表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年9月30日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | | 已發行股份（不 ...

Core Viewpoint - TOP TOY International Group Limited, a subsidiary of Miniso, has submitted its prospectus for an IPO on the Hong Kong Stock Exchange, aiming to independently list its shares [1] Group 1: Business Overview - TOP TOY focuses on trendy toy retail, with a projected GMV of approximately 2.4 billion yuan in 2024, where self-developed products account for nearly 50% of revenue [1] - The company has established a comprehensive IP matrix with 17 proprietary IPs and 43 licensed IPs, collaborating with well-known brands like Sanrio and Disney to enhance product appeal [2][3] - Revenue from self-developed products has increased from below 40% in 2022 to around 50% in 2023, 2024, and the first half of 2025 [3] Group 2: Financial Performance - TOP TOY's revenue for the years 2022, 2023, 2024, and the first half of 2025 was 679 million yuan, 1.461 billion yuan, 1.909 billion yuan, and 1.36 billion yuan respectively, with corresponding net profits of -38 million yuan, 212 million yuan, 294 million yuan, and 180 million yuan [1] Group 3: Market Strategy and Expansion - The company operates through various sales channels, including its Tmall flagship store, other major e-commerce platforms, and physical retail locations, with a total of 293 stores as of June 30, 2025 [3] - The majority of TOP TOY's stores are franchise-operated, with 250 out of 293 being partner-operated [3] - The flagship store in Shanghai opened in March 2025, achieving sales of over 1 million yuan on its opening day and exceeding 7 million yuan in sales by August 2025 [3] Group 4: Future Plans and Funding - The net proceeds from the IPO will be used to diversify the IP matrix, enhance IP operational capabilities, deepen global omnichannel strategies, and strengthen supply chain and digital capabilities [4] - Miniso's investment in TOP TOY has led to a post-investment valuation of approximately 10 billion HKD [4]

Core Insights - MINISO LAND's first store in Northwest China opened in Xi'an, featuring a three-story immersive space and over 100 IP products, aiming to create a new urban landmark that integrates consumption, social interaction, and cultural experiences [1][2] - The store is positioned as the first WAKUKU-themed store in the country, aligning with the brand's strategy to tap into the "first store economy" in Xi'an [1][3] - The location in the vibrant youth consumer area of the Yuanli Field commercial complex is strategic, enhancing regional consumption vitality [1] Product Offering - The store offers over 6,000 product types, with more than 80% being IP products from popular franchises such as Sanrio, Disney, WAKUKU, and Pokémon [2] - During the trial operation, the store attracted significant foot traffic, achieving an average daily sales of 300,000 yuan, with expectations for increased performance during the National Day holiday [2] Business Strategy - MINISO is expanding its IP ecosystem through a dual approach of top-tier licensed IPs and exclusive proprietary IPs, enhancing the immersive consumer experience [3] - The opening of the Xi'an store signifies the deepening of MINISO's innovative model of "super IP + super store + super experience," contributing to commercial upgrades and a trendy atmosphere [3][4] - The company plans to continue focusing on the "interest consumption" strategy, innovating store formats to build a new quality commercial ecosystem [4]

