Investment Rating - The industry rating is "Outperform the Market" (maintained rating) [6] Core Insights - The pool cleaning robot market is experiencing rapid growth, transitioning from the introduction phase to a fast-growing phase, with a projected global penetration rate of 28% by 2026 [2][16] - The demand for pool cleaning robots is expected to reach approximately 10.34 million units by 2026, with a market size of around $3.1 billion, based on an average product price of $300 [2][16] - The competitive landscape is concentrated, with the top 10 brands holding over 80% market share, creating opportunities for Chinese brands to gain market share due to a lack of innovation in the industry [3][19] Summary by Sections Section 1: Market Growth - The number of pools globally is projected to grow from 28.88 million in 2021 to 36.92 million by 2026, representing a compound annual growth rate (CAGR) of 5% [1][13] - The U.S. market is particularly significant, with the number of pools increasing from 10.6 million in 2021 to over 19 million in 2022, with private pools accounting for over 70% [1][13] Section 2: Penetration and Demand - By 2026, the penetration rates for pool cleaning robots in the U.S., Europe, and Oceania are expected to reach 39%, 35%, and 34% respectively [2][16] - The projected demand for pool cleaning robots is approximately 10.34 million units by 2026, with a market size of $3.1 billion [2][16] Section 3: Competitive Landscape - The market is dominated by a few brands, with Maytronics experiencing its first double-digit revenue decline in five years, indicating a shift in the competitive dynamics [4][19] - Chinese brands have made significant inroads, occupying five of the top ten positions on major platforms, with a combined market share of 31%, up from 15.9% in 2022 [3][19] Section 4: Product Challenges - Current products face high levels of homogeneity, with common issues including a lack of sensors and low levels of intelligence, which if addressed, could disrupt the industry [4][22] - The main functionalities of pool cleaning robots are limited by the available sensor technology, which poses challenges for manufacturers [4][22]

Investment Rating - The industry rating is maintained at "Outperform the Market" [6] Core Insights - The pool cleaning robot market is experiencing rapid growth, transitioning from the introduction phase to a fast-growing phase, with a projected global penetration rate of 28% by 2026 [2][16] - The global pool count is expected to increase from 28.88 million in 2021 to 36.92 million by 2026, with a compound annual growth rate (CAGR) of 5% [1][16] - The market size for pool cleaning robots is projected to reach approximately $3.1 billion by 2026, based on an estimated demand of 10.34 million units at an average price of $300 [2][16] Summary by Sections Market Growth - The demand for pool cleaning robots is driven by the increasing number of pools globally, particularly in the U.S., where the number of pools rose from 10.6 million in 2021 to over 19 million in 2022 [1][15] - The U.S. market is expected to lead in penetration rates, with projections of 39% by 2026 [2][16] Competitive Landscape - The market is highly concentrated, with the top 10 brands holding over 80% market share as of 2023, primarily dominated by brands like Dolphin, Polaris, BWT, and Hayward [3][19] - Chinese brands have gained significant market share, increasing from 15.9% in 2022 to 31% in 2023 on major platforms [3][19] Product Challenges - Current products face high levels of homogeneity, with common issues such as a lack of sensors and low levels of automation, which presents opportunities for innovation [4][22] - The leading manufacturer, Maytronics, has reported a double-digit revenue decline for the first time in five years, indicating a shift in the competitive landscape [4][25] Investment Recommendations - Recommended stocks include major appliance manufacturers such as Gree Electric, Midea Group, Hisense, and Haier, as well as smaller appliance companies like Ecovacs and Roborock [5]

