Core Insights - On September 9, Jiayuan Wang's stock fell by 0.56%, with a trading volume of 29.09 million yuan [1] - As of September 9, Jiayuan Wang's financing balance totaled 162 million yuan, accounting for 3.19% of its market capitalization, indicating a high level of financing activity [1] - For the first half of 2025, Jiayuan Wang reported a revenue of 1.497 billion yuan, a year-on-year decrease of 5.02%, while net profit attributable to shareholders increased by 248.54% to 174 million yuan [2] Financing and Trading Activity - On September 9, Jiayuan Wang had a financing buy-in of 2.8271 million yuan and a net financing outflow of 1.4202 million yuan [1] - The total financing and securities lending balance for Jiayuan Wang was 162 million yuan, with the financing balance exceeding the 90th percentile of the past year [1] - The securities lending activity showed a repayment of 1,900 shares with no shares sold, indicating low short-selling interest [1] Company Overview - Jiayuan Wang, established on March 11, 2004, and listed on May 30, 2011, is based in Xiamen, Fujian Province, specializing in men's business casual apparel [1] - The company's revenue composition includes men's trousers (51.28%), jackets (18.81%), T-shirts (15.36%), shirts (8.66%), suits (3.79%), and other categories [1] - As of June 30, 2025, Jiayuan Wang had 15,100 shareholders, with an average of 37,979 circulating shares per person, reflecting a decrease of 6.18% [2]

Core Viewpoint - Jiumuwang announced that its shareholder, Quanzhou Shunmao Investment Management Co., Ltd., holds 27,650,000 shares, accounting for 4.8117% of the total share capital, and together with its concerted parties, holds a total of 35,150,095 shares, representing 6.1169% of the total share capital [2] Summary by Sections - Shareholding Details - Quanzhou Shunmao Investment Management Co., Ltd. holds 27,650,000 shares, which is 4.8117% of the total share capital [2] - The total shares held by Shunmao Investment and its concerted parties amount to 35,150,095 shares, or 6.1169% of the total share capital [2] - Share Transfer Plan - Shunmao Investment plans to transfer up to 1,200,000 shares, not exceeding 0.2088% of the total share capital, to its concerted party Chen Zhenzhu through a block trade [2]

Core Viewpoint - The internal share transfer among shareholders of Jomoo King involves Shunmao Investment transferring up to 1.2 million shares to its concerted party Chen Zhenzhu, representing 0.2088% of the total share capital [1]. Shareholding Situation - Shunmao Investment holds 27.65 million shares, accounting for 4.8117% of the total shares [2]. - The total shareholding of concerted parties amounts to 35.15 million shares, representing 6.1169% of the total shares [2]. - Chen Zhenzhu and Chen Peizhu are both daughters of Chen Jindun, the actual controller of Shunmao Investment, indicating a familial relationship among the shareholders [2]. Transfer Arrangement - The transfer period is set from September 26, 2025, to December 25, 2025 [2]. - The method of transfer will be through block trading [2]. Key Impact - The transfer is not expected to have any substantial impact as it is an internal transfer among concerted parties, which does not involve market reduction, does not trigger a mandatory bid, and will not change the total number or proportion of shares held by concerted parties, thus having no effect on the company's operations [2]. Reason for Transfer - The reason for the share transfer is attributed to family asset allocation and distribution needs [3]. - The shares being transferred were acquired prior to the IPO [3].

Core Viewpoint - The announcement details an internal share transfer plan by the major shareholder, Shunmao Investment, involving a transfer of shares to its associated parties for family asset allocation purposes [3][4]. Shareholder Information - Shunmao Investment holds 27,650,000 shares, accounting for 4.8117% of the total share capital of Jomoo Holdings [3]. - Together with its associated parties, Shunmao Investment holds a total of 35,150,095 shares, representing 6.1169% of the total share capital [3]. Internal Transfer Plan - Shunmao Investment plans to transfer up to 1,200,000 shares, which is not more than 0.2088% of the total share capital, through block trading [2][3]. - The transfer is intended for family asset allocation and distribution needs [3]. Transfer Details - The transfer will not affect the total number of shares held by Shunmao Investment and its associated parties, nor will it trigger a mandatory bid [3][4]. - The transfer period is set from June 26, 2025, to December 25, 2025 [2].

Core Viewpoint - Jiumuwang (601566.SH) announced that Shunmao Investment plans to transfer up to 1,200,000 shares, representing 0.2088% of the company's total share capital, to its concerted party Chen Zhenzhu through a block trade [1] Group 1 - The transfer involves an internal share transfer between the company's shareholders and their concerted parties, not affecting the market or triggering a mandatory bid [1] - The shareholding quantity and proportion of the company’s shareholders and their concerted parties will remain unchanged after the transfer [1]

证券代码：601566 证券简称：九牧王 公告编号：2025-027 九牧王股份有限公司 关于股东及一致行动人内部转让股份的提示性公告 本公司董事会、全体董事及相关股东保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： | 股东名称 | 顺茂投资 | | | --- | --- | --- | | 股东身份 | 控股股东、实控人及一致行动人 | □是 √否 | | | 直接持股 5%以上股东 | □是 √否 | | | 董事、监事和高级管理人员 | □是 √否 | | | 其他：与一致行动人合计持股 5%以上股东 | | | 持股数量 | 27,650,000股 | | 一、内部转让主体的基本情况 1 / 3 股东及一致行动人持股情况：截至本公告披露日，九牧王股份有限公 司（以下简称"公司"）股东泉州市顺茂投资管理有限公司（以下简称 "顺茂投资"）持有公司股份 27,650,000 股，占公司总股本的 4.8117%； 顺茂投资及其一致行动人合计持有公司股份 35,150,095 股，占公司总 股本的 6.1169%。 内部转让股份计划 ...

