Jing Ji Guan Cha Wang
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新能源项目纷纷试水资产证券化
Jing Ji Guan Cha Wang· 2025-12-06 05:08
Core Viewpoint - Asset securitization products are emerging as a new financing channel for renewable energy power plants, with various projects being approved and launched in the sector [2][5]. Group 1: Asset Securitization Developments - The "Taibao Asset - Trina Solar Green Infrastructure Carbon Neutral Real Estate Asset Support Special Plan" has been approved, marking the first asset-backed security (ABS) in the distributed photovoltaic sector focusing on carbon neutrality, green initiatives, and rural revitalization, with a proposed issuance scale of 3.045 billion yuan [2]. - In June, Envision Energy issued the first clean energy institutional REITs, and other companies like Bicheng Energy and Tonghe New Energy are also submitting asset securitization tools based on renewable power plants for exchange review [2]. - By 2025, institutional REITs are expected to gradually emerge, expanding the scope of asset securitization in the renewable energy sector [2][5]. Group 2: Financing Challenges and Solutions - Historically, renewable energy developers primarily relied on bank credit, which favored large state-owned enterprises over private companies, making it difficult for smaller firms to secure long-term financing [3]. - Financing leasing has gained popularity as a method to meet the funding needs of private and small to medium-sized enterprises, allowing developers to use equipment while paying rent, ultimately acquiring ownership at a lower cost [4]. Group 3: Policy and Market Trends - In July 2022, the National Development and Reform Commission included clean energy projects in the pilot scope for infrastructure REITs, allowing companies with quality renewable energy assets to leverage cash flows for financing [5]. - The introduction of the "136 Document" has shifted the pricing mechanism for renewable energy plants, allowing for market competition, although the cash flow remains stable [11]. - The market for institutional REITs is expected to expand significantly by 2025, driven by stable cash flows, policy innovations, and increased long-term investment demand [9]. Group 4: Investment Opportunities and Returns - Institutional investors are increasingly interested in renewable energy power plants due to their stable cash flow and the maturity of investment return models [12][13]. - The annualized yield for previously issued clean energy REITs products is generally above 10%, indicating a favorable investment environment [12]. - Envision Energy's institutional REITs achieved a high annualized dividend rate, outperforming the average yield of other issued renewable energy institutional REITs by approximately 40% [9].
基于创意传播管理(CCM)的数智时代创意传播实践课程教学探索
Jing Ji Guan Cha Wang· 2025-12-06 04:59
Core Insights - The core objective of the Creative Communication Practice course is to cultivate students' ability to solve real communication problems, adapting to the demands of the digital intelligence era [2][3][4] - The course integrates digital platforms and public welfare projects, emphasizing hands-on experience through five teaching stages and eight tasks, significantly enhancing students' professional skills [6][10][29] Course Design - The course is designed around the Creative Communication Management (CCM) theory, focusing on the integration of human intelligence and digital technology to complete marketing communication tasks [7][10] - It emphasizes the development of students' creative communication management abilities, encouraging them to analyze information environments and effectively integrate communication resources [7][10] - The curriculum includes 32 class hours divided into five stages: group formation, theory learning, content creation, practical placement, and effect evaluation, with a focus on student-led initiatives [10][11] Teaching Process - The teaching process is structured into five stages, starting with group formation and selection of public welfare topics, followed by theory learning and content creation [11][12] - Students engage in practical tasks such as creating videos and conducting market research, with guidance from industry experts and mentors [12][13] - The course incorporates real public welfare projects, allowing students to apply their skills in a practical context, enhancing their understanding of social issues [13][14] Practical Application - The course collaborates with digital platforms like ByteDance to provide students with real-world marketing scenarios, utilizing tools such as Douyin and other digital marketing systems [9][10] - Students are tasked with creating and optimizing content for public welfare projects, which helps them develop data analysis and marketing skills [27][28] - The average return on investment for the projects is reported at 3.6, indicating successful fundraising efforts beyond expectations [27] Educational Outcomes - The course aims to improve students' analytical, creative, and practical skills, fostering a comprehensive understanding of the creative communication industry [27][28] - It also emphasizes the importance of social responsibility, encouraging students to engage with real-world issues and develop a sense of empathy through their projects [28][29] - The integration of digital platforms and public welfare projects enhances the relevance and effectiveness of the educational experience, preparing students for future industry demands [29]
