Core Viewpoint - The company reported a strong performance in the first half of 2025, with a revenue of 1.371 billion yuan, driven by the growth of its multi-brand matrix and effective cost management strategies [1] Revenue Performance - The company's international brands showed robust growth in the domestic market, with online and offline channels developing simultaneously [1] - Self-Portrait achieved a revenue of 285 million yuan, reflecting a rapid growth of 21% year-on-year [1] - IRO generated 307 million yuan in revenue, with a 16% year-on-year growth in the China region, aligning closely with overseas performance [1] - Laurèl reported a revenue of 215 million yuan, marking a 10% year-on-year increase [1] - The main brand ELLASSAY maintained a leading position in the domestic high-end women's wear sector, with revenue remaining stable when excluding the impact of timing differences in uniform business revenue recognition [1] Market Growth - The overall comparable revenue in the domestic market grew by 5% year-on-year, supported by the steady development of the multi-brand matrix [1] Cost Management and Profitability - The company actively addressed uncertainties in the overseas macro environment, implementing cost reduction and efficiency improvement measures [1] - The optimization of underperforming stores and strict budget management contributed to gradual improvements in overseas business performance [1] - As a result of these cost management efforts, the company's profitability showed significant recovery, with a 45% year-on-year increase in net profit attributable to shareholders, reaching 85.06 million yuan in the first half of 2025 [1]

第一条 为健全和规范深圳歌力思服饰股份有限公司（以下简称"公司"、"本 公司"）董事会议事和决策程序，保证公司董事会依法行使职权，根据《中华人 民共和国公司法》（以下简称"《公司法》"）、《上市公司治理准则》、《上海证券交 易所股票上市规则》（以下简称"《上市规则》"）等法律、法规和规范性文件，以 及《深圳歌力思服饰股份有限公司章程》（以下简称"公司章程"） 的有关规定， 并结合公司的实际情况，制定本规则。 第二条 董事会是公司经营管理的决策机构，维护公司和全体股东的利益， 负责公司发展目标和重大经营活动的决策。 第三条 制定本议事规则的目的是规范公司董事会议事程序，提高董事会工 作效率和科学决策水平。 第四条 公司设董事会，董事会由 8 名董事组成，董事会成员中包括三名独 立董事，一名职工代表董事。 董事由股东会选举或更换，并可在任期届满前由股东会解除其职务。董事任 期三年，任期届满，可连选连任，但独立董事的连任时间不得超过六年。董事在 任期届满以前，股东会不得无故解除其职务。 董事会议事规则 深圳歌力思服饰股份有限公司 董事会议事规则 第一章 总则 （四）制订公司的利润分配方案和弥补亏损方案； （五）制订 ...

总经理工作细则 深圳歌力思服饰股份有限公司 总经理工作细则 第一章 总则 第一条 为进一步完善公司法人治理结构，明确总经理的职权、职责，规范 总经理的行为，依据《中华人民共和国公司法》（下称"《公司法》"）和本公司章 程，特制定本工作细则。 第十条 高级管理人员执行公司职务，给他人造成损害的，公司将承担赔偿 责任；高级管理人员存在故意或者重大过失的，也应当承担赔偿责任。 第二条 公司总经理应当遵守法律、行政法规和公司章程的规定，履行诚信 和勤勉的义务。总经理对董事会负责，组织实施董事会决议，主持公司日常生产 经营和管理工作。 第三条 本细则对公司全体高级管理人员及相关人员有约束力。 第二章 高级管理人员组成与聘用 第四条 公司高级管理人员包括总经理、副总经理、董事会秘书、财务负责 人以及董事会认定的其他高级管理人员。 第五条 公司设总经理 1 名，由董事长提名，由董事会决定聘任或者解聘。 公司设副总经理若干名，财务负责人 1 名。上述人员由总经理提名，由董事会决 定聘任或者解聘。 董事会秘书由董事长提名，由董事会决定聘任或者解聘。 第六条 高级管理人员每届任期 3 年，高级管理人员连聘可以连任。 第七条 公司 ...

