Investment Rating - The report maintains a "Buy" rating for the company [2][7]. Core Views - The company is expected to achieve earnings per share (EPS) of 1.47, 1.57, and 1.68 yuan for the years 2025 to 2027, respectively, with a target price of 20.58 yuan based on a 14x PE valuation for 2025 [2][7]. - The company has demonstrated a significant improvement in Q4 performance, with a notable increase in net profit driven by operational leverage and cost control [6]. Financial Performance Summary - For 2023, the company reported a revenue of 4,211 million yuan, with a year-on-year growth of 14.9%. However, in 2024, revenue is projected to decline slightly to 4,193 million yuan, a decrease of 0.4% [4][6]. - The net profit attributable to the parent company for 2023 was 379 million yuan, reflecting a year-on-year increase of 36.2%. In 2024, it is expected to decrease to 367 million yuan, a decline of 3.3% [4][6]. - The gross margin for 2024 is expected to improve to 41.4%, up from 40.0% in 2023, indicating a positive trend in profitability [4][6]. Earnings Forecast - The company’s earnings forecasts have been adjusted, with the EPS estimates for 2025, 2026, and 2027 being 1.47, 1.57, and 1.68 yuan, respectively [2][7]. - The projected revenue for 2025 is 4,417 million yuan, with a growth rate of 5.3% compared to 2024 [4][6]. Market Position and Strategy - The company is focusing on deepening its presence in lower-tier cities and leveraging its e-commerce channels, which aligns with current consumer trends amid macroeconomic uncertainties [6]. - The company has successfully implemented a big product strategy, which has contributed to improved performance in Q4 [6].

Financial Performance - In 2024, the company achieved operating revenue of 4.193 billion yuan, a year-on-year decrease of 0.42% [1] - The net profit attributable to shareholders was 367 million yuan, down 3.28% year-on-year [1] - The net profit after deducting non-recurring items was 333 million yuan, an increase of 1.77% year-on-year [1] - For Q1 2025, the company reported operating revenue of 926 million yuan, a year-on-year increase of 1.20% [1] - The net profit attributable to shareholders for Q1 2025 was 90 million yuan, a decrease of 3.79% year-on-year [1] - The net profit after deducting non-recurring items for Q1 2025 was 76 million yuan, down 9.84% year-on-year [1] - The basic earnings per share for 2024 was 1.40 yuan, compared to 1.44 yuan in the previous year [1] Profitability Metrics - The gross margin for 2024 was 41.40%, an increase of 1.36 percentage points year-on-year [1] - The operating expense ratio for 2024 was 30.69%, an increase of 0.89 percentage points year-on-year [1] - The net profit margin for 2024 was 8.74%, a decrease of 0.26 percentage points year-on-year [1] E-commerce Growth - The company has maintained a leading position in e-commerce since entering the sector in 2008, achieving full coverage across major online sales channels [2] - In 2024, the e-commerce business achieved a gross margin of 42.96%, an increase of 3.19% year-on-year [2] - The company has developed a personal IP for its chairman, enhancing brand recognition and influence in the industry [2] Industry Trends - The home textile industry is entering a phase of high-quality development, driven by increased consumer willingness to spend on health, smart home, and experiential consumption [2] - The Chinese government has initiated measures to support the replacement of old consumer goods, which is expected to boost sales in the home textile sector [3] - Starting from late October 2024, home textile products will be included in consumption subsidy programs in regions like Shanghai and Jiangsu, enhancing consumer confidence [3] Investment Outlook - The company is a key player in the modern home textile industry in China, with high brand recognition and market acceptance [3] - The company focuses on the research, design, production, and sales of home textile products, reinforcing its core product advantages [3] - EPS forecasts for 2025-2027 are 1.48 yuan, 1.56 yuan, and 1.65 yuan, with corresponding PE ratios of 11.1X, 10.6X, and 10.0X [3]

Core Viewpoint - The 2024 Annual General Meeting of Shanghai Mercury Home Textile Co., Ltd. is set to address various proposals, including changes to the company's registered capital and amendments to the Articles of Association, while ensuring the protection of shareholders' rights and maintaining meeting order [1][2][26]. Meeting Procedures - The meeting will be held on May 21, 2025, at 14:00, with both on-site and online voting options available [3]. - Only authorized shareholders and invited personnel are allowed to attend, and strict adherence to meeting decorum is required [2][3]. - Shareholders have the right to speak, consult, and vote, with a time limit of three minutes for each speaker [2][3]. Financial Performance - In 2024, the company reported a net profit of 366.65 million yuan, a decrease of 3.28% compared to the previous year [19][20]. - Total revenue for 2024 was approximately 4.19 billion yuan, reflecting a slight decrease of 0.42% year-on-year [19][20]. - The company's total assets increased by 4.28% to 3.80 billion yuan, while net assets rose by 1.11% to approximately 2.98 billion yuan [20][21]. Board of Directors' Report - The Board of Directors conducted 38 meetings and approved various proposals, including share repurchase and stock incentive plans [6][10]. - The board emphasized compliance with legal regulations and the importance of effective corporate governance [10][11]. Supervisory Board's Report - The Supervisory Board held 7 meetings, reviewing 26 proposals and ensuring compliance with governance practices [13][15]. - The board confirmed that there were no instances of fund occupation or illegal guarantees during the reporting period [15][16]. Future Plans - The company aims to enhance its governance structure and improve decision-making processes in 2025 [11][12]. - The Supervisory Board will continue to monitor internal controls and ensure compliance with relevant laws and regulations [17].

