Core Viewpoint - The company is experiencing short-term pressure on performance due to strategic adjustments, government subsidies, and a decline in financial management income, resulting in a net profit loss of 93.55 million yuan in the first half of 2025 despite a revenue of 2.829 billion yuan [1] Group 1: Financial Performance - In the first half of 2025, the company reported a revenue of 2.829 billion yuan and a net profit loss of 93.55 million yuan [1] - The decline in net profit is attributed to product optimization, price adjustments, and a decrease in store numbers due to the elimination of inefficient outlets [1] - Increased online channel traffic costs and a drop in interest and financial management income also contributed to the profit decline [1] Group 2: Strategic Initiatives - The company is focusing on long-term strategies to adapt to the deep adjustment period in the snack industry, emphasizing quality upgrades and a transparent supply chain [1] - The "One Product One Chain" procurement system is being iterated to enhance supply chain efficiency and brand trust [1] - The company is optimizing its single-store model and improving production efficiency to enhance product and channel competitiveness [1] Group 3: Sales Channels and Product Development - In the group buying channel, the company achieved a sales revenue of 119 million yuan in the second quarter, a year-on-year increase of 12.84% [2] - The company is developing products focusing on healthy formulas, national cultural IP, and creative packaging structures [2] - The company has expanded its core raw material supply network by signing contracts with eight new production areas, enhancing its supply chain layout [2] Group 4: Product Traceability and Innovation - The company is advancing its product traceability system to ensure full visibility and traceability of key raw materials from production to finished products [2] - Successful products developed under the "One Product One Chain" strategy include Australian Angus beef chips and crispy lobster tails, along with new traceable products [2] - The company is leveraging centralized supply and optimizing standards to enhance quality and freshness while improving supply chain efficiency [2]

Core Viewpoint - The company reported a significant decline in revenue and incurred a net loss in the first half of 2025, attributed to product optimization, price adjustments, and a reduction in store numbers [1] Financial Performance - The company achieved an operating revenue of 2.829 billion yuan, representing a year-on-year decrease of 27.21% [1] - The net profit attributable to the parent company was a loss of 93.5531 million yuan [1] Operational Changes - The decline in revenue was primarily due to ongoing product optimization and adjustments, including price reductions for certain products [1] - The company continued to optimize its store structure by actively eliminating inefficient stores, resulting in a decrease in the number of stores [1] - The company faced challenges with online revenue, which was impacted by a decline in platform traffic [1]

Core Insights - In the first half of 2025, the company reported a revenue of 2.829 billion yuan, a year-on-year decline of 27.21%, and a net loss of 93.5531 million yuan, marking a shift from profit to loss [1] - The decrease in net profit attributable to shareholders was primarily due to ongoing product optimization and adjustments, price reductions, and structural changes affecting gross margins [1] - The company also faced challenges from a reduction in store numbers due to the elimination of inefficient outlets, increased online channel traffic costs, and a decline in interest and investment income [1] Group 1: Financial Performance - The company's revenue for the first half of 2025 was 2.829 billion yuan, down 27.21% year-on-year [1] - The net loss for the period was 93.5531 million yuan, indicating a transition from profitability to loss [1] - The decline in net profit was influenced by a decrease in interest income and investment returns by approximately 11 million yuan and a reduction in government subsidies by about 19 million yuan compared to the previous year [1] Group 2: Strategic Adjustments - The company has deepened its "offline stores + local life + private domain operations" ecosystem, utilizing platforms like Meituan and Douyin for targeted consumer engagement [2] - Innovations in group buying have been introduced, including a "product + gift card" dual-track scheme to meet diverse customer needs [2] - The company has focused on enhancing its online sales through product customization and expanding product varieties to cater to changing consumer preferences [2] Group 3: Product Development and Marketing - The company has shifted its product strategy to align with consumer demand for indulgent snacks, expanding flavors and adjusting specifications [2] - In social e-commerce, the company continues to drive growth through new product launches, emphasizing high-quality and nutritious food options [2] - Key products such as "Thumb Dried Beef," "Probiotic Prunes," "Low-Fat Chicken Breast," and "Crispy Lobster Tails" are being promoted to enhance brand value and consumer engagement [2]