北京市中伦律师事务所 关于海尔智家股份有限公司 2025 年度 H 股核心员工持股计划的 法律意见书 二〇二五年五月 北京 • 上海 • 深圳 • 广州 • 武汉 • 成都 • 重庆 • 青岛 • 杭州 • 南京 • 海口 • 东京 • 香港 • 伦敦 • 纽约 • 洛杉矶 • 旧金山 • 阿拉木图 Beijing • Shanghai • Shenzhen • Guangzhou • Wuhan • Chengdu • Chongqing • Qingdao • Hangzhou • Nanjing • Haikou • Tokyo • Hong Kong • London • New York • Los Angeles • San Francisco • Almaty 北京市中伦律师事务所 关于海尔智家股份有限公司 2025 年度 H 股核心员工持股计划的 法律意见书 致：海尔智家股份有限公司 北京市中伦律师事务所（以下简称"本所"）接受海尔智家股份有限公司（以 下简称"海尔智家"或"公司"）的委托，担任公司实施 2025 年度 H 股核心员 工持股计划（以下简称"2025 年度 H 股员工持股计划"） ...

北京市中伦律师事务所 关于海尔智家股份有限公司 2025 年度 A 股核心员工持股计划的 法律意见书 二〇二五年五月 北京 • 上海 • 深圳 • 广州 • 武汉 • 成都 • 重庆 • 青岛 • 杭州 • 南京 • 海口 • 东京 • 香港 • 伦敦 • 纽约 • 洛杉矶 • 旧金山 • 阿拉木图 Beijing • Shanghai • Shenzhen • Guangzhou • Wuhan • Chengdu • Chongqing • Qingdao • Hangzhou • Nanjing • Haikou • Tokyo • Hong Kong • London • New York • Los Angeles • San Francisco • Almaty 北京市中伦律师事务所 法律意见书 关于海尔智家股份有限公司 2025 年度 A 股核心员工持股计划的 法律意见书 致：海尔智家股份有限公司 北京市中伦律师事务所（以下简称"本所"）接受海尔智家股份有限公司（以 下简称"海尔智家"或"公司"）的委托，担任公司实施 2025 年度 A 股核心员 工持股计划（以下简称"2025 年度 A 股员工 ...

Core Viewpoint - The trend of entrepreneurs personally endorsing their products has gained significant momentum, with notable figures like Liu Gexin of Kelun Pharmaceuticals showcasing their physical fitness to promote anti-aging products, reflecting a broader shift in branding strategies among business leaders [1][10]. Group 1: Entrepreneurial Branding - Entrepreneurs are increasingly adopting personal branding strategies, transforming themselves into "IP" (intellectual property) to enhance their companies' visibility and appeal [3][7]. - The phenomenon of entrepreneurs acting as brand ambassadors is not new, with historical examples dating back to the 1980s, such as Haier's Zhang Ruimin, who became a "celebrity entrepreneur" by publicly addressing product quality issues [8]. - Recent data indicates that Haier's overseas revenue grew by 13% year-on-year, highlighting the effectiveness of personal branding in driving business performance [8]. Group 2: Marketing Strategies - The marketing strategy of using entrepreneurs as brand ambassadors is seen as a cost-effective alternative to traditional celebrity endorsements, leveraging their personal stories to create a more relatable brand image [12]. - The approach of "body endorsement" is particularly impactful for health-related products, as demonstrated by Liu Gexin's promotion of Kelun's anti-aging capsules, which directly ties his fitness to the product's benefits [10][11]. - However, this strategy carries risks, as the personal image of the entrepreneur becomes closely linked to the brand, potentially leading to backlash if product controversies arise [12][14]. Group 3: Market Performance - Xiaomi reported a 35% year-on-year increase in total revenue for 2024, attributed in part to the personal branding efforts of its founder, Lei Jun, who has cultivated a fitness-oriented public persona [11]. - The market dynamics are shifting, with Xiaomi's smartphone market share rising to 16.8%, positioning it as the second-largest player in the domestic market, showcasing the effectiveness of its branding strategy [11]. - Despite the successes, the acceptance of high-priced health products, such as Kelun's anti-aging capsules priced at 1499 yuan per bottle, remains uncertain, indicating potential challenges in consumer acceptance [11]. Group 4: Consumer Engagement - The ultimate value of entrepreneur branding lies in building trust and emotional connections with consumers, rather than merely generating traffic or personal fame [15]. - Successful branding requires that products themselves are of high quality and meet consumer expectations, as exemplified by the challenges faced by high-priced products that do not resonate with buyers [15].

