Group 1 - Several A-share listed companies are launching "Year of the Horse" themed products as the 2026 Spring Festival approaches [3][6] - Kweichow Moutai has introduced a new marketing plan focusing on a pyramid product structure to meet diverse consumer needs, emphasizing premium and zodiac wines [3] - Other liquor companies like Wuliangye and Yanghe are also releasing zodiac-themed products, available on major e-commerce platforms [6] Group 2 - The demand for gold jewelry has significantly increased with the upcoming Year of the Horse, leading to seasonal growth in customer traffic and order volume for companies like Cuihua Jewelry [6][8] - Qingdao Kingwang has launched a new ceramic fragrance gift box for the Year of the Horse, available on Tmall [8] - Various companies are implementing special marketing activities for the Year of the Horse, such as Senma's interactive online events and in-store experiences [8]

Core Viewpoint - The company, Guyue Longshan, is expanding its white liquor business as a beneficial supplement to its main yellow wine operations, focusing on various types including fragrant and sauce-flavored liquors [1] Group 1: White Liquor Business - The white liquor offerings include varieties such as fragrant and sauce-flavored types, with the Guyue Longshan fragrant liquor being produced from the fermentation of yellow wine by-products [1] - The fragrant liquor is characterized by its pure aroma and rich taste, representing a specialty of Shaoxing, available in multiple forms including barrel, bottle, and jar [1] - The company is exploring the feasibility of a product combination for wedding-specific liquor, which would include the joint sale of Zhuangyuan Hong and Nü'er Hong white liquors, based on market research and consumer demand analysis [1] Group 2: Product Development and Marketing - The company is considering customized packaging and the incorporation of cultural elements to enhance the attractiveness of the wedding-specific liquor product [1]

Group 1 - The company, Guyue Longshan, aims to strengthen its industry-leading position by focusing on reserves and brand marketing, enhancing both quality and brand value [1] - The company plans to promote the long-term value of its products and maintain brand premium through dual empowerment of quality and brand [1]

Core Viewpoint - The company has recognized the significant brand value enhancement resulting from the popularity of the Qinghua Zui series, linked to Mr. Huang Renxun, which has successfully penetrated the high-end consumer market of technology elites [1] Group 1: Brand Strategy - The event has greatly increased the recognition and reputation of the Qinghua Zui series and the company's brand among high-net-worth individuals and younger consumers [1] - This situation validates the effectiveness of the company's high-end and youth-oriented strategy [1] Group 2: Cultural Integration - The interaction between Huangjiu culture and the technology sector has created a new connotation for the brand, promoting effective cross-border communication [1] - The company aims to leverage this brand momentum to deepen collaboration with Shaoxing Cultural Tourism, progressing steadily if conditions allow [1] Group 3: Future Plans - The company will continue to focus on high-end and youth-oriented development, utilizing diverse scenarios to promote Huangjiu culture to a broader audience [1] - There is an emphasis on enhancing brand influence through various collaborative efforts [1]

证券日报网讯2月6日，古越龙山（600059）在互动平台回答投资者提问时表示，公司中央酒库占地308 亩、原酒存量超1100万坛(约26万吨)，同时于2009年获上海大世界基尼斯总部认证为"世界最大黄酒酒 库"。酒库中每坛原酒均有完整溯源体系，记录酿造年份、批次、等级等核心信息，确保库存规模与年 份真实性。高龄原酒及"百年辛亥"老酒的估值，主要依据时间价值，黄酒越陈越香，行业认可其每年 8%-10%的增值规律，60年以上陈酿稀缺性进一步推高价值，同时结合国家级黄酒评委的品质品鉴结 果，以及文化与市场价值，"百年辛亥"纪念酒曾拍出高价。目前全球范围内暂无与古越龙山中央酒库同 级别的黄酒酒库，其依托国家战略储备定位，在储酒规模、年份跨度、溯源体系及文化底蕴上均具备行 业唯一性，是公司核心稀缺资产，后续公司将持续做好原酒管理与价值维护。 ...

