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手机厂商与面板巨头加深捆绑
21世纪经济报道· 2025-09-22 04:41
Core Viewpoint - The article discusses the evolving relationship between smartphone manufacturers and panel suppliers, highlighting a shift from a traditional procurement model to a collaborative co-creation model, which enhances competitive advantages in the smartphone market [2][10]. Group 1: New Collaboration Paradigm - Smartphone manufacturers are no longer passive "purchasers" but are deeply involved in defining, developing, and producing display technologies, forming strategic partnerships with panel giants [2][5]. - This shift from "procurement" to "co-creation" is a natural outcome of the smartphone industry's transition from product-level competition to supply chain-level competition, accelerating technology iteration and reshaping the global display panel industry's power dynamics [2][10]. Group 2: Case Studies of Collaboration - OPPO has invested over 1 billion in establishing its own "display science production line" and has customized a dedicated production line with Tianma, allowing it to control the entire process from design to production [5][11]. - Xiaomi and TCL Huaxing have established an "Innovation Display Joint Laboratory," creating a complete closed loop from technology research to mass production, which enhances their collaborative growth [6][10]. - The relationship between Apple and Samsung is characterized by a unique "co-opetition," where Apple drives Samsung's technological innovation through stringent standards and large orders, influencing industry technology trends [7][10]. Group 3: Industry Impact and Market Dynamics - The deepening collaboration between smartphone manufacturers and panel suppliers is fundamentally reshaping the supply chain's power structure and the speed of technology iteration [9][10]. - The rise of Chinese panel manufacturers like BOE and TCL Huaxing is changing the competitive landscape, with predictions that their market share in the global smartphone panel market will exceed 70% by 2025 [10]. - The traditional linear supply chain is evolving into a networked "industry alliance," where smartphone manufacturers provide precise market demands and panel manufacturers contribute their expertise in materials and processes [10][11]. Group 4: Future Considerations - The deep customization and joint development require significant upfront investment, raising questions about whether these costs will be passed on to consumers, potentially increasing flagship smartphone prices [12]. - The trend towards exclusive custom screens may reduce their universality, leading to higher repair costs for consumers, prompting ongoing observation of whether the industry will continue down a path of deeper customization or establish new, higher industry standards [12].
手机屏幕之变:厂商与面板巨头捆绑改写行业规则
Core Insights - The article discusses the emergence of a new collaboration paradigm between smartphone manufacturers and panel suppliers, moving from a traditional "buyer-supplier" relationship to a more integrated "co-creation" model [2][9] - This shift is driven by the need for differentiation in a saturated smartphone market, where screen quality and experience are critical competitive factors [1][10] Group 1: Industry Dynamics - Smartphone manufacturers are increasingly engaging in the definition, research, and production of display technologies, forming strategic partnerships with panel manufacturers for joint development and exclusive supply [2][10] - The traditional supply chain structure is evolving from a linear "pyramid" model to a more networked "industry alliance," allowing for greater collaboration and shared risk [9][10] - The rise of Chinese panel manufacturers like BOE, TCL Huaxing, and Tianma is changing the competitive landscape, with predictions that their market share in the global smartphone panel market will exceed 70% by 2025 [9][10] Group 2: Case Studies - OPPO has invested over 1 billion yuan to establish its own "display science production line," allowing it to control the entire process from design to production, thus creating a significant technological barrier [5][10] - Xiaomi and TCL Huaxing have developed a "Joint Innovation Laboratory" to streamline the process from technology research to mass production, enhancing their collaborative capabilities [5][10] - The relationship between Apple and Samsung exemplifies a unique "co-opetition" dynamic, where Apple drives Samsung to innovate through stringent standards and large orders, influencing industry-wide technology trends [7][10] Group 3: Technological Advancements - The focus of competition has shifted from macro parameters like resolution and refresh rates to micro-level technologies, such as precise light control algorithms developed by Tianma and OPPO [10][11] - The collaborative model allows for faster alignment of market needs with technological capabilities, significantly reducing the time from research to market [11] - However, the deep customization and joint development require substantial upfront investment, raising questions about potential impacts on product pricing and consumer repair costs [11][12]
