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15天预售也被清仓!东方甄选自营卫生巾首日全网上线即售罄,销售额超1000万元
Cai Jing Wang· 2025-06-19 07:51
Group 1 - The core point of the article is that Dongfang Zhenxuan's self-operated sanitary napkins sold out within one day of their online launch, indicating strong market demand and leading to a rapid increase in production to meet this demand [1][3]. - On June 18, Dongfang Zhenxuan launched its sanitary napkins online, and by the afternoon of the same day, sales had exceeded 1.2 million packs [3]. - The company reported that the sales revenue from sanitary napkins is expected to exceed 10 million yuan due to the overwhelming response, prompting urgent production acceleration [1][3]. Group 2 - Dongfang Zhenxuan's sanitary napkins feature a pure cotton surface made from 100% Xinjiang cotton, and they meet national standards for safety and quality [6]. - The sanitary napkins undergo 28 strict tests from production to delivery, with specific standards for formaldehyde and pH levels that exceed national requirements [6]. - Additional safety tests for carcinogenic substances have been implemented, ensuring that the products are safe for sensitive skin [6]. Group 3 - The company plans to launch more sanitary napkin series, including a thin and quick-absorbing version by the end of July and sleep pants by mid-August, continuing to focus on safety and health in production [7].
顿顿不再担任东方甄选主播,曾在直播间公开表达不满,东方甄选已注册顿顿商标
Qi Lu Wan Bao· 2025-06-19 07:30
今年2月,顿顿曾在直播间透露,近期有综艺节目邀请他参加,但是公司不让,还表示公司法务推掉了他的商务合作。此事后来他有全面回应,表示综艺节 目是邀请和家人一起参加;商务合作没成的原因是卡在了合同环节。 据公开资料:顿顿本名王若顿,毕业于中南财经政法大学商务英语专业,英语和法语双学位。曾为新东方英语老师,曾是东方甄选主播。 2024年6月28日,王若顿在"东方甄选主播直播间公开表达不满"引发热议,当天下午王若顿现身东方甄选直播间,公开回应。顿顿称,"我们觉得公司哪里不 好指出来,是可以说的" 。 对于顿顿的离开,网友纷纷送上祝福。以顿顿的高光时刻作为留言说:"不要慌不要慌,太阳下去有月光"。对此,东方甄选:愿顿顿前程似锦,一路升华。 顿顿则称:相聚有时,不说再见。 企查查APP显示,东方甄选旗下东方优选(北京)科技有限公司曾于2022年申请注册"顿顿""王涛顿顿"商标,国际分类涉及方便食品、厨房洁具、办公用品 等,当前商标状态均已注册。 此外,"顿顿"已被多方申请注册为商标,申请人包括河南某餐饮管理有限公司、浙江某科技有限公司等,国际分类包括医药、布料床单、金融物管,当前部 分商标已成功注册。 6月18日,东方甄 ...
顿顿宣布不再担任东方甄选主播 未来以产品推荐官身份继续合作
Xin Lang Ke Ji· 2025-06-18 13:34
Core Points - Dongdong will no longer serve as a host for Dongfang Zhenxuan but will continue to collaborate as an honorary product ambassador [1][2] - Dongdong expressed gratitude towards Yu Minhong and Dongfang Zhenxuan for the opportunities and support received over the past three years [2] - The announcement has elicited emotional responses from fans, with many expressing sadness but also sending well-wishes for Dongdong's future endeavors [1] Summary by Sections Company Announcement - Dongfang Zhenxuan, along with its associated accounts, announced that Dongdong will step down as a host but will remain as an honorary product ambassador [1] - The company emphasized the ongoing relationship despite the end of the commercial contract [1] Personal Statement from Dongdong - Dongdong reflected on his three-year journey with Dongfang Zhenxuan, highlighting personal growth and the importance of lifelong learning [2] - He mentioned the decision to leave his well-compensated position as a challenge to explore new capabilities as he approaches 30 years old [2] - Dongdong reassured fans that the connection with Dongfang Zhenxuan will continue beyond the contract expiration [2] Fan Reactions - Fans expressed a mix of sadness and support for Dongdong's departure, reminiscing about his impactful moments as a host [1]
东方甄选自营卫生巾18日全网开售:截至16点热卖120万包,现货多次售罄、工厂加急生产
Cai Jing Wang· 2025-06-18 10:57
