Core Viewpoint - Oriental Selection (1797.HK) reported a significant turnaround in its financial performance for the fiscal year 2025, achieving a net profit of 6.2 million yuan after a loss in the previous half-year, driven by the growth of its self-operated products and live e-commerce business [1][2]. Financial Performance - Total revenue from continuing operations for fiscal year 2025 reached 4.4 billion yuan, with a net profit of 6.2 million yuan, compared to a net loss of 96.5 million yuan in the first half of 2025 [1]. - The net profit from continuing operations, excluding the financial impact of the sale of a subsidiary, was 135.4 million yuan, representing a year-on-year increase of 30% [1]. - The gross margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, attributed to the healthy development of self-operated products and live e-commerce [1]. Business Growth Drivers - Self-operated products became a major growth driver, contributing approximately 43.8% to the total GMV (Gross Merchandise Volume) of 8.7 billion yuan for fiscal year 2025 [2][3]. - The GMV from Douyin accounted for a significant portion, while the contribution from the Oriental Selection App increased from 8.4% in fiscal year 2024 to 15.7% in fiscal year 2025 [2]. - A total of 91.6 million paid orders were recorded for self-operated and third-party products on Douyin in fiscal year 2025 [2]. Product Development and Service Enhancement - The company launched 732 self-operated products in fiscal year 2025, up from 488 in the previous year, expanding its product categories to include health foods, pet products, and apparel [3]. - To enhance service experience, the first cold chain warehouse, "Oriental Selection Central China No. 1 Warehouse," was put into operation, effectively reducing logistics time [3]. - The integration of AI models and big data platforms has been emphasized for improving data management and resource allocation, supporting future development and innovation [3]. Membership and User Engagement - The number of paid subscribers for the Oriental Selection App reached 264,300, with user satisfaction hitting a record high of 98.7% [4]. - The company has improved its membership system by offering renewal benefits, introducing "friend cards," and providing exclusive promotions for members [4]. - The app has also established community forums and book clubs to enhance user interaction and engagement [4]. Future Outlook - The company aims to continue expanding its user base for the Oriental Selection App and increase monthly active users (MAU) and registered members [4][5]. - Plans to optimize the membership system and expand product offerings by introducing more quality domestic and international brands are in place [5]. - The commitment to providing high-quality products and services remains a core focus for the company's future growth [5].

Investment Rating - The report maintains an "Outperform" rating for the social services sector, indicating expected performance above the market index by over 10% [4][32]. Core Insights - The social services sector experienced a 5.18% increase during the reporting period from August 11 to August 24, 2025, which underperformed the broader market by 1.47 percentage points [13][15]. - Key stocks that performed well include Kede Education (39.74%), Dongfang Zhenxuan (22.88%), and Huazhu Group-S (12.91%), while stocks like Keri International (-7.52%) and New Macau International Development (-5.84%) saw declines [15][16]. - The report highlights the ongoing development of AI education products by companies such as Dou Shen Education, Fenbi, and NetEase Youdao, which aim to enhance learning experiences through innovative technology [2][17][18][19]. Summary by Sections Market Performance - The consumer services sector's performance was ranked 13th among 30 industry indices, with a 5.18% increase compared to a 6.65% rise in the CSI 300 index during the same period [13][15]. Industry and Company Dynamics - Dou Shen Education updated its AI training series, enhancing interactive learning experiences [17]. - Fenbi launched an AI exam preparation class and a smart speaker, creating a comprehensive learning solution [18]. - NetEase Youdao introduced several AI education products, including an upgraded answering pen and a comprehensive listening device [19]. - The Supreme Court's new regulation on social security payments will take effect on September 1, 2025, impacting labor relations [20]. Stock Holdings - Notable changes in stock holdings during the reporting period include an increase in Haidilao's holding ratio by 0.84 percentage points to 21.54% and a significant increase in Tianli International Holdings by 3.43 percentage points to 56.95% [3][29]. Investment Recommendations - The report suggests focusing on companies like Atour, Ctrip Group-S, Xiaocaiyuan, and BOSS Zhipin for investment, with a mid-term preference for China Duty Free, Meituan-W, and others [4][32].

