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一位退役军人的创业突围路:以“柿”为媒,打造粤桂协作标杆品牌
Nan Fang Nong Cun Bao· 2025-11-30 01:34
Core Viewpoint - The article highlights the entrepreneurial journey of a retired soldier, Hu Kanxuan, who successfully established a brand centered around persimmons, contributing to the economic development of the Guangdong-Guangxi region and addressing agricultural challenges [1][4][7]. Group 1: Entrepreneurial Achievement - Hu Kanxuan's project "The Bay Area Transformation of Persimmons" won the first prize in the "Rural Revitalization Industry Track" at the "Construction Bank Cup" Fourth Guangdong Province Veterans Entrepreneurship and Innovation Competition [4][6]. - The project successfully introduced persimmons into the Guangdong-Hong Kong-Macao Greater Bay Area market, creating a complete industrial chain through standardized production, brand operation, and innovative channels [8][9]. Group 2: Agricultural Impact - The initiative meets the demand for high-quality agricultural products in the Bay Area while promoting agricultural development and achieving win-win cooperation between eastern and western regions [9]. - The company has established a 41-acre production base in Pingle County, Guangxi, focusing on deep processing of persimmons and creating a comprehensive supply chain [22][23]. Group 3: Community and Employment - The project has significantly improved the livelihoods of local farmers, ensuring stable income through a "guaranteed purchase" model, transforming previously unsold persimmons into sought-after products [38][39]. - The company has created over 500 job opportunities for local rural laborers and provided more than 100 positions for veterans, disabled individuals, and unemployed persons [45][46]. Group 4: Sustainable Practices - The project incorporates sustainable innovation by processing persimmons into vinegar and using by-products for organic fertilizers and animal feed, addressing environmental concerns related to agricultural waste [49][50]. - The "Persimmon Sea Family" enzyme drink developed by the company has gained recognition, even being served at the China-ASEAN Expo [51]. Group 5: Future Plans - Hu Kanxuan aims to expand the product line to include persimmon cakes, wines, jellies, and juices, leveraging media for brand promotion and targeting broader markets [56][58]. - The company is committed to maintaining its entrepreneurial spirit and extending the persimmon deep processing industry chain, aspiring to bring Guangxi persimmons to a global audience [63][64].
三强专访 | 乡村歌王是怎样炼成的?
Nan Fang Nong Cun Bao· 2025-11-30 01:34
Core Viewpoint - The 2025 Guangdong Rural Singer Competition concluded successfully, highlighting the significance of rural music and the dreams of local singers [2][3][4]. Group 1: Competition Highlights - The competition took place in Guangzhou, with the final performance showcasing various talents [2][3]. - Zhong Siyuan from Shanwei Lufeng won the championship and received a cash prize of 100,000 yuan [4][6]. - Xie Guobao and the Hakka Youth Group secured the second and third places, respectively, demonstrating a journey from ordinary to extraordinary through music [5][6]. Group 2: Zhong Siyuan's Journey - Zhong Siyuan, a government employee, emphasizes the emotional connection in his music, shaped by his grassroots work [11][12]. - He aims to enhance his songwriting skills to create songs for his village, fostering deeper emotional ties with his community [21][22]. - His performance of "This Time I Will Not Let Go" resonated deeply with the audience, showcasing his dedication to music [10][18]. Group 3: Xie Guobao's Story - Xie Guobao, a self-taught singer, captivated the audience with his performance of "Skin," reflecting the struggles of ordinary people [24][27]. - Balancing his work as a butcher with his passion for music, he remains grounded and realistic about his dreams [28][32]. - His participation in the competition has increased his visibility, allowing more people to recognize his talent [40][42]. Group 4: Hakka Youth Group's Vision - The Hakka Youth Group performed "Dream in Ye Tang," blending traditional Hakka songs with contemporary elements [46][52]. - They aim to attract younger audiences to Hakka music, preserving and promoting this cultural heritage [53][58]. - The group plans to create more diverse songs that reflect the new landscape of Hakka villages, enhancing cultural appreciation through music [69][70].