Core Insights - Oriental Selection's first self-operated sanitary napkin launched on June 18, quickly sold out, prompting the company to restock and initiate pre-sales [1][3] - The product achieved sales of over 1.2 million packs by 4 PM on the launch day, with the factory ramping up production [1] - The sanitary napkin was initially available for priority purchase on June 16, selling 4 million pieces even before the full online launch [3] Product Features - The sanitary napkin is marketed as safe and healthy, made from 100% pure cotton sourced from Xinjiang, and certified by national standards [5] - The product underwent additional testing for harmful substances like acrylamide and pentachlorophenol, ensuring consumer safety [5] - The design includes a pure cotton layer extending to the wings, utilizing a perforation process to enhance comfort and absorbency, despite a 20% increase in production costs [6] Marketing Strategy - The company utilized live streaming from the production facility to showcase the manufacturing and packaging processes, enhancing transparency and consumer trust [3][5] - The introduction of the product was framed as a sincere initiative aimed at providing a trustworthy option for women, resonating with consumers [5]
东方甄选加入卫生巾战局
虎嗅APP· 2025-06-17 13:12
Core Viewpoint - The launch of Oriental Selection's self-operated sanitary napkin marks a significant expansion into the fast-moving consumer goods (FMCG) sector, particularly in women's health products, reflecting a strategic shift from agricultural products to essential consumer needs [7][11]. Product Launch and Sales Performance - Oriental Selection officially launched its first self-operated sanitary napkin product on June 16, with sales channels limited to its app and mini-program, requiring a paid membership for purchase [1][2]. - Within 14 hours of launch, the product achieved sales exceeding 300,000 packages, indicating strong market demand [1]. Product Specifications and Quality Assurance - The initial product line includes two sizes (240mm and 290mm) and offers five combination sales modes, with prices ranging from 68.6 yuan to 188.8 yuan, translating to an estimated per-piece price of 0.8 yuan for members and 0.93 yuan for non-members [1]. - The sanitary napkins are marketed as "100% pure cotton," with all components, including wings, made from Xinjiang cotton, and they exceed national standards for various safety and quality metrics [5][6]. Market Context and Competitive Landscape - The timing of Oriental Selection's entry into the sanitary napkin market follows a successful sales event by the brand Duo Wei, which sold 500,000 units in 30 minutes, highlighting a competitive landscape characterized by rapid sales and high consumer interest [4]. - The Chinese sanitary napkin market is described as entering a "Warring States" period, with a mix of international giants and local brands competing fiercely, alongside emerging e-commerce platforms [8][9]. Consumer Insights and Market Dynamics - The average annual expenditure on sanitary napkins for Chinese women is approximately 300 yuan, representing only 0.3% of total annual consumption, yet it can constitute a significant portion of monthly expenses for low-income groups [10]. - The market has seen a shift in consumer expectations, with increased sensitivity to price, safety, and brand trust, driven by recent controversies surrounding product quality and safety [9][10]. Strategic Implications for Oriental Selection - The entry into the sanitary napkin market is not merely a product expansion but a strategic move to enhance customer loyalty and engagement, as sanitary napkins are high-frequency, high-margin products that can drive app activity and repeat purchases [6][7]. - Oriental Selection's direct-to-consumer model, which connects factories to consumers, presents a potential shift in the industry towards more efficient and accessible supply chains, challenging traditional brand reliance on distributors [10].
