转自：北京日报客户端 8月22日晚，@东方甄选 发布声明：孙东旭在休假中，并没有离职。自从23年12月份之后，孙东旭一直 以东方甄选和俞敏洪顾问的方式工作。俞敏洪与孙东旭一直保持着良好的沟通。 方甄选微博 来源：东 ...

Core Viewpoint - Oriental Selection reported a significant decline in revenue and net profit for the fiscal year ending May 31, 2025, primarily due to intensified competition in the live e-commerce sector and strategic business adjustments [1][4]. Financial Performance - Revenue for the fiscal year 2025 was 4.392 billion RMB, a decrease of 32.7% from 6.526 billion RMB in the previous year [1][3]. - Net profit from continuing operations was 6.191 million RMB, down 97.5% from 249.145 million RMB year-on-year [1][3]. - Excluding the impact of the sale of Huixing Technology, net profit from continuing operations was 135.4 million RMB, reflecting a 30% increase year-on-year [4]. Business Segments - Revenue from the app increased from 900 million RMB in fiscal year 2024 to 1.1 billion RMB in fiscal year 2025 [1]. - Total revenue from continuing operations, excluding Huixing Technology, decreased by 30.9% to 4.2 billion RMB [1]. Strategic Adjustments - The company has shifted focus towards self-operated products, investing more resources in product development and supply chain management [4][7]. - The decision to divest from Huixing Technology was made to concentrate resources and strengthen core competencies, as it was seen as a distraction [7]. Operational Metrics - The total GMV for fiscal year 2025 was 8.7 billion RMB, with a significant portion coming from Douyin [7]. - The app's paid membership subscriptions reached 264,300, indicating a growing membership system [7]. Cost and Profitability - Total cost of revenue for continuing operations decreased by 38.2% to 3 billion RMB, primarily due to reduced inventory and logistics costs [8]. - Gross profit fell from 1.7 billion RMB in fiscal year 2024 to 1.4 billion RMB, but gross margin improved from 25.9% to 32.0% [8]. Team and Management - As of May 31, the total number of employees in the self-operated products and live e-commerce teams was 1,401, with 1,070 full-time and 331 part-time staff [8]. - The company denied rumors regarding the departure of former CEO Sun Dongxu, stating he is on leave and continues to work in an advisory capacity [8].

若剔除出售与辉同行的财务影响，持续经营业务净溢利由2024财年的人民币1.04亿元增加30%至2025财年的人民币1.35亿元。 值得注意的是，东方甄选在财报中表示，自营产品已成为主要增长动力，占总GMV约43.8%，截至2025年5月31日已累计推出732款SPU自营产品。 其中，来自抖音的GMV占东方甄选GMV的大部分，来自应用程序的GMV占东方甄选总GMV的15.7%。2025财年，抖音上第三方产品及自营产品的已付订 单总数已达到约9160万单。 | | 东方甄选[01797] 2025-08-22 16:00 | | | | 5PMA = | 10PMA = 20PMA = 30PMA = | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 58.343 | | | | | | | | | | 51.870 | | | | | | | | | | 45.396 | | | | | | | | | | 38.923 | | | | | | | | | | 32.450 | | | | | | | | | | 25.977 | | ...

Financial Performance - In the fiscal year 2025, the company reported a revenue of 4.392 billion yuan, down 32.7% from 6.5 billion yuan in the same period last year [1] - The net profit for the fiscal year was 6.2 million yuan, while the net profit from continuing operations, excluding the impact of asset sales, was 135.4 million yuan, an increase of 30% year-on-year [1] - The gross margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025 [1] Sales Channels - The total paid GMV from all sales channels, including Douyin, Taobao, and the company's own app, decreased from 14.3 billion yuan to 8.7 billion yuan [1] - The proportion of GMV from the company's app increased from 8.4% in fiscal year 2024 to 15.7% in fiscal year 2025 [1] - The number of paid members grew to 264,300, up from 198,600 in the same period last year [1] Product Performance - Self-operated products accounted for approximately 43.8% of total GMV in fiscal year 2025 [2] - The company has launched a total of 732 self-operated products, up from 488 in fiscal year 2024, expanding its product range beyond fresh food and snacks to include health supplements, pet food, and clothing [2] - Self-operated products have become the main growth driver for the company [2]

据了解，8月22日当天，自媒体鞭牛士报道称，前东方甄选CEO孙东旭目前已经进入休假状态，可能将 在近期离职。 北京商报讯（记者 何倩）8月22日，针对媒体报道"前东方甄选CEO孙东旭可能将离职"一事，东方甄选 向北京商报记者回应称，孙东旭老师在休假中，并没有离职。自从2023年12月份之后，孙东旭老师一直 以东方甄选和俞敏洪老师顾问的方式工作。俞敏洪老师与孙东旭老师一直保持着良好的沟通。 ...

