Investment Rating - The report maintains a "Buy" rating for the company [13]. Core Views - The company reported a revenue increase of 22% and a profit increase of 52% for 2023, with total revenue, profit, and net profit attributable to shareholders reaching 5.25 billion, 700 million, and 600 million yuan respectively [1]. - The gross profit margin improved by 2.0 percentage points to 64.7% in 2023, while the net profit margin increased by 2.8 percentage points to 13.9% [1]. - The company plans to distribute a cash dividend of 0.25 yuan per share, totaling approximately 360 million yuan, which represents about 50% of the net profit for 2023 [1]. Financial Performance - In Q4 2023, the company achieved revenue of 1.59 billion yuan, a year-on-year increase of 24%, and a profit of 140 million yuan, up 92% year-on-year [1]. - The company’s revenue from its main brands, including HAZZYS and the main brand Baoxini, showed strong growth, with HAZZYS revenue increasing by 24% to 1.76 billion yuan [1]. - The company’s direct sales revenue grew significantly by 44% to 2.09 billion yuan, while e-commerce sales remained stable with a 1% increase [1]. Growth Outlook - The company is expected to continue its growth trajectory in 2024, with projected revenue growth of 10% to 20% and profit growth of around 15% [1]. - The company plans to open new stores for its HAZZYS and Baoxini brands, which is anticipated to sustain the growth trend [1]. - The company’s financial metrics indicate a strong outlook, with expected revenues of 8.06 billion, 9.21 billion, and 10.43 billion yuan for 2024 to 2026 [11].