公司代码：603365 公司简称：水星家纺 上海水星家用纺织品股份有限公司 2024 年年度股东大会 会 议 资 料 二零二五年五月 | 2024 | 年年度股东大会会议须知 2 | | --- | --- | | 年年度股东大会会议议程 3 2024 | | | 议案一、公司 2024 | 年度董事会工作报告 4 | | 议案二、公司 2024 | 年度监事会工作报告 8 | | 议案三、公司 2024 | 年年度报告及摘要 12 | | 议案四、公司 2024 | 年度财务决算报告 13 | | 议案五、关于公司 2024 | 年年度利润分配预案的议案 17 | | 议案七、关于续聘会计师事务所的议案 19 | | | 2024 | 年度独立董事述职报告 20 | 水星家纺 2024 年年度股东大会 会议资料 上海水星家用纺织品股份有限公司 2024 年年度股东大会会议须知 为了维护全体股东的合法权益，确保股东大会的正常秩序和议事效率，保证 大会的顺利进行，上海水星家用纺织品股份有限公司（以下简称"公司"）根据 《中华人民共和国公司法》（以下简称《公司法》）、《中华人民共和国证券法》 （以下简称《证券法》 ...

Investment Rating - The report maintains a "Buy" rating for the company [2] Core Insights - The company achieved its equity incentive assessment targets for 2024, with a stable revenue growth of 1.2% in Q1 2025, despite a challenging retail environment [7][9] - The company plans to distribute a dividend of 0.9 CNY per share for 2024, with a total cash dividend of 233 million CNY, reflecting a payout ratio of 63.6% [7] - The gross margin has shown an upward trend, indicating potential for improved profitability if expense ratios are managed effectively [7] Financial Data and Profit Forecast - Total revenue for 2024 was 4,193 million CNY, with a slight year-on-year decline of 0.4%, while the net profit attributable to shareholders was 367 million CNY, down 3.3% year-on-year [6][7] - For Q1 2025, total revenue reached 926 million CNY, with a year-on-year growth of 1.2%, and net profit attributable to shareholders was 90 million CNY, a decrease of 3.8% year-on-year [6][7] - The company forecasts net profits of 396 million CNY for 2025, with expected growth rates of 8.0% in 2025, 8.9% in 2026, and 8.5% in 2027 [6][7] Operational Performance - The company maintains strong operational capabilities, with a net operating cash flow of 520 million CNY in 2024, significantly higher than net profit, indicating robust earnings quality [7] - Inventory turnover days increased slightly to 145 days, but overall inventory levels remain stable [7] Channel Performance - Online sales contributed 55% of total revenue in 2024, with an e-commerce revenue of 2.3 billion CNY, despite a year-on-year decline of 3.8% [7] - The offline franchise revenue was 1.33 billion CNY, showing a year-on-year increase of 1.5% [7] Valuation and Market Outlook - The report suggests an upward adjustment in revenue growth expectations for the e-commerce segment, leading to an increase in profit forecasts for 2025 to 400 million CNY [7] - The target market capitalization for 2025 is set at 5.4 billion CNY, indicating a potential upside of 28% from the market value as of April 30, 2025 [7]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative return of over 20% within the next six months [4][16]. Core Views - The company is expected to benefit from government subsidies aimed at boosting home textile sales, particularly through online channels [2][4]. - The company is focusing on optimizing its product structure and developing high-quality products, which is anticipated to improve sales margins in the e-commerce channel [3][4]. - The financial forecasts for 2025-2027 have been adjusted, with projected revenues of 44 billion, 47 billion, and 49 billion respectively, and net profits of 3.9 billion, 4.1 billion, and 4.3 billion [4][8]. Financial Performance Summary - For Q1 2025, the company reported revenue of 900 million, a year-on-year increase of 1%, and a net profit of 90 million, a decrease of 4% year-on-year [1]. - In Q4 2024, the company achieved revenue of 1.5 billion, a 4% increase year-on-year, and a net profit of 160 million, a 24% increase year-on-year [1]. - The annual revenue for 2024 was 4.2 billion, a slight decrease of 0.42% year-on-year, with a net profit of 400 million, down 3% year-on-year [1]. Product Development and Innovation - The company is committed to developing high-quality products, including an ergonomically designed pillow that has received multiple certifications and patents [3]. - The company has upgraded its flagship product, the "ice cream quilt," to the 5.0 and 5.0 Pro series, which exceeds national standards for cooling performance [3]. - Collaborations with popular IPs such as Hello Kitty and others have enhanced the brand's reputation and product value [3].