剔除2024年开始任职的财务总监数据之后，薪酬最低的是麦趣尔财务总监许文，仅为1.66万元，许文现年59岁，从2015年8月开始任职。从2022年以来，麦趣尔已经连续亏损三年，从2023年 值得注意的是，白酒作为高毛利的现金奶牛行业，财务总监平均薪酬大幅超过行业均值。去年16家上市白酒公司（数据来源于choice，截止2024年末任期不满1年的不参与统计，包括部分公司 其中年薪超100万的财务总监达到8位，占到一半。年薪超200万的三名财务总监分别是水井坊蒋磊峰（464.75万元）、古井贡酒朱家峰（221.69万元）、金徽酒谢小强（216.85万元）。 薪酬最低的是皇台酒业刘会平，为30.72万元。其次是伊力特财务总监颜军，为42.32万元。 金字火腿CFO周国华年纪最大，达到64岁。周国华目前身兼数职，是金字火腿董事、总裁、财务总监，2021年12月开始担任CFO一职。元祖股份CFO刘政年纪最小，仅32岁，从2023年10月开始 从学历来看，以本科为主，占比达到58%；其次是硕士，达到28%。专科有16名，占比达到12.4%。此外博士有1名，为立高食品财务总监王世佳；中职也有一名，为春雪食品财务总监郝孔臣。 ...

专题：专题|2024年度A股CFO数据报告：美的集团钟铮年薪946万，比亚迪周亚琳896万 作为上市公司核心管理层关键成员，财务总监CFO的地位与作用至关重要。新浪财经《2024年度A股 CFO数据报告》显示，2024年A股上市公司财务总监CFO群体薪酬规模合计达42.70亿元，平均年薪为 81.48万元。 分行业来看，A股市场130家食品行业公司财务总监薪酬均值为77.78万元（剔除一家无薪酬数据公 司），低于市场均值。 从年龄分布来看，40（含）-50岁是主力人群，人数达到71位，占比达到54%；其次是50（含）岁以 上，占比达到37%；30（含）-40的CFO占比仅为9.16%，年龄中位数为48岁。 金字火腿CFO周国华年纪最大，达到64岁。周国华目前身兼数职，是金字火腿董事、总裁、财务总监， 2021年12月开始担任CFO一职。元祖股份CFO刘政年纪最小，仅32岁，从2023年10月开始任职。 从学历来看，以本科为主，占比达到58%；其次是硕士，达到28%。专科有16名，占比达到12.4%。此 外博士有1名，为立高食品财务总监王世佳；中职也有一名，为春雪食品财务总监郝孔臣。 从薪酬来看，A股食品饮料行 ...

从预告显示的数据来看，白酒行业整体增速明显放缓，企业营收和净利润普遍下滑，部分企业由盈转亏，行业洗牌正在进入深水区，市场格局重 塑的步伐正在加快。 当前，白酒行业仍处于深度调整期，市场表现整体低迷。7月中旬，多家白酒企业披露了上半年业绩预告，惨淡的数据如同一面镜子，映照出整个 行业的阵痛与转型。 酒鬼酒业绩预告显示，上半年净利润为800万-1200万元，较上年同期的1.21亿元下滑90.08%-93.39%。预计报告期实现营业收入5.6亿元左右，较上 年同期下降43%左右，几乎腰斩。酒鬼酒在业绩预告中表示，今年上半年，受多重因素影响，白酒企业经营进一步承压，马太效应下中小酒企压 力更大，经销商回款意愿谨慎。 在这样的环境下，面对这样的市场表现，我们或许应该重新审视对白酒上市公司的预期评判标准，与其苛责短期业绩，不如给予更多理解与耐 心，因为真正的行业复苏，往往需要时间。 而当前白酒行业的困境，是多重因素叠加的结果。 首先，消费场景萎缩，市场需求疲软。新"禁酒令"的出台进一步压缩了高端白酒市场。同时，商务宴请、高端宴席等传统白酒消费场景持续承 压。此外，消费者代际更替，消费者消费意愿往果酒、低度酒偏移，传统白酒 ...