深圳歌力思服饰股份有限公司 信息披露管理制度 第一章 总则 第一条 为规范深圳歌力思服饰股份有限公司（以下简称"公司"）的信息披 露行为，促进公司依法规范运作，维护公司、股东及投资者的合法权益，依据《中 华人民共和国公司法》、《中华人民共和国证券法》、《上市公司信息披露管理办法》、 《上海证券交易所股票上市规则》（以下简称"《股票上市规则》"）等法律、法规、 规章、规范性文件以及《深圳歌力思服饰股份有限公司章程》（以下简称"《公司 章程》"）的要求，结合公司实际情况，特制定本制度。 第二条 相关信息披露义务人包括： （一）公司董事、高级管理人员； （二）股东、实际控制人； （三）公司各部门、全资及控股子公司及其主要负责人； （四）收购人，重大资产重组、再融资、重大交易有关各方等自然人、单位 及其相关人员，破产管理人及其成员； 第四条 除依法需要披露的信息之外，公司及相关信息披露义务人可以自愿 披露与投资者作出价值判断和投资决策有关的信息，但不得与依法披露的信息相 冲突，不得误导投资者。 公司及相关信息披露义务人自愿披露的信息应当真实、准确、完整。自愿性 信息披露应当遵守公平原则，保持信息披露的持续性和一致性， ...

深圳歌力思服饰股份有限公司 章 程 2025 年 8 月 | | | 深圳歌力思服饰股份有限公司 章程 第一章 总则 邮政编码：518042 2 第一条 为维护公司、股东、职工和债权人的合法权益，规范公司的组织 和行为，根据《中华人民共和国公司法》（下称"《公司法》"）、 《中华人民共和国证券法》和其他有关规定，制定本章程。 第二条 公司系依照《公司法》和其他有关规定成立的股份有限公司（下称 "公司"）。公司在深圳市市场监督管理局注册登记，取得营业执 照。公司登记的主体类型为：其他股份有限公司（上市）。统一社 会信用代码为：91440300708497366U。 第三条 公司于2015年4月2日经中国证券监督管理委员会（下称"中国证监 会"）核准，首次向社会公众公开发行人民币普通股4,000万股， 于2015年4月22日在上海证券交易所上市。 第四条 公司注册名称：深圳歌力思服饰股份有限公司 公司的英文名称：Shenzhen Ellassay Fashion Co., Ltd. 第五条 公司住所：深圳市福田区沙头街道天安社区泰然四路 85 号泰然立 城 B 座 1201 第六条 公司注册资本为人民币36,90 ...

股东会议事规则 深圳歌力思服饰股份有限公司 股东会议事规则 第一章 总则 第一条 为健全和规范深圳歌力思服饰股份有限公司（以下简称"公司"）股 东会议事和决策程序，保证公司股东会依法行使职权，根据《中华人民共和国公 司法》（以下简称"《公司法》"）、《中华人民共和国证券法》（以下简称"《证券法》"）、 《上市公司股东会规则》（以下简称"《股东会规则》"）等法律、法规和规范性文 件，以及《深圳歌力思服饰股份有限公司章程》（以下简称"公司章程"）的规定， 制定本规则。 第二条 公司应当严格按照法律、行政法规、公司章程及本规则的相关规定 召开股东会，保证股东能够依法行使权利。 公司董事会应当切实履行职责，认真、按时组织股东会。公司全体董事应当 勤勉尽责，确保股东会正常召开和依法行使职权。 第三条 股东会应当在《公司法》、《公司章程》规定的范围内行使职权。 第四条 公司股东会由全体股东组成，股东会是公司的权力机构，依法行使 下列职权： （一）选举和更换董事，决定有关董事的报酬事项； （二）审议批准董事会的报告； （三）审议批准公司的利润分配方案和弥补亏损方案； （四）对公司增加或者减少注册资本作出决议； （五）对发行 ...

董事会秘书工作制度 第三条 董事会秘书应当具备相应的专业知识和经验，取得上海证券交易所 认可的相关资格证书。 第四条 董事会秘书应当具备履行职责所必需的财务、管理、法律等专业知 识，具有良好的职业道德和个人品质。 第五条 公司董事或其他高级管理人员可以兼任董事会秘书，但下列人员不 得担任董事会秘书： 深圳歌力思服饰股份有限公司 董事会秘书工作制度 第一章 总 则 第一条 进一步完善深圳歌力思服饰股份有限公司（以下简称"公司"）制度 建设，提高公司治理水平，规范公司董事会秘书的选任、履职、培训和考核工作， 根据《中华人民共和国公司法》（以下简称"《公司法》"）《中华人民共和国证券 法》（以下简称"《证券法》"）《上海证券交易所股票上市规则》（以下简称"《上 市规则》"）等法律法规和其他规范性文件，制订本制度。 第二条 董事会秘书作为公司与上海证券交易所之间的指定联络人，是公司 董事会聘任的高级管理人员，对公司和董事会负责。公司应当为董事会秘书履行 职责提供便利条件，董事、其他高级管理人员和相关工作人员应当支持、配合董 事会秘书的工作。 董事会秘书为履行职责，有权了解公司财务和经营情况，参加涉及信息披露 的有关会 ...