Group 1 - The core point of the article is that the shareholder Quanzhou Shunmao Investment Management Co., Ltd. plans to transfer up to 1.2 million shares of the company through a block trade, which represents 0.2088% of the total share capital [1] - Quanzhou Shunmao currently holds 27,650,000 shares, accounting for 4.8117% of the total share capital, and together with its concerted action party, they hold a total of 35,150,100 shares, which is 6.1169% of the total share capital [1] - The transfer period for the share reduction is set from September 26, 2025, to December 25, 2025, and it will not involve a market reduction or trigger a mandatory bid, ensuring that the total number and proportion of shares held by the company’s shareholders and their concerted action parties remain unchanged [1]

Core Insights - The company reported a total revenue of 1.5 billion yuan for the first half of 2025, representing a year-on-year decline of 5.02% [1] - Net profit attributable to shareholders increased significantly by 248.54% to 174 million yuan, while the net profit excluding non-recurring gains and losses decreased by 15.03% to 109 million yuan [1] - The basic earnings per share rose by 233.33% to 0.30 yuan [1] Financial Performance - Total assets at the end of the reporting period were 5.36 billion yuan, down 6.32% from the previous year [1] - Net assets attributable to shareholders slightly decreased by 0.12% to 3.94 billion yuan [1] - The net cash flow from operating activities was 60.26 million yuan, reflecting a year-on-year increase of 21.78%, indicating improved cash flow from core operations [1] Reasons for Performance Changes - The significant increase in net profit was primarily due to a rise in the fair value change of financial assets, which contributed approximately 130 million yuan, compared to a loss of 11.1 million yuan in the same period last year [1] - Despite maintaining a high gross margin of 65.73%, there was a year-on-year decline of 0.32 percentage points, indicating pressure on the men's clothing business amid fluctuating market conditions [1]

Core Viewpoint - Jiumuwang (九牧王) has experienced significant growth in net profit and is undergoing a strategic transformation to appeal to younger consumers, focusing on product innovation and brand image enhancement [3][4][16]. Financial Performance - In the first half of the year, Jiumuwang reported a net profit of 170 million yuan, a year-on-year increase of 248.5% [3]. - The substantial profit growth is attributed to increased gains from the fair value changes of financial assets [4]. Strategic Transformation - Jiumuwang is positioning itself as a "men's pants expert" and has introduced a "Five Pants" product series to cater to various male dressing scenarios, including sports, outdoor, casual, denim, and formal wear [5][8][16]. - The company has segmented its stores into four areas: business, casual, outdoor, and daily commuting, providing a one-stop shopping experience [9]. Product Innovation - The "Air Conditioning Pants," which utilize advanced cooling technology, have become a best-selling item, achieving over 30 million yuan in sales since their launch in April [11][12]. - The company is leveraging material technology to enhance product features, targeting the urban outdoor market [11][12]. Targeting Younger Consumers - Jiumuwang has seen a significant increase in its customer base under 40 years old, which now accounts for 46% of its clientele [17][21]. - The brand has signed five new ambassadors aged between 24 and 40 to resonate with younger consumers [17]. Marketing and Sales Strategy - The company is actively engaging in topic marketing and matrix communication through platforms like Xiaohongshu, Douyin, and Weibo to reach mainstream young consumers [19]. - Direct-to-consumer (DTC) strategies are being emphasized, with a 16.7% increase in revenue from direct sales channels [22][23]. Store Operations - Jiumuwang has transitioned 28 franchise stores to direct management, increasing the proportion of direct stores to 39.2% [24]. - The company is implementing a phased ordering policy to alleviate financial and inventory pressures on franchisees [24]. Online Sales Growth - Online sales accounted for 10.4% of total revenue in the first half of the year, reflecting a year-on-year increase of 0.65 percentage points [29].

1.1本半年度报告摘要来自半年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规 划，投资者应当到www.sse.com.cn网站仔细阅读半年度报告全文。 1.2本公司董事会及董事、高级管理人员保证半年度报告内容的真实性、准确性、完整性，不存在虚假 记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 1.3公司全体董事出席董事会会议。 登录新浪财经APP 搜索【信披】查看更多考评等级 公司代码：601566 公司简称：九牧王 第一节 重要提示 1.4本半年度报告未经审计。 1.5董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 第二节 公司基本情况 2.1公司简介 ■ 2.2主要财务数据 单位：万元 币种：人民币 ■ 2.3前10名股东持股情况表 单位：股 ■ 2.4截至报告期末的优先股股东总数、前10名优先股股东情况表 □适用 √不适用 2.5控股股东或实际控制人变更情况 □适用 √不适用 2.6在半年度报告批准报出日存续的债券情况 □适用 √不适用 第三节 重要事项 公司应当根据重要性原则，说明报告期内公司经营情况的重大变化，以及报告期内发生的对公司经营情 况有重大影响和预计未 ...