真假“北汽”之争
Jing Ji Guan Cha Wang· 2025-12-06 04:41
Core Viewpoint - The dispute between BAIC Group and Beijing Automotive Manufacturing (referred to as "BAIC Manufacturing") over the use of the "BAIC" brand has resulted in a first-instance victory for BAIC Group, although BAIC Manufacturing has appealed the decision. This case highlights the complexities of brand heritage ownership and the challenges that arise after corporate restructuring, indicating that the division of tangible assets does not resolve the issues surrounding intangible brand legacies [2][9]. Group 1: Background of the Dispute - BAIC Manufacturing was established in 1951 and is recognized as one of the early pioneers of China's automotive industry [3]. - The "BAIC" brand gained national recognition with the successful production of the BJ212 off-road vehicle in 1965, which became a symbol of Beijing's state-owned automotive industry [4]. - In 2015, BAIC Group transferred 51% of BAIC Manufacturing's shares to a private enterprise, leading to BAIC Manufacturing becoming a private company [5]. Group 2: Nature of the Dispute - The conflict arose when BAIC Manufacturing began using the "Beijing" brand in its marketing and vehicle models starting in 2021, which prompted BAIC Group to file a lawsuit [2][6]. - BAIC Group claims that BAIC Manufacturing's use of the "Beijing" trademark constitutes trademark infringement and has filed multiple lawsuits since 2021 [7]. - The court recognized BAIC Group's long-standing use of the "BAIC" brand and its associated trademarks, establishing its significant market presence and brand recognition [8]. Group 3: Future Implications - BAIC Manufacturing has announced its intention to appeal the first-instance ruling, indicating that the legal battle is far from over [9]. - Experts suggest that BAIC Group should learn from this case to ensure clearer delineation and protection of intangible assets during future asset restructuring [9]. - Similar disputes over brand usage rights are not uncommon in the industry, as evidenced by past cases involving other companies [10].
《疯狂动物城》联名也疯狂
Jing Ji Guan Cha Wang· 2025-12-06 04:41
Core Insights - Disney's animated film "Zootopia 2" has achieved significant box office success in China, surpassing 3 billion yuan in pre-sales and over 2 billion yuan in the first week, making it the highest-grossing imported animated film in Chinese history [2] - The collaboration between Disney and various brands, including the children's oral care brand Rabbit Mom, has led to a surge in IP licensing business, with a reported threefold growth in the Zootopia IP licensing in Greater China since December 2023 [3][5] - The trend of deep integration of IP into product design is becoming more prevalent, with brands focusing on emotional connections with consumers through character-driven products [3][6] Brand Collaboration and Market Strategy - Rabbit Mom began exploring potential IP collaborations two years ago and successfully secured the licensing for "Zootopia 2" to create a series of oral care products [4][5] - The collaboration with "Zootopia 2" was driven by the alignment of the film's audience with Rabbit Mom's target demographic, appealing to both children and their parents [6] - The pricing strategy for the collaborative products is set below 30 yuan, targeting a broad consumer base, with plans for further IP collaborations in the future [7] IP Licensing Dynamics - The IP licensing process involves thorough due diligence and negotiation, with brands needing to demonstrate compatibility and market performance to secure licenses [8][9] - The common business model in the IP licensing industry is a "minimum guarantee + revenue share" approach, ensuring both parties benefit from sales performance [9][10] - Brands are increasingly focusing on long-term partnerships with stable IPs to avoid short-term collaborations that do not yield sustainable benefits [11] Market Trends and Future Outlook - Disney's strategic focus on the Chinese market is evident, with tailored content and a significant push for IP collaborations across various sectors, including retail and entertainment [12][14] - The anticipated release of "Zootopia 2" has led to a flurry of pre-launch collaborations, with numerous brands engaging in cross-promotional activities [12] - Disney's consumer products division reported a retail revenue of $62 billion, highlighting the importance of IP in driving sales and brand recognition in the Chinese market [14]
