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“媒体+”陪跑又见实效!京东联手陈记顺和,打造牛肉火锅第一品牌
Nan Fang Nong Cun Bao· 2025-09-08 14:36
Core Viewpoint - JD Group collaborates with Chen Ji Shun He to establish a leading brand in beef hot pot, leveraging the "Media+" model to enhance the beef industry in Guangdong [1][5][36] Group 1: Collaboration Details - JD Group's prepared food division engages in deep cooperation with Chen Ji Shun He, focusing on the entire beef industry chain [4][5] - The partnership aims to promote mutual breakthroughs in branding and industry [5][36] - The collaboration was a significant outcome of the "Media+" livestock and fishery exchange meeting held on September 3 [6][36] Group 2: Market Strategy - JD Group will assist Chen Ji Shun He in entering its platform, establishing a self-operated flagship store, and integrating various channels for consumer convenience [13][14] - The partnership will also create a beef trading center in the Greater Bay Area, providing a comprehensive solution for selling whole cattle [10][11] Group 3: Product Innovation - The collaboration will focus on "scenario-based demand," utilizing JD's data insights to develop various beef hot pot packages and related products for different meal occasions [15][17] - The aim is to promote the culture of Chaozhou beef hot pot and enhance the visibility of premium beef products [17][36] Group 4: Industry Context - The Guangdong beef industry is currently experiencing a strategic opportunity, with the Guangdong Beef Industry Development Promotion Association emphasizing the importance of the "Media+" model for enhancing product value and modernizing the beef industry [24][30] - Chen Ji Shun He has over 80 stores nationwide, with a strong presence in Guangdong and Jiangsu-Zhejiang markets, consuming approximately 40,000 cattle annually [31][32]
“吉字号”亮相四川农博会 共谱吉川农业新篇章
Nan Fang Nong Cun Bao· 2025-09-08 12:06
Core Points - The 11th Sichuan Agricultural Expo opened in Chengdu, featuring the "Jizhao" quality specialty agricultural products promotion event [2][3] - The event aims to enhance agricultural cooperation between Jilin and Sichuan provinces, establishing a long-term collaboration bridge for precise production and sales connections [4][5] - Since the signing of the "Deepening Cooperation Framework Agreement" in 2024, significant achievements have been made in agricultural cooperation, with Sichuan becoming the third-largest market for Jilin rice [9][10] Group 1 - The "Jizhao" promotion event is organized by the Jilin Provincial "Jizhao" Specialty Industry High-Quality Development Working Group and the Jilin Provincial Department of Agriculture and Rural Affairs [3][4] - The event showcases over 100 types of "Jizhao" quality specialty agricultural products from 27 selected enterprises, including Changbai Mountain ginseng and Jilin rice [18][19] - The promotion emphasizes the integration of Jilin's agricultural products into Sichuan's culinary culture, aiming to create popular fusion dishes [11][12] Group 2 - Jilin's agricultural resources are highlighted, with products like Changbai Mountain ginseng and black fungus being showcased for their superior quality [13][14] - The event also aims to establish a regular communication and cooperation mechanism between the agricultural departments of both provinces [15][16] - The promotion is a response to national policies aimed at enhancing regional agricultural cooperation and facilitating the connection of quality agricultural products [36][38]
“相比价格更看重好吃!”清远丝苗米走进广州逸景翠园,品质与口碑共筑品牌新篇章
Nan Fang Nong Cun Bao· 2025-09-08 07:26
"这个米真的好 香!我家之前吃 的米都没有米香 味,这款的米香 就很浓厚!" "相比价格更看 重好吃!"清远 丝苗米走进广州 逸景翠园,品质 与口碑共筑品牌 新篇章_南方+_ 南方plus "蒸出来粒粒分 明,细长好看, 口感也特别!" 金秋时节,清远 丝苗米带着清香 走进广州逸景翠 园小区,在这个 拥有数千户居民 的大型社区里, 广东省丝苗米跨 县集群产业园 (清远市)清远 丝苗米区域公用 品牌社区推介活 动火热举行。 品质体验 与舌尖的真诚对话 "你们把电饭锅 一打开,我就闻 到了很浓的饭香 味!"接过试吃 碗的胡女士忍不 住形容她的感 受。在逸景翠园 东区北二门广场 上,试吃区很快 排起了长队,不 少居民像陈女士 一样被现蒸清远 丝苗米饭的清香 吸引而来。展台 上多种规格的丝 苗米产品引起大 家的兴趣,居民 们一边品尝,一 边咨询。"这个 米粒粒分明,回 味清甜,我想买 点回家!"不少 人直言,宁愿多 花一点钱,也要 选择品质更好的 大米,"比起价 格更看重好 吃",从"吃得 饱"转变为"吃得 好",是人们生 活品质提升的真 实验证。 品牌内涵 自然与匠心的交融 一旁的套圈游戏 区同样人头攒 动,无论是 ...
