Nan Fang Nong Cun Bao
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荐好品、促消费!从化长汀举办对口合作农产品推介品鉴会
Nan Fang Nong Cun Bao· 2025-09-07 07:00
Core Viewpoint - The event aims to strengthen cooperation between Conghua District and Changting County, promoting agricultural product circulation and meeting the holiday needs of workers [2][3][11]. Group 1: Event Overview - The 2025 Conghua District and Changting County Agricultural Product Promotion and Tasting Conference was held to enhance collaboration and promote local agricultural products [3][4]. - The event was jointly organized by various local associations, including the Conghua District Federation of Trade Unions and the supply cooperatives of both regions [6][7]. Group 2: Activities and Highlights - The event featured presentations of local specialties from both Changting County and Conghua District, along with holiday welfare packages [9][10]. - Attendees were encouraged to prioritize the procurement of high-quality agricultural products from both regions to enhance employee benefits and support farmers [10][11]. Group 3: Strategic Goals - The initiative aims to improve the circulation capacity of agricultural products, expand industry scale, and enhance brand support through various promotional activities [15][16]. - The goal is to establish a more efficient and interconnected agricultural product supply chain between the two regions, facilitating mutual sales of local specialties [17].
选调札记 | 读懂乡土肌理,答好成长之问
Nan Fang Nong Cun Bao· 2025-09-07 07:00
选调札记 | 读懂 乡土肌理,答好 成长之问_南方 +_南方plus 庄敏芳(普宁市 党政机关事务管 理局一级科员, 驻普宁市广太镇 富儿村村委会主 任助理) 拉开广太镇富儿 村村委会那扇吱 呀作响的铁门, 驻村时光已悄然 流逝一年半。于 我而言,这不仅 是选调生涯的必 经之路,更是融 入乡土肌理的深 刻蜕变。这里鲜 有惊天动地 的"高光时刻" , 却处处是浸润人 心的"烟火课 堂"——它教我 脚沾泥土的芬 芳,心系民生的 重量,肩扛守护 的担当。这段扎 根乡土的日子, 已然化作我选调 生涯中最坚实的 青春注脚。 庄敏芳开展入户走访调研,了解村里产业发展情况 丈量乡野热 土,"同坐板 凳"汲取成长养 分。驻村伊始, 我便笃信"没有 调查就没有发言 权"。一年半 来,我的足迹遍 布村头巷尾、田 间地头,在和老 党员围炉夜话、 与致富能手共话 桑麻、向困难群 众嘘寒问暖等无 数次促膝长谈 犹记得一次走 访,村书记指着 葱郁的苗木林, 眼神复杂:"当 年这里挂满'金 灯笼',柑桔养 活一村人,后来 地衰病起,'金 疙瘩'没 了……"他轻抚 新枝,语气坚 定:"老路断 了,地总得养活 人。摸索着,这 不也闯出来 了? ...
两次期满仍留下!深圳盐田教师陈武松在广西百色凌云播种希望|东西协作故事③
Nan Fang Nong Cun Bao· 2025-09-07 01:32
Core Viewpoint - The article highlights the dedication of Chen Wusong, a teacher from Shenzhen, who has committed to teaching in Lingyun County, Guangxi, as part of a national rural revitalization initiative, emphasizing the importance of education in transforming the lives of students in remote areas [3][9][70]. Group 1: Background and Context - Chen Wusong has been teaching in Lingyun County for three years, initially joining as part of a "group-style" support project aimed at enhancing educational resources in rural areas [4][8]. - The collaboration between Shenzhen's Yantian District and Lingyun County focuses on various sectors, including education, to improve local conditions and opportunities [7][9]. Group 2: Personal Commitment and Impact - Chen Wusong chose to stay in Lingyun after his initial term, motivated by the needs of his students and the critical phase of establishing a new vocational high school [16][21]. - His teaching methods have significantly improved student engagement and performance, with the school achieving notable results in local examinations [48][50]. Group 3: Educational Innovations - Chen introduced innovative teaching methods, such as group collaboration and the Feynman technique, to enhance student participation and learning outcomes [28][29]. - He also focused on training local teachers, establishing a systematic teaching resource library, and promoting collaborative teaching practices to ensure sustainable educational improvements [39][42]. Group 4: Achievements and Future Aspirations - The school has seen a marked improvement in student performance, with the first round of standardized tests showing better results than established schools in the area [48][50]. - Chen aims to secure funding for equipment to provide more opportunities for students to participate in skill competitions, reflecting his commitment to their growth beyond academics [61][70].