Financial Performance - The total assets of Baoxiniao Holding Co., Ltd. reached approximately CNY 7.06 billion at the end of 2023, representing a 17.77% increase compared to CNY 5.99 billion at the end of 2022[27]. - The net assets attributable to shareholders of the listed company were approximately CNY 4.34 billion at the end of 2023, an increase of 10.33% from CNY 3.93 billion at the end of 2022[27]. - The weighted average return on net assets was 16.96% for 2023, up from 11.22% in 2022[27]. - The company's operating revenue for 2023 was CNY 5,253,625,184.72, representing a 21.82% increase from CNY 4,312,763,563.85 in 2022[57]. - The net profit attributable to shareholders for 2023 was CNY 697,852,097.89, a 52.11% increase compared to CNY 458,774,115.04 in 2022[57]. - The net profit after deducting non-recurring gains and losses was CNY 604,869,365.50, up 61.61% from CNY 374,267,876.51 in 2022[57]. - The net cash flow from operating activities reached CNY 1,153,641,350.32, marking a significant increase of 123.87% from CNY 515,309,797.86 in 2022[57]. - Basic earnings per share for 2023 were CNY 0.48, a 54.84% increase from CNY 0.31 in 2022[57]. - The company reported a total comprehensive income of 321,865,019.00 yuan for the period[134]. - The company reported a comprehensive income total of 766,150,528.79 yuan for the year[144]. Business Operations - There were no changes in the company's main business since its listing[24]. - The company has not disclosed any major differences in financial indicators compared to previously published quarterly and semi-annual reports[14]. - The company has maintained its commitment to transparency and accuracy in financial reporting, as stated by its management[35]. - The company has established a multi-brand strategy, with the mature brand Baoxini achieving over 1 billion in revenue, marking it as the third brand to surpass this threshold[94]. - The company has developed a personalized custom clothing service, leveraging over 20 years of experience and a database of consumer measurements to meet individual fashion needs[94]. - The company has implemented a flat "brand + platform" operational structure to enhance management efficiency and collaboration among brands[94]. - The company has formed a comprehensive marketing network covering 32 provinces, with approximately 1,761 retail outlets across various channels[94]. - The company is recognized as a national model enterprise for intelligent manufacturing, leading the digital transformation in the apparel industry[94]. - The company primarily engages in the production and sales of clothing, shoes, and leather products, as well as industrial investment[173]. Market Expansion and Strategy - Future outlook includes potential market expansion and new product development strategies, although detailed projections were not specified[17]. - The company is actively expanding its market presence and enhancing product development strategies, although specific details on new products and technologies were not disclosed in the provided content[49]. - The company plans to continue expanding its online sales channels through platforms like Tmall, JD.com, and live streaming[137]. - The company’s marketing strategy includes strengthening collaborations with KOLs on social media for brand promotion[136]. - The company plans to enhance its brand image and market presence through various marketing strategies, including collaborations with celebrities and influencers[163][168]. Investments and Financial Activities - The company invested 3 million yuan to acquire a 14.9580% stake in a private equity fund focused on the integrated circuit sector, with the fund's duration until April 15, 2029[68]. - The company also invested 3 million yuan to acquire a 9.9967% stake in a private equity fund targeting the new materials industry, with the fund's duration until September 14, 2029[70]. - The cash inflow from investment activities decreased to ¥1,265,211,314.18 in 2023, down from ¥1,518,264,623.01 in 2022, resulting in a net cash flow from investment activities of -¥221,247,824.11[99]. - The company reported a total investment income of ¥115,563,794.17 in 2023, a decrease from ¥644,448,040.40 in 2022, indicating a shift in investment performance[124]. Shareholder and Equity Information - The company’s major shareholder structure has seen significant changes, with the current major shareholder holding 38.09% of the total shares[43]. - The total number of shares before the change was 1,459,333,729, with 25.81% being restricted shares and 74.19% being unrestricted shares[74]. - The number of restricted shares decreased by 94,255,224, resulting in a new total of 282,417,541 restricted shares, which is 19.35% of the total[74]. - The number of unrestricted shares increased by 94,255,224, leading to a new total of 1,176,916,188 unrestricted shares, which is 80.65% of the total[74]. - The total equity attributable to shareholders of the parent company was 1,459,333,720.00 yuan at the end of the reporting period[134]. - The total equity at the end of the year was 3,415,827,418.35 yuan, reflecting the company's financial stability[145]. Risks and Compliance - The company has outlined major risks and corresponding countermeasures in its report, emphasizing the importance of investor awareness[49]. - There were no discrepancies between net profit and net assets reported under international accounting standards and Chinese accounting standards during the reporting period[46]. - The financial statements are prepared in accordance with the accounting standards issued by the Ministry of Finance, reflecting the company's financial position and operating results as of December 31, 2023[200]. - The company’s financial reporting complies with the relevant regulations set forth by the China Securities Regulatory Commission[198]. Research and Development - R&D expenses increased to ¥58,037,031.15 in 2023 from ¥54,565,825.08 in 2022, indicating a focus on product innovation[124]. - The company has 25 utility model patents in the field of suits and has launched innovative products such as the "single-layer double-sided jacket" and "light formal sports suit"[105]. - The company is actively promoting a smart manufacturing project in Hefei, which aims to provide capacity support for the Baoniao business[106]. Store and Sales Performance - The company opened 123 new direct stores and closed 76 during the reporting period, resulting in a total of 793 direct stores[103]. - The average sales per direct store over the past 12 months was approximately ¥2.71 million, with a sales efficiency of ¥22,800 per square meter[103]. - The total number of stores increased from 1,684 in 2022 to 1,761 in 2023, representing a net increase of 77 stores or approximately 4.58%[140]. - The total operating area expanded from 24.98 million square meters in 2022 to 26.28 million square meters in 2023, an increase of 1.3 million square meters or about 5.2%[140]. - The company achieved operating revenue of 525,362.52 million yuan, an increase of 21.82% compared to the same period last year[160]. - The Hazzys brand generated operating revenue of 1.758 billion yuan, a growth of 24.12% year-on-year, with significant expansion in product lines and channels[163].

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报喜鸟控股股份有限公司 审计报告及财务报表 二O二三年度 明该审计报告 是否由具有执业许可的今 您可使用手机"扫一扫"或进入"注册会计师 报喜鸟控股股份有限公司 审计报告及财务报表 (2023 年 01 月 01 日至 2023 年 12 月 31 日止) | 目录 | 页次 | | --- | --- | | 审计报告 | 1-5 | | 财务报表 | | | 合并资产负债表和母公司资产负债表 | 1-4 | | 合并利润表和母公司利润表 | 5-6 | | 合并现金流量表和母公司现金流量表 | 7-8 | | 合并所有者权益变动表和母公司所有者权益变动表 | 9-12 | | 财务报表附注 | 1-119 | 立信会计师事务所(特殊普通合伙) BDO CHINA SHU LUN PAN CERTIFIED PUBLIC ACCOUNTANTS LLP 审计报告 信会师报字[2024]第 ZF10240 号 报喜鸟控股股份有限公司全体股东: 一、审计意见 我们审计了报喜鸟控股股份有限公司(以下简称报喜鸟)财务报 表,包括 2023年 12 月 31 日的合并及母公司资产负债表,2023 年度 的合并及母公司 ...

