Core Insights - The lawn mowing robot industry is experiencing a "singularity moment" driven by technological iteration, price reduction, and user cultivation [1][2] - The industry is characterized by low penetration, high growth potential, and vast market space, similar to the robotic vacuum cleaner market in 2017 [1] Group 1: Technological Advancements - The transition from manual labor and fuel-powered tools to electric and battery-powered systems has paved the way for autonomous lawn mowing robots [2] - The shift from "bounded" to "unbounded" technology has created a closed loop supported by product iteration and China's efficient supply chain, leading to a rapid penetration phase [2] - The introduction of RTK technology by Ninebot in 2021 has opened the unbounded robot market, with 2024 expected to be the year of mass production for these products [2] Group 2: Market Potential - There are 250 million private gardens globally, creating a demand base exceeding $10 billion for lawn care products [3] - The global lawn mowing robot market is estimated to reach approximately $1.5 billion in 2024, with a potential market size of at least $3 billion by 2028 [3] - The demand for lawn mowing robots is concentrated in the second and third quarters of the year, aligning with the mowing season [3] Group 3: Competitive Landscape - The market includes three types of participants: traditional garden leaders like Husqvarna and Bosch, tech crossover companies like Ninebot and Ecovacs, and startups like Leddon and Hanyang [4] - Key competitive factors include channel service, product technology, supply chain, and cost [4] - The estimated channel distribution by 2025 is 40% online and 60% offline in Europe, and 80% online and 20% offline in the U.S. [4]

证券之星消息，11月20日小家电板块较上一交易日上涨0.59%，ST德豪领涨。当日上证指数报收于 3931.05，下跌0.4%。深证成指报收于12980.82，下跌0.76%。小家电板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 002005 | ST德豪 | 2.86 | 1.78% | 17.50万 | 5042.19万 | | 603486 | 科沃斯 | 80.88 | 1.20% | 3.30万 | 2.66亿 | | 002032 | 苏泊尔 | 49.88 | 1.14% | ● 1.68万 | 8354.21万 | | 688169 | 石头科技 | 160.73 | 1.13% | 2.07万 | 3.33亿 | | 603355 | 莱克电气 | 29.29 | 0.90% | 4.85万 | 1.40亿 | | 688793 | 倍轻松 | 29.47 | 0.82% | 9560.76 | 2806.65万 | | 603219 | 富佳股份 | 1 ...

科沃斯机器人智能制造中心计划部高级经理 周翠芳：我们构建了3小时的供应链圈，30%的零件我们实 现了当日补给。 （央视财经《经济信息联播》）超大规模市场优势，为我国产业发展注入持续而强大的支撑力。完善的 产供链体系，确保了生产制造的自主可控和快速响应。超大规模市场如何推动高科技产业聚链成势？ 一大早，这家位于苏州吴中区的服务机器人生产企业的物流中转场已是一派繁忙景象。十几辆满载零部 件的车辆排队进出，工人们操作叉车将货物从进货区快速转运至出货区。来自苏州本地一家扫地机器人 外壳前盖生产企业的运输员王远谋，正在登记送来的货品，作为当天的夜班运输员，这已经是他送到的 第五批货了。 效率的提升，源于整个供应链系统的智能优化。眼下这家服务机器人生产企业正迎来海外订单交付旺 季，每天生产的各类服务机器人近3万台。小到螺丝钉，大到驱动外壳，每天生产线上要精密组装近千 万个零部件。记者看到，仅在这一个仓库里，堆叠的货箱上就贴着几十家零部件厂商标识，其中一半以 上都是来自本地及周边1小时公路运输半径内的供应链企业。 以割草机器人的电机组件为例，过去，从供应商发货到装配需4个小时，如今借助"1小时运输圈"和智能 调度，最快两个 ...

Investment Rating - The report maintains an "Overweight" rating for the retail industry [1] Core Insights - The 2025 Double Eleven sales period saw a total e-commerce sales of approximately 1,695 billion yuan, representing a year-on-year increase of 14.2%. The comprehensive e-commerce platforms accounted for 1,619.1 billion yuan, with a year-on-year growth of 12.3% [4][9] - Instant retail showed remarkable growth, with sales reaching 67 billion yuan during the Double Eleven period, marking a year-on-year increase of 138% [10][15] - Key product categories such as digital appliances, food and beverages, furniture, and pet products experienced significant growth, with pet sales reaching 9.2 billion yuan, up 59% year-on-year [15][16] Summary by Sections Weekly Industry Viewpoint - The Double Eleven sales period was extended, contributing to steady growth in total e-commerce sales. The sales period for 2025 was from October 7 to November 11, compared to October 14 to November 11 in 2024 [9] - Instant retail emerged as a highlight, with substantial growth compared to traditional e-commerce formats [10] Weekly Market Review - From November 10 to November 16, the Shenwan retail index increased by 4.06%, while the Shanghai Composite Index decreased by 0.18% [17] - Year-to-date performance shows the Shenwan retail index up by 8.43%, compared to a 19.06% increase in the Shanghai Composite Index [17][22] Company Valuation Table - The report includes a detailed valuation table for various companies in the retail sector, with specific metrics such as market capitalization and P/E ratios [24][25]