Core Viewpoint - The Chinese liquor industry is experiencing a significant downturn, with over 15 companies reporting substantial declines in profits or expected losses, indicating a deep adjustment period for the sector [1][5]. Company Performance - Shunxin Agriculture (Niulanshan) expects a net profit of 155 to 195 million yuan for the first half of 2025, a decrease of 53.85% to 63.32% compared to over 400 million yuan in the same period last year [2][3]. - Jiu Gui Jiu anticipates a revenue of approximately 560 million yuan, down about 43%, with a net profit drop of 90.08% to 93.39%, projecting earnings of 8 to 12 million yuan [2][3]. - Shui Jing Fang forecasts a net profit of 105 million yuan, a decrease of about 137 million yuan or 56.52% year-on-year, with expected revenue of 1.498 billion yuan, down 12.84% [2][3]. - Jin Zhong Zi Jiu, *ST Yan Shi, and Huang Tai Jiu Ye are expected to report losses, with Jin Zhong Zi Jiu projecting a loss of 60 to 90 million yuan [4][5]. Industry Trends - The liquor industry is undergoing a deep adjustment, with many companies citing declining sales volumes as a key factor affecting revenue and profit levels [5][6]. - Despite an increase in sales volume, Shui Jing Fang's profits have significantly declined due to rising sales expense ratios and the need for promotional support for new products [5][6]. - Fund managers are actively adjusting their portfolios, reducing positions in companies like Gu Jing Gong Jiu and Jin Si Yuan, reflecting a cautious outlook on the sector [7][12]. Strategic Responses - Companies are focusing on terminal sales and channel penetration, with some investing in store coverage and single-store productivity to adapt to the changing market [1][14]. - Jiu Gui Jiu plans to enhance consumer purchasing intent through events and expand sales channels, while Shui Jing Fang aims to increase store coverage and improve single-store sales [13][14]. - Major liquor brands are introducing lower-alcohol products to attract younger consumers, with several companies developing new low-alcohol offerings [14].

Core Viewpoint - The Chinese liquor industry is facing severe challenges in 2025 due to a combination of policy adjustments, consumption structure transformation, and deep competition, leading to declining production, prices, and profits [2][6]. Group 1: Industry Performance - Major liquor companies such as Shunxin Agriculture, Shui Jing Fang, and Jiu Gui Jiu have reported significant declines in net profits, with some experiencing drops of over 90% [2][3]. - The overall industry is experiencing a "volume and price decline," with production volume down 7.6% year-on-year in the first five months of 2025, and a cumulative decline of 69.5% from 2016 to 2024 [5][6]. - The first quarter of 2025 saw a slight increase in revenue of 0.38% for large-scale liquor enterprises, but total profits decreased by 0.73%, indicating a clear downward trend [5][6]. Group 2: Market Dynamics - The industry is facing "three heavy cold currents": persistent price fluctuations, high inventory levels, and a collapse in consumption scenarios [8][10][11]. - Price declines are evident, with liquor prices dropping by 2.0% year-on-year in the first half of 2025, and over 60% of companies experiencing price inversions [8][9]. - Inventory pressure is significant, with an average inventory turnover period of 900 days, and over 58% of distributors reporting increased stock levels [10][11]. Group 3: Consumer Behavior and Trends - Consumer demand is shifting towards more rational spending, with a notable decrease in high-end liquor purchases and a preference for lower-priced products [12][13]. - The traditional consumption scenarios, such as business banquets and gift-giving, are shrinking, leading to a decline in sales during peak seasons [11][12]. - The rise of low-alcohol and foreign liquor preferences among younger consumers is further diluting the market for traditional liquor [11][12]. Group 4: Strategic Responses - Liquor companies are urged to adapt by targeting the mass market with affordable and quality products, as the market for low-cost liquor is expected to grow significantly [14]. - Product innovation is essential, with a focus on lower alcohol content to meet the health-conscious preferences of younger consumers [14]. - Companies are exploring new sales channels, including online platforms and instant retail, to enhance market reach and efficiency [14][15].