表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年5月21日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | A 股份類別 | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | 庫存股份數目 ...

Summary of Haier Smart Home Conference Call Company Overview - **Company**: Haier Smart Home - **Industry**: Home Appliances Key Points Business Performance - **Air Conditioning Business**: Achieved double-digit growth in Q1 2025, with revenue growth in South Asia and Southeast Asia between 20%-30%, and mid to high single-digit growth in Europe. The U.S. market saw small single-digit growth after a slight decline in April due to shipping volume drop [2][3] - **U.S. Market Profitability**: Profit margin increased from 3% in 2016 to 6.8% in 2023, attributed to $2 billion capital investment. The kitchen appliance factory renovation from 2019-2024 caused a temporary decline in profitability, but it has since recovered [2][6] - **European Market Strategy**: Focus on improving product structure and brand positioning, with the Candy brand positioned as entry-level and Haier as mass-market. Operating profit margin in Europe improved to 0.5% in Q1 2025, with a long-term target of 2%-3% [2][8] Regional Insights - **South Asia Market**: Sales exceeded $1 billion, maintaining over 20% growth for the past seven to eight years. The company aims to replace LG and Samsung as the market leader, with a current market share of 10%-15% [2][4][10] - **Domestic Market**: The domestic air conditioning market still has growth potential, with saturation expected at two units per household. Seasonal temperature fluctuations significantly impact market performance [4][24] Competitive Landscape - **U.S. vs. China Profitability**: Gross margins are similar in both markets (26%-27%), but sales management expenses differ due to channel power dynamics. Chinese brands have stronger pricing power, while U.S. channels are more concentrated, leading to lower profitability [4][12] - **Response to Competitors**: In South Asia, Haier aims to enhance product innovation and localization to compete with local brands and Samsung. The company is also expanding its dealer network to close the gap with competitors [9][11] Future Outlook - **Profit Margin Goals**: The goal for the South Asia market is to maintain a profit margin above 5% and achieve market leadership [4][12] - **European Market Development**: The company plans to introduce higher-end SKUs to improve profitability and enhance brand positioning [7][8] - **Domestic Promotions**: For major sales events like 618, the company focuses on maintaining market share in major appliances and will adjust promotional strategies based on platform investments [13][16] Product Innovations - **AI Product Series**: The AI Eye series aims to enhance user experience through technologies like visual and sound recognition, focusing on the Casarte brand [20] Capital Expenditure - **Investment Strategy**: The company is considering new capacity expansions to meet future demand, particularly in air conditioning and high-end refrigerator markets [21][22] Market Challenges - **Supply and Demand Dynamics**: The air conditioning market is expected to experience fluctuations due to seasonal temperature changes, which could impact overall performance [22][24] Conclusion - Haier Smart Home is strategically positioned for growth in both domestic and international markets, with a focus on product innovation, brand positioning, and competitive strategies to enhance profitability and market share.

海尔智家股份有限公司股东大会会议材料 海尔智家股份有限公司 2024 年年度股东大会、 2025 年第一次 A 股类别股东大会、 2025 年第一次 D 股类别股东大会、 2025 年第一次 H 股类别股东大会 会议材料 2025 年 5 月 28 日 1 / 174 海尔智家股份有限公司股东大会会议材料 目录 | 年度股东会议案一：海尔智家股份有限公司 2024 年度财务决算报告 | 7 | | --- | --- | | 年度股东会议案二：海尔智家股份有限公司 2024 年度董事会工作报告 10 | | | 年度股东会议案三：海尔智家股份有限公司 2024 年度监事会工作报告 19 | | | 年度股东会议案四：海尔智家股份有限公司 2024 年年度报告及年度报告摘要 21 | | | 年度股东会议案五：海尔智家股份有限公司 2024 年度内部控制审计报告 22 | | | 年度股东会议案六：海尔智家股份有限公司 2024 年度利润分配预案 25 | | | 年度股东会议案七：海尔智家股份有限公司关于续聘中国会计准则审计机构的议案 26 | | | 年度股东会议案八：海尔智家股份有限公司关于续聘国际会计准 ...

