Group 1 - The report analyzes the Southeast Asian trendy toy market, highlighting its current status, competitive landscape, consumer characteristics, policy environment, and future development trends [1][2]. - The Southeast Asian trendy toy market is projected to reach approximately $2.5 billion in 2024, with an expected annual growth rate of 20%, outpacing the global average [3][56]. - The market is characterized by a dominance of Chinese brands in the mass market, while Western and Japanese brands lead in niche segments, and local brands are still emerging [3][58]. Group 2 - Chinese brands like Pop Mart and Miniso are rapidly expanding in Southeast Asia, with Pop Mart's revenue in the region expected to reach 2.4 billion RMB in 2024, marking a year-on-year growth of 619.1% [4][60]. - International brands such as Bandai and Funko are also present in the market but primarily focus on niche segments due to pricing and distribution challenges [5][61]. - Local brands like Mighty Jaxx and XM Studios are emerging but face significant challenges in IP operation, production scale, and financial strength compared to Chinese brands [6][61]. Group 3 - The sales channels for trendy toys include both physical and online platforms, with major online marketplaces like Shopee and Lazada playing a crucial role in market penetration [7][62]. - The consumer demographic is primarily aged between 15-35 years, with female consumers making up about 60% of the market [8]. - Consumer motivations are driven by the "instant gratification" and "social currency" attributes of trendy toys, heavily influenced by social media [9]. Group 4 - The trade relationship between China and ASEAN countries is strong, with ASEAN becoming China's largest trading partner since 2020 [11]. - Different countries in Southeast Asia have varying tax and certification standards for trendy toys, necessitating companies to prepare accordingly [12]. - The investment environment in Southeast Asia is promising but comes with certain risks, including financial exchange rate risks and labor quality disparities [13]. Group 5 - The Southeast Asian trendy toy market is expected to continue its rapid growth, but competition will intensify, leading to product homogenization [14]. - Companies are advised to develop scientific layout strategies, including product development planning, channel network construction, and business model innovation [14]. - Emphasis on cultural integration is crucial for trendy toy brands to enhance market acceptance and brand influence [14][15]. Group 6 - The Southeast Asian trendy toy market has significant growth potential but faces intense competition and diverse challenges [16]. - Chinese trendy toy brands need to understand local market characteristics and develop scientific market strategies to transition from "product export" to "cultural export" [16].

（文/朱道义 编辑/张广凯） 潮玩巨头们之间的商战，正越来越朴实无华？ 8月11日，"泡泡玛特泰国店被指撞脸名创优品"的话题登上热搜。而随着热度持续发酵，事件又出现了新的进展：有聊天截图在网络上流传，内容显示名创 优品（股票代码：09896.HK）疑似以每条300元的价格，招募"水军"对相关话题进行炒作。 事情的起源，是泡泡玛特（股票代码：09992.HK）于8月8日在泰国曼谷的ICONSIAM购物中心新开了全球最大的品牌旗舰店，为面积高达760平方米的超大 沉浸式空间。 据泡泡玛特官微介绍，该旗舰店整体空间分为两层，首层MEGA区以MOLLY与THE MONSTERS的大型产品为打卡点，另设有潮玩专区、POP BEAN互动 区。此外，店内还特别设立了泡泡玛特全球首家海外咖啡空间POP MART CAFÉ。户外广场则放置了身高4米的巨型Molly Thailand Limited装置，身穿泰国当 地特色服装、骑着大象。 泡泡玛特还表示，门店以泰国传统文化为设计灵感，融合大量在地元素。设计细节融合泰国独特的"水文化"、传统建筑语言与包容性理念。 值得注意的是，该旗舰店除了在当地再度引发大排长龙的消费热潮，其装修 ...