追随歌声一览新兴之美!2025广东乡村歌手大赛云浮海选晋级赛即将打响
Nan Fang Nong Cun Bao· 2025-09-07 01:32
Core Viewpoint - The 2025 Guangdong Rural Singer Competition will serve as a platform to showcase the cultural and tourism development of Xinxing County, highlighting its integration of agriculture, culture, and tourism [1][98]. Group 1: Event Overview - The preliminary selection for the competition will take place in Yunfu from September 12 to 13, 2025, with the finals held at the Xinxing County Cultural Square [2][3]. - The event aims to promote rural revitalization through music, allowing local singers to compete and share their talents [3][4]. Group 2: Cultural and Tourism Development - Xinxing County has been focusing on transforming its cultural, natural, ecological, and rural resources into development momentum, aligning with provincial and municipal strategies [6][7]. - The county has successfully established four major tourism brands: Zen Culture Tourism, Hot Spring Health Tourism, Ecological Leisure Tourism, and Beautiful Countryside Tourism, which have become key pillars of its economy [9][11]. Group 3: Tourism Infrastructure - As of June 2025, Xinxing County boasts eight national 3A-level and above tourist attractions, five national and provincial tourism routes, and has been recognized as a top county for tourism in China for seven consecutive years [12][13][14]. - The county aims to enhance its influence and competitiveness as a cultural tourism destination, striving to become a model county in the Guangdong-Hong Kong-Macao Greater Bay Area [15][16]. Group 4: Natural and Ecological Resources - Xinxing County is characterized by its rich natural resources, with a forest coverage rate of 68.38% and a greening rate of 68.54%, earning it the title of "China's Natural Oxygen Bar" [46][48]. - The county is developing multiple eco-tourism destinations, integrating natural beauty with cultural experiences, such as tea gardens and scenic parks [49][50]. Group 5: Hot Spring Tourism - Xinxing County is home to Guangdong's only hydrogen sulfide hot spring, the Longshan Hot Spring, which has been recognized as a "World Zen Health Hot Spring" [65][66]. - The county is positioning itself as a key destination for wellness tourism, focusing on hot spring health experiences and attracting visitors from the Greater Bay Area [67][68]. Group 6: Rural Revitalization - Xinxing County has made significant strides in rural revitalization, with several towns and villages recognized for their development, enhancing both the aesthetic and functional aspects of rural life [81][82]. - The county's agricultural products, such as Xinxing lychee and rice noodles, support its rural tourism initiatives, creating a vibrant seasonal landscape [85][88].
促成签约超1.3亿元!澄海狮头鹅品牌四川(成都)专场推介会人气火爆
Nan Fang Nong Cun Bao· 2025-09-07 01:32
Core Viewpoint - The Chenghai Shitou Goose brand successfully held a promotional event in Chengdu, Sichuan, achieving over 130 million yuan in cooperation agreements, indicating strong market interest and potential for expansion in the southwestern region [4][50]. Group 1: Event Overview - The promotional event took place on September 6 at the Chengdu Agricultural Expo, attracting various provincial and municipal food and beverage industry associations and over 100 leading catering enterprises from the Sichuan-Chongqing region [2][3]. - The event featured industry promotion and cooperation agreements, resulting in significant interest and engagement from attendees, with daily foot traffic reaching 10,000 visitors [4][5]. Group 2: Strategic Partnerships - A series of strategic cooperation and production-sales agreements were successfully established during the event, including partnerships between the Chenghai Goose Industry Development Association and various Sichuan culinary associations [25][22]. - Notable collaborations include agreements with Sichuan's hot pot associations and local catering groups, enhancing the distribution network for Chenghai Shitou Goose products [25][26]. Group 3: Market Potential and Consumer Interest - The Chenghai Shitou Goose brand is recognized for its complete industrial chain, which includes breeding, sales, and processing, making it appealing to consumers and businesses alike [8][39]. - Feedback from attendees highlighted the quality and popularity of the Shitou Goose, with local businesses expressing intent to incorporate it into their offerings, indicating a strong market demand [41][44]. Group 4: Future Development Goals - The successful event marks a critical step in expanding the Chenghai Shitou Goose brand into the Sichuan-Chongqing market, aiming to build a billion-yuan industry cluster and support rural revitalization and high-quality agricultural development [50][51].