织就营销网,共筑同心圆,一批“湾区大巴扎”的粤疆情|疆品入湾记④
Nan Fang Nong Cun Bao· 2025-09-08 07:26
Core Viewpoint - The article highlights the successful integration of Xinjiang specialty products into the Guangdong market through the establishment of experience centers, enhancing trade relations and cultural exchange between the two regions [6][11][88]. Group 1: Marketing and Sales Strategy - The introduction of the "Bay Area Bazaar" experience centers has facilitated the promotion of Xinjiang products in Guangdong, addressing previous barriers to market entry [21][22]. - The experience centers have showcased products from various regions, leading to increased visibility and sales, with some items like the Tang Wang ancient melon selling out quickly [5][24]. - A marketing matrix combining online platforms and offline activities has been established, resulting in over 1,412 products listed and sales exceeding one million yuan [50][68]. Group 2: Economic Impact - The experience centers have generated significant sales, with total sales reaching nearly 45 million yuan across seven centers by April 2025 [68]. - The successful sales of products such as the Muya apricot and Kashi melon demonstrate the growing demand for Xinjiang specialties in the Bay Area [63][69]. - The initiative has not only boosted product sales but also contributed to the economic uplift of Xinjiang farmers, enhancing their income and industry revitalization [77][88]. Group 3: Cultural Exchange - The experience centers serve as platforms for cultural exchange, allowing consumers to learn about the stories and traditions behind the products, fostering a deeper connection between the regions [75][79]. - Events at the centers have transformed shopping experiences into cultural interactions, promoting understanding and appreciation of Xinjiang's diverse heritage [70][76]. - The ongoing efforts aim to strengthen the emotional ties between the people of Guangdong and Xinjiang, embodying the spirit of national unity [78][88].
广东宏大:为中巴经济走廊建设贡献绿色新动能
Nan Fang Nong Cun Bao· 2025-09-08 07:26
Core Viewpoint - Guangdong Hongda is contributing to the construction of the China-Pakistan Economic Corridor by promoting green new momentum through collaboration with local companies and leveraging Pakistan's mineral resources [2][11]. Group 1: Event Overview - The second China-Pakistan B2B Investment Summit was held in Beijing on September 4, where Guangdong Hongda's subsidiary, Hongda Mining, signed a cooperation memorandum with Wah Nobel Company from Pakistan [2][3]. - The collaboration aims to build an integrated industrial chain to modernize local mining operations and provide safe, efficient, and sustainable solutions for Chinese enterprises venturing abroad [4][5]. Group 2: Project Insights - During the visit, the Wah Nobel delegation toured Guangdong Hongda's projects, including the mixed loading ground station, to understand the operation of intelligent production lines and the full industrial chain service model [6][7]. - The delegation highly praised Guangdong Hongda's advantages in technological innovation, production management, and service models [8]. Group 3: Future Cooperation - In-depth discussions were held between the Wah Nobel delegation and Guangdong Hongda's Chairman Zheng Bingxu, focusing on mixed loading ground station construction and integrated industrial chain services [9][10]. - Both parties agreed to use this exchange as an opportunity to deepen communication and cooperation, contributing to the Belt and Road Initiative and the development of the China-Pakistan Economic Corridor [11][14]. Group 4: Strategic Importance - The China-Pakistan Economic Corridor has achieved significant results in recent years, becoming a new benchmark for China-Pakistan friendship [14][15]. - Guangdong Hongda, as a state-owned enterprise, actively participates in the Belt and Road Initiative and has made breakthroughs in multiple projects in Pakistan [15].