转自：贝壳财经 【#没了董宇辉东方甄选少赚21亿##董宇辉出走后东方甄选营收跌21亿#】8月22日晚，东方甄选公布 2024年6月1日至2025年5月31日的2025财年综合业绩。2025财年，东方甄选持续经营业务（自营产品及 直播电商业务）的总营收为44亿元，较2024财年的65亿元下降32.7%，净利润为620万元，较2024财年 的2.5亿元大幅下降。这一年里，董宇辉的离开给东方甄选造成的影响在财报里显而易见。俞敏洪还在 财报后的电话会议中回应了近期东方甄选的诸多传闻。俞敏洪坦言："大家如果身处在我这个位置，就 能明白我身处多少暴风骤雨之中，今天这个来之不易的局面，希望能够特别珍惜。"（21财经） ...

Stock Market Performance - The Hang Seng Index rose 234 points or 0.9% to close at 25,339 points, the China Enterprises Index rose 105 points or 1.2% to close at 9,079 points, and the Hang Seng Tech Index rose 149 points or 2.7% to close at 5,647 points. The total turnover of the market was HK$285.584 billion [1]. - The Shanghai Composite Index rose 54 points or 1.45% to close at 3,825 points, the Shenzhen Component Index rose 246 points or 2.07% to close at 12,166 points, and the ChiNext Index rose 87 points or 3.36% to close at 2,682 points. The total turnover of the Shanghai and Shenzhen stock markets increased to approximately RMB2.55 trillion, setting a record for the A-share market [2]. - The Dow Jones Industrial Average and the Nasdaq Composite both rose 1.9%, the Dow Jones Industrial Average reached a new high, closing 846 points higher at 45,631 points, the Nasdaq Composite rose 396 points to 21,496 points, and the S&P 500 Index closed 96 points or 1.5% higher at 6,466 points, approaching last week's high [2]. Monetary Policy - The People's Bank of China conducted a seven-day reverse repurchase operation of RMB253 billion in the open market on the 21st, with an operating interest rate remaining flat at 1.4%. There were RMB128.7 billion of reverse repurchases due, resulting in a net injection of RMB124.3 billion [2]. - The central parity rate of the RMB against the US dollar was raised by 97 points to 7.1287 [2]. Trade Policy - Canada announced on Friday the cancellation of several countervailing tariffs against the US but maintained a 25% tariff on US automobiles, steel, and aluminum. The policy adjustment will take effect on September 1st [3]. Company Announcements IPO - Aux Group (02580.HK) plans to globally issue 207.16 million shares, with 5% (approximately 10.3582 million shares) for the Hong Kong public offering and 95% (approximately 196.8 million shares) for the international placement. The offering price ranges from HK$16 to HK$17.42 per share, with a maximum fundraising of approximately HK$3.61 billion. The subscription period is from the 25th to noon on the 28th, and it is expected to be listed on September 2nd [4]. Interim Results - Sinopharm Group (01099.HK) reported a turnover of RMB286.043 billion for the six months ended June 30th, a year-on-year decrease of 2.9%. The net profit was RMB3.466 billion, a year-on-year decrease of 6.4%, and the earnings per share were RMB1.11. No dividend was declared [4]. - Zhaojin Mining Industry (01818.HK) reported an income of RMB6.972 billion for the six months ended June 30th, a year-on-year increase of 50.7%. The gross profit was RMB3.05 billion, an increase of 54.3%. The net profit was RMB1.44 billion, a growth of 160.4%, and the earnings per share were RMB0.38. No dividend was declared [4]. - Greentown China (03900.HK) reported an income of RMB53.368 billion for the six months ended June 30th, a year-on-year decrease of 23.3%, due to a 22.7% decrease in the transfer area during the period. The gross profit was RMB7.159 billion, a decrease of 21.4%. The net profit was RMB210 million, a decline of 89.7%, mainly affected by an impairment loss of RMB1.933 billion on related assets. The earnings per share were RMB0.08. No dividend was declared [5]. - Chow Tai Fook Jewellery Group (06168.HK) reported an income of RMB3.15 billion for the six months ended June 30th, a year-on-year increase of 5.2%. The gross profit was RMB827 million, an increase of 8.7%, mainly due to the contribution of the self - operated business model. The net profit was RMB415 million, a growth of 11.9%, and the earnings per share were RMB1.09. An interim dividend of HK$0.45 was declared [5]. - Nine Masts Catering Group (09922.HK) reported an income of RMB2.753 billion for the six months ended June 30th, a year-on-year decrease of 10.1%. The net profit was RMB60.69 million, a decline of 16%, and the earnings per share were RMB0.04. No dividend was declared [5]. - CMOC Group (03993.HK) reported an operating income of RMB94.773 billion for the six months ended June 30th, a year-on-year decrease of 7.8%. The operating cost was RMB74.727 billion, a decrease of 11%. The net profit attributable to shareholders was RMB8.671 billion, a growth of 60.1%, setting a new high for the same period. The earnings per share were RMB0.41. No dividend was declared [5]. - CRRC Corporation Limited (01766.HK) reported an operating income of RMB119.758 billion for the six months ended June 30th, a year-on-year increase of 33%, mainly due to the growth of railway equipment and new industry revenues. The net profit was RMB7.246 billion, a growth of 72.5%, and the earnings per share were RMB0.25. An interim dividend of RMB0.11 was declared [6]. - Dongfang Selection (01797.HK) reported a total revenue of RMB4.392 billion for the fiscal year ended May 31st, a year-on-year decrease of 37.9%. The net profit was RMB5.74 million, a decline of 99.7%, and the earnings per share were RMB0.01. No dividend was declared. The net profit from continuing operations was RMB6.2 million, compared with RMB249 million in 2024. Excluding the financial impact of the sale of Yuhui Tongxing, the net profit from continuing operations was RMB135 million, a growth of 30%. The total operating cost of continuing operations decreased by 38.2% to RMB3 billion, mainly due to the decrease in the inventory cost and logistics cost of self - operated products caused by the decrease in GMV. The gross profit from continuing operations decreased by 17% to RMB1.4 billion, and the gross profit margin increased from 25.9% to 32% [7]. - China National Tobacco Hong Kong (06055.HK) reported an income of RMB10.316 billion for the six months ended June 30th, a year-on-year increase of 18.5%. The gross profit was RMB946 million, a decrease of 1.8%. The net profit was RMB706 million, a growth of 9.8%, and the earnings per share were RMB1.02. An interim dividend of HK$0.19 was declared, compared with HK$0.15 in the same period last year [7].

