Financial Performance - The company reported a revenue of 9.801 billion yuan for the first half of 2025, representing a year-on-year growth of 10.02% [2] - The net profit attributable to shareholders reached 1.021 billion yuan, with a year-on-year increase of 13.89% [2] - The net cash flow from operating activities significantly increased by 71.89% to 1.094 billion yuan [2] Retail Transformation - The company's retail transformation, ongoing for seven years, has yielded significant results, particularly in strategic categories [2] - Retail sales of smart products surged 18 times compared to the first half of 2024, while functional product sales grew over 50% [2] - The "1号垫系列" mattress sales also increased by more than 50%, and custom retail orders rose by 13% [2] Integrated Home Solutions - The company has transitioned from a traditional single-product model to an integrated home solution provider, enhancing its service capabilities [3] - In early 2023, the company upgraded its full-house customization to an integrated home solution, aiming to meet user demands for a better home life [3] - By the first half of 2025, custom retail orders increased by 13%, and the number of integrated home stores reached 377, with a 10% improvement in sales per unit area [3] Global Expansion - The company is expanding its global footprint while solidifying its domestic market presence, focusing on a multi-dimensional approach to internationalization [4] - Over the past six years, the company has established overseas manufacturing bases exceeding 650,000 square meters in countries like Vietnam, Mexico, and the USA [5] - The company is enhancing its global supply chain resilience and operational capabilities, with significant efficiency improvements in its Vietnamese factories [5] Brand Development - The company is accelerating its global strategy by deepening partnerships with major global home retailers through OEM and ODM business models [5] - The self-owned brand KUKA HOME has seen significant growth, with 15 new stores opened in the first half of 2025, bringing the total to 43 across various countries [5] - This expansion aims to provide high-quality home solutions to the global market, exploring new paradigms for Chinese home brands going abroad [5]

Investment Rating - The report maintains an "Outperform" rating for the industry [3] Core Insights - The report highlights that major companies in the home furnishing sector, such as Gujia Home and Xilinmen, have reported Q2 results that slightly exceed market expectations, indicating a potential recovery in market sentiment towards home furnishing valuations [2][5] - The packaging paper prices have shown a slight recovery since August, with the upcoming peak season expected to boost demand for recycled paper [2][5] - The electronic cigarette sector, particularly companies like Smoore International, is benefiting from stricter regulations in the US and a recovery in Europe, leading to stable revenue and profit growth [2][5] Summary by Sections Home Furnishing - Gujia Home reported a Q2 revenue increase of 7.2% year-on-year and a net profit increase of 5.4%, with a 50%+ growth in functional product retail for H1 [5] - Xilinmen's Q2 revenue grew by 4.3% year-on-year, with a net profit increase of 22.4% [5] - The report suggests that many home furnishing companies are currently valued at historical lows, presenting an opportunity for valuation recovery [5] Paper and Packaging - As of August 22, 2025, the prices for various paper types are as follows: double glue paper at 4925 CNY/ton (-25 CNY), copper plate paper at 5110 CNY/ton (-40 CNY), and box board paper at 3484.2 CNY/ton (+29.2 CNY) [5][51] - Nine Dragons Paper is expected to report a profit of approximately 2.1 to 2.3 billion CNY for FY2025, a year-on-year increase of 165% to 190% [5][5] - The report emphasizes the importance of companies with well-structured capacity and sufficient fiber supply, such as Nine Dragons Paper and Shanying International [5] Consumer Goods - The report notes that Steady Medical achieved a revenue of 5.3 billion CNY in H1 2025, a year-on-year increase of 31.3%, with a net profit of 490 million CNY, up 28.1% [7] - The consumer goods sector is seeing strong growth in high-end medical supplies and personal care products [7] Export Chain - Home Depot reported Q2 2025 revenue of 45.3 billion USD, a nearly 5% year-on-year increase, slightly below market expectations [5] - The report indicates a positive trend in large orders, with transactions over 1000 USD increasing by 2.6% year-on-year [5] New Tobacco Products - Smoore International's H1 revenue reached 6 billion CNY, a year-on-year increase of 18.3%, with a focus on ODM and proprietary brand businesses [5][9] - The report suggests that the new tobacco product market is expected to grow as international tobacco companies launch HNB products [9]