Market Overview - The FTSE China A50 index components showed mixed performance with logistics, chemical pharmaceuticals, and home appliances leading in gains, while the coal sector faced declines [1] Sector Performance Insurance - China Pacific Insurance, China Ping An, and China Life Insurance reported market capitalizations of 980.99 billion, 361.31 billion, and 326.32 billion respectively, with trading volumes of 6.54 million, 10.71 million, and 5.58 million [3] Alcohol Industry - Kweichow Moutai, Shanxi Fenjiu, and Wuliangye had market capitalizations of 1993.60 billion, 242.98 billion, and 501.66 billion respectively, with trading volumes of 18.64 million, 10.49 million, and 5.22 million [3] Semiconductor - Northern Huachuang, Cambricon Technologies, and Haiguang Information had market capitalizations of 231.43 billion, 284.52 billion, and 325.85 billion respectively, with trading volumes of 7.93 million, 15.80 million, and 6.32 million [3] Automotive - BYD, Great Wall Motors, and Beijing-Shanghai High-speed Railway reported market capitalizations of 1192.71 billion, 199.78 billion, and 294.15 billion respectively, with trading volumes of 37.01 million, 1.61 million, and 2.02 million [3] Oil Industry - COSCO Shipping, Sinopec, and China National Petroleum had market capitalizations of 687.67 billion, 1498.94 billion, and 254.36 billion respectively, with trading volumes of 2.16 million, 2.49 million, and 14.71 million [3] Coal Industry - China Shenhua, Shaanxi Coal and Chemical Industry, and CATL reported market capitalizations of 194.68 billion, 1198.11 billion, and 777.26 billion respectively, with trading volumes of 3.11 million, 3.58 million, and 50.90 million [3] Power Industry - Dongfang Electric, Yangtze Power, and China Nuclear Power had market capitalizations of 753.62 billion, 197.66 billion, and 341.13 billion respectively, with trading volumes of 10.66 million, 7.40 million, and 21.45 million [4] Food and Beverage - CITIC Securities, Guotai Junan, and Haitian Flavoring reported market capitalizations of 387.85 billion, 311.87 billion, and 240.72 billion respectively, with trading volumes of 1.95 million, 7.07 million, and 2.48 million [4] Consumer Electronics - Industrial Fulian, Luxshare Precision, and Heng Rui Medicine had market capitalizations of 379.50 billion, 235.47 billion, and 348.74 billion respectively, with trading volumes of 3.94 million, 17.94 million, and 15.65 million [4] Home Appliances - Gree Electric, Haier Smart Home, and Muyuan Foods reported market capitalizations of 261.19 billion, 245.55 billion, and 216.54 billion respectively, with trading volumes of 11.37 million, 5.03 million, and 4.47 million [4] Medical Devices - Mindray Medical, Wanhua Chemical, and SF Holding had market capitalizations of 178.50 billion, 224.01 billion, and 272.74 billion respectively, with trading volumes of 9.22 million, 6.67 million, and 4.36 million [4] Telecommunications - China Construction, China Unicom, and China Telecom had market capitalizations of 235.94 billion, 171.33 billion, and 466.44 billion respectively, with trading volumes of 11.23 million, 2.30 million, and 8.29 million [4] Transportation Equipment - China CRRC and Guodian NARI had market capitalizations of 209.50 billion and 184.02 billion respectively, with trading volumes of 1.15 million and 2.30 million [5]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年5月19日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 ...