Sou Hu Wang
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重构春节“酒局社交”:沱牌酒以“情绪处方”,破解团圆语境下的代际“温差”
Sou Hu Wang· 2026-02-04 05:26
Core Insights - Tuo Pai Liquor has adopted a unique marketing strategy for the Spring Festival, focusing on emotional resonance rather than traditional promotional tactics [4][12] - The brand has transitioned from being a mere product provider to an emotional companion, addressing the complexities of social interactions during the festive season [6][12] - The campaign features celebrities Liu Xiaoqing and Yang Yuguang as "emotional spokespersons," appealing to different demographic segments and enhancing the brand's relatability [8][10] Marketing Strategy - Tuo Pai's marketing campaign centers around the theme "T68 Truth or Dare," which acknowledges the hidden emotions associated with social gatherings during the Spring Festival [4][13] - The campaign includes a humorous film that dramatizes familiar social scenarios, allowing the audience to relate and feel understood [13][15] - An interactive H5 campaign invites users to create personalized "truth declarations," shifting the narrative from brand messaging to user expression [16][19] Engagement Tactics - The "Jiu Zhou Tong Qing" live stream features Liu Xiaoqing in a relaxed, engaging format, fostering a sense of community and trust among viewers [19][20] - The campaign employs a dual approach of online and offline strategies, including a "Jiu Zuo Ge Shen" singing challenge on Douyin to encourage user participation [20][22] - Offline events at over 500 restaurants and key travel locations enhance brand visibility and consumer engagement during the festive season [22][24] Emotional Connection - The campaign effectively addresses the emotional needs of consumers, providing a platform for genuine expression during social interactions [12][26] - Tuo Pai's marketing strategy emphasizes emotional value, creating a deeper connection between the brand and consumers, thus redefining the social significance of alcohol during the Spring Festival [26]
康恩贝肠炎宁颗粒:守护儿童冬日无“肠”忧
Sou Hu Wang· 2026-02-04 05:26
随着寒潮持续南下,全国多地进入呼吸道与消化道传染病的叠加风险期。诺如病毒感染性腹泻进入季节 性高发,学校、家庭聚集性疫情频现,儿童因免疫系统尚未成熟,成为最易受侵袭的群体。专家提醒, 冬季防控需"胃肠同治",家庭科学备药与及时干预尤为关键。 诺如病毒传播途径多样,可通过污染的食物、水、物品甚至气溶胶传播,传染性极强。患儿往往突发呕 吐、腹泻、发热,易引发脱水与电解质紊乱。儿科门诊数据显示,冬季因急性肠道炎就诊的儿童中,诺 如病毒感染占比显著升高。 不少家长误将儿童腹泻当作普通着凉,自行使用成人药物或抗生素,反而可能扰乱肠道菌群,延误病 情。专家强调,儿童肠道娇嫩,药物选择应遵循安全、对症、适口三大原则,避免不当用药造成二次伤 害。 儿童装康恩贝肠炎宁颗粒:多维卖点构筑儿童肠道健康防线 针对儿童肠道特点与用药需求,儿童装康恩贝肠炎宁颗粒凭借以下核心优势,成为众多家庭冬季常备的 安心之选: 肠道被称为"第二大脑",其健康状态直接关系到全身免疫与营养状况。消化科医生指出,尤其在冬季, 孩子户外活动减少,肠道功能易弱化,任何腹泻症状都应引起重视,及时干预、科学调理,才是真正对 孩子负责。 新年渐近,孩子们的假期与团聚 ...