Investment Rating - The investment rating for the company is "Outperform the Market" [6] Core Views - The company has turned a profit in the second half of FY2025, with sustainable net profit increasing by 16% [1][4] - The strategic transformation is expected to yield positive results, particularly with the focus on self-operated products and membership models [4][19] - The company has experienced a significant decline in sustainable revenue and profit due to the divestiture of its subsidiary "Yuhui Tongxing" [1][9] Financial Performance Summary - For FY2025, the company achieved sustainable revenue of 4.39 billion yuan, a decrease of 32.7% year-on-year, primarily due to the impact of the subsidiary divestiture [1][9] - The sustainable net profit for FY2025 was 6.19 million yuan, down 97.5% year-on-year; however, excluding one-time expenses and profits from the sale of "Yuhui Tongxing," the ongoing net profit was 135 million yuan, an increase of 30% [1][9] - In FY2025H2, the company reported sustainable revenue of 2.21 billion yuan, a decline of 46.4% year-on-year, but a sustainable net profit of 1.03 billion yuan, reflecting a 16.1% increase [1][9] Product and Channel Analysis - In FY2025, the GMV for self-operated products was 3.81 billion yuan, accounting for 43.8% of total GMV, showing an upward trend from approximately 40% in FY2024 [2][10] - The estimated gross margin for self-operated products improved to about 23% due to reduced promotional efforts [2][10] - The sales channel distribution for FY2025 showed that the company's own app accounted for 15.7% of GMV, an increase of 7.3 percentage points [2][10] Profitability and Cost Structure - The gross margin for FY2025 was 32.0%, an increase of 6.0 percentage points, driven by reduced promotional activities [3][16] - The net profit margin was 0.1%, with a significant improvement in H2, where the net profit margin turned positive at 4.7% [3][16] - The company is focusing on deepening its own app layout and expanding membership benefits to drive traffic growth [19] Future Earnings Forecast - The net profit forecast for FY2026 is adjusted to 266 million yuan, with projections for FY2027 and FY2028 at 572 million yuan and 1.05 billion yuan, respectively [4][22] - The company is expected to maintain a PE valuation of 130x for FY2026, 60x for FY2027, and 33x for FY2028 [4][22]