东方甄选加入卫生巾战局
Hu Xiu· 2025-06-17 11:30
Core Insights - The article discusses the entry of Dongfang Zhenxuan into the sanitary napkin market, highlighting its strategic move to expand its product offerings beyond agricultural products and food [1][3][6]. Product Launch - Dongfang Zhenxuan launched its first self-operated sanitary napkin product on June 16, achieving sales of over 300,000 packages within 14 hours of its release [1]. - The initial product line includes two sizes (240mm and 290mm) and offers five combination sales modes, with prices ranging from 68.6 yuan to 188.8 yuan [1][2]. Market Context - The timing of Dongfang Zhenxuan's entry is notable, following a successful launch by the Duowei brand, which sold 500,000 units in 30 minutes, generating over 400 million yuan in GMV [3]. - The sanitary napkin market in China is described as a "Warring States" period, with intense competition among international giants and local brands [6][7]. Consumer Trust and Quality Assurance - Dongfang Zhenxuan emphasizes its commitment to quality by using 100% pure cotton and ensuring that all components, including wings, are made from Xinjiang cotton [4]. - The company has implemented monitoring systems in its production facilities to prevent inferior products from reaching the market, addressing consumer concerns about safety and quality [5][8]. Strategic Implications - The entry into the sanitary napkin market represents a strategic extension for Dongfang Zhenxuan, moving from agricultural products to essential consumer goods, which can enhance user engagement and loyalty [6][7]. - The sanitary napkin category is seen as ideal due to its high frequency of purchase, high margins, and low logistics costs, which can help drive app activity and repeat purchases [5][6]. Industry Dynamics - The article notes a shift in consumer perception regarding sanitary products, with increased sensitivity to pricing, safety, and brand trust [7]. - Dongfang Zhenxuan's self-operated model could disrupt traditional distribution channels, potentially leading to a more efficient and accessible market for sanitary products [8].
孵化两年、半日销量破30万包 东方甄选自营卫生巾如何缓解行业焦虑?
Huan Qiu Wang· 2025-06-17 02:41
Core Viewpoint - The sanitary napkin industry is facing a significant trust crisis, prompting companies like Dongfang Zhenxuan to enter the market with a focus on safety and quality, addressing consumer concerns about product reliability and safety standards [1][2][4]. Group 1: Company Actions - Dongfang Zhenxuan launched its first self-operated sanitary napkin product on June 16, achieving over 30,000 sales within hours, indicating strong market demand [1]. - The product features 100% Xinjiang cotton and claims to meet national standards, addressing safety concerns related to harmful substances and product quality [2][4]. - The company has included specific contractual obligations with manufacturers to ensure product length only allows for positive deviations, a unique approach in the industry [2][4]. Group 2: Industry Context - The sanitary napkin industry has been criticized for quality issues, including discrepancies in product length, with 88% of tested products showing negative deviations from labeled sizes [1][2]. - The average gross margin in the industry is around 45%, but net profit margins are only 7% to 11%, primarily due to high marketing costs and insufficient R&D investment [5]. - The upcoming new national standards for sanitary napkins, set to be revised in June 2024, aim to address length discrepancies and harmful substance limits, reflecting a shift towards stricter quality control [4][5]. Group 3: Market Trends - Following the trust crisis, consumer purchasing focus has shifted from brand premium to material quality and performance metrics such as breathability and absorbency [5]. - New entrants, including celebrity-backed brands, are emerging in the market, indicating a competitive landscape driven by consumer demand for transparency and quality [5]. - Dongfang Zhenxuan plans to expand its product line with additional sanitary products to cater to diverse consumer needs in different life scenarios [5].