京东影像大赛评委评选开启 京东3C数码11.11带来索尼、佳能等大牌相机
Sou Hu Wang· 2026-02-04 05:26
第八届京东影像大赛自今年6月启动以来,吸引了众多摄影爱好者参与,活动经过数月的作品征集,收 到来自全球超10万的影像爱好者超73万幅投稿作品,这些作品涵盖风光、人像、日常纪实等多个类别, 多角度展现了大众对影像创作的热情与多元视角。 据了解,赛事已进入专业评委评选环节,五大洲环球之旅、价值10万相机设备等大奖也将揭晓。同时, 10月28日,京东影像大赛将联合第30届全国摄影艺术展览在厦门正式举办线下颁奖典礼与优秀作品展, 共同见证获奖时刻,沉浸式感受影像艺术的魅力。而恰逢京东11.11开启,赛事热度带动消费热潮,京 东3C数码携手索尼、佳能、尼康、大疆、松下等大牌带来微单、运动相机等多样专业设备,满足摄影 爱好者对高品质影像创作的追求。 本次评选邀请到中国文联副主席、中国摄影家协会主席李舸,中国摄影家协会副主席、河南省摄影家协 会主席刘鲁豫等业界权威担任评委,从作品原创性、主题契合度、视觉表现力等多个维度进行严格评 审,以确保结果公平专业。评审结束后,赛事将分别选出相机赛道和手机赛道各TOP 10优秀作品,这 些作品后续会登陆京东摄影大赛小红书专题页开展线上评审,用户可在小红书搜索"京东影像大赛"参与 互动, ...
第八届京东影像大赛即日起火热开启征集 用镜头丈量世界赢五大洲环球之旅
Sou Hu Wang· 2026-02-04 05:26
按下快门,每一帧都是生活中的高光时刻。2025年6月至11月,第八届京东影像大赛如约而至。与往届 相比,本届京东影像大赛持续创新玩法,以更丰富的七大投稿主题、让更多热爱摄影的记录者共同参与 的相机及手机设备双重赛道、持续6个月的超长赛程、更权威的全球影像顾问评审阵容、五大洲环球之 旅等更富意义的奖项……吸引带动更多摄像爱好者开启拍摄行动,力求掀起全民摄影摄像热潮。 在参赛方式上,本届影像大赛多平台参赛也让投稿更加方便快捷。参与者可识别下方图虫、500px渠道 二维码参与投稿,也可以打开知乎搜索"京东影像大赛"或小红书搜索"致每一个开拍时刻"进入活动页参 与其发布的京东影像大赛活动。本次大赛作品征集时间为即日起至10月9日,并于2025年11月10日-11月 17日公示最终获奖名单。 与此同时,赛事期间京东更联合索尼、佳能、尼康、松下等大牌为用户带来更多专业相机装备,打开京 东搜"京东影像大赛"直达会场可享24期免息、国家补贴15%、大额优惠券等福利,用又好又便宜的购物 体验为参赛者提供硬核装备。 参与赢亚非欧等五大洲环球之旅 京东影像大赛大奖重磅升级 京东影像大赛自2017年首届举办,至今已成为行业内备受关注 ...
春节出行住宿更安心,亚朵官方渠道上线“降价退、买贵赔”双重价格保障
Sou Hu Wang· 2026-02-04 05:26
Core Viewpoint - Atour Group has launched a new "Price Drop Refund and Price Guarantee" membership protection mechanism to enhance consumer confidence and simplify hotel booking during the peak travel season around the Spring Festival [1][4]. Group 1: Membership Protection Mechanism - The new protection applies to all Atour hotel brands nationwide, requiring full payment through official channels like the Atour APP, WeChat, or Alipay [4]. - The "Price Drop Refund" feature automatically refunds members if the room price drops before 6 PM on the day of check-out, ensuring a hassle-free experience [4]. - If members find a lower price on other OTA platforms after booking, they can claim a refund of three times the price difference in Atour consumption points within seven days after check-out [4]. Group 2: Consumer Experience and Market Impact - The new policy aims to alleviate consumer anxiety over price fluctuations and restore trust in the accommodation industry [5][8]. - As of September 30, 2025, Atour has over 108 million members, indicating a strong customer base [8]. - The company plans to enhance service offerings during the Spring Festival, including various unique services and partnerships to improve overall travel experiences [8].
