歌力思电商渠道也表现突出。公司在天猫等传统平台稳步增长，近两年抖音、小红书等内容电商渠道取 得突破，未来将持续加大电商投入。海外业务方面，法国IRO品牌通过关闭低效门店、加大研发投入逐 步改善，公司计划灵活调整策略，推动其明年继续恢复。 （文章来源：证券日报） 在品牌运营层面，歌力思围绕"成为有国际竞争力的高端时装品牌集团"战略，聚焦高端领域。通过强化 设计、加大品牌投入、升级门店与优化会员体验，结合线上多品牌多平台策略，旗下收购品牌表现亮 眼，线上业务实现快速增长，精细化运营成为核心支撑。 同时，公司费用管控成效显著。2025年作为"降本年"，公司通过流程优化、严格预算管理及营销"品销 合一"，并在"设计-供应链-商品管理-品牌运营"全链路引入AI技术，推动费用率下降。前三季度歌力思 销售费用率、管理费用率同比分别降低2.55、1.50个百分点至48.3%、7.1%。 AI应用是本次说明会的焦点。公司成立AI领导小组，设"最佳AI应用奖"与内部社区推动落地：设计端 用蝶讯AI等工具提升效率；供应链端自主研发智能体系统，联合第七在线实现需求预测；营销端借AI 制作宣传物料降本；管理端靠AI工具诊断门店销售。A ...

Core Viewpoint - The significant increase in net profit for the first three quarters of 2025 is attributed to multiple synergistic efforts, including steady growth in domestic markets, improved operational efficiency, and enhanced cost control measures [2] Group 1: Financial Performance - The company's net profit attributable to shareholders increased by 427.34% year-on-year to 114 million yuan in the first three quarters of 2025 [2] - The sales expense ratio and management expense ratio decreased by 2.55 percentage points and 1.50 percentage points, respectively, to 48.3% and 7.1% [3] Group 2: Strategic Initiatives - The company aims to become a globally competitive high-end fashion brand group, focusing on high-end fashion and enhancing brand strength through design, brand investment, and operational management [2] - The company has established an AI leadership team to promote AI applications across all departments, enhancing operational efficiency [3] Group 3: Inventory and Supply Chain Management - The inventory turnover rate improved from 0.72 times in the same period last year to 0.88 times due to better supply chain management and increased production responsiveness [3] Group 4: E-commerce and International Business - The company maintains a multi-brand and multi-platform strategy, achieving significant growth on platforms like Douyin and Xiaohongshu while continuing to grow on traditional e-commerce platforms [4] - The overseas business, particularly the IRO brand, is gradually improving through cost reduction measures and strategic adjustments to store operations [4] Group 5: Future Outlook - The company identifies four main drivers for future growth: enhancing brand strength for same-store sales growth, quality expansion of brand stores, exploring multi-platform growth potential, and continuous expansion of product lines [4]

12月8日，歌力思（603808.SH）召开2025年第三季度业绩说明会。2025年前三季度，公司归母净利润 同比增长427.34%至1.14亿元，受到了市场的高度关注。 歌力思在业绩说明会上指出，利润的大幅改善离不开多方面的协同发力。一方面，公司旗下多品牌在国 内市场稳健发展，获得了稳步增长；另一方面，国内经营管理效率提升，费用率有所下降；同时，公司 通过加速优化低效门店、加强预算管理，费用进一步控制，海外业务逐步改善。 有投资者关注到，歌力思旗下收购的多个品牌近年表现亮眼。公司表示，核心原因在于公司坚守"成为 有国际竞争力的高端时装品牌集团"的战略目标，聚焦高端时装领域持续耕耘。公司持续强化设计、加 大品牌投入与终端运营管理，深挖品牌内涵以提升品牌力、推动门店升级，强调会员体验优化，还通过 线上多品牌多平台的发展策略，充分挖掘不同品牌的增长潜力，推动线上业务快速发展，精细化运营管 理能力成为品牌发展的根本支撑。 费用率的下降是公司业绩改善的重要助力。2025年被定位为公司的"降本年"，公司通过持续推进流程优 化、严格预算管理，让各品牌全面强调营销活动品销合一，同时从"设计-供应链-商品管理-品牌运营"全 ...