图片在三播 版 11:45 m 17 = 臂疯比可 在 8月23日-24日 前东方甄雄主播顿顿。 开后离职后的首场直播群赛。 此前，据每日经济新闻报道，6月18日，东方甄选官方账号发布视频，顿顿官宣离职，与公司三年合约 到期，以后会以"东方甄选自营品推荐官"的身份，继续和东方甄选合作。顿顿表示"三十而立，将尝试 挑战自己未知的能力"，希望探索新领域。东方甄选发布全员祝福视频，俞敏洪及主播团队肯定其贡 献，称其"将美丽生活号从脚踝直播间带到头部"。 据北京商报报道，顿顿是东方甄选知名主播，拥有较高的粉丝人气，2022年7月，东方甄选上线"东方甄 选美丽生活"新账号，顿顿成为常驻主播，参与过账号第一个1000万销售额的达成。公开资料显示，顿 顿原名王若顿，毕业于中南财经政法大学商务英语专业，英语和法语双学位。曾为新东方英语老师，后 为东方甄选主播。 据蓝鲸新闻报道，8月23日-24日，前东方甄选主播@王若顿 开启个人带货直播，并表示："好久没有这 种心跳加速的感觉了。" 据有关数据显示，两场直播销售额近1250万元，总观看人次超500万，直播间商品主要为各品牌美妆护 肤产品。 【#顿顿单飞2场直播销售额近1250 ...

消息面上，8月22日晚，东方甄选公布截至2025年5月31日止年度的年度业绩，总营收约43.92亿元，同 比减少37.9%；公司拥有人应占溢利573.5万元，同比减少99.67%；每股盈利0.01元。公告指出，由于报 告期间内出售与辉同行，若剔除出售与辉同行的财务影响(即与辉同行所产生的一次性开支及溢利)，持 续经营业务的净溢利由2024财年的人民币1.04亿元增加30.0%至2025财年的人民币1.354亿元。 东方甄选(01797)跌超10%，截至发稿，跌10.69%，报32.42港元，成交额19.01亿港元。 ...

消息面上，8月22日晚，东方甄选公布截至2025年5月31日止年度的年度业绩，总营收约43.92亿元，同 比减少37.9%；公司拥有人应占溢利573.5万元，同比减少99.67%；每股盈利0.01元。公告指出，由于报 告期间内出售与辉同行，若剔除出售与辉同行的财务影响(即与辉同行所产生的一次性开支及溢利)，持 续经营业务的净溢利由2024财年的人民币1.04亿元增加30.0%至2025财年的人民币1.354亿元。 智通财经APP获悉，东方甄选(01797)跌超10%，截至发稿，跌10.69%，报32.42港元，成交额19.01亿港 元。 ...

（文章来源：每日经济新闻） 每经AI快讯，8月25日，港股东方甄选跌超10%。 ...

Core Viewpoint - Oriental Selection is experiencing a decline in stock price, reflecting market concerns despite its strong position in the online education sector [1]. Group 1: Company Overview - Oriental Selection Holdings Limited is a leading player in the online extracurricular education service sector in China, known for providing high-quality online courses and exam preparation services [1]. - The company expanded its business in 2021 to include live commerce, educational smart hardware products, STEAM education, and vocational education [1]. - By 2017, Oriental Selection had become the largest online education brand in China's university exam preparation market, leveraging strong technological and resource advantages for continuous business exploration and development [1]. Group 2: Financial Performance - As of the 2024 annual report, Oriental Selection reported total revenue of 4.392 billion yuan and a net profit of 5.735 million yuan [2].