南农晨读 | 侨乡新韵
Nan Fang Nong Cun Bao· 2025-09-08 01:32
Group 1 - The controversy surrounding actress Zhao Lusi's promotion of agricultural products highlights the challenges of celebrity-driven initiatives in supporting farmers, as her endorsement was questioned due to potential conflicts of interest [4][5][6] - Zhao Lusi's team purchased 600 tons of disaster-hit apples at normal market prices, demonstrating the immediate impact of celebrity influence on agricultural sales, with a notable 20-fold increase in orders for Qingchuan kudzu [6][7] - The effectiveness of such "fire-fighting" assistance is limited by its unsustainability, as the initial surge in sales may lead to a subsequent decline, ultimately leaving farmers to bear the consequences [8][9] Group 2 - The 澄海狮头鹅 brand promotion event in Chengdu successfully attracted over 100 restaurant enterprises and resulted in more than 1.3 billion yuan in cooperation agreements, indicating strong market interest in regional agricultural products [27][29][30] - The Guangdong agricultural product marketing training aims to enhance the "Yue brand" and strengthen the agricultural product marketing system, reflecting ongoing efforts to support rural revitalization [35][36] - The collaboration between Conghua District and Changting County for agricultural product promotion aims to facilitate product circulation and meet consumer demand during the Mid-Autumn Festival, showcasing local government initiatives to boost agricultural sales [39][40]
驻颜有术,美颜有方!开平百合镇探索美丽乡村“长红”密码
Nan Fang Nong Cun Bao· 2025-09-08 01:32
Core Viewpoint - The article discusses the successful implementation of environmental management and beautification initiatives in Baihe Town, Kaiping City, focusing on community involvement and sustainable practices to achieve a "beautiful and livable" standard for over 90% of administrative villages by 2024 [5][9]. Group 1: Environmental Management Strategies - Baihe Town emphasizes a dual approach of construction and management to enhance the quality of rural living environments [6][10]. - The town has set a target for 2024, aiming for over 90% of its administrative villages to meet the beautiful and livable standards [7][9]. - The construction team adopted a tailored approach to address local challenges, such as the narrow alleys in historical villages, by implementing innovative drainage solutions that preserve the original aesthetics [18][26]. Group 2: Community Engagement and Governance - The article highlights the importance of community participation in maintaining the environment, with local residents taking pride in keeping their villages clean [4][40]. - Various community groups, including the "Red Cotton Volunteer Service Team," have been established to mobilize local resources and encourage participation in environmental governance [43][44]. - The implementation of a points-based incentive system encourages villagers to engage in environmental upkeep, fostering a sense of ownership and responsibility [73][76]. Group 3: Sustainable Practices and Cost Management - The article notes the innovative use of local materials and resources to reduce costs in environmental management, such as repurposing waste materials for landscaping [61][64]. - The town has adopted a strategy of hiring local residents for cleaning services, which not only provides employment but also reduces operational costs [70][71]. - The integration of community-driven initiatives, such as the "Red Cotton Points System," has proven effective in motivating residents to participate actively in village beautification efforts [77][78].