课堂搬到“媒体+” 一线 粤东三市学用农产品 “赢销”
Nan Fang Nong Cun Bao· 2025-09-06 16:01
Core Viewpoint - The training program aims to enhance the marketing system for agricultural products in Guangdong, focusing on the "12221" marketing framework to address the challenges of selling agricultural products and promote rural revitalization [4][5][16]. Group 1: Training Program Overview - The second phase of the training for the Guangdong agricultural marketing system was held in Huizhou, attended by participants from Huizhou, Heyuan, and Shanwei [4][19]. - The training emphasizes the importance of a long-term commitment to building a robust agricultural marketing system, which is essential for improving market capabilities and serving the agricultural sector [20][22]. Group 2: "Media+" Concept - The "Media+" initiative is designed to reshape the value creation process in the agricultural industry by integrating media with agricultural practices, rather than merely increasing communication channels [24][25]. - The initiative aims to leverage cultural insights, resource connections, and matrix communication to enhance market and brand development across the agricultural supply chain [26][34]. Group 3: Agricultural Branding and Marketing - The "Yue" brand serves as an identity for Guangdong's agricultural products, with detailed guidance provided on the application and management of this branding [46][47]. - The training included practical case studies and methodologies to inspire participants to enhance product value and improve the branding of Guangdong agricultural products [50][51]. Group 4: Smart Agriculture and AI Integration - The integration of AI in agriculture is highlighted as a means to redefine industry rules, focusing on smart planting and breeding to enhance efficiency and productivity [53][58]. - The use of deep learning and AI is emphasized for data-driven decision-making in agricultural production, showcasing a trend towards modern agricultural practices [61][63]. Group 5: Local Agricultural Innovations - Local agricultural products from Huizhou, Heyuan, and Shanwei were showcased, emphasizing the importance of quality management and the application of new technologies in service delivery [66][68]. - The training encouraged participants to adopt innovative marketing strategies, including the use of short video content to promote local agricultural products effectively [100][102].
锁定本周日广州逸景翠园!清远丝苗米邀您试吃套圈赢好米
Nan Fang Nong Cun Bao· 2025-09-06 16:00
Core Viewpoint - The event promoting Qingyuan Silk Rice will take place this Sunday in Guangzhou, allowing residents to experience the rice's unique qualities through tasting and interactive activities [2][12][19]. Group 1: Event Details - The Qingyuan Silk Rice tasting event is scheduled for September 7, from 10:00 to 18:00, at the Yijing Cuiyuan community [18]. - Attendees can enjoy free samples of freshly cooked Qingyuan Silk Rice, which is known for its distinct texture and flavor [15][21]. - The event will feature interactive games, including a ring toss game where participants can win samples of the rice [27][29]. Group 2: Product Information - Qingyuan Silk Rice is recognized for its long, translucent grains and rich aroma, making it popular among consumers in the Guangdong-Hong Kong-Macao Greater Bay Area [5][6]. - In 2024, the planting area for Qingyuan Silk Rice is expected to reach 1.5604 million acres, with a total output value exceeding 6.4 billion yuan [6]. - The rice is produced under high standards, utilizing the region's favorable natural conditions, including fertile soil and a suitable climate [10][11]. Group 3: Community Engagement - The event aims to enhance community engagement by providing a platform for residents to learn about the rice's cultivation process and cooking techniques [24][25]. - Participants can join a community group for further interaction and access to purchasing guides and cooking tips [23][24]. - The event has previously received positive feedback from similar promotional activities held in other locations [12].
媒体+年鱼!白蕉海鲈游进东方甄选,单日卖了650万元!