Core Viewpoint - Miniso (09896.HK) plans to spin off its toy brand TOP TOY for an independent listing on the Hong Kong Stock Exchange, aiming to better reflect TOP TOY's value and attract investors interested in the high-growth opportunities within the toy industry [1][2]. Company Overview - TOP TOY was incubated by Miniso in 2020, with Miniso holding approximately 86.9% of TOP TOY's issued share capital, making it the controlling shareholder [4]. - Unlike its competitor Pop Mart, which focuses on blind box products, TOP TOY offers a broader product range, including figurines, 3D models, and plush toys [4]. IP Strategy - TOP TOY's IP strategy relies heavily on a combination of licensed and proprietary IP, with licensed IP currently dominating. The company aims to creatively redevelop licensed IP to unlock new commercial potential [6]. - The company has increased its proprietary IP from 8 to 17 through acquisitions, while maintaining 43 licensed IPs, indicating room for growth in its overall IP portfolio [7]. Market Position and Growth - As of June 30, 2023, TOP TOY operated 293 stores globally, significantly fewer than Pop Mart's 571 stores. TOP TOY's registered membership exceeded 10 million, while Pop Mart added 13.04 million new members in the same period [8]. - TOP TOY's revenue for 2022, 2023, and 2024 is projected to be 679 million, 1.461 billion, and 1.909 billion RMB, respectively, with a notable increase in revenue in the first half of 2023 reaching 1.36 billion RMB [11][12]. Financial Performance - TOP TOY's gross margin for the first half of 2023 was 32.4%, significantly lower than Pop Mart's 70.3% and Blok's 48.4%, indicating limited pricing power due to a lack of strong proprietary IP [13]. - The company reported a net profit of 180 million RMB in the first half of 2023, following profits of 212 million RMB in 2022 and 294 million RMB in 2024 [12]. Industry Context - The Chinese toy market is projected to grow from 20.7 billion RMB in 2019 to 58.7 billion RMB by 2024, with a compound annual growth rate (CAGR) of 23.2% [10]. - Despite the rapid growth of TOP TOY, it faces challenges in IP development and profitability compared to established players like Pop Mart, which has demonstrated stronger growth through its successful IP and fan economy [14].

Investment Rating - The report maintains a "Recommended" investment rating for the company [1] Core Insights - The company has shown signs of operational improvement in its domestic business, with a notable increase in overseas market performance and the TOP TOY brand continuing to grow rapidly [6] - The company's revenue for the first half of 2025 reached 9.39 billion, representing a year-on-year increase of 21.1%, while the net profit attributable to shareholders was 0.91 billion, down 22.6% year-on-year [6] - The company is shifting its strategy from relying on external licensed IP to a dual approach of "licensing + proprietary," enhancing its brand and product margins [6] Financial Performance Summary - Total revenue projections for the company are as follows: - 2024A: 16,994 million - 2025E: 21,083 million - 2026E: 25,190 million - 2027E: 29,658 million - Year-on-year growth rates for total revenue are projected at 48.1% for 2024, 24.1% for 2025, 19.5% for 2026, and 17.7% for 2027 [2] - Net profit attributable to shareholders is projected as follows: - 2024A: 2,618 million - 2025E: 2,421 million - 2026E: 3,398 million - 2027E: 4,240 million - Year-on-year growth rates for net profit are projected at 48.0% for 2024, -7.5% for 2025, 40.3% for 2026, and 24.8% for 2027 [2] Market Position and Strategy - The company has expanded its store count in mainland China to 4,305 by the end of June 2025, with a net increase of 190 stores compared to the previous year [6] - The overseas market has also seen significant growth, with a net increase of 554 stores, bringing the total to 3,307 [6] - The TOP TOY brand has shown impressive growth, with a net increase of 98 stores globally, reaching a total of 293 [6] Valuation and Price Target - The target price for the company's stock is set at 53.82 HKD, with the current price at 43.82 HKD [2] - The company is expected to achieve a price-to-earnings ratio of 18 times for 2026, based on comparable company valuations [6]

Core Insights - MINISO LAND, the first store of MINISO in Northwest China, opened in Xi'an, featuring an immersive three-story space and over 100 IP products, aiming to create a new urban landmark that integrates consumption, social interaction, and cultural experiences [1][2] - The store offers more than 6,000 product types, with over 80% being IP products from popular franchises such as Sanrio, Disney, and Pokémon, highlighting the brand's focus on IP-driven retail [1][2] - The opening of the Xi'an store represents a significant step in MINISO's strategy to establish a "super IP + super store + super experience" model, enhancing commercial upgrades and trendsetting in the retail space [2] Company Strategy - MINISO is innovating retail spaces by merging IP content with unique designs, transforming traditional retail into a "global IP showcase" that enhances consumer experience [2] - The company employs a dual strategy of "top-tier licensed IP + exclusive proprietary IP" to expand its IP ecosystem, collaborating with international giants while also nurturing original IP [2] - The successful performance of MINISO LAND stores, such as the flagship store in Shanghai achieving over 100 million yuan in sales within nine months, validates the effectiveness of its IP-driven business model [2]