始祖鸟、蔡国强就烟花秀致歉;山姆回应卖保质期2年的西兰花;西贝否认存在采购总监预制菜相关微信对话丨邦早报
创业邦· 2025-09-21 01:08
Group 1 - The outdoor brand Arc'teryx and artist Cai Guoqiang faced backlash for an art fireworks display in the Himalayas, raising concerns about ecological impact despite claims of using biodegradable materials and taking measures to protect local wildlife [2][3] - Arc'teryx issued an apology and committed to cooperating with third-party assessments regarding the ecological effects of the event, promising to take corrective actions based on the evaluations [3] Group 2 - Luo Yonghao discussed the concept of pre-prepared meals, emphasizing the importance of consumer awareness and the need for clear definitions within the industry [5] - A classification system for pre-prepared meals was outlined, ranging from ready-to-eat dishes to those requiring significant cooking steps, indicating a structured approach to understanding meal preparation levels [6] Group 3 - Xibei denied allegations regarding a conversation about returning pre-prepared products, asserting that the claims were unfounded and that no such employee existed [8] Group 4 - Sam's Club responded to consumer concerns about frozen broccoli with a two-year shelf life, explaining that the freezing process preserves nutritional value and prevents spoilage [8] Group 5 - A conflict escalated between Huiyuan and its controlling shareholder, with allegations of unauthorized payments exceeding normal contract amounts, amounting to over 600 million yuan [11] Group 6 - Apple faced complaints regarding the iPhone Air's camera fogging issue shortly after its release, raising concerns about quality control for a high-end product priced at 7999 yuan [11] Group 7 - Elon Musk's AI startup xAI was reported to be seeking $10 billion in funding, with a valuation of $200 billion, although Musk later refuted these claims [14] Group 8 - The market share of Honor in China has rebounded, ranking fifth in the market, with only a 1% gap from the second, third, and fourth competitors, driven by new product strategies [17] - Lenovo reported that AI PCs now account for over 30% of its total PC shipments, indicating a growing demand for AI-integrated devices [18] Group 9 - JD.com announced plans to open its first mall in Hong Kong by 2026, expanding its retail footprint in key urban areas [18] Group 10 - The number of Chinese tourists traveling during the National Day holiday surged by 130% year-on-year, with significant interest in both domestic and international destinations [25] Group 11 - The market share of domestic flexible OLED smartphone screens exceeded 60%, with significant growth in shipments from Chinese manufacturers [26] Group 12 - The film "731" achieved a total box office of over 900 million yuan shortly after its global premiere [28]
天工屏 定乾坤 | 天马发布高端OLED技术品牌,开启视觉体验新纪元
Quan Jing Wang· 2025-09-20 15:21
Core Viewpoint - Tianma Microelectronics launched its new high-end OLED technology brand "Tian Gong Screen" at a significant event, marking a milestone in its 42-year development and aiming to redefine high-end display standards with a focus on health experience [1][2][22]. Group 1: Brand Launch and Significance - The launch event featured prominent figures from academia and industry, highlighting Tianma's role as a key player in China's display industry and its commitment to high-end product lines [1][2]. - The brand's mission is to transition from a traditional hardware manufacturer to a "creator of sensory experiences," emphasizing user experience in display technology [4]. Group 2: Technological Innovations - The "Tian Gong Screen" introduces three breakthrough technologies: "Super Eye Protection," "Extreme Transparency," and "Smooth High Refresh Rate," aiming to enhance user experience [6][11][12][13]. - "Super Eye Protection" focuses on visual health with features like flicker-free technology, low blue light emission reduced to 4.7%, and adaptive brightness based on environmental light [11]. - "Extreme Transparency" achieves high brightness levels of 2500 nits and peak brightness of 8000 nits, with a wide color gamut covering 95% BT.2020 [12]. - "Smooth High Refresh Rate" supports a refresh rate of 165Hz, with potential expansion to 240Hz, ensuring fluid motion and reduced latency [13]. Group 3: Industry Collaboration and Recognition - The technology received endorsements from experts, including a certification for "Visual Health Friendliness" from the China Quality Certification Center, affirming its innovative eye protection features [20][23]. - Tianma and OPPO announced the establishment of a joint laboratory to collaborate on health display technology and industry standards, promoting a healthier and smarter display industry [21][24]. Group 4: Future Outlook - The launch of the "Tian Gong Screen" represents a qualitative leap for Chinese display technology and signifies the global reach of "Chinese Intelligent Manufacturing" [22][25].