"2025年是人工智能技术高速发展的一年，公司高度重视人工智能为企业经营管理效率提升的作用。"12 月8日，深圳歌力思服饰股份有限公司董事长、总经理夏国新在业绩说明会中回答《证券日报》记者提 问时介绍，公司从多个层面进行了规划。集团层面成立了人工智能领导小组，自上而下地加速人工智能 在集团内部的推广应用，并设立专门奖项，鼓励集团上下积极拥抱人工智能技术，同时内部设立人工智 能社区，推动员工对于人工智能应用进行交流互动，加强内部学习氛围。 夏国新介绍，从设计、供应链、商品管理、营销和运营等多个层面，公司都在积极推动人工智能技术的 应用。"设计方面，公司持续加大在设计企划提案中国内外先进人工智能工具的使用，提升企划阶段的 设计效率和设计细节的精准度；供应链和商品管理方面，公司与外部人工智能供应商合作自主研发供应 链智能体系统，实现人工智能自动解析采购需求，动态预测需求波动，调整采购计划，避免库存积压或 短缺；公司与第七在线等商品管理人工智能服务提供商合作，搭建人工智能智能商品解决方案；营销和 运营方面，公司使用人工智能技术，制作各品牌产品多场景服装的图片展示和视频等，提升效率并节省 拍摄费用；管理方面，公司引入了 ...

Core Insights - The report emphasizes the potential for investment opportunities in the textile and apparel sector, particularly focusing on new consumption trends and global manufacturing recovery [3][16][18]. Industry Performance - The textile and apparel sector outperformed the market during the week of November 17 to November 21, with the SW textile and apparel index declining by 4.8%, which was 0.3 percentage points better than the SW All A index [4][10]. - Recent industry data shows that from January to October, the total retail sales of clothing, shoes, and textiles reached 1,205.3 billion yuan, reflecting a year-on-year growth of 3.5% [3][34]. Textile Sector Insights - The Australian wool price index stabilized at 983 cents per kilogram as of November 20, 2025, with a year-on-year increase of 32.3% and a monthly increase of 5.4%, indicating a bullish trend in wool prices [10][50]. - The report suggests that the current price increase in Australian wool is in its early stages, driven by supply constraints and new demand from sports wool yarns, presenting investment opportunities [10][18]. Apparel Sector Insights - Amer Sports reported a 30% increase in revenue to $1.76 billion for Q3 2025, with a net profit increase of 161% to $190 million, exceeding previous guidance and indicating strong growth in the outdoor segment [13][15]. - The report recommends focusing on outdoor sports brands such as Bosideng, which is expected to benefit from seasonal sales and a favorable market environment [15][18]. Investment Strategy for 2026 - The investment strategy for the textile and apparel industry in 2026 focuses on consolidating positions and exploring new consumption trends, particularly targeting younger consumer demographics [16][17]. - The report highlights the importance of the global tariff landscape stabilizing, which is expected to enhance the competitiveness of core manufacturing [18]. Key Recommendations - Recommended companies in the outdoor sports segment include Anta, Bosideng, and 361 Degrees, with a focus on brands that are well-positioned to capitalize on the upcoming winter season and the Milan Winter Olympics [17][18]. - The report also identifies potential in discount retail and personal care sectors, suggesting companies like Hailan Home and Nobon Co., which are expected to benefit from changing consumer behaviors [17][18].

Core Insights - The company achieved a revenue of 2.019 billion yuan in the first three quarters of 2025, with a year-on-year growth of 2.4% on a comparable basis, while net profit attributable to shareholders surged by 427.3% to 114 million yuan [1] - The company is focusing on AI technology to enhance operational efficiency, establishing an AI leadership group and promoting the use of AI tools in design, supply chain management, and marketing [1] - The domestic market saw a comparable revenue growth of approximately 6.0% in the first three quarters, with a notable 8.6% increase in the third quarter [2] Group 1 - The company’s chairman emphasized the importance of AI in improving management efficiency and has initiated various AI-related projects [1] - The company is implementing cost-reduction measures for its overseas brand IRO, which has shown gradual profit improvement in the first three quarters [2] - The main brand ELLASSAY outperformed the domestic mid-to-high-end women's wear sector with a growth of 4.6% [2] Group 2 - The international brands self-portrait, Laurèl, and IRO in China achieved year-on-year growth rates of 16.8%, 12.4%, and 3.1% respectively [2] - The company aims to become a globally competitive high-end fashion brand group, focusing on brand differentiation through investments, acquisitions, and partnerships [2]