证券日报网讯 2月6日，古越龙山（600059）在互动平台回答投资者提问时表示，古越龙山历经数百年 发展，沉淀了深厚的黄酒文化底蕴，与各界的渊源背后，既是行业对公司黄酒品质与文化价值的认可， 也是黄酒作为中华优秀传统文化载体的生动体现，这些珍贵的文化印记都是公司品牌的重要财富。公司 始终重视黄酒文化的挖掘、梳理与传播，后续将以官网为核心载体，联动新媒体平台、线下品鉴馆、文 旅融合场景等多元渠道，系统梳理并生动讲述这些藏于酒韵中的品牌故事，把工艺传承、文化渊源、时 代联结等内容以更鲜活的形式呈现，同时结合非遗展演、文化沙龙、跨界合作等方式，让更多人了解黄 酒文化的魅力，让这份中华老字号的文化底蕴被更多人看见、认可与喜爱，切实扛起黄酒行业领军企业 的文化传承责任，不让优秀的中国黄酒文化被埋没。 ...

证券日报网讯2月6日，古越龙山（600059）在互动平台回答投资者提问时表示，公司近年来精准把握养 生消费趋势，在传统风味黄酒基础上持续创新布局。产品研发方面，已推出草本系列特型黄酒，采用本 草原露提取技术融合滋补食材，贴合传统养生需求。针对微醺社交场景，打造低度气泡咖啡黄酒、青柠 黄酒等低度潮饮，口感清爽、度数温和，适配轻饮需求。后续公司将持续深耕市场，兼顾风味创新、养 生属性与场景适配，不断完善产品矩阵，更好满足消费升级需求。 ...

证券日报网讯2月2日，古越龙山（600059）在互动平台回答投资者提问时表示，数字化战略是公司非常 重要的一个战略布局，近几年更是紧跟时代步伐，不断升级和迭代公司数字化管理系统，目前公司从前 端销售到后端的生产供应，均实现了数字化管控，并通过数据中台与各业务板块专业的数字化业务系统 和工具进行了打通和数据共享。通过数据中台各板块驾驶舱界面，公司领导以及财务中心可根据不同的 权限设定，对管辖范围内生产、供应、销售、费用、产品等不同维度以及交叉维度的数据进行实时查看 和管控。为进一步提升管理决策的效率，数据中台除了预设报表之外，还融入了AI大模型，管理者可 以通过Ai的自然语言识别技术，根据管理需要自定义调取相关数据并生成对应报表和数据分析解读报 告。公司新建的黄酒产业园更是入围工信部5G工厂名录的首家黄酒企业，实现了一粒米到一滴酒的智 能酿造。未来公司将继续坚持数字化战略，紧跟时代发展步伐，不断提升和改进，从而为公司经营以及 科学决策提供最为坚实的技术保障。 ...

证券日报网讯2月2日，古越龙山（600059）发布公告称，截至2026年1月31日，公司通过上海证券交易 所交易系统以集中竞价交易方式回购公司A股股份1，885.71万股，已回购股份占公司总股本的比例为 2.0687%。 ...

证券日报网讯 2月2日，古越龙山在互动平台回答投资者提问时表示，公司始终高度重视黄酒文化价值 的挖掘，持续依托非遗酿造技艺与花雕非遗技艺、悠久的品牌历史底蕴，兼顾传统工艺精髓与现代审美 趋势，不断推进产品的创新研发与迭代升级，同时积极借助国际文化交流等多元渠道，主动传递黄酒的 文化内涵与东方美学，自觉承担传播中国文化、助力文化软实力提升的使命。未来公司也将持续立足自 身品牌战略与文化布局，进一步深化相关创新实践，不断赋予黄酒新的时代内涵，让这一承载着中华文 脉的传统佳酿，持续在国际文化交流中展现独特魅力与价值。 （编辑 任世碧） ...