“橙”交2.78亿元!廉江红橙产业大会启幕,万亩橙园甜粤西
Nan Fang Nong Cun Bao· 2025-11-30 01:34
Core Insights - The 2025 Lianjiang Red Orange Industry Conference has commenced, showcasing the region's commitment to promoting its red orange industry and enhancing its brand recognition [4][5][3] - A total of 10 cooperative projects were signed during the conference, amounting to 278 million yuan, reflecting strong market confidence in the quality and brand of Lianjiang red oranges [7][8][9] Group 1: Industry Development - Lianjiang red oranges have evolved from being a "national banquet fruit" to a "golden industry," with an annual output value reaching 2.5 billion yuan [20] - The industry has seen significant advancements in standardization, industrialization, and branding, with 10 planting bases awarded the title of "standardized demonstration garden" [21][22] - The product line is expanding beyond fresh fruit to include over 20 deep-processed products, involving 8 leading agricultural enterprises and nearly 100,000 workers [26][27] Group 2: Marketing and Promotion - The conference adopted an innovative "1+1+2+3+N" model to integrate industry, culture, and public welfare, enhancing community engagement [29] - A promotional slogan highlighting the unique flavor profile of Lianjiang red oranges was launched, alongside a campaign to encourage public participation [30][31] - A series of events, including live streaming by influencers and tourism routes, aim to boost sales and attract visitors to experience the local culture [33][34] Group 3: Future Outlook - Lianjiang is focusing on technological empowerment, brand enhancement, and innovative business models to drive high-quality economic development [43][45] - The conference featured various activities to showcase the achievements in urban and rural development, emphasizing the city's commitment to becoming a national model [38][39]
增速83.18%!英德红茶稳居中国茶品牌TOP50
Nan Fang Nong Cun Bao· 2025-11-29 15:30
增速83.18%!英 德红茶稳居中国 茶品牌TOP50_ 南方+_南方plus 11月27日,由新 华社品牌工作办 公室、中国经济 信息社、中国茶 叶流通协会主办 的2025中国茶品 牌建设论坛在浙 江新昌成功举 办。论坛上正式 发布了"2025中 国茶品牌(区域 公用品牌、企业 品牌) TOP50"系列调 查成果。英德红 茶位列全国18, 较去年相比,品 牌价值提升了近 40亿元,增速达 83.18%。 2025中国茶区域公用品牌 TOP50 | 品牌名称 | 品牌价值 (亿元) | | --- | --- | | 安溪铁观音 | 150.36 | | 信阳毛尖 | 132.05 | | 福鼎白茶 | 118.37 | | 武夷岩茶 | 113.29 | | 武夷山大红袍 | | | 洞庭山碧螺春 | 105.08 | | 勐海茶 | 104.89 | | 大佛龙井 | 99.67 | | 安化黑茶 | 98.73 | | 安吉白茶 | 98.65 | | 蒙顶山茶 | 96.21 | | 坦洋工夫 | 95.45 | | --- | --- | | 梧州六堡茶 | 95.22 | | 黄山毛峰茶 | 93 ...
喀什技工跨越万里赴粤“取真经”
Nan Fang Nong Cun Bao· 2025-11-29 15:30
Core Viewpoint - The collaboration between Kashgar Technical College and various technical colleges in Guangdong aims to enhance the teaching and training capabilities of educators, thereby improving the quality of vocational education in Xinjiang [2][15][17]. Group 1: Training and Learning Activities - Teachers from Kashgar Technical College participated in on-the-job training in Guangdong, focusing on integrated curriculum design, teaching implementation, and workstation construction [4][5]. - The participating schools in Guangdong provided comprehensive support and care during the training process, fostering a high level of enthusiasm and commitment among the teachers [7][8]. Group 2: Educational Philosophy and Implementation - The training emphasized an educational philosophy centered on "industry-oriented and student-centered" approaches, which the teachers intend to integrate into their practical work [12][13]. - The Vice President of Kashgar Technical College highlighted the ongoing support from Guangdong's aid teams for vocational education in Xinjiang, contributing to high-quality development in this sector [15][16]. Group 3: Achievements and Impact - Over 200 teachers from Kashgar Technical College have obtained qualifications in integrated vocational education, and the college has implemented this teaching model effectively [18]. - In the past three years, more than 100 teachers have been sent to Guangdong for training, resulting in significant improvements in teaching quality and student skill levels, with notable achievements in various skill competitions [19][20].
