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县城中产的 “最爱”,也卖不动了
投中网· 2025-09-07 07:02
凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢 迎访问:http://finance.ifeng.com/ 将投中网设为"星标⭐",第一时间收获最新推送 以下文章来源于凤凰网财经 ,作者凤凰网财经 高速扩张下危机再现。 作者丨公司研究院 来源丨凤凰网财经 曾经年营收破百亿、门店超 5000 家的国产时尚巨头太平鸟,如今正经历连续三年的业绩下滑,即 使在降本缩费的战略下,也未能阻止净利润腰斩的颓势。 即便在降本缩费的战略调整下,其净利润仍遭遇腰斩,扣非净利润更是大幅缩水至仅 1370.90 万 元,同比暴跌近八成,主营业务盈利能力已逼近 " 警戒线 " 。 凤凰网财经《公司研究院》发现,太平鸟旗下四大主力品牌 —— 女装、男装、少女装与童装,在今 年上半年无一例外全部下滑,尤其是曾为营收支柱的女装板块持续疲软,被男装反超;乐町少女装更 是连续三年跌幅超 20% 。 不仅如此,太平鸟门店规模持续收缩,库存积压、加盟商信心不足、现金流由正转负等一系列经营指 标恶化,无不反映出太平鸟正面临"卖不动"的严峻现实。 一段时间里,太平鸟和县城年轻中产之间几乎划上了 ...
县城中产的 “最爱”,也卖不动了
商业洞察· 2025-09-04 09:25
以下文章来源于凤凰网财经 ,作者凤凰网财经 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢 迎访问:http://finance.ifeng.com/ 作者: 凤凰网财经 来源:凤凰网财经 ---------------------------------- 曾经年营收破百亿、门店超 5000 家的 国产时尚巨头太平鸟 ,如今正经历连续三年的业绩下 滑,即使在降本缩费的战略下,也未能阻止净利润腰斩的颓势。 即便在降本缩费的战略调整下,其净利润仍遭遇腰斩,扣非净利润更是大幅缩水至仅 1370.90 万元,同比暴跌近八成,主营业务盈利能力已逼近 " 警戒线 " 。 凤凰网财经《公司研究院》发现,太平鸟旗下四大主力品牌 —— 女装、男装、少女装与童装, 在今年上半年无一例外全部下滑 ,尤其是曾为营收支柱的女装板块持续疲软,被男装反超;乐町 少女装更是连续三年跌幅超 20% 。 " 一路走来干掉了不少对手,如今,越来越像曾经对手的模样 " ,一位网友的高分点评或许揭开 了太平鸟"卖不动"的真实写照。 01 旗下主要品牌无一不跌,太平鸟"卖不动"了? 不仅如此 ...
鞋服配饰TOP15,体感科技重塑夏日防护|世研消费指数品牌榜Vol.65
3 6 Ke· 2025-09-04 06:51
本次监测周期内,UR、优衣库和七匹狼以1.78、1.68、1.66的综合热度位列榜单综合热度前三。 | 制立 排名 | | | | | | --- | --- | --- | --- | --- | | 01 | ાર | UR | 1.78 | NEW | | 02 | OLO | 优衣库 | 1.68 | NEW | | 03 | | 七匹狼 | 1.66 | ▲ 11 | | 04 | | 傅内 | 1.63 | ▲ 2 | | 05 | | 海澜之家 | 1.57 | NEW | | OR | | 蔻驰 | 1.50 | 2 2 | | 07 | | 波司登 | 1.48 | NEW | | 08 | BELLE | 百丽 | 1.40 | NEW | | 09 | ubras | ubras | 1.38 | ▼ 7 | | 10 | SEMIR | 織司 | 1.31 | V 1 | | 11 | 20 PEACEBIRD | 太平鸟 | 1.15 | NEW | | 12 | | 回力 | 1.15 | NEW | | 131 | CHARLES & KEITH | Charles & Keit ...
