Core Viewpoint - The recent Central Document No. 1 emphasizes the need to "regulate agricultural product live streaming sales," signaling a shift towards a more structured and sustainable development in the agricultural e-commerce sector after a period of rapid, unregulated growth [2][4]. Group 1: Development of Agricultural Live Streaming - Agricultural live streaming has rapidly evolved, allowing for "direct delivery from the production site," which eliminates intermediaries and enables farmers to connect directly with national markets [3]. - This model retains profits within rural areas, providing new income pathways for farmers and creating a positive cycle where successful products can uplift entire regional industries [3]. Group 2: Challenges and Risks - The industry has faced numerous challenges, including instances of false advertising and low-quality products, which have raised concerns about consumer trust and the long-term viability of agricultural brands [4][5]. - The reliance on low prices to attract customers has led to cost-cutting measures that may harm product quality and agricultural standards, risking the integrity of entire agricultural ecosystems [4][5]. Group 3: Regulatory Recommendations - The Central Document No. 1 aims to adapt e-commerce to the unique characteristics of agriculture, advocating for clear product grading and display standards to address the challenges of non-standard agricultural products [6][7]. - Establishing a traceability and credit system centered around production areas is crucial, with recommendations for a unified digital traceability platform to enhance transparency and consumer trust [7][8]. Group 4: Platform and Influencer Responsibilities - Strengthening platform responsibilities is essential, including adjusting recommendation algorithms to favor high-quality, reputable live streams over those focused solely on low prices [8]. - Platforms should also leverage consumer data to guide production decisions, helping farmers align their offerings with market demands while encouraging local farmers and cooperatives to engage in live streaming [8].

Core Insights - The U.S. Department of Agriculture (USDA) will purchase 211,000 tons of American agricultural products [1] Group 1 - The USDA's procurement aims to support domestic farmers and stabilize agricultural markets [1] - This purchase is part of a broader initiative to enhance food security and promote U.S. agricultural exports [1] - The decision reflects ongoing efforts to address supply chain challenges and ensure a steady supply of agricultural goods [1]

美国贸易代表格里尔：印度对农产品维持一定程度的保护措施。 ...

Core Viewpoint - The 2026 Central Document emphasizes the need to "regulate agricultural product live streaming sales" as part of a broader initiative to promote high-quality development in rural e-commerce [4][17]. Group 1: Policy Evolution - The recent document marks a clear evolution in policy regarding agricultural product live streaming, transitioning from initial encouragement to a focus on regulation and infrastructure development [8][9]. - In 2022, the Central Document first included "live streaming sales," establishing a framework for "regulated and healthy development" [10][11]. - The 2023 document called for the establishment of agricultural product live streaming bases, while the 2024 document aimed to promote county-level e-commerce live streaming bases [14][15]. Group 2: Regulatory Focus - The emphasis on "regulation" in the 2026 document reflects the necessity for industry standards due to issues like product quality inconsistency and misleading advertising that have emerged from rapid market growth [20][21]. - The document indicates a shift towards clearer rules and quality control for live streaming sales, aiming to protect consumer rights and enhance the reputation of rural products [21][22]. Group 3: Systematic Support - The inclusion of live streaming sales in the "high-quality development project for rural e-commerce" signifies a systemic approach, integrating it with infrastructure improvements like cold storage and processing facilities [23][25]. - Future policy resources are expected to focus on both ends of the agricultural supply chain, addressing existing gaps [29][30]. Group 4: Impact on Rural Industry - The regulatory requirements are anticipated to drive upgrades in production standards, pushing agriculture towards a focus on quality rather than quantity, thereby fostering the development of premium agricultural brands [36][38]. - The policy provides direction for various stakeholders, encouraging farmers and cooperatives to prioritize product quality and integrity, while urging e-commerce platforms to deepen their involvement in county economies [39][41]. - Infrastructure improvements are expected to reduce product loss rates and enhance value, effectively converting online traffic into tangible income for the agricultural sector and farmers [45][46]. Group 5: Transition in Live Streaming Sales - With the implementation of the 2026 Central Document, agricultural product live streaming is poised to transition from a phase of "traffic frenzy" to one of "quality cultivation" [47].

Core Viewpoint - The central document emphasizes the importance of protecting and incentivizing farmers in agricultural production, aiming for modernization and comprehensive rural revitalization by 2026 [1] Policy Support - The document outlines the need for enhanced support through pricing, subsidies, and insurance to ensure farmers' income security [1] - It highlights the importance of strengthening insurance mechanisms specifically for rice, wheat, corn, and soybeans [1] Insurance Efficiency - There is a focus on improving the efficiency of insurance claims processing for agricultural products [1] - The document encourages the development of insurance for local specialty agricultural products [1]

Core Insights - The central document emphasizes the need to promote e-commerce platforms' empowerment in rural areas for stable income growth among farmers [1] Group 1: E-commerce Development - The document highlights the implementation of a high-quality development project for rural e-commerce [1] - It calls for the strengthening of infrastructure such as pre-cooling, cold storage, and sorting and processing facilities [1] - There is a focus on regulating live-streaming sales of agricultural products [1]