Investment Rating - The industry rating is maintained as "Positive" [4] Core Views - The rotation between old and new consumption sectors continues, with leading brands in liquor and dairy products rebounding. The performance of mass-market products in Q2 shows divergence, with new consumption-related stocks experiencing rapid growth despite previous adjustments in performance expectations. Traditional channel reforms have impacted some stocks, leading to ongoing adjustments in performance [1][3][33] - The liquor sector is expected to have limited downside potential for leading companies, with high ROE, dividends, and cautious profit assumptions indicating a valuation floor. Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao [2][12] - New consumption trends are anticipated to continue, with potential for recovery in the second half of the year. Focus on low-priced or undervalued stocks with future catalysts, including Wei Long, Yili, and Wancheng Group [1][3][33] Summary by Sections Liquor Sector - The liquor sector remains at a low point, with a focus on potential policy catalysts and rebound opportunities. Leading brands with strong market positions are prioritized for investment. Recommended stocks include Guizhou Moutai, Wuliangye, and Shanxi Fenjiu [2][12] - Recent performance shows a positive trend, with Luzhou Laojiao, Yanghe, and Jiu Gui Jiu leading in gains, while Jinzhidao and Huangtai Jiuye faced declines [5][39] Mass-Market Products - The new consumption paradigm is reshaping the food and beverage investment landscape. Despite a recent pullback, the long-term trend remains positive, with clear opportunities for continued investment. Focus on stocks that align with new consumption trends, such as Wei Long, Yili, and Wancheng Group [3][33] - The mass-market sector has seen significant fluctuations, with stocks like Huangshi Group and Guoquan showing strong gains, while stocks like Ganyuan and Gu Ming faced notable declines [39][42] Performance Metrics - From July 14 to July 18, the Shanghai Composite Index rose by 1.09%, with non-dairy beverages and liquor sectors showing gains of 2.16% and 1.30%, respectively. Conversely, frozen foods and snacks experienced declines of 2.26% and 1.10% [39][40] - The valuation levels for the food and beverage industry have adjusted, with the liquor sector showing the highest valuation increase this week [43]

Industry Dynamics - In the first half of 2023, the revenue from tobacco and alcohol increased by 5.5% year-on-year, totaling 331.6 billion yuan, while June's revenue was 51.6 billion yuan, showing a decline of 0.7% year-on-year [4] - The added value of the beverage and tea manufacturing industry grew by 3.4% year-on-year in June, with a 4.7% increase in the first half of the year [4] - Four industry standards related to fermented rice wine and fruit wines were officially released, set to be implemented on February 1, 2026 [4] - A national standard for the carbon footprint quantification of liquor was included in the 2025 national standard plan [5] - The China Chain Store & Franchise Association issued a proposal to resist "involution" competition in instant retail, emphasizing the need for fair market practices and sustainable development [5] Company Dynamics - Multiple liquor companies released their performance forecasts for the first half of 2023, showing a significant divergence in results. The white liquor sector generally performed poorly, with Shui Jing Fang's net profit dropping by 56.52% and other companies like Jiu Gui Jiu and Shun Xin Agriculture also reporting substantial declines [7] - Some companies, such as Chuan Jiu Group and Qinghai Spring, reported growth in revenue and profits, while the beer sector, led by Yan Jing Beer, saw a net profit increase of 40%-50% [7] - The wine and yellow wine sectors faced losses, attributed to rising costs and inadequate market expansion [7] - The chairman of Shui Jing Fang Group was replaced, marking a significant change in leadership [10] - Hengshui Laobaigan plans to focus on three key areas in the second half of the year: deepening core market channels, enhancing differentiated operations for banquet scenarios, and accelerating the implementation of a digital marketing system [10]

Core Viewpoint - Jinzhongzi Liquor has shifted from profit to loss, with a projected net profit loss of 60 million to 90 million yuan for the first half of 2025, indicating a continued downward trend in performance after four consecutive years of losses [1][2]. Group 1: Management Changes - He Xiuxia, a senior executive from China Resources, has submitted her resignation, marking a significant leadership change just four months before her term was set to end [2][3]. - He was appointed as the new general manager in July 2022, tasked with reversing the company's declining performance, but failed to do so over three years [2][4]. Group 2: Sales and Product Strategy - The company has faced a continuous cycle of declining sales and increased losses, exacerbated by a failed price increase strategy that led to reduced sales and lower distributor engagement [4][5]. - Jinzhongzi's key product line, Fuhuo Xiang, has been suspended from shipment due to poor sales performance, despite significant investment in marketing and consumer education [5][6]. Group 3: Financial Performance - Jinzhongzi Liquor has reported a significant drop in revenue, with low-end products accounting for 67% of total income in 2024, reflecting a shift in product structure that has not yielded positive results [6][7]. - The overall gross margin for the liquor business has declined to 38.4% in 2024, the lowest in its history, indicating ongoing challenges in profitability compared to industry peers [6][7].