海通国际给予老铺黄金目标价957.2港元
Xin Lang Cai Jing· 2025-09-04 04:07
Group 1 - Haitong International has set a target price of HKD 957.2 for Laopu Gold, maintaining an "outperform" rating [1] - The opening of new stores and optimization of store structure are expected to drive a quarter-on-quarter revenue increase in the short term [1] - In the medium to long term, the group's focus on high-end brand positioning and the expansion of domestic and international customer bases will enhance overall purchasing power and repurchase rates [1] Group 2 - Haitong International forecasts Laopu Gold's net profit attributable to shareholders to grow by 238.4%/34.4%/17.2% from 2025 to 2027, with earnings per share projected at RMB 29.6/39.8/46.7 respectively [1] - Based on a 22 times price-to-earnings ratio for 2026, the target price for Laopu Gold is set at RMB 875.6 (approximately HKD 957.2), indicating a potential upside of 31.6% [1] - The company's channel expansion and overseas breakthroughs are expected to further increase membership and solidify its high-end brand status, supporting long-term growth [1]
宁波太平鸟时尚服饰股份有限公司关于召开2025年半年度业绩说明会的公告
登录新浪财经APP 搜索【信披】查看更多考评等级 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏,并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示: ●会议召开时间:2025年9月15日(星期一)15:00-16:00 ●会议召开地点:价值在线(www.ir-online.cn) ●会议召开方式:网络互动方式 ●会议问题征集:投资者可于2025年9月15日前访问网址https://eseb.cn/1rgl8zo3PI4进行会前提问。公司 将在说明会上对投资者普遍关注的问题进行回答。 宁波太平鸟时尚服饰股份有限公司(以下简称"公司")已于2025年8月22日发布公司2025年半年度报 告,为便于广大投资者更全面深入地了解公司2025年半年度经营成果、财务状况,公司计划于2025年9 月15日(星期一)15:00-16:00在"价值在线"(www.ir-online.cn)举行2025年半年度业绩说明会,就投资 者关心的问题进行交流。 一、说明会类型 本次业绩说明会以网络互动形式召开,公司将针对2025年半年度的经营成果及财务指标的具体情况与投 资者进行互动交流和沟 ...
太平鸟:9月15日将召开2025年半年度业绩说明会
Zheng Quan Ri Bao· 2025-09-03 13:26
Group 1 - The company, Taiping Bird, announced plans to hold a semi-annual performance briefing on September 15, 2025, from 15:00 to 16:00 on the "Value Online" platform [2]
太平鸟: 关于召开2025年半年度业绩说明会的公告
Zheng Quan Zhi Xing· 2025-09-03 09:17
证券代码:603877 证券简称:太平鸟 公告编号:2025-074 重要内容提示: ? 会议召开时间:2025 年 9 月 15 日(星期一)15:00-16:00 ? 会议召开地点:价值在线(www.ir-online.cn) ? 会议召开方式:网络互动方式 ? 会 议 问 题 征 集 : 投 资 者 可 于 2025 年 9 月 15 日 前 访 问 网 址 https://eseb.cn/1rgl8zo3PI4 进行会前提问。公司将在说明会上对投资者 普遍关注的问题进行回答。 宁波太平鸟时尚服饰股份有限公司(以下简称"公司")已于 2025 年 8 月 (www.ir-online.cn)举行 2025 年半年度业绩说明 会,就投资者关心的问题进行交流。 债券代码:113627 债券简称:太平转债 宁波太平鸟时尚服饰股份有限公司 关于召开 2025 年半年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 董事长、总经理:张江平 财务负责人、董事会秘书:王青林 独立董事:陈灵国 如遇特殊情况,参与人员可 ...
太平鸟(603877) - 关于召开2025年半年度业绩说明会的公告
2025-09-03 08:45
宁波太平鸟时尚服饰股份有限公司 | 证券代码:603877 | 证券简称:太平鸟 | 公告编号:2025-074 | | --- | --- | --- | | 债券代码:113627 | 债券简称:太平转债 | | (一)会议召开时间:2025 年 9 月 15 日(星期一)15:00-16:00 (二)会议召开地点:价值在线(www.ir-online.cn) 会议召开时间:2025 年 9 月 15 日(星期一)15:00-16:00 会议召开地点:价值在线(www.ir-online.cn) 会议召开方式:网络互动方式 关于召开 2025 年半年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示: 会 议 问 题 征 集 : 投 资 者 可 于 2025 年 9 月 15 日 前 访 问 网 址 https://eseb.cn/1rgl8zo3PI4 进行会前提问。公司将在说明会上对投资者 普遍关注的问题进行回答。 宁波太平鸟时尚服饰股份有限公司(以下简称"公司")已于 2025 年 8 ...