Core Insights - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue approximately 2.829 billion yuan, a year-on-year decrease of 27.21%, and a net loss of about 93.55 million yuan compared to a profit of 23.89 million yuan in the same period last year [1] Financial Performance - The company's revenue for the first half of 2025 was approximately 2.829 billion yuan, reflecting a 27.21% year-on-year decline [1] - The net profit attributable to shareholders was a loss of approximately 93.55 million yuan, contrasting with a profit of 23.89 million yuan in the previous year [1] - The decrease in net profit, excluding non-recurring gains and losses, was attributed to product optimization, price adjustments, and a reduction in store numbers, which collectively impacted the gross margin [1] Marketing and Distribution Strategy - The company has established a nationwide physical channel network covering 22 provinces, with over 2,000 stores creating a gradient layout of "core business circle - community" [2] - The company integrates offline experiences with online accessibility, creating a closed-loop operation barrier across channels [2] - Online channels include flagship stores on platforms like Tmall and JD, as well as social e-commerce channels such as Douyin, Kuaishou, and Xiaohongshu, catering to diverse consumer needs [2]

Core Viewpoint - The company reported a revenue of 2.829 billion yuan in the first half of 2025, facing short-term profit pressure due to strategic adjustments and market conditions [1] Group 1: Financial Performance - The company achieved a revenue of 2.829 billion yuan in the first half of 2025, with a net loss attributable to shareholders of 93.5531 million yuan [1] - The second quarter sales reached 119 million yuan, representing a year-on-year growth of 12.84% [2] Group 2: Strategic Initiatives - The company is implementing a "One Product, One Chain" strategy to enhance its brand and supply chain innovation, focusing on long-term high-quality development [1][3] - The company is actively closing inefficient stores and controlling rental costs to improve channel structure efficiency [1] - The company is exploring more efficient online traffic models through short video marketing and social e-commerce collaborations [2] Group 3: Product Development and Market Penetration - The company has developed products focusing on health formulas and cultural IPs, enhancing market penetration [2] - The company has signed contracts with eight new high-quality raw material production areas to ensure stable and high-quality food supply [2] Group 4: Brand Trust and Transparency - The company is building a product traceability system to ensure transparency from raw material sourcing to finished products [3] - The company has successfully launched popular products like Australian Angus beef chips and has implemented a supply chain optimization strategy to enhance product quality and freshness [3]

良品铺子股份有限公司（以下简称"公司"）根据《企业会计准则》及公司 会计政策的相关规定，对应收款项、存货、长期待摊费用等计提了资产减值准备， 现将具体情况公告如下： 证券代码：603719 证券简称：良品铺子 公告编号：2025-038 良品铺子股份有限公司 关于 2025 年半年度计提资产减值准备的公告 公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、本次计提资产减值准备情况概述 公司根据《企业会计准则》和公司会计政策相关规定，基于谨慎性原则，2025 年 1-6 月计提各类资产减值准备人民币 9,164,751.93 元，具体情况如下： 项目（损失以"-"号填列） 金额（元） 信用减值损失 649,359.81 其中：应收账款坏账转回 350,673.01 其他应收款坏账转回 228,549.76 长期应收款坏账转回 70,137.04 资产减值损失 -9,814,111.74 存货跌价损失 -4,407,442.23 合计 -9,164,751.93 二、本次计提资产减值准备的具体情况 对于划分为组合的应收账款和长期应 ...

