li Auto's sales performance has been impacted by traditional automakers and new entrants focusing on plug-in hybrid and range-extended products [4][5] Group 2 - In the first four months of the year, Li Auto delivered 126,803 units, a year-on-year increase of only 19.41%, the lowest among its peers [7][8] - The company must deliver over 70,000 units monthly for the remainder of the year to meet the original target, which is considered nearly impossible, prompting the downward adjustment [8] - Li Auto's proactive strategy includes enhancing its pure electric vehicle lineup and restructuring its sales and service teams to better address market challenges [10][12] Group 3 - The shift towards range-extended and pure electric vehicles has become a consensus in the industry, with competitors like Zeekr and Xpeng also planning to launch range-extended models [5] - Li Auto's internal adjustments and strategic focus on pure electric vehicles indicate a significant shift in its operational priorities, aiming to balance its product offerings in a rapidly evolving market [10][12] - The company is also expanding its infrastructure, planning to increase its supercharging stations to 4,000 and its retail outlets to over 800, targeting lower-tier cities [10][12]