县城中产的 “最爱”,也卖不动了
Core Viewpoint - The domestic fashion giant Peacebird, once achieving over 10 billion in annual revenue and operating more than 5,000 stores, is currently experiencing a decline in performance for three consecutive years, with net profit halved despite cost-cutting strategies [1][3]. Financial Performance - In the first half of 2025, Peacebird reported revenue of 2.898 billion, a year-on-year decrease of 7.86%, and a net profit of 77.71 million, down 54.61% year-on-year [3]. - The company's main brands, including women's, men's, girls', and children's clothing, all experienced declines in revenue during the same period [4][5]. Brand Performance - The women's clothing segment, once the largest revenue contributor, has been surpassed by men's clothing, with women's revenue dropping to 37.34% of total revenue compared to men's 41.52% [5]. - The LEDIN girls' clothing brand has seen a continuous decline of over 20% for three years, with its revenue share dropping from nearly 15% to 8.10% [5][6]. Store Operations - Peacebird has been closing stores to cope with performance pressures, shutting down 194 stores in the first half of 2025, including 150 franchise stores [6]. - As of June 2025, the total number of stores has decreased to 3,179, nearly a 40% reduction from its peak in 2021 [7]. Inventory and Cash Flow - The company is facing inventory buildup, with a net inventory value of 1.736 billion as of the end of 2024, a year-on-year increase of 15.05%, and an extended inventory turnover period of 192 days [8][10]. - Cash flow from operating activities turned negative, dropping from 183 million in the same period last year to -262 million, primarily due to weak terminal sales and increased accounts receivable [10]. Historical Context - Peacebird was once a fast-fashion success story, transitioning from a traditional manufacturing model to a brand-focused approach, which initially led to significant growth [11][19]. - The company experienced rapid expansion around 2020, but this aggressive strategy resulted in operational inefficiencies and a decline in product competitiveness, leading to a crisis in 2022 [20][21][22].
县城中产的 “最爱”,也卖不动了
凤凰网财经· 2025-09-02 12:57
Core Viewpoint - The domestic fashion giant Peacebird, once achieving over 10 billion in annual revenue and operating more than 5,000 stores, is currently facing a decline in performance for three consecutive years, with net profit halved despite cost-cutting strategies [1][4]. Group 1: Financial Performance - In the first half of 2025, Peacebird reported revenue of 2.898 billion, a year-on-year decrease of 7.86%, and a net profit of 77.7116 million, down 54.61% year-on-year [4]. - The main brands under Peacebird, including women's, men's, girls', and children's clothing, all experienced declines in the first half of 2025, with women's clothing revenue dropping to 1.060 billion, a decrease of 10.45% [5]. - The girls' brand, Ledin, has seen a continuous decline of over 20% for three years, with its revenue share dropping from nearly 15% at its peak to 8.10% [6]. Group 2: Operational Challenges - Peacebird has been closing stores to cope with performance pressure, net closing 194 stores in the first half of 2025, including 150 franchise stores [7]. - As of June 2025, the total number of Peacebird stores has decreased to 3,179, nearly a 40% reduction from its peak in 2021 [8]. - The company's inventory issues are evident, with a net inventory value of 1.736 billion at the end of 2024, a year-on-year increase of 15.05%, and inventory turnover days extending to 192 days [10]. Group 3: Market Position and Strategy - Peacebird's rapid expansion strategy, characterized by high-frequency new product launches and collaborations with over 50 popular IPs in 2020, initially led to explosive growth, with revenue reaching 10.921 billion in 2021 [31]. - However, this aggressive strategy has backfired, leading to operational inefficiencies and a significant drop in profitability, with revenue declining over 37% from 2021 to 2024 [38]. - The departure of key executives, including the resignation of the general manager in February 2023, has raised concerns about the company's future direction and stability [41][42].