Core Points - The company, Shenzhen Ella's Say Fashion Co., Ltd., will hold a Q3 2025 earnings presentation on December 8, 2025, from 15:00 to 16:00 [2][6] - The presentation will be conducted in an interactive online format, allowing investors to engage and ask questions [3][5] - Investors can submit questions from December 1 to December 5, 2025, through the designated website or via email [5][6] Meeting Details - The meeting will take place at the Shanghai Stock Exchange Roadshow Center [2][4] - Key personnel attending include the Chairman and General Manager, as well as other executives and independent directors [4][6] - The company aims to address common investor concerns regarding its Q3 2025 financial results and operational performance [3][5] Additional Activities - The company will also participate in the 2025 Annual Shenzhen Listed Companies Investor Online Reception Day on November 20, 2025, from 14:30 to 17:00 [7][8] - This event will also be conducted online, focusing on various topics such as company performance, governance, and future strategies [7]

证券代码：603808 证券简称：歌力思 公告编号： 2025-027 深圳歌力思服饰股份有限公司 关于参加 2025 年度深圳辖区上市公司投资者 网上集体接待日活动的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 为进一步加强与投资者的互动交流，深圳歌力思服饰股份有限公司（以下简 称"公司"）将参加由深圳证监局和中证中小投资者服务中心指导、深圳上市公 司协会与深圳市全景网络有限公司联合举办的"2025 年度深圳辖区上市公司投 资者网上集体接待日活动"，现将相关事项公告如下： 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （https://rs.p5w.net），或关注微信公众号：全景财经，或下载全景路演 APP, 参与本次互动交流，活动时间为 2025 年 11 月 20 日（周四）14:30-17:00。届时 公司高管将在线就公司业绩、公司治理、发展战略、经营状况、融资计划、股权 激励和可持续发展等投资者关心的问题，与投资者进行沟通与交流，欢迎广大投 资者踊跃参与！ 特此公告。 深圳歌力思服饰股份有 ...

证券代码：603808 证券简称：歌力思 公告编号：2025-028 深圳歌力思服饰股份有限公司 关于召开 2025 年第三季度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心网络互动 投资者可于 2025 年 12 月 01 日 （星期一） 至 12 月 05 日 （星期五）16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 zqfw@ellassay.com 进行提问。公司将在说明会上对投资者普遍关注的问题进行 回答。 深圳歌力思服饰股份有限公司（以下简称"公司"）已于 2025 年 10 月 30 日发布公司 2025 年第三季度报告，为便于广大投资者更全面深入地了解公司 2025 年第三季度报告经营成果、财务状况，公司计划于 2025 年 12 月 08 日 （星 期一） 15:00-16:00 举行 2025 年第三季度业绩说明会，就投资者关心的问题进 行交流。 一、 说明 ...

Core Insights - The recent live-streaming incident involving self-portrait has raised significant concerns about the brand's management and execution, leading to a public acknowledgment of shortcomings by its parent company, Geli Si Group [2][17] - Self-portrait, a British brand founded by Han Chong in 2013, has seen a shift in its reputation from a favored choice among socialites to facing criticism for quality and professionalism [5][17] - Despite the challenges, self-portrait remains a crucial growth driver for Geli Si, with impressive revenue growth and high profit margins compared to other brands in the portfolio [13][16] Brand Background - Self-portrait was established in London by Malaysian designer Han Chong, who aimed to create luxurious yet affordable fashion for women [5][7] - The brand's pricing ranges from 2000 to 8000 yuan, with an average selling price of around 3000 yuan, positioning it in the light luxury segment [5] - The brand has gained popularity in China, especially after Geli Si Group took over its operations in 2019, leading to significant online sales growth [10][12] Financial Performance - In the first three quarters of 2025, self-portrait generated revenue of 424 million yuan, marking a growth rate of 19.36%, making it the fastest-growing brand within Geli Si [13] - Self-portrait's gross margin stands at 80.4%, significantly higher than the group's average of 66%, highlighting its role as a "profit cow" for the company [13] - Online sales for self-portrait increased by over 40% in the same period, contributing to its strong performance in the competitive luxury market [14] Challenges and Market Position - The recent live-streaming incident has raised questions about the brand's professionalism and quality control, potentially damaging its established high-end image [17][20] - The competitive landscape in the light luxury sector is intensifying, with brands like Zhi He and international players such as Sandro and Maje posing threats to self-portrait's market share [19][20] - Despite the negative publicity, experts suggest that the impact on self-portrait may be limited due to the brand's relatively low visibility in the market and the forgiving nature of Chinese consumers [20]