天马微电子发布全新OLED技术品牌“天工屏”
Yang Shi Wang· 2025-09-20 11:10
Core Viewpoint - Tianma Microelectronics officially launched its high-end OLED technology brand "Tiangong Screen," emphasizing health-focused display standards through advanced technologies like flicker-free, low blue light, adaptive ambient light, and high refresh rates [1][2]. Group 1: Product Launch and Features - The "Tiangong Screen" offers three core experiences: super eye protection, extreme transparency, and smooth high refresh rates, redefining high-end display standards [1]. - The technology integrates health considerations into display design, moving from parameter-focused improvements to user-centric enhancements [2]. Group 2: Industry Recognition and Collaboration - Ouyang Zhongcan, an academician from the Chinese Academy of Sciences, highlighted Tianma's contributions to the domestic display industry and its complete independent intellectual property system [2]. - The "Tiangong Screen" received the "Visual Health Friendliness" certification from the China Quality Certification Center, recognizing its innovative eye protection technology [2]. - OPPO announced the global launch of the first true 1nit eye protection screen, which will be featured in its next flagship series, showcasing collaboration with Tianma to enhance industry standards [3]. - A joint laboratory was established between Tianma and OPPO to focus on health display technology research and industry standard development [3].
国产柔性OLED手机屏占比已超六成 下一步向高端要盈利
Di Yi Cai Jing· 2025-09-20 06:30
Core Viewpoint - The domestic OLED screen market, which holds over 60% of the global flexible OLED smartphone screen share, is intensifying its focus on high-end products, particularly in eye-care technology and high refresh rates [2][3]. Group 1: Product Development and Trends - Tianma and OPPO have jointly launched an eye-care OLED smartphone screen with a low brightness of 1 nit in dark environments, establishing a collaborative laboratory [2]. - Key technological trends for OLED screens include eye-care features, high refresh rates, and the development of foldable screens, with Tianma's OLED screens achieving refresh rates of up to 240Hz [2]. - The foldable smartphone market is experiencing stable growth, and Tianma is ramping up production of flexible OLED screens for both left-right and up-down folding designs [2]. Group 2: Industry Collaboration and Competitiveness - The competitiveness of domestic OLED screens relies on industry chain collaboration, with OPPO and Tianma combining their respective technologies for the development of the eye-care OLED screen [3]. - The domestic OLED industry is pushing for the localization of OLED emitting materials to enhance the competitiveness of screens and terminal products [3]. Group 3: Market Outlook and Performance - Currently, 90% of flexible OLED screens are used in smartphones, but Tianma plans to expand applications into automotive and IT sectors, with flexible OLED automotive display products expected next year [4]. - Major players like BOE, Visionox, and TCL Huaxing are establishing 8.6-generation flexible OLED or printed OLED production lines to capture opportunities in mid-size displays for IT and automotive applications [4]. - According to Sigmaintell, global shipments of flexible OLED smartphone screens are projected to reach nearly 300 million units in the first half of 2025, with a year-on-year growth of approximately 5.2% [4]. - Domestic manufacturers are expected to ship around 190 million flexible OLED smartphone screens, marking a year-on-year increase of about 7.7%, thus increasing their global market share to 62.3% [4]. - Tianma and BOE's flexible OLED smartphone screen shipments in the first half of the year were approximately 71 million and 43.2 million units, respectively, with year-on-year growth rates of 10.3% and 15.6% [4].
国产柔性OLED手机屏占比已超六成,下一步向高端要盈利
Di Yi Cai Jing· 2025-09-20 06:17
提升国产OLED屏的竞争力,产业链协同是关键。OPPO副总裁、硬件工程事业部总裁刘畅透露,其护眼OLED手机屏是与天马联合研发,并有定制产线。天 马执行副总裁姜华玮也透露,它结合了OPPO的算法技术及天马的材料开发、算法技术。国产OLED屏还在推进OLED发光材料的国产化,提升屏幕和终端产 品竞争力。 目前,柔性OLED屏九成用于智能手机。天马市场部负责人刘庆全透露,未来天马也将把柔性OLED屏应用于车载、IT领域,预计明年会推出柔性OLED车载 显示产品。 京东方、维信诺、TCL华星都在布局8.6代柔性OLED或印刷OLED生产线,以把握OLED在IT、车载等中尺寸显示领域的机会。第一财经记者了解到,天马 也有考虑8.6代柔性OLED生产线布局的事宜,由于行业没有统一技术路线,相关事项尚无定论。 据群智咨询(Sigmaintell)研报,2025年上半年,全球柔性OLED手机屏出货量近3亿片,同比增长约5.2%。中国大陆面板厂商柔性OLED手机屏的出货量约 1.9亿片,同比增长约7.7%,在全球的市场份额增至62.3%。京东方、天马的柔性OLED手机屏上半年出货量分别约7100万片和4320万片,同比增长1 ...