Core Viewpoint - TOP TOY, a subsidiary of Miniso, is pursuing an IPO on the Hong Kong Stock Exchange with a fundraising target of approximately $300 million, aiming for independent growth while still heavily reliant on Miniso for revenue [2][5][6]. Group 1: Company Overview - TOP TOY has rapidly expanded since opening its first store in 2020, reaching 299 stores by September 2025, and plans to enter international markets by Q4 2024 [3][9]. - The company achieved a GMV of 2.4 billion RMB in 2024, with a compound annual growth rate of 67.7% from 2022 to 2024 [9]. - In the first half of 2025, TOP TOY's sales revenue reached 1.36 billion RMB, reflecting a year-on-year growth of 58.5% [10]. Group 2: Revenue Sources - Miniso remains TOP TOY's largest customer, contributing 2.5 billion RMB, 7.8 billion RMB, and 9.2 billion RMB in revenue for the years 2022, 2023, and 2024, respectively, accounting for 36.8%, 53.5%, and 48.3% of total revenue [7][8]. - The proportion of revenue from self-operated stores has remained stable at around 9% to 7.5% from 2022 to 2024, while sales to distributors have increased, with over half of revenue coming from this channel [21][22]. Group 3: Product Development and IP Strategy - TOP TOY focuses on three main product categories: figurines, 3D assembly models, and plush toys, with figurines generating 12.56 billion RMB in revenue in 2024, accounting for 68.8% of total revenue [14][16]. - The company has developed a multi-layered IP matrix consisting of 17 self-owned IPs, 43 licensed IPs, and 600 third-party IPs, although self-owned IPs still represent a small portion of total revenue [24][25]. - TOP TOY's self-developed products contributed nearly 50% of sales, the highest among Chinese collectible toy brands, with gross margins improving from under 20% in 2022 to approximately 32.4% in 2025 [20][18]. Group 4: Market Position and Competition - TOP TOY's supply chain management and cost control are superior to competitors, with inventory costs constituting 93.7% to 95.4% of total sales costs from 2022 to 2024 [19]. - The company is attempting to differentiate itself from competitors like Pop Mart by enhancing its IP development capabilities and focusing on product innovation rather than just expanding store numbers [23][29]. - TOP TOY is exploring new store formats, including flagship stores with themed cafes and workshops, to enhance customer engagement and social interaction [29].

Group 1: TOP TOY IPO - TOP TOY, a潮玩 brand under Miniso, has submitted its prospectus to the Hong Kong Stock Exchange, aiming to strengthen Miniso's presence in the entertainment consumer sector [1] - Since its first store opening in December 2020, TOP TOY has established a comprehensive platform covering various products including figurines, 3D models, and plush toys [1] - Financial projections show revenues of 679 million yuan, 1.461 billion yuan, and 1.909 billion yuan for 2022, 2023, and 2024 respectively, with net profits turning from a loss of 38 million yuan in 2022 to profits of 212 million yuan and 294 million yuan in 2023 and 2024 [1] Group 2: Bright Dairy Asset Sale - Bright Dairy's subsidiary, New Lite, plans to sell its North Island assets in New Zealand to Abbott for 170 million USD, with the transaction expected to close by April 2026 [2] - This sale is anticipated to increase New Lite's net profit by approximately 10 to 15 million NZD in the 2026 fiscal year [2] - The move reflects Bright Dairy's strategic shift towards optimizing its overseas asset structure and focusing on core business operations [2] Group 3: Food Safety Regulations - The State Administration for Market Regulation has introduced new regulations for food safety responsibilities in chain restaurants, marking a shift from quantity-focused to model-focused oversight [3] - The regulations clarify definitions for chain operations, headquarters, and branches, addressing previous inconsistencies in regulatory standards [3] - Strong compliance capabilities in chain enterprises are expected to lead to valuation premiums, while smaller brands with poor management may face operational pressures [3] Group 4: New Personal Care Brand Launch - The founder of the oral care brand Canban announced the launch of a new personal care brand "Little Arrow," indicating a shift towards a multi-brand group operation model [4] - Canban aims to explore growth opportunities in three areas: targeting the elderly and children markets, expanding into niche categories like dental floss, and adapting to channel diversification trends [4] - This strategic expansion is likely to enhance brand synergy and boost market recognition of domestic personal care brands' innovation capabilities [4]