Group 1 - The company reported a significant decline in sales across various business segments, with total sales amounting to 1,218,424,030.40 yuan, representing a year-on-year decrease of 23.93% [1][2] - The e-commerce segment saw sales of 405,393,693.59 yuan, down 27.04% year-on-year, with a gross margin of 23.70%, a decrease of 1.66 percentage points [1][2] - The franchise business generated sales of 345,713,717.45 yuan, down 31.87% year-on-year, with a gross margin of 10.78%, a decrease of 5.80 percentage points [1][2] Group 2 - The direct retail business reported sales of 347,911,521.36 yuan, a decrease of 19.65% year-on-year, with a gross margin of 24.04%, down 2.32 percentage points [1][2] - The group purchasing business achieved sales of 119,405,098.00 yuan, an increase of 12.84% year-on-year, with a gross margin of 24.04% [1][2] - The company plans to open new stores in various regions, including Guangdong, Henan, Hubei, Hunan, Shaanxi, Sichuan, and Tibet, with a total of 18 new stores expected to open in the third quarter of 2025 [1]

Core Viewpoint - The report highlights significant declines in revenue and profit for the company in the first half of 2025 compared to the same period in 2024, indicating challenges in the business environment and operational adjustments needed to improve performance [3][4][10]. Financial Performance - The company's revenue for the first half of 2025 was approximately 2.83 billion RMB, a decrease of 27.21% compared to 3.89 billion RMB in the same period last year [3]. - The total profit for the period was a loss of approximately 111 million RMB, a decline of 312.60% from a profit of 52 million RMB in the previous year [3]. - The net profit attributable to shareholders was a loss of about 93.55 million RMB, down 491.59% from a profit of 23.89 million RMB in the previous year [3]. - The net cash flow from operating activities was approximately 252.81 million RMB, an increase of 301.04% compared to 63.04 million RMB in the same period last year [3]. Business Overview - The company focuses on the research, procurement, sales, logistics, and operation of snack foods, emphasizing product innovation and channel development [10]. - The product range includes various snack categories such as meat snacks, seafood snacks, vegetarian delicacies, and beverages, with a recent addition of meal replacement products [10][12]. - The company employs a multi-channel sales strategy, integrating online and offline channels to enhance customer interaction and service delivery [7][8]. Operational Strategy - The company has implemented a "one product, one chain" strategy to optimize its supply chain and enhance product quality and efficiency [10][17]. - It has established a comprehensive product quality control system, ensuring safety and quality throughout the supply chain [6][18]. - The company is leveraging AI technology to improve operational efficiency, including self-service checkout systems and AI-assisted decision-making tools [18]. Market Position - The company has built a strong brand reputation for high-quality snacks, appealing to consumers seeking healthy and nutritious options [15]. - It has developed a robust nationwide distribution network, with over 2,000 stores across various provinces, enhancing its market penetration [16][17]. - The company is actively exploring new product categories and marketing strategies to meet evolving consumer preferences and increase market share [12][13].

| 公司代码：603719 | 公司简称：良品铺子 | | | | --- | --- | --- | --- | | 良品铺子股份有限公司 | | | | | 良品铺子股份有限公司2025 | 年半年度报告摘要 | | | | | 第一节 重要提示 | | | | 展规划，投资者应当到 | www.sse.com.cn 网站仔细阅读半年度报告全文。 | | | | 完整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 | | | | | 无 | | | | | 第二节 | 公司基本情况 | | | | | 公司股票简况 | | | | 股票种类 | 股票上市交易所 股票简称 | 股票代码 | 变更前股票简 | | 称 | | | | | A股 | 上海证券交易所 良品铺子 | 603719 | 不存在变更股票简称 | | 联系人和联系方式 | 董事会秘书 | 证券事务代表 | | | 姓名 徐然 | 罗丽英、孟妍 | | | | 电话 | 027-85793003 027-85793003 | | | | 办公地址 | 武汉市东西湖区航天路1号良品大厦 | | 武汉市东西湖区航天路1号 ...

良品铺子股份有限公司2025 年半年度报告 公司代码：603719 公司简称：良品铺子 良品铺子股份有限公司 2025 年半年度报告 1 / 162 良品铺子股份有限公司2025 年半年度报告 重要提示 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确 性、完整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人程虹、主管会计工作负责人徐然及会计机构负责人（会计主管人员）王薇声明： 保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告中所涉及的未来计划、发展战略等前瞻性描述不构成公司对投资者的实质承诺，敬请 投资者注意投资风险。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 公司已在本报告中 ...