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative return of over 20% within the next six months [4][16]. Core Views - The company is expected to benefit from government subsidies aimed at boosting home textile sales, particularly through online channels [2][4]. - The company is focusing on optimizing its product structure and developing high-quality products, which is anticipated to improve sales margins in the e-commerce channel [3][4]. - The financial forecasts for 2025-2027 have been adjusted, with projected revenues of 44 billion, 47 billion, and 49 billion respectively, and net profits of 3.9 billion, 4.1 billion, and 4.3 billion [4][8]. Financial Performance Summary - In Q1 2025, the company reported revenue of 900 million, a year-on-year increase of 1%, and a net profit of 90 million, a decrease of 4% year-on-year [1]. - For Q4 2024, revenue was 1.5 billion, up 4% year-on-year, with a net profit of 160 million, reflecting a 24% increase [1]. - The annual revenue for 2024 was 4.2 billion, a slight decrease of 0.42% year-on-year, with a net profit of 400 million, down 3% [1]. Product Development and Innovation - The company is committed to developing high-quality products, including an ergonomically designed pillow that has received multiple certifications and patents [3]. - The flagship product, the "ice cream quilt," has undergone significant material and technology upgrades, enhancing its cooling properties and breathability [3]. - The company is expanding into the smart home textile sector with products like smart pillows and mattresses, leveraging its R&D capabilities [3]. Dividend and Shareholder Returns - The company plans to distribute a cash dividend of 9 yuan per 10 shares (including tax), totaling 360 million, resulting in a payout ratio of 97% [1].

Core Insights - The company reported a revenue of 4.193 billion and a net profit attributable to shareholders of 367 million for 2024, showing a slight decline in revenue and net profit compared to the previous year, while the non-recurring net profit increased by 1.77% [1] - In Q4 2024, the company achieved a revenue of 1.51 billion, with a significant increase in net profit attributable to shareholders by 23.56% and a non-recurring net profit increase of 30.98%, attributed to home textile subsidies and internal adjustments [1] - For Q1 2025, the company reported a revenue of 926 million, with a decline in net profit attributable to shareholders by 3.79% and a non-recurring net profit decrease of 9.84% [1] Revenue and Profit Analysis - The online channel generated a revenue of 2.299 billion in 2024, a decrease of 3.75%, but the gross margin improved by 3.19 percentage points to 42.96% due to product structure optimization and reduced promotional efforts [2] - Offline revenue from franchise and direct sales was 1.333 billion and 325 million respectively, with franchise revenue increasing by 1.46% while direct sales declined by 6.51% [2] - The company’s core product category, bedding, maintained stable revenue of 2.029 billion, while pillow sales grew by 8.18% to 316 million [2] Margin and Expense Overview - The overall gross margin for 2024 was 41.4%, an increase of 1.36 percentage points, benefiting from improved online channel margins and product structure optimization [3] - The company’s expense ratios for sales, management, R&D, and financial expenses were 24.43%, 4.47%, 1.96%, and 0.17% respectively, with increases attributed to higher wage expenses and reduced interest income [3] - By Q1 2025, the gross margin rose to 43.9%, while the net profit margin was 9.7%, reflecting a slight decline of 0.5 percentage points year-on-year [3] Inventory and Cash Position - The company’s inventory at the end of 2024 was 1.012 billion, an increase of 5.21%, with inventory turnover days rising by 3.3 days to 144.62 days [3] - As of Q1 2025, inventory grew to 1.080 billion, a 6.72% increase from the beginning of the year, indicating a need to monitor inventory clearance [3] - The company had a strong cash position with monetary funds reaching 835 million by the end of Q1 2025 [3] Market Position and Future Outlook - The company is recognized as a leading player in the domestic home textile industry, continuing to deepen its "Good Bedding, Choose Mercury" strategy, with an increasing market share [4] - Despite a soft demand in the home textile industry since Q2 2024, Q4 saw a sales recovery due to regional home textile subsidy policies, with expectations for continued support in 2025 [4] - Profit forecasts for 2025, 2026, and 2027 are 384 million, 410 million, and 435 million respectively, with a maintained "buy" rating [4]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The report highlights that the company's gross margin has improved, driven by the e-commerce sector and the ongoing development in smart home textiles [6][7] - The company has faced challenges in revenue growth, with a slight decline in overall income and net profit in 2024 compared to the previous year [2][3] - The company is actively upgrading its product lines and expanding into the smart home textile market, which is expected to contribute to future revenue growth [6][7] Summary by Sections Financial Performance - In 2024, the company's revenue was 4.193 billion, with a net profit of 367 million, reflecting a year-on-year decline of 0.42% and 3.28% respectively [2] - The operating cash flow for 2024 was 516 million, showing a year-on-year increase of 4.58% [2] - For Q1 2025, the revenue was 926 million, with a net profit of 90 million, indicating a year-on-year growth of 1.20% but a decline in net profit compared to the previous year [2] Product and Revenue Breakdown - In 2024, revenue from different product categories showed mixed results, with bedding and quilts experiencing a decline, while other categories like pillows saw growth [3] - E-commerce revenue decreased by 3.75%, while other channels like franchises and direct sales also faced challenges [3] - Regional performance indicated strong growth in Northeast and Central China, with international sales also showing a significant increase [3] Margin Analysis - The gross margin for 2024 was 41.40%, an increase of 1.36 percentage points year-on-year, while the net margin decreased to 8.74% [4] - In Q1 2025, the gross margin improved to 43.9%, but the net margin fell to 9.7% due to increased sales expenses [4] Inventory and Cash Flow - As of the end of 2024, inventory increased to 1.012 billion, with a turnover period of 145 days [5] - Accounts receivable and payable showed a decline, indicating improved cash flow management [5] Investment Recommendations - The company is expected to continue its "big product" strategy, enhancing product structure and investing in new materials, which should support margin improvement [6] - The introduction of smart home textile products is anticipated to create new revenue streams [7] - The revenue forecasts for 2025 and 2026 have been adjusted downwards, but the long-term outlook remains positive with expected EPS growth [7]

上海水星家用纺织品股份有限公司 董事会审计委员会对会计师事务所2024年度履职情况评估及 履行监督职责情况的报告 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司治理准则》 《国有企业、上市公司选聘会计师事务所管理办法》《上海证券交易所上市公司自律监 管指引第 1 号——规范运作》和《公司章程》等规定和要求，上海水星家用纺织品股份 有限公司（以下简称"公司"）董事会审计委员会（以下简称"审计委员会"）本着勤 勉尽责的原则，恪尽职守，认真履职。现将审计委员会对会计师事务所 2024 年度履行监 督职责的情况汇报如下： 一、2024 年年审会计师事务所基本情况 （一）会计师事务所基本情况 立信会计师事务所（特殊普通合伙）（以下简称"立信"）由我国会计泰斗潘序伦 博士于 1927 年在上海创建，1986 年复办，2010 年成为全国首家完成改制的特殊普通合 伙制会计师事务所，注册地址为上海市，首席合伙人为朱建弟先生。立信是国际会计网 络 BDO 的成员所，长期从事证券服务业务，新证券法实施前具有证券、期货业务许可证， 具有 H 股审计资格，并已向美国公众公司会计监督委员会（PCAOB）注册登记。 截至 ...