Market Overview - The small home appliance sector experienced a decline of 0.54% on November 18, with Rainbow Group leading the drop [1] - The Shanghai Composite Index closed at 3939.81, down 0.81%, while the Shenzhen Component Index closed at 13080.49, down 0.92% [1] Stock Performance - Notable gainers in the small appliance sector included: - Joyoung Co., Ltd. (002242) with a closing price of 11.80, up 1.99% and a trading volume of 644,200 shares, totaling 736 million yuan [1] - Biyin Co., Ltd. (603215) closed at 20.29, up 1.45% with a trading volume of 33,400 shares, totaling 67.34 million yuan [1] - Major decliners included: - Rainbow Group (003023) which fell 8.33% to a closing price of 25.20, with a trading volume of 96,000 shares, totaling 249 million yuan [2] - ST Dehao (002005) down 5.08% to 2.80, with a trading volume of 244,100 shares, totaling 68.69 million yuan [2] Capital Flow - The small home appliance sector saw a net outflow of 55.19 million yuan from institutional investors, while retail investors contributed a net inflow of 72.79 million yuan [2] - Specific stock capital flows indicated: - Lek Electric (603355) had a net inflow of 18.91 million yuan from institutional investors, but a net outflow of 17.39 million yuan from retail investors [3] - Joyoung Co., Ltd. (002242) experienced a net inflow of 18.21 million yuan from institutional investors, with a slight net outflow from retail investors [3]

证 券 研 究 报 告 华创证券研究所 证券分析师：韩星雨 邮箱：hanxingyu@hcyjs.com 执业编号：S0360525050001 证券分析师：陆偲聪 邮箱：lusicong@hcyjs.com 执业编号：S0360525050002 家电行业 2025Q3 基金重仓分析 重仓家电比例下降，家电上游及清洁电器获 推荐（维持） 增配 行业研究 家电 2025 年 11 月 18 日 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 80 | 0.01 | | 总市值(亿元) | 20,320.65 | 1.67 | | 流通市值(亿元) | 18,146.56 | 1.85 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | 绝对表现 | 5.4% | 8.0% | 9.9% | | 相对表现 | 3.4% | -9.4% | -4.7% | -11% -2% 8% 18% 24/11 25/01 25/04 25/06 25/09 25/11 2024-11-18~2025-11 ...

Group 1 - The core viewpoint of the articles highlights the rapid development and innovation in the robotics industry in Suzhou's Wuzhong District, showcasing significant achievements in competitions and technological advancements [1][2][3][4][5] - Suzhou's Wuzhong District aims to become the leading national robotics industry cluster, with over 1,600 related enterprises and an industry scale exceeding 160 billion yuan, projected to reach 200 billion yuan this year [1][4] - The "Wuzhong Eight Heroes" represent a complete industrial chain from core components to intelligent applications, emphasizing the region's comprehensive capabilities in robotics and artificial intelligence [1][2] Group 2 - Leading companies in Wuzhong, such as Ecovacs and Magic Atom, are driving innovation, with Ecovacs winning the prestigious "Nobel Prize" in robotics and Magic Atom achieving mass production of bipedal and quadrupedal robots [2][3] - The collaboration between companies like Magic Atom and Chasing Technology demonstrates the integration of robotics into smart manufacturing, enhancing operational efficiency through real-world data collection [2][3] - The establishment of innovation platforms, such as the Jiangsu Province Intelligent Robot Technology Innovation Center, supports the development of humanoid robots and other advanced technologies, fostering a robust innovation ecosystem [4][5] Group 3 - Wuzhong District has attracted significant investment, with 39 robot cooperation funds totaling 16.3 billion yuan, and companies like Lexiang Technology and Xingmai Innovation securing substantial financing rounds [5] - The district's strategic focus on transforming research into production and daily life aims to position Wuzhong as a global hub for embodied intelligence innovation [5]