南味北迁 开启 新春盛宴 本届冬季农博会 在长春农博园6 万平方米的现代 温室中特设"吉 粤合作"专区。 广东农产品即将 亮相第十六届吉 林冬季农博会|广 货行天下 粤味 暖长春②_南方 +_南方plus 从岭南大地到北 国春城，一场跨 越千里的风物交 流正悄然进行 中。2月6-9 日，"广货行天 下"广东农产品 走进吉林活动将 在第十六届吉林 冬季农博会期间 举行。 当粤味风情邂逅 冰雪吉林，这场 南北之约将呈现 怎样的惊喜？ 借助吉粤"四个 共享"合作机 制，依托"广货 行天下"系列活 动，广东展团共 有13家农业企业 参展，多为与吉 林省有合作基础 的优质主体，他 们将携年菜、生 鲜水产、南药等 多种农产品前 来。 品珍鲜活科技将 佛跳墙、八参八 鲍大盆菜等复杂 菜肴转化为便捷 的预制佳肴，让 山珍海味在忙碌 的年月里变得触 手可及；金派食 品百年手打牛肉 丸源自潮汕非遗 技艺；金绿食品 的乳鸽常年稳居 年夜饭桌；李样 讲的新会陈皮茶 系列，越陈越 香，既是粤式年 夜饭的点睛之 笔，也是广东人 饮食记忆中的传 承之味。 恒兴集团的"一 夜埕金鲳鱼"与 湛江国联水产 的"烤鱼"系列， 共同呈现从海洋 到餐 ...

Core Viewpoint - The document emphasizes the importance of cultivating and expanding county-level industries to promote rural revitalization and agricultural modernization [1] Group 1: Agricultural Development - The strategy includes the coordinated development of technological agriculture, green agriculture, quality agriculture, and brand agriculture [1] - It aims to develop multiple functions of agriculture and promote the deep integration of primary, secondary, and tertiary industries in rural areas [1] - Support will be provided for the development of green and efficient farming practices, as well as the deep processing of agricultural products [1] Group 2: E-commerce and Infrastructure - The implementation of a high-quality rural e-commerce development project is planned to empower e-commerce platforms and enhance infrastructure such as pre-cooling, storage, and sorting facilities [1] - There will be regulations on live-streaming sales of agricultural products to ensure quality and compliance [1] Group 3: Tourism and Forestry - The document highlights the need to deepen the integration of agriculture, culture, and tourism, aiming to upgrade rural tourism and develop "small but beautiful" cultural tourism formats [1] - It also encourages the development of forestry and grassland industries, focusing on expanding the under-forest economy and forest health care sectors [1]

Group 1 - The agricultural processing sector increased by 0.44% compared to the previous trading day, with *ST Jiawo leading the gains [1] - On the same day, the Shanghai Composite Index closed at 4067.74, up 1.29%, while the Shenzhen Component Index closed at 14127.1, up 2.19% [1] - The top-performing stocks in the agricultural processing sector included *ST Jiawo, which rose by 3.80% to a closing price of 12.55, and Yizhou Qilai, which increased by 1.96% to 13.51 [1] Group 2 - The agricultural processing sector experienced a net outflow of 53.02 million yuan from institutional investors, while retail investors saw a net inflow of 8.36 million yuan [2] - Notable stocks with significant net inflows from retail investors included Morning Biological, which had a net inflow of 16.14 million yuan, and *ST Jiawo, which saw a net inflow of 0.76 million yuan [3] - Conversely, Guangnong Sugar Industry faced a significant decline of 9.41%, closing at 6.64, with a trading volume of 466,500 shares [2]

"我认为乡村振兴，产业是关键，品牌是抓手。"钱晓红表示，自己会积极探索多种形式的联农带农机 制，帮助更多农户和返乡青年掌握现代农业经营技能，和大家一起把宿迁的农业优势转化为发展优 势，"让'宿有千香'香飘更远，让乡亲们的日子越过越红火，让乡村振兴的致富路越走越宽、越走越 实。" 扬子晚报/紫牛新闻记者 万承源 怎么让品牌"活"起来、"响"起来？她给出的回答是坚持用市场化的方式运营品牌，不仅开网店、做直 播，还进驻大型商超、开设线下门店，让"宿有千香"从线下走到线上，从本地走向全国。"比如我们 的'霸王蟹'，通过品牌包装、冷链溯源和电商直播，从一个特产成长为年销售额超4亿元的中高端'爆 款'"。 如今，这一品牌已带动就业超40万人。但让钱晓红有成就感的，不是这些数字，而是看到越来越多的乡 亲们，因为品牌效应，收入实实在在增加了；是看到更多年轻人愿意回到农村，和他们一起做电商、搞 直播，让宿迁的美丽风景变成广大农民的致富"钱景"，乡村有了新活力。 2月3日，江苏省十四届人大五次会议举行代表通道集中采访活动。省人大代表，泗阳县宿有千香水产养 殖专业合作社理事长钱晓红结合工作分享了如何让农产品真正"活跃起来"，从而带 ...