中国人工智能产业发展联盟(AIIA)第十六次全体会议召开,耐特康赛成为首批签署《人工智能安全承诺》GEO专项企业
Sou Hu Wang· 2026-02-04 05:26
共建透明、可信的GEO健康生态 此次加入《人工智能安全承诺》GEO专项,不仅是耐特康赛对自身责任的一次庄严承诺,更是对整个 AI行业健康发展的一份贡献。耐特康赛呼吁更多行业伙伴加入到这一行列中来,与智者同行,共同构 建一个透明、可信的GEO健康生态,让AI技术更好地服务于人类,推动社会进步与发展。 随着AI技术的不断成熟与应用场景的日益丰富,耐特康赛的这一举措无疑为行业树立了新的标杆,展 现了其在AI营销安全领域的远见卓识与责任担当。未来,耐特康赛将继续引领行业前行,为AI营销生 态的繁荣发展贡献力量,助力品牌企业AI品牌资产建立。 长期主义:拒绝投机,助力AI精准理解世界 耐特康赛深知,GEO专项的本质在于促进AI技术更加精准、公平地理解并服务于人类社会,而非短期 的投机行为。成立18年,耐特康赛始终坚持长期主义战略,致力于通过持续的技术创新研究,推动AI 营销技术的健康发展。耐特康赛认为,只有坚守技术伦理,确保AI决策过程的可解释性和透明性,才 能真正实现AI营销技术的价值最大化,为社会和品牌带来正面价值。 "技术+伦理"双驱动,做企业AI化的可靠护航者 作为GEO行业的引领企业,耐特康赛将持续秉持"技术 ...
年销4亿大单品构筑护城河 中健康桥深耕慢性病赛道谋求综合性跨越
Sou Hu Wang· 2026-02-04 05:26
得益于产品的认可度逐步提升与精细化的成本控制,中健康桥展现出了极强的盈利韧性。2022年至2024 年,公司营业收入从2.68亿元稳步增长至4.47亿元;主营业务毛利率更是连续三年保持在90%以上的高 位,2024年达到92.66%。更为关键的是,公司的账面利润具有极高的含金量,2024年归母净利润达1.03 亿元,同期经营活动产生的现金流量净额达到1.11亿元,这种利润与现金流的高度匹配,印证了公司作 为医药制造企业扎实的造血能力。 针对市场普遍关注的营收结构集中问题,中健康桥并未止步于单一爆款的红利,而是正在通过"研发 +并购"的双轮驱动策略,构建层次清晰的产品梯队以化解风险。在稳固铝镁匹林片(II)与银杏叶胶囊这 一国家基药品种构成的基盘市场的同时,公司积极通过外延式并购获取新的增长极,已成功收购盐酸阿 罗洛尔片和注射用夫西地酸钠的药品注册批件及相关技术。其中,盐酸阿罗洛尔片作为治疗高血压与心 绞痛的经典药物,与公司现有的心脑血管渠道高度协同;注射用夫西地酸钠则帮助公司切入了抗感染领 域。这种策略使得公司能够利用成熟的营销网络迅速导入新产品,打造第二增长曲线。 与此同时,中健康桥在自主研发端也保持着长期 ...
YinoLink易诺斩获2025Meta2金4卓越6项代理商奖项,深化出海营销服务
Sou Hu Wang· 2026-02-04 01:42
Core Insights - The Meta Agent Summit 2026, themed "Transformation in the Martial Arts · Co-creating New Patterns," was held in Hong Kong, focusing on AI-driven global growth paths [1] - YinoLink has received multiple awards at the summit, recognizing its efforts in helping small and medium-sized enterprises (SMEs) explore new overseas paths [3][4] Group 1: Awards and Recognition - YinoLink won two gold awards: the Meta 2025 ALM Scale Customer Activation Progress Award and the Meta 2025 RCPM Automation Testing Project Partner Award, along with four excellence awards [1][3] - These awards reflect YinoLink's commitment to supporting SMEs in their international expansion efforts over the past seven years [3] Group 2: Strategic Framework - Meta's executives presented a four-step framework for capability building: "Tools," "Techniques," "Momentum," and "Path," aimed at empowering SMEs for overseas upgrades [4][6] - The framework emphasizes the use of AI and automation to enhance efficiency, customer lifecycle management, resource collaboration, and sustainable growth [6] Group 3: Technological Empowerment - YinoLink believes