Investment Rating - The report indicates a positive investment outlook for the smart service robot industry, highlighting a robust growth trajectory and expanding applications across various sectors [4][25]. Core Insights - The smart service robot industry is experiencing rapid growth, with a compound annual growth rate (CAGR) of 26.37% from 2019 to 2023, and projections suggest a further increase to a CAGR of 40.49% from 2024 to 2027 [4][25][26]. - The integration of advanced technologies such as AI, 5G, and IoT is enhancing the capabilities of smart service robots, allowing them to perform a wide range of tasks in diverse environments [5][10]. - The aging population in China is expected to drive demand for smart service robots, particularly in caregiving roles, as the elderly population is projected to exceed 300 million by 2025 [4][27]. Industry Definition - Smart service robots are high-tech integrated devices designed to provide necessary services in unstructured environments, utilizing technologies like computer vision, voice interaction, and navigation [5]. Industry Classification - The smart service robot industry can be categorized based on application scenarios, including consumer robots for home use and commercial robots for public environments [6][7]. Industry Characteristics - The industry is characterized by expanding application scenarios, a focus on human-robot interaction, and multi-functional integration [8][10][11]. Development History - The industry has evolved through three stages: the nascent phase (1980-2000), the initiation phase (2001-2017), and the rapid development phase (2018-present) [12][15]. Industry Chain Analysis - The industry chain consists of upstream components and core technology suppliers, midstream manufacturers and system integrators, and downstream application fields and end-users [17][23]. Market Size - The market size of the smart service robot industry grew from 179.51 billion RMB in 2019 to 457.75 billion RMB in 2023, with expectations to reach 1,778.66 billion RMB by 2027 [25][26]. Competitive Landscape - The industry exhibits high market concentration, with leading companies like Shenzhen Ubtech and Shenyang Siasun Robotics holding significant market shares [31][32].

Investment Rating - The report indicates a positive investment outlook for the consumer sector, with various sub-sectors showing significant growth in stock performance [2][12]. Core Insights - The consumer sector experienced a broad increase in stock prices, with notable weekly gains in textiles and apparel (+4.41%), retail (+4.06%), and beauty care (+3.75%) [2]. - Domestic cleaning appliance brands are accelerating their international expansion, with leading companies like Ecovacs and Roborock achieving substantial revenue growth and market share in overseas markets [2][14]. - In October, retail sales showed a year-on-year increase of 2.9%, with essential goods like food and daily necessities maintaining steady growth [2][14]. - The report suggests focusing on companies with high R&D investment and strong global operational capabilities in the cleaning appliance sector [2][14]. Summary by Sections Market Weekly Review - The consumer sector saw a comprehensive rise, with specific sub-sectors like textiles and apparel leading the gains [2][12]. - Key stocks that surged included Huanyoujia (+43.19%) and Furi Shares (+61.23%) [12][13]. Industry News and Key Company Announcements - The report highlights the rapid growth of domestic cleaning appliance brands in global markets, particularly in Europe and the U.S., where companies like Ecovacs reported a 7160.87% increase in net profit year-on-year [2][14]. - Retail sales data for October showed a 2.9% increase year-on-year, with essential goods performing well [2][14]. - The report emphasizes the importance of consumer sentiment and spending patterns, particularly in the context of promotional events like "Double Eleven" [16].

Market Overview - The small home appliance sector experienced a decline of 1.01% on November 17, with ST Dehao leading the drop [1] - The Shanghai Composite Index closed at 3972.03, down 0.46%, while the Shenzhen Component Index closed at 13202.0, down 0.11% [1] Stock Performance - Notable gainers in the small appliance sector included: - Lek Electric (603355) with a closing price of 29.09, up 2.68% on a trading volume of 57,000 shares and a turnover of 163 million yuan [1] - Supor (002032) closed at 49.81, up 1.14% with a trading volume of 28,400 shares and a turnover of 141 million yuan [1] - Other stocks showed mixed performance, with some experiencing slight declines, such as: - Kewo (603486) closed at 80.50, down 1.01% on a trading volume of 33,800 shares and a turnover of 272 million yuan [1] Capital Flow - The small home appliance sector saw a net outflow of 148 million yuan from institutional investors, while retail investors had a net inflow of 170 million yuan [2] - The capital flow for specific stocks indicated: - Supor (002032) had a net outflow of 43.21 million yuan from institutional investors [3] - Stone Technology (688169) recorded a net inflow of 15.83 million yuan from institutional investors [3]