Core Viewpoint - The home furnishing industry in China is closely linked to the real estate cycle, with significant growth in the past two decades driven by real estate benefits. However, since 2021, new home transactions have been declining, leading to a gradual depletion of industry growth. Despite this, Kuka Home (603816) reported double-digit growth in both revenue and profit for the first half of 2025 [1]. Retail Transformation - Kuka Home achieved significant results from its ongoing retail transformation, with a 10.02% year-on-year increase in revenue to 9.801 billion yuan and a 1% increase in net profit to 1.021 billion yuan in the first half of 2025 [1]. - The retail transformation has led to remarkable performance in strategic categories, with smart product retail increasing by 18 times compared to the second half of 2024, and functional product retail growing over 50% [1]. - Kuka Home's seven-year retail transformation focuses on decoupling information flow, capital flow, and logistics, supported by standardized systems and data to enhance direct connections with consumers [1]. - The company has developed five digital systems to upgrade transaction processes into experiential ones, marking a transition from trial phases to systematic growth, which serves as a competitive advantage for future stability [1]. Whole Home Breakthrough - Kuka Home has evolved from a sofa manufacturer to a comprehensive home retail operator, emphasizing a clear path from single products to integrated home solutions [1]. - The company began its custom home business in 2015, gradually building capabilities in scenario design and space integration, which have been further enhanced since the launch of its "integrated whole home" strategy in early 2023 [1]. - In the first half of 2025, custom retail orders grew by 13%, and the number of integrated home stores reached 377, with a 10% increase in sales per unit area [2]. Global Expansion - Kuka Home is advancing its international strategy through a multi-faceted approach that includes capacity expansion, localized operations, and brand development [2]. - Over the past six years, the company has established overseas manufacturing bases exceeding 650,000 square meters in countries like Vietnam, Mexico, and the United States, with significant efficiency improvements in its Vietnamese facilities [2]. - Kuka Home is enhancing its global strategy by focusing on both B2B and B2C users, utilizing OEM and ODM business models while also developing its own brand, KUKA HOME, to explore new paradigms for Chinese home brands abroad [2]. - In the first half of 2025, KUKA HOME opened 15 new stores, bringing the total to 43, with coverage in countries such as India, Vietnam, Thailand, Uzbekistan, and Kazakhstan [2].

Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Views - The company has shown stable domestic sales and continued growth in foreign trade, with a significant increase in revenue and net profit in the first half of 2025 [5][6]. - The company's revenue for 1H2025 reached 9.8 billion yuan, with a year-on-year growth of 10.0%, while the net profit attributable to shareholders was 1.02 billion yuan, up 13.9% year-on-year [5]. - The report highlights the effectiveness of the company's retail transformation and its ability to withstand risks in foreign trade, particularly through its operations in Vietnam and the expansion of its OBM business in Southeast Asia [8][9]. Summary by Sections Financial Performance - In 1H2025, the company achieved revenue of 9.8 billion yuan and a net profit of 1.02 billion yuan, with cash flow from operating activities at 1.09 billion yuan, reflecting a 71.9% increase year-on-year [5][6]. - The revenue breakdown by product categories shows sofas, beds, integrated products, and custom products generating 5.67 billion, 1.69 billion, 1.16 billion, and 550 million yuan respectively, with year-on-year growth rates of 14.7%, 10.3%, -8.2%, and 12.6% [6]. Cost and Profitability - The overall gross margin for 1H2025 was 32.9%, a slight decrease of 0.1 percentage points year-on-year, while the net profit margin increased by 0.4 percentage points to 10.4% [6]. - The company's expense ratio for the period was 20.1%, down 1.2 percentage points year-on-year, indicating improved operational efficiency [7]. Market Strategy - The company is focusing on enhancing its retail operations and digital capabilities, which are expected to drive growth in the second half of the year [8]. - The expansion of the company's manufacturing capacity in Vietnam is anticipated to significantly cover the demand in the U.S. market, enhancing its resilience against global trade policy fluctuations [8]. Earnings Forecast - The revenue and net profit forecasts for 2025 have been slightly adjusted upwards to 19.78 billion yuan and 1.91 billion yuan respectively, reflecting a 3% and 4% increase [9]. - The projected EPS for 2025 is 2.33 yuan, with corresponding P/E ratios of 12, 11, and 10 for the years 2025, 2026, and 2027 respectively [10][13].