【金融头条】隆基入局 光伏巨头抢滩储能赛道
Jing Ji Guan Cha Wang· 2025-12-06 04:28
Core Insights - The frequency of discussions around "energy storage" has significantly increased in the renewable energy sector, indicating a shift in focus among companies towards energy storage solutions as a response to market pressures and competition in the photovoltaic (PV) industry [2][3]. Industry Trends - Major players in the photovoltaic sector, such as Trina Solar and LONGi Green Energy, are increasingly integrating energy storage into their business models, with LONGi officially entering the energy storage market by acquiring a controlling stake in Suzhou Jingkong Energy Technology [4][5][6]. - The trend of "photovoltaic + energy storage" is becoming a new competitive landscape, with all leading PV companies now participating in the energy storage sector [7]. Company Strategies - Companies like Trina Solar and Canadian Solar have been early entrants into the energy storage market, with Trina Solar's storage business entering a growth phase and Canadian Solar adjusting its business structure to focus on the U.S. market [9][16]. - The energy storage market is viewed as a critical component of the renewable energy system, with companies recognizing the need to adapt to market-driven demands rather than solely relying on policy incentives [11][12]. Market Dynamics - The global photovoltaic market is experiencing a slowdown, with projections indicating that the growth rate of new installations will decline in the coming years, prompting companies to seek alternative growth avenues such as energy storage [15][17]. - The demand for energy storage is driven by the increasing need for grid stability and the integration of renewable energy sources, with significant growth expected in both domestic and international markets [13][20]. Future Outlook - The energy storage sector is anticipated to become a standard component of renewable energy projects within the next 3 to 5 years, supported by favorable policies and market conditions [18][19]. - Companies are expected to see substantial growth in their energy storage business, with projections indicating that the shipment of energy storage systems will double in the coming year, particularly in high-margin markets like Europe and North America [20].
山东探索绿色低碳高质量发展三年 经济总量即将冲上十万亿
Jing Ji Guan Cha Wang· 2025-12-06 03:41
Core Insights - Shandong Province has significantly increased its non-fossil energy installed capacity, surpassing coal power for the first time, with a more than doubling of capacity over three years [2] - The province's GDP is projected to exceed 10 trillion yuan, making it the first in Northern China to reach this milestone [5] Group 1: Policy and Strategic Initiatives - The reform initiative began in August 2022, with the aim of establishing Shandong as a leading area for green, low-carbon, and high-quality development by 2027 [2][3] - A three-year action plan (2023-2025) was introduced to provide a clear roadmap for the development of the green low-carbon high-quality development pilot zone [3] Group 2: Economic and Industrial Development - Shandong's economic structure is undergoing transformation, with a focus on high-tech manufacturing and digital industries, although challenges remain in reducing coal dependency and carbon emissions [3][4] - The province has seen an average of 3,900 new projects launched annually, contributing approximately 5 billion yuan in new output value each year [3] Group 3: Investment Opportunities - The province is actively attracting investments in new energy sectors, with significant interest from companies like WanHua Chemical Group, which is focusing on battery materials [5][6] - A total of 32 projects were signed at a recent investment promotion event, with a total investment amounting to approximately 57 billion yuan [8]
价值重估:游戏行业迈向新繁荣 2026年如何定义新周期?
Jing Ji Guan Cha Wang· 2025-12-06 02:02
截至2025年11月,今年游戏版号发放量已达1624个,超去年总量,其中11月单月发放184个版号创下新 高。游戏行业在稳定政策预期下供给充足,市场销售收入同步增长,展现出强劲复苏势头。在精品化、 全球化与智能化融合推进的背景下,游戏行业迎来了从"规模扩张"向"质量提升"的关键转型期。 政策引领提振信心 游戏版号发放重回稳定轨道,为行业注入强心剂。 与以往不同,今年以来一个明显的变化是——中国游戏市场已进入全面多元化时期,多种游戏类型、各 大游戏平台、国内外市场全面发力。 平台多元化也日益明显。微信、抖音、快手等平台的小游戏迅速崛起,2025年1-6月,国内小程序游戏 市场实际销售收入232.76亿元,同比增长40.2%。小游戏凭借低门槛和社交属性,成功拓展了游戏用户 边界。 截至11月,2025年累计发放版号已达1624个,超过了去年全年总量。特别是11月份单月发放了184个版 号,再次刷新单月新高,显示出审批常态化趋势审批节奏的稳定与可预期,极大促进了优质新游戏的开 发和上线。版号常态化发放标志着行业步入更加成熟的发展阶段。随着政策的引领,游戏公司也更专注 于业务创新与可持续发展,游戏产业正呈现精品化趋势 ...