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Core Viewpoint - The live-streaming event for the Baiqiao sea bass by Dongfang Zhenxuan achieved impressive sales, generating approximately 6.5 million yuan in a single day, indicating strong market demand and effective marketing strategies [6][8][33]. Group 1: Sales Performance - On September 4, the live-streaming event recorded 65,000 orders, with total sales reaching about 6.5 million yuan [7][33]. - Sales exceeded 2 million yuan within just two hours of the broadcast [24]. Group 2: Industry Background - Baiqiao sea bass is recognized as a national geographical indication product, with the region being a major production area, accounting for over 60% of the national output [30][42]. - The Baiqiao sea bass farming industry covers more than 39,000 acres in the Doumen district, making it the largest sea bass production area in the country [42]. Group 3: Industry Development - The industry has been evolving through a "leading enterprise + base + fishermen" model, which has significantly increased local farmers' incomes [45]. - The local government allocates 4 million yuan annually to support the development of the sea bass industry, enhancing its growth potential [47]. Group 4: Technological Advancements - The introduction of an intelligent automated production line, developed by Gree specifically for the aquaculture industry, has been implemented to improve efficiency [54][56]. - The production line automates processes such as scaling, gutting, and sorting, contributing to a more streamlined operation [58][60]. Group 5: Future Prospects - The establishment of the "Zhuhai Baiqiao Sea Bass Industry Demonstration Park" marks a significant step towards national-level support for the industry [49]. - A new agricultural logistics trading center project, with an investment exceeding 2.6 billion yuan, is set to enhance the region's agricultural product distribution capabilities [63][64].
南农晨读 | 天府粮仓
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Group 1 - Guangdong Province's Natural Education Season concluded with over 490 activities held, engaging 247,000 participants both online and offline [12][13] - The theme "Nature is Right Around Us" was emphasized during the two-month event, promoting direct interaction with nature [11][12] Group 2 - Maoming City reported a record early rice harvest in 2025, with planting area exceeding 1.44 million acres and total production surpassing 620,000 tons, marking a year-on-year increase of 0.4% in total production and 0.9% in yield per acre [17][18][20] - The event highlights the agricultural advancements in the region, contributing to rural revitalization efforts [22] Group 3 - A seminar focused on agricultural biotechnology was held in Foshan, leading to a collaboration between the Guangdong Academy of Agricultural Sciences and a local pig breeding company to enhance local pig breeding technology [23][26][27] - This initiative aims to foster high-quality development in the local pig industry through technology and talent integration [27] Group 4 - The "Xingning Pigeon" brand gained significant traction during a live-streaming event, achieving the top spot on Douyin's fresh produce list within 20 minutes and selling out within two hours [38][39] - This showcases the effectiveness of media partnerships in promoting local agricultural products [30][39] Group 5 - The second batch of the "Xinfeng Flavor" regional public brand evaluation was held, with 16 companies presenting 29 unique agricultural products for assessment [43][45] - This initiative aims to enhance the agricultural brand development in Xinfeng County [45] Group 6 - The "Lion Head Goose" from Chenghai made a notable appearance at the Chengdu International Modern Agriculture Expo, attracting significant attention from industry professionals and the public [49][51] - This event underscores the potential for Guangdong's agricultural products in broader markets [48][51] Group 7 - The "Kashgar Legal Talent Base" was established through a partnership between the Kashgar Political and Legal Committee and Guangdong University of Foreign Studies, aimed at enhancing legal services in the region [81][82] - This collaboration reflects ongoing efforts to support legal education and services in Xinjiang [80][82]
“疆品南下”惠飘香!广东对口援疆地区名优产品体验馆(惠州馆)焕新升级
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Core Viewpoint - The Guangdong Xinjiang Product Experience Hall in Huizhou has been upgraded to enhance the market visibility and consumer recognition of Xinjiang specialty products through various promotional strategies [2][4][10]. Group 1: Upgrade and Promotion - The Huizhou Hall's upgrade is part of the "Xinjiang Products Southbound, Guangdong Products Northbound" initiative, aiming to optimize products and enhance e-commerce capabilities [3][4]. - From September to December this year, the Huizhou Hall will distribute coupons to attract consumers to purchase Xinjiang specialty products [5]. Group 2: Sales Performance - Since its operation began in 2024, the Huizhou Hall has sold over 400,000 yuan worth of Xinjiang products, serving as a significant platform for showcasing these products in the Greater Bay Area [9]. Group 3: Product Variety and Consumer Engagement - The upgraded hall features a variety of Xinjiang products, including gray dates, white apricots, milk slices, and raisins, which align with Guangdong consumers' demand for high-quality food [12][13]. - New additions to the product lineup include Xinjiang pears, plums, and fresh beef and lamb, with interactive activities planned to enhance consumer experience [17][18]. Group 4: Online Sales Expansion - The Huizhou Hall plans to expand its online sales channels by creating a "Xinjiang Flavor Live Room" and leveraging the "Huipinhui Youxuan" online shopping platform for regular promotional live events [21][23]. - This strategy aims to integrate online and offline sales channels, thereby accelerating the "Xinjiang Products Southbound" initiative and broadening the sales coverage [24][26].