“媒体+”助力,广东农企组团北上精准对接华中大市场
Nan Fang Nong Cun Bao· 2025-11-29 11:36
Core Viewpoint - The article highlights the collaboration between Guangdong agricultural enterprises and the Hubei market, facilitated by a "media+" approach, to enhance the distribution and sales of agricultural products across regions, particularly focusing on the Central China market [10][32]. Group 1: Market Dynamics - The event in Hubei's Xiaogan City showcased the region's significance as a major agricultural product distribution hub, with a trading volume exceeding 10 million tons and a transaction value surpassing 100 billion yuan over two years [9]. - Guangdong enterprises brought various products, including lychees, longans, and prepared dishes, to engage in deep discussions with local buyers, aiming to explore new pathways for agricultural product circulation between the north and south [10][11]. - The market's strong confidence was reflected in the enthusiastic signing of contracts during the event, indicating a robust demand for the southern products in the central market [16][31]. Group 2: Strategic Approaches - Companies are focusing on obtaining local consumption data to adjust product selection standards, packaging designs, and marketing strategies, thereby promoting direct connections between production and sales [20][21]. - The strategy of "group attack" was emphasized, with the aim of creating a public brand for Guangdong beef products and collectively entering the Central China market [26]. - Enterprises are actively seeking partnerships with international companies to expand their market reach and enhance product offerings [28]. Group 3: Role of Media - The "media+" initiative has significantly enhanced the recognition and influence of Guangdong products in Central China, acting as a bridge for market insights and channel connections [33][34]. - Media collaboration has been pivotal in creating consumption hotspots, driving demand for Guangdong agricultural products throughout the year [35][36]. - The media's role as an "information link" helps companies achieve "sales-driven production," thereby reducing market risks and promoting high-quality agricultural products from Central China to the Guangdong-Hong Kong-Macao Greater Bay Area [45][46]. Group 4: Future Outlook - A comprehensive agricultural product distribution network is gradually forming, with Guangdong's products being efficiently delivered to Central China and vice versa [50][61]. - Companies are looking to establish regional centers to enhance logistics efficiency and reduce costs, thereby improving supply chain responsiveness [56][57]. - The ongoing collaboration and participation of enterprises are expected to further expand the dual-channel for Guangdong and Central China products, injecting new momentum into the national agricultural product distribution network [60][61].
跟着主播逛林博!绿美好物云端享丨广东林博会倒计时2天
Nan Fang Nong Cun Bao· 2025-11-29 11:36
Group 1 - The third Guangdong Forestry Expo will take place from December 1 to 3 at the Meizhou World Merchant Center, featuring over 400 enterprises and showcasing thousands of forestry products [3][5][30] - The theme of the expo is "Green and Beautiful Guangdong, Green and Rich People," with a total exhibition area of 10,000 square meters [4][5] - The expo will cover eight major industry clusters, including oil tea, bamboo products, forest medicinal materials, flowers and seedlings, and forest health care, creating a comprehensive showcase of the forestry industry [6][5] Group 2 - A dedicated team of live streamers will guide attendees through the expo, allowing for a virtual shopping experience [7][11] - The live streaming will be available on multiple platforms, including Southern Plus, WeChat Video, and Douyin, making it accessible to a wider audience [29] - The event will also include various activities such as industry research, investment promotion, and high-quality development presentations, aimed at fostering collaboration and innovation in the forestry sector [31][32][33]
以歌唱响“百千万”——2025广东乡村歌手大赛侧记
Nan Fang Nong Cun Bao· 2025-11-29 11:36
Core Viewpoint - The 2025 Guangdong Rural Singer Competition serves as a platform to promote rural revitalization and cultural integration, showcasing the achievements of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project through music and community engagement [10][39][93]. Group 1: Event Overview - The competition is in its third year, with over 50,000 music enthusiasts participating across 21 cities in Guangdong, and a total online viewership exceeding 1.5 billion [11][12]. - The final event took place on November 28, 2025, in Guangzhou's Zengcheng District, where the annual champion was crowned amidst a vibrant atmosphere [14][17]. Group 2: Cultural Impact - The competition highlights local stories and transformations in rural areas, with participants using original songs to express the changes brought about by the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [15][22][50]. - The event has fostered a sense of community pride and cultural identity, encouraging participants to share their experiences and the evolution of their hometowns through music [36][71][89]. Group 3: Economic and Social Development - The competition aligns with Guangdong's strategy to enhance rural economies by integrating cultural, agricultural, and tourism sectors, thereby driving local development [39][110][116]. - Events like the competition have attracted significant tourism, with local products being promoted alongside musical performances, enhancing both cultural and economic vitality in rural areas [118][120][134]. Group 4: Future Prospects - The ongoing success of the competition indicates a growing trend of using music as a tool for rural revitalization, with plans for further integration of cultural activities into local economies [93][136]. - The initiative is expected to continue evolving, with a focus on deepening the connection between music, culture, and community development in Guangdong [140].