董事会专门委员会工作规程 深圳歌力思服饰股份有限公司 第二条 董事会战略委员会是董事会下设的专门委员会，主要负责对公司长 期发展战略和重大投资决策进行研究并提出建议。 第二章 人员组成 第三条 战略委员会成员由 3 名董事组成，其中包括 1 名独立董事。 第四条 战略委员会委员由董事长、二分之一以上独立董事或者全体董事的 三分之一提名，并由董事会选举产生。 第五条 战略委员会设主任委员（召集人）一名，由董事长担任。 第六条 战略委员会任期与董事会任期一致，委员任期届满，连选可以连任。 期间如有委员不再担任公司董事职务，自动失去委员资格，并由委员会根据上述 第三至第五条规定补足委员人数。 第七条 战略委员会下设投资评审小组，公司总经理任投资评审小组组长。 董事会专门委员会工作规程 董事会战略委员会工作规程 第一章 总则 第一条 为适应公司战略发展需要，增强公司核心竞争力，确定公司发展规 划，健全投资决策程序，加强决策科学性，提高重大投资决策的效益和决策的质 量，完善公司治理结构，根据《中华人民共和国公司法》《上市公司治理准则》 《深圳歌力思服饰股份有限公司章程》（下称"《公司章程》"、公司章程）及 其他有关规定 ...

Core Viewpoint - The company reported a significant increase in revenue and net profit for the first half of 2025, driven by a multi-brand strategy and effective cost management measures [1][6][7] Group 1: Financial Performance - The company achieved a revenue of 1.371 billion yuan in the first half of 2025, with a comparable year-on-year growth of 4% after excluding the Ed Hardy brand [1] - The net profit attributable to shareholders reached 85.06 million yuan, reflecting a substantial year-on-year increase of 45% [1][7] - The company's overall profitability has improved significantly, with net profit growth of 45.3% compared to the previous year [7] Group 2: Domestic Market Development - The domestic market showed steady growth, with the company's multi-brand matrix contributing to a comparable revenue increase of approximately 5% in the first half of 2025 [2] - The second quarter saw a stronger performance, with comparable revenue growth of 8.4% in the domestic market [2] - The company's international brands performed well, with self-portrait achieving a revenue of 285 million yuan, a year-on-year growth of 21% [2] Group 3: Online Sales Strategy - The company implemented a multi-platform online strategy, resulting in a 21% year-on-year increase in online sales, reaching 268 million yuan [3] - The IRO brand experienced exceptional growth in the Chinese market, with significant increases on platforms like Douyin and Tmall [3] - Self-portrait maintained its position among the top international brands on Tmall, with online revenue growth exceeding 40% [3] Group 4: Consumer Experience and International Market - The company focused on enhancing consumer experience through store upgrades and unique brand activities, which improved overall store efficiency [4] - The IRO brand's overseas business saw gradual improvement due to cost reduction measures and optimized management of underperforming stores [4] Group 5: Cost Management and Operational Efficiency - The year 2025 is designated as a cost-reduction year, with the company emphasizing budget management and operational efficiency [5] - The combined sales and management expense ratio decreased by 2.1 percentage points, indicating improved cost control [5] - Inventory turnover improved significantly, with the rate increasing from 0.8 times to 1.1 times, reflecting better inventory management [5]