Core Viewpoint - The recent controversy between Pop Mart and Miniso highlights the competitive landscape in the trendy toy market, with allegations of design similarities between their flagship stores in Thailand and Shanghai [1][2]. Group 1: Company Strategies - Miniso adopts a direct sales model in high-potential markets like the US and India, while using an agency model in regions like Europe and Southeast Asia, partnering with local retail firms [2]. - Pop Mart's flagship store in Thailand spans over 760 square meters, showcasing local cultural elements and a vibrant design aimed at creating an immersive experience for consumers [2]. - Miniso's MINISO LAND flagship store covers nearly 2000 square meters, featuring narrative layouts and interactive elements to establish a new IP-themed amusement park [2]. Group 2: Market Trends - The current consumer trend is shifting towards an "experience economy," where immersive shopping experiences are prioritized, making store design and location critical for brand competitiveness [3]. - The design of retail spaces serves as a significant symbol for brands, enhancing their perceived value and long-term brand equity in local markets [3].

记者注意到，事情起源于近日泡泡玛特在曼谷ICONSIAM购物中心开设全球最大品牌旗舰店。随后有网 友指出，该门店与名创优品位于上海南京东路的MINISO LAND全球壹号店相似，涉嫌抄袭。网络对比 图显示，两家门店均采用荧光粉、亮蓝等"多巴胺色系"，通过曲线划分功能区；天花板的荧光色块布局 逻辑相近。 有网络截图显示，名创优品以300元/篇的价格征集博文，要求发布"名创优品努力在造IP，PPMT努力在 学名创优品开店"等相关内容。业内人士认为，这是新一轮潮玩商战开启。对此，《中国经营报》记者 向名创优品方面求证该内容是否由其发布，截至发稿，名创优品相关负责人尚无回应。 王宁则称自己亲自巡店并调整门店装饰。他曾在《人民日报》的公开采访中提到："我们开店数很少， 而且全是直营。今年年底海外估计有200家店，我们自己建团队，在当地雇人自己管，这是比较慢和笨 的方式。" 泡泡玛特官方账号推文介绍，泡泡玛特泰国旗舰店在设计细节上充分展现本土文化特色。旗舰店总面积 超760平方米，以泰国传统文化为设计灵感，融合大量当地元素。二层区域则以泰国传统建筑元素为灵 感，搭配明亮活泼的多巴胺色系，构建了潮玩爱好者的"沉浸式游乐场" ...

Core Viewpoint - The recent opening of Pop Mart's flagship store in Thailand has sparked discussions on social media regarding its design similarities to Miniso's flagship store, raising allegations of imitation [1] Group 1 - Pop Mart opened its largest flagship store in Thailand on August 8, located in the prominent Siam Discovery shopping area in Bangkok [1] - Observers noted that the store's design style closely resembles that of Miniso's global flagship store, MINISO LAND [1] - Allegations of design imitation have surfaced, with claims suggesting that posts accusing Pop Mart of copying were allegedly orchestrated by Miniso [1]

Core Viewpoint - The controversy surrounding Pop Mart's flagship store in Thailand, which has been accused of resembling Miniso's MINISO LAND store, highlights ongoing competition and design similarities between the two brands in the retail space [1][7]. Group 1: Event Overview - Pop Mart opened its largest global flagship store in Bangkok's ICONSIAM shopping center on August 8, covering an area of 760 square meters and inspired by Thai traditional culture [1]. - Social media users have pointed out similarities between Pop Mart's new store and Miniso's MINISO LAND store in Shanghai, suggesting potential design copying [1]. Group 2: Company Responses - Pop Mart's customer service indicated that relevant departments are handling the situation and advised consumers to follow official channels for updates [7]. - Miniso's staff confirmed that they have registered the issue and will follow up if the claims are substantiated [7]. Group 3: Previous Controversies - This incident is not the first for Pop Mart, as a popular influencer previously complained about receiving products from other brands after purchasing blind boxes from Pop Mart, leading to consumer association involvement [7]. Group 4: Financial Performance - According to Pop Mart's financial report, the company achieved a revenue of 13.04 billion yuan in 2024, marking a year-on-year increase of 106.9%, with overseas revenue reaching 5.07 billion yuan, a significant growth of 375% [7]. - Pop Mart has identified Thailand as a crucial part of its strategic expansion in Southeast Asia [7]. Group 5: Miniso's Market Position - Miniso opened its TOPTOY brand store in Bangkok's Siam Center in October 2024, with blind boxes contributing approximately 7% to its sales, and related products accounting for nearly 30% of total sales [8].

