证券日报网讯2月13日，古越龙山（600059）在互动平台回答投资者提问时表示，建城2500年封坛典藏 酒、百年辛亥纪念酒及60年份老酒均为公司极具历史与文化价值的核心藏品，其市场价值受年份稀缺 性、市场环境、收藏趋势等多重因素影响，暂无统一的市场预估价。公司始终将此类珍贵酒品作为核心 文化资产妥善保管，关于重启拍卖或公开展示事宜，将结合品牌高端化战略、黄酒文化传播及资产保护 规划审慎研究、统筹推进，同时也会对高年份酒做好保护与价值挖掘工作。 ...

证券日报网讯2月13日，古越龙山（600059）在互动平台回答投资者提问时表示，公司高度重视近期相 关事件带来的品牌热度与市场机遇，将积极把握契机提升品牌影响力与产品市场渗透率。后续公司将依 托充足的老酒储备与成熟产能布局，全力保障青花醉二十年的市场供应，春节期间国酿系列、青花醉系 列等中高端产品在京东、天猫超市等平台将持续发货；并持续优化全渠道布局，严格维护产品市场价格 体系；最后也将进一步强化品牌推广与圈层拓展，深耕线上线下（300959）多元场景，稳步推进高端化 战略落地。 ...

Core Viewpoint - The company has received positive market feedback for its innovative product launches, indicating that cross-industry integration and innovation align with the consumption needs of younger demographics [2] Group 1: Product Innovation - The company’s glutinous rice whiskey, which is aged in wine barrels, showcases a successful attempt at flavor fusion, incorporating wine characteristics into the spirit [2] - The company plans to continue exploring flavor and scenario innovations while maintaining the core culture and quality of yellow wine [2] Group 2: Market Strategy - The company aims to optimize its product matrix based on consumer demand, leveraging its heritage in yellow wine brewing and the unique characteristics of its products [2]

Core Insights - The company Gu Yue Long Shan's product "Qing Hua Zui" 20-year aged liquor achieved a record-breaking sales performance during a live-stream event, generating over 3 million yuan in gross merchandise value (GMV) within ten minutes [1] Group 1 - The live-stream event took place on February 8, featuring a well-known actor, which significantly boosted the product's visibility and sales [1] - The product's popularity was further enhanced by a viral photo of Jensen Huang dining at a Michelin restaurant in Shanghai on January 24, where "Qing Hua Zui" was prominently displayed, leading to a notable increase in product search volume and sales [1]

Group 1 - The company, Guyue Longshan, acknowledges the importance of normalizing and prolonging shareholder care activities, planning to incorporate such activities into a long-term shareholder service system [2] - The company intends to upgrade and optimize the format and content of these activities in conjunction with traditional Chinese festivals, aiming to offer more distinctive and shareholder-focused benefits related to Huangjiu [2] - The company is committed to continuously improving its shareholder return and care mechanisms, expressing a sincere approach to rewarding long-term investors who support the company [2]

Core Viewpoint - Guyue Longshan has a significant advantage in the production of high-end yellow wine due to its unique storage conditions and research collaborations, which enhance the quality and consistency of its products [1]. Group 1: Company Overview - The central wine cellar, built in the 1950s, is currently the largest yellow wine cellar in the world, storing approximately 260,000 kiloliters of high-quality original wine from different years [1]. - The company collaborates with Jiangnan University to conduct research aimed at ensuring the stable inheritance of microorganisms and flavor consistency in its products [1]. Group 2: Industry Insights - The unique microbial environment of Jian Lake, along with the traditional brewing methods and suitable aging conditions of the wine cellar, contributes to the distinctive quality of yellow wine, which improves with age [1]. - The combination of rich collections of original wine and cutting-edge research technology forms a solid foundation for the development of high-end yellow wine [1].

Core Viewpoint - The company emphasizes the health value and craftsmanship of its "active wine" products, which are based on the natural fermentation process of yellow wine and scientific research [1] Group 1: Company Strategy - The company will strictly adhere to regulatory requirements while focusing on core business operations and value transmission [1] - The company aims to enhance investment recognition through its research advantages and industry barriers [1] Group 2: Market Promotion - The company plans to promote the relationship between yellow wine and health through compliant and orderly market education, leveraging scientific research [1] - The company seeks to convey rational health concepts and strengthen category differentiation advantages in its marketing efforts [1]

Core Insights - The launch of "Yue Xiao Beer," a collaboration between China Resources Beer and Guyue Longshan, marks the first product from their strategic partnership initiated in October last year [1] - This product represents a significant step in the integration of traditional beer and yellow wine categories, focusing on flavor innovation and market expansion [1] Product Details - "Yue Xiao Beer" features two initial flavors: "Plum Sparkling Island" and "Dried Tangerine Peel Grapefruit Shop," combining Snow Beer’s all-malt lager with high-quality yellow wine from Guyue Longshan [1] - The product is packaged in 330ml cans with an alcohol content of ≥5.0 vol, priced at 10 yuan per can [1] Market Strategy - The product will be available for sale both online and offline starting February 10, with online sales through platforms like JD.com and the instant delivery service "Yaimasongjiu" [1] - Initial distribution will focus on key markets such as Hangzhou and Shanghai, with plans for gradual expansion across the country [1]

Group 1 - The company, Guyue Longshan (600059.SH), remains focused on its primary business of Huangjiu (yellow wine) and has not applied Huangjiu in commercial aerospace [1]

Group 1 - The core transaction details for Guyue Longshan on February 10 include a total of 675,800 shares traded, with a transaction value of 6.8932 million yuan, representing 3.74% of the total trading volume for that day [1][2] - The transaction price was 10.2 yuan, which remained consistent with the market closing price of 10.2 yuan [1][2]