陈皮香漫浦北,张黄队问鼎桂冠!2025“浦BA”圆满收官
Nan Fang Nong Cun Bao· 2025-11-29 11:36
Core Viewpoint - The 2025 "Pu BA" basketball league concluded successfully, showcasing the integration of sports and cultural tourism in Pu Bei County, with Zhang Huang team winning the championship [2][30]. Group 1: Event Overview - The final match of the 2025 "Pu BA" basketball league took place on November 28, featuring a vibrant atmosphere at the Pu Bei County Sports Center [2][3]. - The event was part of the 2025 Pu Bei Chen Pi Cultural Tourism Promotion Week, highlighting the innovative practice of "sports + culture and tourism" [3][30]. - Zhang Huang team triumphed over Shi Yong team with a score of 105:76, securing the championship trophy [4][6]. Group 2: Competition Details - The league lasted for two months and included 235 matches, with 39 teams participating [7][8]. - The final match featured intense competition between the representatives of Zhang Huang and Shi Yong, with both teams displaying exceptional performance [10][11]. Group 3: Awards and Recognition - The championship team received unique prizes, including a five-year Chen Pi gift box and local specialty products, emphasizing the integration of the event with the local Chen Pi industry [15][17]. - The second and third place teams also received Chen Pi series products, further promoting local flavors [15][17]. Group 4: Audience Engagement - The event included various interactive segments, such as tug-of-war competitions, music performances, and basketball dance routines, enhancing the overall atmosphere [20][21]. - The enthusiastic support from fans contributed significantly to the event, with cheers and applause creating a lively environment [22][23]. Group 5: Economic and Cultural Impact - The integration of the "Pu BA" event with the Chen Pi Cultural Tourism Promotion Week represents an innovative approach to explore the "sports +" development model in Pu Bei County [30][33]. - This sports event not only showcased the charm of basketball but also deepened the audience's understanding of the local Chen Pi brand, injecting new vitality into the development of local特色产业 and rural revitalization [32][33].
让秸秆变沃土!茂名市召开农作物秸秆综合利用现场会
Nan Fang Nong Cun Bao· 2025-11-29 11:36
Core Viewpoint - The event in Maoming City focuses on the comprehensive utilization of crop straw, aiming to transform waste into valuable resources and promote green agricultural development [2][3][4]. Group 1: Event Overview - The comprehensive utilization site meeting for late-season crop straw was held on November 26 in Maonan District, attended by over 100 participants including experts, agricultural representatives, and farmers [2][3][4]. - The event was organized by the Maoming Agricultural and Rural Bureau and the Zhongkai University of Agricultural Engineering, showcasing straw utilization technologies and summarizing local experiences [4][10]. Group 2: Importance of Straw Utilization - Proper disposal of crop straw is crucial for air quality, soil fertility, and food security, addressing issues like "burning pollution" and promoting agricultural resource recycling [6][7]. - The national policy emphasizes the comprehensive utilization of crop straw as a key measure for ecological civilization and food security [9]. Group 3: Local Implementation and Results - Maonan District, identified as a key county for straw utilization in 2024, generates 165,000 tons of straw annually and aims to create a model that is resource-saving, environmentally friendly, and beneficial for farmers [19][20]. - The district has established a closed-loop system for straw processing, having collected over 8,000 tons of straw and serving more than 10,000 acres of rice fields [36][38]. Group 4: Economic and Environmental Benefits - The project has led to a reduction of 4 kg of fertilizer per acre, saving farmers approximately 110,000 yuan in fertilizer costs, with an average income increase of 300 yuan per household [45][46]. - The comprehensive utilization rate has increased from 90% to 95%, with significant improvements in soil quality and air quality due to the cessation of straw burning [43][49]. Group 5: Challenges and Future Directions - Challenges include high collection costs and a lack of awareness among older farmers regarding straw utilization techniques [57][58]. - Future efforts will focus on enhancing technology collaboration, encouraging participation from organic fertilizer companies, and establishing a multi-source financing mechanism to support project implementation [60][64]. Group 6: Long-term Goals - The goal is to achieve a stable straw utilization rate of over 90% by 2025, contributing to soil fertility and farmer income, while promoting a sustainable agricultural environment [67][68].