过去二十年，家居消费与房地产周期紧密相连。地产红利曾造就了一个高速扩张的家居市场，但自2021 年新房成交持续下行以来，行业增量逐渐枯竭。进入2025年，中国家居行业依旧走在周期转换的关口。 对多数家居企业而言，昔日的增长引擎已然停摆。 在行业承压背景下，顾家家居（603816）交出营收与利润双位数增长的答卷。财报显示，2025年上半 年，公司实现营业收入98.01亿元，同比增长10.02%；归母净利润10.21亿元，同比增长13.89%；经营活 动产生的现金流量净额达10.94亿元，同比大幅增长71.89%。 自发布"一体化整家"战略以来，顾家家居始终保持主动进攻的态势，通过产品、场景、渠道等多维度的 迭代升级，持续优化用户体验，筑牢整家业务根基。进入2025年，顾家更是通过发布高品质的环保7号 丨LSB-5芯板产品、引入AI设计大脑、创新"十大微场景"生活方式解决方案、渠道布局等一系列动作， 精细化、智能化回应不同用户的生活方式诉求。 凭借持续的创新和精准的市场定位，顾家整家战略迎来了结构性跃升。2025年上半年，定制零售订单增 长13%，整家融合大店累计达到377家，坪效提升10%。 不过，作为战略支柱 ...

据证券之星公开数据整理，近期顾家家居（603816）发布2025年中报。截至本报告期末，公司营业总收 入98.01亿元，同比上升10.02%，归母净利润10.21亿元，同比上升13.89%。按单季度数据看，第二季度 营业总收入48.87亿元，同比上升7.22%，第二季度归母净利润5.01亿元，同比上升5.37%。本报告期顾 家家居公司应收账款体量较大，当期应收账款占最新年报归母净利润比达107.56%。 本次财报公布的各项数据指标表现尚佳。其中，毛利率32.89%，同比减0.01%，净利率10.79%，同比增 4.54%，销售费用、管理费用、财务费用总计17.69亿元，三费占营收比18.05%，同比减5.55%，每股净 资产11.91元，同比增5.11%，每股经营性现金流1.33元，同比增71.89%，每股收益1.26元，同比增15.6% | 项目 | 2024年中报 | 2025年中报 | 同比增幅 | | --- | --- | --- | --- | | 营业总收入(元) | 89.08亿 | 98.01亿 | 10.02% | | 归母净利润(元) | 8.96 Z | 10.21亿 | 13.89% ...

Core Viewpoint - The home furnishing industry in China is experiencing a significant transformation due to the decline in the real estate market since 2021, leading to a shift in consumer preferences towards experience and service rather than just product functionality. This has resulted in a restructuring of the competitive landscape, with companies needing to adapt to these changes to sustain growth [1]. Group 1: Company Performance - Kuka Home reported a strong performance in its mid-year results for 2025, achieving a revenue of 9.801 billion yuan, a year-on-year increase of 10.02%, and a net profit of 1.021 billion yuan, up 13.89%. The net cash flow from operating activities reached 1.094 billion yuan, showing a substantial increase of 71.89% [1][2]. - The growth in operating cash flow outpaced both net profit and revenue, indicating improved operational resilience and profitability quality in a challenging environment [2]. Group 2: Retail Transformation - Kuka Home has shifted its retail strategy from a focus on scale to a more systematic approach centered on user needs, marking a significant transformation in the traditional home furnishing industry [3]. - The company has seen remarkable results from its retail transformation, with smart product sales increasing 18 times compared to the second half of 2024, and custom retail orders growing by 13% [3][4]. Group 3: Integrated Home Business - Kuka Home's evolution from a single product manufacturer to a comprehensive home furnishing retailer is marked by its "integrated home" strategy, which aims to meet consumer demands for a better home life through a full-chain capability upgrade [6][7]. - The company has opened 377 integrated home stores, with a 10% increase in sales efficiency, indicating a structural leap in its integrated home strategy [7]. Group 4: Global Expansion - Kuka Home has established a global presence by building overseas manufacturing bases in Vietnam, Mexico, and the United States, totaling over 650,000 square meters, enhancing its supply chain resilience [8][9]. - The company has also expanded its self-owned brand KUKA HOME, opening 15 new stores in the first half of 2025, bringing the total to 43 stores across various countries [9][10]. Group 5: Efficiency and Management - Kuka Home has adopted a "quality and efficiency improvement" strategy, empowering frontline teams and implementing lean management practices to enhance operational efficiency [11]. - The average unit productivity has improved by over 20% year-on-year, demonstrating the effectiveness of the company's initiatives in maintaining healthy and sustainable growth [11]. Conclusion - Kuka Home's performance in the first half of 2025 reflects its successful transition across multiple dimensions, including retail transformation, integrated home business, global supply chain development, and operational efficiency, positioning the company for future growth amid industry challenges [12].