地平线明年发布并争取量产舱驾一体芯片;OPPO Find X9系列显示屏将由深天马独供丨智能制造日报
创业邦· 2025-09-20 03:06
Group 1 - Northrop Grumman's "Cygnus" cargo spacecraft successfully docked with the International Space Station, delivering approximately 5000 kilograms of scientific materials and supplies, marking the company's 23rd resupply mission for NASA [2] - The OPPO Find X9 series will feature displays exclusively supplied by Tianma, with pre-orders already initiated [2] - Jiangsu Province launched its largest user-side energy storage station, capable of storing 240 megawatt-hours, which can meet the daily electricity needs of about 25,000 households [2] - Horizon Robotics plans to release a new integrated cockpit chip in 2026, with mass production expected next year, representing a significant advancement in intelligent driving technology [2]
天马发布“天工屏”:三大突破性屏幕技术 开启视觉体验新纪元
Ju Chao Zi Xun· 2025-09-19 14:51
Core Viewpoint - Tianma Microelectronics officially launched its new high-end OLED technology brand "Tianma Tiangong Screen" on September 19, marking a significant milestone in its 42-year development and redefining high-end display standards with a focus on health experience [2][13]. Group 1: Brand and Technology Launch - The launch of the "Tianma Tiangong Screen" showcases Tianma's breakthrough in R&D and signifies the company's commitment to high-end product lines, contributing positively to China's display industry [2][5]. - Tianma aims to transition from a traditional "hardware manufacturer" to a "creator of sensory experiences," with the Tiangong Screen as a starting point for a comprehensive user experience system [6]. Group 2: Key Technological Features - The Tiangong Screen emphasizes "super eye protection," "extreme transparency," and "smooth high refresh rate" as its three core technological experiences [7]. - The eye protection feature includes four dimensions: flicker-free, 1nit brightness for eye comfort, reduced harmful blue light to 4.7%, and adaptive ambient light technology [8]. - The transparency aspect achieves a global peak brightness of 8000 nits and covers 95% of the BT.2020 color gamut, enhancing color accuracy and detail [9]. - The high refresh rate capability supports up to 165Hz in mass production and can extend to 240Hz, ensuring smooth operation for gaming and video users [10]. Group 3: Collaborations and Certifications - Tianma has established a joint laboratory with OPPO to collaborate on health display technology research and industry standard development [12][14]. - The Tiangong Screen received a "Visual Health Friendliness" certification from the China Quality Certification Center, confirming its innovative achievements in eye protection technology [12].
天马微电子加注OLED技术 上半年营收超174亿元
Bei Ke Cai Jing· 2025-09-19 13:21
新京报贝壳财经讯(记者陈维城)9月19日,天马微电子正式推出全新高端OLED技术品牌——天马"天 工屏"。中国科学院院士、理论物理研究所战略发展委员会主任欧阳钟灿表示,天马此次发布高端 OLED技术品牌,既展现了研发实力的突破,也标志着中国企业持续向高端产品线的坚定迈进。 近年来,全球新型显示(包括电视、手机、笔记本电脑、桌上显示器、可穿戴设备和车载显示等应用领 域)行业市场步入相对稳定状态,在折叠屏成为显示新增长点、车载屏幕与穿戴设备放量、显示屏尺寸 扩大的背景下,OLED有望成为高端显示技术主流,迎来市场爆发。 校对 柳宝庆 天马微电子介绍,公司坚持"2+1+N"战略,以手机与车载显示为核心,IT显示为增长引擎,横向拓展工 业、医疗、非显等多元业务,在全球布局超1500亿产业版图,构建起覆盖深圳、武汉、厦门、成都等多 地的制造网络。天马微电子2025年上半年公司营业收入174.75亿元,同比增长9.93%;归母净利润2.06 亿元,同比扭亏为盈。 编辑 岳彩周 ...