广东财经大学“智审兴乡”实践团赴兴宁市开展涉农资金审计调研
Nan Fang Nong Cun Bao· 2025-09-07 11:53
Core Insights - The article discusses the challenges and optimization paths for rural auditing in the context of new productive forces, focusing on the investigation conducted by a team from Guangdong University of Finance and Economics in Xining City [1][7]. Group 1: Investigation and Findings - The team conducted field visits to various local government departments, including the Agricultural and Rural Affairs Bureau, Finance Bureau, and Audit Bureau, to understand the allocation, usage, and regulatory mechanisms of agricultural funds [3][5]. - A dual regulatory system was established in Xining City, combining a digital financial platform with a rural property transfer management service platform to enhance the traceability and performance evaluation of agricultural funds [3][5]. Group 2: Recommendations and Future Actions - The team proposed several optimization suggestions, including addressing the shortage of composite talents, upgrading digital auditing tools, and exploring cross-audit mechanisms to improve the auditing process [7]. - The local audit bureau expressed the need for support from universities in talent cultivation and digital auditing model development, indicating a collaborative effort to enhance auditing capabilities [7].
单月七进商圈机团社区!“四个共享”助宁明星油藤深入湾区市场
Nan Fang Nong Cun Bao· 2025-09-07 07:00
Core Viewpoint - The article highlights the successful collaboration between the New Meeting and Ningming regions in promoting the Chenpi Xingyouteng product, which has gained popularity in the Guangdong-Hong Kong-Macao Greater Bay Area through a comprehensive industry chain development and media-driven marketing strategies [14][19][46]. Group 1: Product Development and Market Expansion - The Chenpi Xingyouteng product has become a new favorite among consumers in the Greater Bay Area, appearing in various high-end communities and commercial areas since August [6][7]. - The product is part of a broader initiative to transform a local plant from Guangxi into a health drink and specialty product for local dining facilities [9][10]. - As of June 2025, the planting area for Xingyouteng in Ningming County has reached 46,000 acres, benefiting over 10,000 farmers with an average income increase of 40,000 yuan per household [38][39]. Group 2: Collaborative Mechanisms - The collaboration between Xinhui and Ningming, spanning over 700 kilometers, focuses on leveraging each region's strengths to create a mutually beneficial partnership, particularly through the integration of New Meeting Chenpi and Ningming Xingyouteng [18][19]. - A significant investment exceeding 10 million yuan has been made to establish a health industry park for Xingyouteng, creating a full industry chain model from seedling cultivation to sales [21][22]. - The "Four Sharing" mechanism has been implemented to enhance research, production, market access, and storage capabilities, significantly reducing product circulation costs [24][37]. Group 3: Media and Marketing Strategies - The establishment of the "Media + Chenpi Xingyouteng Guangdong-Guangxi Cooperation 'Four Sharing' Center" has facilitated resource integration to promote high-quality development of the Xingyouteng and Chenpi industries [44][46]. - The center has initiated a series of promotional activities, including the "Healthy China Tour" tasting events, which have successfully expanded the market presence of Xingyouteng products across various regions [49][51]. - The company plans to leverage its network of 325 Chenpi distributors nationwide to continue promoting the unique characteristics of Xingyouteng products [57][60].
荐好品、促消费!从化长汀举办对口合作农产品推介品鉴会
Nan Fang Nong Cun Bao· 2025-09-07 07:00
Core Viewpoint - The event aims to strengthen cooperation between Conghua District and Changting County, promoting agricultural product circulation and meeting the holiday needs of workers [2][3][11]. Group 1: Event Overview - The 2025 Conghua District and Changting County Agricultural Product Promotion and Tasting Conference was held to enhance collaboration and promote local agricultural products [3][4]. - The event was jointly organized by various local associations, including the Conghua District Federation of Trade Unions and the supply cooperatives of both regions [6][7]. Group 2: Activities and Highlights - The event featured presentations of local specialties from both Changting County and Conghua District, along with holiday welfare packages [9][10]. - Attendees were encouraged to prioritize the procurement of high-quality agricultural products from both regions to enhance employee benefits and support farmers [10][11]. Group 3: Strategic Goals - The initiative aims to improve the circulation capacity of agricultural products, expand industry scale, and enhance brand support through various promotional activities [15][16]. - The goal is to establish a more efficient and interconnected agricultural product supply chain between the two regions, facilitating mutual sales of local specialties [17].