Core Viewpoint - Oriental Selection reported a significant decline in total revenue for the fiscal year 2025, with a total revenue of 4.4 billion yuan, down 32.7% from 6.5 billion yuan in fiscal year 2024, but managed to achieve a net profit of 6.2 million yuan after a loss in the first half of the year [1] Group 1: Financial Performance - The net profit for the fiscal year 2025 was 6.2 million yuan, a recovery from a net loss of 96.5 million yuan in the first half of the year [1] - Excluding the financial impact from the sale of Huixing, the net profit for the continuing operations was 135.4 million yuan, an increase of 30% year-on-year [1] - The gross margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, attributed to the healthy development of self-operated products and live e-commerce [1] Group 2: Business Segments - The total GMV for self-operated products and live e-commerce in fiscal year 2025 was 8.7 billion yuan, a significant decrease from 14.3 billion yuan in fiscal year 2024 [1] - The total cost of revenue for continuing operations decreased from 4.8 billion yuan in fiscal year 2024 to 3 billion yuan in fiscal year 2025, a decline of 38.2%, mainly due to the decrease in GMV leading to lower inventory and logistics costs [1] Group 3: Market Position and Strategy - GMV from the Douyin platform still accounted for a large portion, while GMV from the Oriental Selection App increased its share from 8.4% in fiscal year 2024 to 15.7% in fiscal year 2025 [2] - The number of paid subscribers for the Oriental Selection App reached 264,300 in fiscal year 2025 [2] - Self-operated products accounted for approximately 43.8% of total GMV in fiscal year 2025, up from 40% in fiscal year 2024, with a total of 732 self-operated products launched [2] Group 4: Corporate Governance and Market Sentiment - The stock price of Oriental Selection has increased by over 200% since July [2] - There were rumors regarding the CEO of New Oriental Group being investigated for alleged misconduct, which Oriental Selection denied as baseless [2] - The company clarified that its average commission rate is below 20%, contrary to claims of exceeding 30% [2]

北京商报讯（记者 吴其芸）8月22日，就"东方甄选前CEO孙东旭或将离职"的消息，东方甄选发布声明 称，孙东旭在休假中，并没有离职。自从2023年12月后，孙东旭一直以东方甄选和俞敏洪顾问的方式工 作。俞敏洪与孙东旭一直保持着良好的沟通。 ...

北京商报讯（记者 吴其芸）8月22日，东方甄选发布截至2025年5月31日止年度业绩公告，报告期内， 东方甄选实现总营收44亿元，同比减少32.7%，其中，来自应用程序的总营收由2024财年的9亿元提升 至2025财年的11亿元。2025财年，东方甄选的持续经营业务净溢利从2025财年上半年的亏损转正，实现 净溢利620万元。 财报显示，截至2025年5月31日，东方甄选自营产品及直播电商团队总人数达到1401人，其中全职1070 人，兼职331人。供应链及产品团队达到643人，其中全职496人，兼职147人。 ...

Group 1 - The core point of the news is the speculation regarding the departure of Sun Dongxu, the former CEO of Dongfang Zhenxuan, which has sparked public attention and discussions online [2] - Dongfang Zhenxuan issued a statement clarifying that Sun Dongxu is currently on vacation and has not left the company, and he has been working as a consultant since December 2023 [2] - The stock price of Dongfang Zhenxuan experienced significant volatility, dropping approximately 45% on August 19, with a near 24% increase followed by a decline of over 20% [5] Group 2 - There were rumors involving Zhou Chenggang, the CEO of New Oriental Education Technology Group, suggesting he was under investigation for alleged misconduct, which caused panic among investors [6] - Dongfang Zhenxuan issued a rebuttal stating that the rumors about Zhou Chenggang were false and that the claim regarding the company's commission rate exceeding 30% was also inaccurate, with the actual average commission rate being below 20% [7] - The company has initiated legal actions against the spread of these rumors and emphasized its commitment to high-quality and cost-effective products [7]

07 63 @新浪科技 【#东方甄选发声明否认孙东旭离职#】@东方甄选 发布公告称，前CEO孙东旭在休假中，并没有离 职。自从23年12月份之后，孙东旭一直以东方甄选和俞敏洪顾问的方式工作。俞敏洪与孙东旭一直保持 着良好的沟通。 ...