昨夜今晨:雷军透露YU7将于7月份上市 特朗普集团进入移动通信和终端领域
Sou Hu Cai Jing· 2025-06-17 01:20
Group 1 - Roma Technology has submitted a recall plan to the Shenzhen Market Supervision Administration for three models of power banks produced between June 2023 and July 2024, totaling 491,745 units [3] - The recall is executed in accordance with the Interim Regulations on the Recall of Consumer Products to ensure consumer safety [3] Group 2 - The National Radio and Television Administration has introduced measures to regulate automatic renewal services for internet television, addressing issues such as lack of reminders before charges and complex cancellation processes [4] - New regulations require user awareness, prohibiting default selections or forced bundling for renewals, and optimizing the payment process with significant reminders before charges [4] Group 3 - Xiaomi's CEO Lei Jun announced that the Xiaomi YU7 will be officially launched at the end of June, with a market demand three times higher than that of the SU7 model [5] - The launch will also include the Xiaomi Pad 7S Pro featuring the new Xuanjie O1 chip [5] Group 4 - WeChat has announced that public account operators can now link to WeChat stores, allowing up to 50 product links in a single article to enhance traffic conversion efficiency [6] Group 5 - Dongfang Zhenxuan reported that its self-operated sanitary napkin product sold over 300,000 packages within 14 hours of launch, produced by a leading industry manufacturer [7] Group 6 - Polestar Automotive announced a $200 million equity investment from PSD Investment Limited, controlled by Geely's chairman Li Shufu, through a directed share issuance [8] - The transaction involves 19 million A-class American Depositary Shares (ADS) priced at $1.05 each, with PSD Investment adjusting its shareholding structure to maintain voting rights below 50% [8] Group 7 - The Trump Organization has launched Trump Mobile, a mobile network service offering a no-contract, no credit check model, with a basic plan priced at $47.45 per month [9] - The service will provide 5G coverage through the three major U.S. carriers and plans to release the T1 Phone at a price of $499, targeting the high-end market [9]
东方甄选VS朵薇 卫生巾新品牌首发销量“冰火两重天”:“透明工厂”是跨界敲门砖 流量差异成关键
Mei Ri Jing Ji Xin Wen· 2025-06-16 15:07
Core Viewpoint - The entry of cross-industry players like Dongfang Zhenxuan into the sanitary napkin market signifies a potential reshaping of the billion-dollar industry, especially following recent scandals that have shaken consumer trust [5][11]. Group 1: Market Entry and Sales Performance - Dongfang Zhenxuan launched its self-operated sanitary napkin products on June 16, marking its first foray into the female care market, with over 4,000 orders within the first 10 minutes and 300,000 packages sold in 14 hours [2][5]. - In comparison, the sanitary napkin brand "Duo Wei," led by celebrity Huang Zitao, achieved sales of 19.5 million units in 15 minutes and 400 million yuan in sales on its launch night [5][6]. Group 2: Product Pricing and Positioning - Dongfang Zhenxuan's sanitary napkin pricing is positioned in the mid-to-high range, with a member price of approximately 0.9 to 1 yuan per piece, while Duo Wei's pricing is around 0.65 yuan for the 240mm variant [9][10]. - The pricing strategy of both brands reflects their market positioning, with Dongfang Zhenxuan maintaining a focus on quality and brand value [11]. Group 3: Transparency and Quality Assurance - Both brands are emphasizing the concept of "transparent factories," with Duo Wei's factory being the first in the industry to allow online supervision and consumer visits, while Dongfang Zhenxuan has implemented monitoring at multiple production points [7][8]. - The focus on stringent hygiene standards and transparency is seen as essential for regaining consumer trust in the sanitary napkin market following recent controversies [7][10]. Group 4: Market Dynamics and Future Outlook - The sanitary napkin market is undergoing a significant transformation, with new entrants potentially disrupting the existing market structure, driven by heightened consumer awareness and demand for quality [5][11]. - Dongfang Zhenxuan plans to expand its product offerings in the sanitary napkin category, indicating a long-term commitment to this market segment [11].
自有产品进入全新行业 东方甄选推出100%纯棉表层卫生巾
Zheng Quan Ri Bao· 2025-06-16 12:11
Core Viewpoint - Oriental Selection Holdings Limited has announced the launch of its first self-operated sanitary napkin product, marking its entry into the female care market after introducing over 600 self-operated products in the past three years, with 80% being health foods [2]. Group 1: Product Launch - The new sanitary napkin product is made from 100% pure cotton, ensuring that all surface layers in contact with the skin are skin-friendly [2]. - The product has passed stringent industry standards, including the "Green Product Standard" and safety technical specifications for children's paper products, undergoing 28 rigorous tests from production to delivery [2]. Group 2: Production and Quality Control - To enhance absorption speed, the cost of the cotton layer has increased by approximately 20% due to the addition of a perforation process [3]. - The core material uses a blend of fluff pulp and superabsorbent polymer in a 10:3 ratio, ensuring both absorption speed and comfort for users [3]. - The production facility has over 10 monitoring points to ensure compliance throughout the manufacturing process, and monitoring equipment is installed in waste disposal areas to prevent discarded materials from entering the market [3].