Group 1 - TOP TOY, a潮玩 brand under Miniso, has submitted its prospectus to the Hong Kong Stock Exchange, aiming to strengthen Miniso's presence in the entertainment consumption sector and create a second growth curve for the group [1] - TOP TOY has established a comprehensive platform for the潮玩 industry since opening its first store in December 2020, with a product matrix that includes figurines, 3D assembly models, and plush toys [1] - Financial data shows that TOP TOY's revenue increased from 679 million yuan in 2022 to 1.461 billion yuan in 2023, and is projected to reach 1.909 billion yuan in 2024, with net profits turning from a loss of 38 million yuan in 2022 to 212 million yuan in 2023 and 294 million yuan in 2024 [1] Group 2 - Bright Dairy's subsidiary, New Light, plans to sell its North Island assets in New Zealand to Abbott for 170 million USD, with the transaction expected to complete by April 2026 [2] - This sale is anticipated to enhance New Light's net profit by approximately 10 to 15 million New Zealand dollars in the 2026 fiscal year, reflecting a strategic shift towards optimizing overseas asset structure and focusing on core business [2] Group 3 - The State Administration for Market Regulation has introduced new regulations for food safety responsibilities in chain catering enterprises, marking a shift from quantity-focused to quality-focused oversight [3] - The new regulations clarify definitions for chain operations and emphasize the responsibilities of headquarters, which may lead to valuation premiums for compliant chain enterprises while putting pressure on smaller brands with lax management [3] Group 4 - The founder of the oral care brand Canban, Yin Kuo, announced the launch of a new personal care brand "Little Arrow" this year, indicating a shift towards a multi-brand group operation model [4] - Canban aims to explore new growth opportunities by focusing on the "one old one young" market, expanding into niche categories like dental floss, and adapting to channel diversification trends [4] - This strategic expansion is expected to enhance brand synergy and may lead to a reassessment of the innovation capabilities of domestic personal care brands in the capital market [4]

Core Viewpoint - TOP TOY International Group Limited, a subsidiary of Miniso Group, has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on the booming collectible toy market [1]. Group 1: Company Overview - TOP TOY was established in December 2020 and is recognized as the largest and fastest-growing collectible toy brand in China, with a projected GMV of 2.4 billion RMB for 2024 [2]. - The company has experienced significant revenue growth, with revenue increasing from 679 million RMB to 1.909 billion RMB over the past three years, and achieving 1.36 billion RMB in revenue with a net profit of approximately 180 million RMB in the first half of this year, resulting in a net profit margin of about 13.2% [3]. Group 2: IP and Revenue Dependency - TOP TOY currently holds 17 proprietary IPs, 43 licensed IPs, and over 600 third-party IPs, but its revenue heavily relies on external IPs, with licensed IPs contributing approximately 889 million RMB, accounting for about 47% of total revenue in 2024 [4][5]. - The company's proprietary IPs generated only 6.8 million RMB in revenue last year, representing less than 1% of total revenue, indicating a weak market influence compared to competitors like Pop Mart, which generated 11.121 billion RMB from its proprietary IPs, constituting 85% of its total revenue [5]. Group 3: Sales Channels and Partnerships - Miniso Group is the largest customer of TOP TOY, accounting for 48.3% and 45.5% of the company's total revenue in the last year and the first half of this year, respectively, with sales to Miniso amounting to 923 million RMB and 619 million RMB [8]. - The company plans to leverage its partnership with Yonghui Supermarket, which has become Miniso's largest shareholder, to enhance its sales channels, particularly for its own products like building blocks and blind boxes [10]. Group 4: Expansion Plans - TOP TOY aims to open 100 new stores in China this year, targeting a total of 380 to 400 stores by year-end, and plans to expand internationally by covering 100 countries and opening 1,000 stores over the next five years [10]. - The company has prepared a reserve fund of 10 billion RMB to support its ongoing domestic and international expansion efforts [10].