Core Viewpoint - After three years under the control of China Resources, Jinzhongzi Liquor has not yet escaped its loss situation, with an expected net profit loss of 60 to 90 million yuan for the first half of 2025, compared to a profit of 11.1 million yuan in the same period last year [1][11] Group 1: Financial Performance - Jinzhongzi Liquor's expected net profit loss for the first half of 2025 is between 60 million and 90 million yuan, a significant decline from the previous year's profit of 11.1 million yuan [1] - The company reported a revenue of 9.25 billion yuan in 2024, achieving only 18.5% of its 50 billion yuan target for that year [11] - From 2020 to 2023, Jinzhongzi's revenue figures were 1.038 billion yuan, 1.211 billion yuan, 1.186 billion yuan, and 1.469 billion yuan, indicating a failure to meet growth targets [11][12] Group 2: Strategic Changes - Jinzhongzi Liquor has shifted its strategy from aggressively launching new products to restructuring its distribution channels, indicating a focus on internal strengthening [7][10] - The company has issued a suspension notice for the delivery of its high-end products, reflecting a strategic adjustment to address channel issues [1][2] - The previous strategy under former General Manager He Xiuxia emphasized product innovation, but the current focus is on channel management to improve sales performance [9][10] Group 3: Product and Market Dynamics - The company has faced challenges in the market, with the high-end Fuhuo Xiang series being a key focus for adjustments, as evidenced by multiple supply suspensions due to inventory pressures [2][8] - Despite significant marketing investments, including a 25.38% increase in sales expenses, the sales performance of new products has been disappointing, with some products showing minimal sales [6][8] - The Fuhuo Xiang series had a sales target of 500 million yuan for 2024 but only achieved 31.36 million yuan, representing just 6% of the goal [8][12] Group 4: Future Outlook - Jinzhongzi Liquor aims to achieve a sales scale of 50 billion yuan by 2025, but current performance indicates a significant gap to this target [11][12] - The company is expected to leverage China Resources' channel advantages to enhance market penetration and operational efficiency [10][12] - Long-term strategies include optimizing product structure and increasing the proportion of mid-to-high-end products to improve profitability [12]

Core Viewpoint - The Chinese liquor industry, particularly the baijiu sector, is facing unprecedented challenges, including plummeting profits, inventory buildup, and price inversion, raising concerns about the potential bursting of the industry's bubble [1] Group 1: Financial Performance - Four listed baijiu companies have issued profit warnings, indicating a significant decline in earnings, with net profits expected to drop by 90.08% to 93.39% compared to the previous year [1] - The company Jiu Gui Jiu is projected to report a net profit of only 8 million to 12 million yuan for the first half of 2025, a staggering 93% decrease year-on-year, with revenue down 43% to 560 million yuan [1] - Water Well Square, despite a 14.54% increase in sales volume, saw revenue decline by 12.84% to 150 million yuan, and net profit halved by 57% to 10 million yuan [2] Group 2: Inventory and Distribution Challenges - Jiu Gui Jiu's dealer network expanded from 528 to 1,774 from 2019 to 2023, leading to severe inventory issues, with a backlog of 1.67 billion yuan and an average turnover period of 1,300 days, significantly higher than the industry average of 800 days [2] - The overall baijiu industry is facing a massive inventory buildup of 150 billion yuan, with 60% of companies experiencing price inversion [5] Group 3: Market Dynamics and Consumer Behavior - The baijiu market is witnessing a structural shift in consumption, with a sharp decline in demand for high-end products and a growing preference for lower-priced options, particularly in the 300-500 yuan range [5] - Young consumers are increasingly abandoning baijiu, with only 19% of those born in the 1990s and 2000s expressing a preference for it, compared to 52% for beer [5] - The traditional sales channels are struggling, with e-commerce now accounting for 18% of sales, and live streaming driving price transparency [8] Group 4: Strategic Responses - Companies are attempting to adapt to the downturn; for instance, Jiu Gui Jiu launched a new product in collaboration with a popular retailer, but concerns remain about the effectiveness of such strategies [7] - Water Well Square is focusing on banquet promotions and cashback offers, yet continues to face significant losses [7] - Major brands like Wuliangye and Moutai are introducing new products aimed at younger consumers, but the effectiveness of these initiatives is still uncertain [7]