that systematic technological empowerment is key to overcoming challenges in the overseas market, including logistics and currency fluctuations [8] - The company has developed a dual-driven system centered on intelligent technology, ensuring timely and stable operational strategy adjustments for advertisers [8] Group 4: Operational Excellence - YinoLink focuses on the real growth needs of SMEs and has conducted practical explorations and optimizations in collaboration with Meta [9] - The company aims to refine advertising strategies and service models to help advertisers achieve sustainable growth while enhancing marketing effectiveness [9] Group 5: Future Vision - YinoLink plans to deepen platform collaboration mechanisms and advocate for a growth mindset and sustainable business practices [10] - The company aims to create a healthy, trustworthy, and long-term value ecosystem that can withstand market cycles [10] Group 6: Company Overview - YinoLink is a marketing service provider specializing in e-commerce, recognized as an official Meta partner since 2018 [12] - The company focuses on the actual needs of cross-border e-commerce sellers and continuously improves service quality by integrating advanced AI technologies [12]
诚实一口布局拼多多渠道 推出 “可粒派” 系列专供猫粮
Sou Hu Wang· 2026-02-03 10:47
近年来,宠物食品市场持续升温,消费者对科学营养与安全品质的需求日益增长。作为国内知名宠物食 品品牌,诚实一口始终致力于为宠物提供健康美味的膳食解决方案。近期,品牌创新推出拼多多渠道专 供款 "可粒派 LickLick" 系列猫粮,包含可粒派幼猫粮、冻干四拼猫粮及冻干五拼烘焙猫粮三款产品, 可以满足不同猫咪的多元化需求,让每一餐都成为毛孩子的快乐盛宴。 可粒派 LickLick,是诚实一口旗下拼多多渠道专供的子品牌,秉承"粒粒皆诚,派派有爱"的品牌理念, 致力于为宠物提供科学营养的优质产品。可粒派的品牌宣言是:宠物的快乐,我们的承诺,以科学配方 与全面营养注入每一粒猫粮,让每一餐都是毛孩子的快乐派对。 目前,可粒派已推出幼猫粮、冻干四拼猫粮及冻干五拼烘焙猫粮。所有产品均坚持透明配方、科学配 比、营养均衡,充分满足猫咪的多样化饮食需求。可粒派用实实在在的产品力,真正做到了"粒粒皆 诚,派派有爱"的品牌承诺,让每一只猫咪都能享受健康美味的好粮。 可粒派幼猫粮:羊奶配蛋黄,营养自护两不误 幼猫肠胃脆弱,对营养吸收和食品安全的要求极高。为此,诚实一口可粒派专研幼猫粮,采用单一鸡肉 肉源和低敏配方,温柔呵护幼猫的"玻璃胃 ...
重磅消息:九暹酒业荣登食品工业重点企业榜单!
Sou Hu Wang· 2026-02-03 10:47
2025年岁末,中国食品工业协会权威发布《2025中国食品产业发展报告》,并首度揭晓"中国食品工业 重点企业500家"权威榜单。 在全国超过1584.3万家食品生产经营主体中,这500家重点企业创造了全行业超过40%的营业收入,是 产业发展的绝对中坚与价值引擎。 贵州九暹酒业以其深厚的产业积淀与稳健的市场表现荣耀登榜,位列第429位,跻身代表中国食品工业 核心力量的国家队行列。 这不仅是一份沉甸甸的行业认可,更是对九暹酒业长期坚守品质、扎根实业之路的生动注脚。 这证明了其在承袭传统酱香底蕴的同时,所构建的产品力、品牌力与市场竞争力,已能经受住成熟期市 场对"素质"的严苛筛选。 顺应"双转变"时代浪潮,以时间价值与生态智慧重塑发展内核 当前,中国食品产业正经历从"高速增长"向"高质量发展"的关键跃迁,"从数量扩张向素质提升、从能 量供给向复合需求满足"的"双转变"成为主旋律。 一份榜单,双重印证:品牌价值与行业地位的权威加冕 此次评选,以严谨的年度营业收入数据为标尺,旨在绘制中国食品工业的主体图谱,甄别引领行业高质 量发展的中坚力量。 它标志着九暹酒业的综合实力已迈入国家一线阵营。报告指出,重点企业500家集中 ...