光谷企业家协会产业分会正式揭牌
Jing Ji Guan Cha Wang· 2025-12-06 01:28
Core Viewpoint - The "2025 Optics Valley Entrepreneur Day" was held in Wuhan, focusing on enhancing collaboration and innovation among enterprises in the optics and related industries [1] Group 1: Industry Collaboration - The Optics Valley Entrepreneurs Association's Industrial Branch was officially established to address core enterprise needs through a "four-chain integration" approach [1] - The association aims to strengthen industrial chain collaboration by organizing exhibitions and matchmaking events to alleviate supply chain bottlenecks [1] Group 2: Innovation and Communication - A platform for communication will be built to promote the flow of innovative elements through policy interpretation, forums, and visits [1] - The establishment of six new industrial branches, including those for optical communication, laser, Beidou, sensors, life health, and autonomous security computing, is intended to enhance service capabilities [1] Group 3: Entrepreneurial Spirit - The initiative seeks to create a promotional high ground to highlight the entrepreneurial spirit within the region, contributing to the development of the world-class Optics Valley [1]
高品质链接新消费全球视野 VOSS连续五年成为企业家博鳌论坛官方指定用水
Jing Ji Guan Cha Wang· 2025-12-06 00:39
中国博鳌,2025年12月2日-5日——由新华社品牌工作办公室与新华网(603888)联合主办的2025企业 家博鳌论坛在海南博鳌隆重举行。本届论坛以"链接全球,引领未来:'十五五'新机遇"为主题,汇聚了 数千名政商学及企业界精英,在"十五五"即将开局之年共同前瞻新发展格局。品牌源自挪威的高端饮用 水品牌VOSS凭借其一贯的高端品质与可持续发展理念,再次成为论坛官方指定用水,连续五年助力这 一年度思想盛宴并提供纯粹用水体验。 未来,VOSS将持续深耕中国市场,以前瞻视野"链接全球",以卓越品质"引领未来"。在坚守"自然纯 粹、先锋敢为、从容自在"的品牌价值观下,更加坚定地走在绿色、健康发展的道路上,不仅成为高端 饮用水的代名词,更要成为引领时尚健康生活方式的品牌典范。 VOSS受邀在进博会挪威国家馆展示品牌形象 链接全球:从北欧到神农架西麓 VOSS品牌源自挪威,自2016年由华彬集团引入中国市场以来,始终专注于提供健康且高品质的饮用 水。在"好水喝出健康来"的理念下,其深藏地下、未经空气接触的纯净水源,确保了水质的天然与卓 越。此番连续第五年成为博鳌论坛指定用水,VOSS不仅是论坛的"老友",更是"链接全球 ...
歌剧《冬之旅》和《拉卡拉斯》即将上演
Jing Ji Guan Cha Wang· 2025-12-06 00:38
2⃣️2025.12.11/19:00-20:30 3⃣️驻华韩国文化院 艺术动态 首届北京韩国演出艺术节精彩加码,12月11日-12日驻华韩国文化院将迎来韩国声乐家的重磅演出。歌 剧《冬之旅》和《拉卡拉斯》连续两日温情开唱。《冬之旅》是奥地利作曲家弗朗茨·舒伯特1827年创 作的声乐套曲,包含24首艺术歌曲,歌词改编自德国诗人威廉·缪勒的同名组诗。该作品由人声与钢琴 共同演绎,描绘了失恋流浪者在寒冬漂泊的心理轨迹 【演出预告】歌剧《冬之旅》 1⃣️歌剧《冬之旅》 1⃣️歌剧《拉卡拉斯》 2⃣️2025.12.12/19:00-20:30 3⃣️驻华韩国文化院 4⃣️需要提前预约,免费观演。 4⃣️需要提前预约,免费观演。 【演出预告】歌剧《拉卡拉斯》 ...