网友指出，二者相似的点在于高饱和度的色彩模式风格、用流动线条隔开不同区域、游乐园一样的门面以及天花板上都布置了荧光色块，还有整体的风格都 有一定的相似度。 社交媒体网 友截图 8月11日，"泡泡玛特泰国店被指撞脸名创优品"话题登上热搜。 图片来源：泡泡玛特官微 据密度财经报道，记者致电了泡泡玛特服务中心，其工作人员表示，门店的装修是由专门的设计部门负责的，肯定是没有问题的，会将网友的意见做记录反 馈，并派专人进行调查，如果真的是自己方的问题，将会及时整改并在相应的公众号发布公告，如调查无问题，则不做回应。 据泡泡玛特国际集团发布的财报显示，2024年泡泡玛特实现营收130.4亿元，同比增长106.9%，海外营收50.7亿元，同比增375%。泡泡玛特在相关宣传稿件 中直言，泰国是品牌在东南亚战略布局中的重要一站。 （齐鲁晚报·齐鲁壹点客户端编辑 石卉 综合江南都市报、密度财经、21世纪经济报道等） 名创优品则早在2024年10月就在曼谷SiamCenter开出旗下潮玩品牌TOPTOY首店。集团副总裁刘晓彬今年1月接受媒体采访时透露，盲盒已为名创优品贡献 约7%销售额，加上毛绒等IP衍生品，整体占比近三成。 ...

Group 1 - The controversy surrounding Pop Mart's store in Thailand being accused of resembling Miniso's MINISOLAND has gained significant attention on social media [1] - Pop Mart's customer service confirmed that relevant departments are handling the situation, while Miniso's staff stated that the issue has been logged for follow-up [1] - Allegations surfaced that individuals are being paid 300 yuan per post to promote the narrative of "suspected plagiarism" regarding the store designs [1] Group 2 - Miniso is actively transforming into an IP economy and accelerating its overseas expansion, having opened its TOPTOY brand store in Bangkok in October 2024 [5] - In 2024, Miniso reported total revenue of 17 billion yuan, a year-on-year increase of 22.8%, with an adjusted net profit of 2.72 billion yuan, up 15.4% [5] - Pop Mart's revenue reached 13.04 billion yuan in 2024, reflecting a remarkable year-on-year growth of 106.9%, with a net profit of 3.4 billion yuan, up 185.9% [5]

【#泡泡玛特泰国店被指撞脸名创优品#，网友晒出了双方门店图片并总结】 此前据人民日报报道，近日泡泡玛特创办人王宁接受访问时提到，泡泡玛特2025年海外销售大概率会超 过国内，增速远比他们想象的快。今年，泡泡玛特在北美的销售大概率会超越东南亚，在海外的市场不 断扩大。 据东方财经报道，8月8日，泡泡玛特泰国最大旗舰店于曼谷地标性商圈暹罗天地开业。多位网友发现， 该店的装修设计风格与名创优品MINISO LAND全球壹号店相似，网友晒出了双方门店的图片并总结， 相似的点在于高饱和度的色彩模式风格，用流动线条隔开不同区域，游乐园一样的门面，天花板上都布 置了荧光色块，还有整体风格。 有网友表示"风格是有点像，但不能一概而论。"也有网友觉得，"泡泡玛特曼谷新店是Ctrl+V了！"各位 网友，您怎么看？ ...

Core Viewpoint - The opening of Pop Mart's flagship store in Thailand has sparked discussions about its design similarities to Miniso's store, raising questions about originality in retail design [2]. Group 1: Company Reactions - Both Pop Mart and Miniso have not provided official responses to the claims of design similarity [2]. Group 2: Design Similarities - The flagship store of Pop Mart in Bangkok features a high-saturation color scheme, flowing lines to separate different areas, and a theme reminiscent of an amusement park, which has drawn comparisons to Miniso's design [2]. - Some netizens argue that the design styles are indeed very similar, while others believe that high saturation alone does not imply a lack of originality [2]. Group 3: Industry Insights - The discussion around the design similarities highlights a broader trend in the retail industry towards immersive experiences, suggesting that the core competition lies in unique IP culture rather than just store aesthetics [2].