Financial Performance - The company's operating revenue for the first half of 2025 was RMB 1,371,436,486.79, a decrease of 5.28% compared to RMB 1,447,845,434.75 in the same period last year[22]. - Total profit for the period increased by 42.46% to RMB 168,194,842.54, up from RMB 118,064,182.77 year-on-year[22]. - Net profit attributable to shareholders was RMB 85,056,873.87, reflecting a 45.27% increase from RMB 58,550,927.17 in the previous year[22]. - The net cash flow from operating activities reached RMB 224,957,470.61, a 42.28% increase compared to RMB 158,105,872.84 in the same period last year[22]. - Basic earnings per share rose to RMB 0.23, an increase of 43.75% from RMB 0.16 in the same period last year[24]. - The company reported a net profit after deducting non-recurring gains and losses of RMB 66,278,120.81, which is an 18.88% increase from RMB 55,749,953.14 year-on-year[22]. - The company's revenue for the reporting period was approximately CNY 1.37 billion, a decrease of 5.28% compared to the previous year[122]. - The net profit attributable to shareholders reached CNY 85.06 million, representing a significant increase of 45.3% year-on-year[117]. - The company achieved a 21.2% year-on-year growth in online sales revenue, with online sales accounting for 19.8% of total sales, an increase of 2.83 percentage points[122]. - The company reported a comprehensive income total of CNY 113,778,193.63 for the first half of 2025, compared to CNY 81,617,717.52 in the same period of 2024, indicating a growth of 39.3%[191]. Asset and Liability Management - The company's total assets decreased by 3.23% to RMB 4,016,350,584.24 from RMB 4,150,406,307.80 at the end of the previous year[22]. - The net assets attributable to shareholders increased by 2.72% to RMB 2,560,946,171.77 from RMB 2,493,029,360.89 at the end of the previous year[22]. - The company's cash and cash equivalents at the end of the period amounted to ¥688,463,984.06, representing 17.14% of total assets, an increase of 7.40% compared to the previous year[124]. - Accounts receivable decreased by 7.33% to ¥335,294,127.32, accounting for 8.35% of total assets, due to improved collection speed[125]. - Inventory decreased by 10.49% to ¥741,243,316.38, representing 18.46% of total assets, as the company strengthened inventory digestion[125]. - The total liabilities as of June 30, 2025, are not explicitly stated but are essential for assessing the company's financial health[181]. - Total liabilities decreased to CNY 1,019,204,870.05 in the first half of 2025 from CNY 1,122,066,655.59 in the same period of 2024, a reduction of 9.2%[187]. - Owner's equity increased from ¥2,730,706,308.55 to ¥2,830,394,265.03, an increase of approximately 3.9%[184]. Market and Brand Strategy - The company aims to become an internationally competitive high-end fashion brand group, focusing on high-end fashion design, development, production, and sales[29]. - The brand matrix includes ELLASSAY, Laurèl, IRO, self-portrait, and nobis, covering various market segments[30]. - The company has established separate brand divisions with dedicated planning and design teams to ensure clear differentiation and unique brand DNA[49]. - The company has created a diversified brand matrix through investments and acquisitions, enhancing its marketing system to effectively reach target consumers across various channels[54]. - The company is expanding its e-commerce strategy across multiple platforms, but faces challenges as traditional channels see diminishing returns[142]. Operational Efficiency and Cost Management - The company is implementing a "cost reduction year" strategy in 2025, focusing on process optimization, efficiency improvement, and strict budget management[77]. - The digital system enables real-time interaction across various channels, improving inventory management and customer relationship management[72]. - The company has launched an AI ordering system and smart sorting system in the first half of 2025 to enhance supply chain delivery efficiency[71]. - The company implemented strict cost control measures, resulting in a combined decrease of 2.1 percentage points in sales and management expense ratios[117]. - The supply chain management center collaborates with over 100 selected suppliers, enhancing production flexibility and ensuring timely replenishment of goods[70]. Consumer Trends and Market Outlook - In the first half of 2025, China's per capita disposable income reached 21,800 yuan, with a year-on-year growth of 5.4%, positively impacting the apparel industry[55]. - Consumer preferences are shifting towards better experiences and emotional value, with 46.28% of young consumers prioritizing self-pleasure in their purchasing decisions[58]. - The apparel market is expected to see accelerated consolidation among high-end brands, with market share increasingly concentrated among leading companies[56]. - The rapid development of AI technology is expected to enhance operational efficiency across the fashion industry, with 65% of surveyed companies regularly using generative AI[60]. Risks and Challenges - The company faces risks from external market changes, including inflation and macroeconomic uncertainties, which could negatively impact performance[139]. - The fashion industry is characterized by rapidly changing trends, and failure to adapt could adversely affect brand and sales performance[140]. - Risks include product counterfeiting and unauthorized online sales, which may harm brand positioning and consumer perception[141]. - Annual impairment tests on goodwill and trademarks may lead to reduced profits if acquisitions do not meet performance expectations[143]. Corporate Governance and Compliance - The company has committed to ensuring compliance with regulatory standards regarding related party transactions[151]. - The company is committed to ensuring that related party transactions are conducted in a fair and transparent manner, adhering to market principles[152]. - The company guarantees the accuracy and completeness of its prospectus and related documents, ensuring no misleading statements or significant omissions[156].