登录新浪财经APP 搜索【信披】查看更多考评等级 公司代码：603816 公司简称：顾家家居 第一节 重要提示 1.1本半年度报告摘要来自半年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规 划，投资者应当到上海证券交易所http://www.sse.com.cn/网站仔细阅读半年度报告全文。 1.2本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确性、完整 性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 1.3公司全体董事出席董事会会议。 1.4本半年度报告未经审计。 1.5董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 第二节 公司基本情况 2.1公司简介 2.4截至报告期末的优先股股东总数、前10名优先股股东情况表 □适用 √不适用 2.5控股股东或实际控制人变更情况 □适用 √不适用 ■ 2.2主要财务数据 单位：元 币种：人民币 ■ 2.3前10名股东持股情况表 单位: 股 ■ 2.6在半年度报告批准报出日存续的债券情况 □适用 √不适用 第三节 重要事项 公司应当根据重要性原则，说明报告期内公司经营情况的重大变化，以及报 ...

Core Viewpoint - The report highlights the financial performance and operational strategies of Kuka Home during the first half of 2025, showcasing growth in revenue and net profit while emphasizing the company's commitment to innovation and market expansion [1][11]. Financial Performance - The total revenue for the first half of 2025 reached approximately 9.80 billion RMB, representing a 10.02% increase compared to the same period last year [4]. - The total profit amounted to approximately 1.35 billion RMB, reflecting a 17.16% year-on-year growth [4]. - The net profit attributable to shareholders was around 1.02 billion RMB, up by 13.89% from the previous year [4]. - The net cash flow from operating activities increased significantly by 71.89%, totaling approximately 1.09 billion RMB [4]. Industry Overview - The global upholstered furniture industry reached a production value of 81 billion USD in 2023, with major manufacturing countries including China, the USA, Poland, Vietnam, Italy, and India [6]. - The Chinese furniture manufacturing industry is characterized by a large number of enterprises and low industry concentration, with over 7,425 companies reported [7]. - The retail sales of furniture in China for the first half of 2025 were approximately 98.21 billion RMB, while the cumulative export value of furniture and parts was about 32.90 billion USD [7]. Business Strategy - The company focuses on a market demand-oriented design and research mechanism, emphasizing original design and collaboration with international designers [12]. - The sales strategy includes a combination of direct sales, franchising, and e-commerce for domestic markets, while utilizing ODM, wholesale, and retail models for international markets [14]. - The company aims to enhance operational efficiency and product quality through continuous improvement initiatives and digital transformation [15][17]. Product Development - The company specializes in soft furniture, including sofas, soft beds, and mattresses, which are essential for modern home living [6]. - The customization segment of the furniture market is growing, driven by consumer demand for personalized and high-quality products [8]. - The company has established a strong brand presence and is recognized as a leading player in the soft furniture sector, maintaining its position as the top-selling sofa brand in China for three consecutive years [10].

| 顾家家居股份有限公司2025 | | 年半年度报告摘要 | | | | --- | --- | --- | --- | --- | | 公司代码：603816 | | 公司简称：顾家家居 | | | | 顾家家居股份有限公司 | | | | | | 顾家家居股份有限公司2025 | | 年半年度报告摘要 | | | | 第一节 | | 重要提示 | | | | 展规划，投资者应当到上海证券交易所 | | http://www.sse.com.cn/网站仔细阅读半年度报告全文。 | | | | 完整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 | | | | | | 无 | | | | | | 第二节 | | 公司基本情况 | | | | 公司股票简况 | | | | | | 股票种类 股票上市交易所 | | 股票简称 | 股票代码 | 变更前股票简 | | 称 | | | | | | A股 上海证券交易所 | | 顾家家居 | 603816 无 | | | 联系人和联系方式 | | 董事会秘书 | 证券事务代表 | | | 姓名 李东 | | 周丽娜 | | | | 电话 057 ...