证券代码：002154 证券简称：报喜鸟 公告编号：2024——012 报喜鸟控股股份有限公司 报喜鸟控股股份有限公司（以下简称"公司"）于 2024 年 4 月 10 日召开第八 届董事会第八次会议、第八届监事会第八次会议，审议通过了《关于公司使用部 分闲置募集资金进行现金管理的议案》。具体情况如下： 一、募集资金基本情况 经中国证券监督管理委员会证监许可[2021]3477 号《关于核准报喜鸟控股股 份有限公司非公开发行股票的批复》的核准，公司实际已向特定对象发行人民币 普通股股票 241,721,855 股，发行价格 3.02 元/股，募集资金总额为 730,000,002.10 元，扣除承销商保荐及承销费（不含增值税）人民币 4,000,000.00 元，减除审计 及验资费、律师费和发行手续费用等（不含增值税）人民币 2,221,860.27 元，募 集资金净额为人民币 723,778,141.83 元。募集资金总额扣除部分承销商保荐及承 销费 3,000,000.00 元后，剩余募集资金 727,000,002.10 元已于 2021 年 12 月 24 日 到账。上述募集资金到位情况已经立信会计师 ...

国元证券股份有限公司关于报喜鸟控股股份有限公司 非公开发行股票项目持续督导之 2023 年度保荐工作报告 二、保荐机构发现公司存在的问题及采取的措施 | 事项 | 存在的问题 | 采取的措施 | | --- | --- | --- | | 1.信息披露 | 无 | 不适用 | | 2.公司内部制度的建立和执行 | 无 | 不适用 | | 3．"三会"运作 | 无 | 不适用 | | 4.控股股东及实际控制人变动 | 无 | 不适用 | | 5.募集资金存放及使用 | 参见"一、保荐工作概 | 参见"一、保荐工作概 | | | 述"之"5.现场检查情 | 述"之"5.现场检查情 | | | 况"之"（3）现场检查 | 况"之"（3）现场检查 | | | 发现的主要问题及整改 | 发现的主要问题及整改 | | | 情况"。 | 情况"。 | | 6.关联交易 | 无 | 不适用 | | 7.对外担保 | 无 | 不适用 | | 8.收购、出售资产 | 无 | 不适用 | | 9.其他业务类别重要事项（包括对 | 无 | 不适用 | | 外投资、风险投资、委托理财、财 | | | | 务资助、套期保值等） | | ...

报喜鸟控股股份有限公司 对外担保管理办法 第一章 总则 第一条 为规范报喜鸟控股股份有限公司（以下简称"公司"）的对外担保 行为，确保投资者的合法权益和公司财产安全，根据《中华人民共和国民法典》、 《中华人民共和国公司法》、《中华人民共和国证券法》、《深圳证券交易所股 票上市规则》、《上市公司监管指引第8号——上市公司资金往来、对外担保的 监管要求》、《深圳证券交易所上市公司自律监管指引第1号——主板上市公司 规范运作》等法律、法规、规范性文件以及《公司章程》等规定，制定本办法。 第二条 本办法所称对外担保是指公司以第三人身份以自有资产或信誉为他 人提供的保证、资产抵押、质押以及其他担保事宜，包括公司为控股子公司提供 的担保。 第三条 公司股东大会和董事会是对外担保的决策机构，公司一切对外担保 行为，须按程序经公司股东大会或董事会审议通过。未经公司股东大会或董事会 的批准，公司不得对外提供担保。 第四条 公司控股子公司为公司合并报表范围内的法人或者其他组织提供担 保的，公司应当在控股子公司履行审议程序后及时披露。按照本办法第十条，需 要提交上市公司股东大会审议的担保事项除外。 公司控股子公司为合并报表范围之外 ...

报喜鸟控股股份有限公司 内部控制审计报告 2023 年度 否由且有故 1 许可 您可使用手机"扫一扫"或进入"注册会计师行业统一监管 立信会计师事务所(特殊普通合伙) BDO CHINA SHU LUN PAN CERTIFIED PUBLIC ACCOUNTANTS LLP 内部控制审计报告 信会师报字[2024]第 ZF10241 号 我们的责任是在实施审计工作的基础上,对财务报告内部控制的 有效性发表审计意见,并对注意到的非财务报告内部控制的重大缺陷 进行披露。 三、内部控制的固有局限性 内部控制具有固有局限性,存在不能防止和发现错报的可能性。 此外,由于情况的变化可能导致内部控制变得不恰当,或对控制政策 和程序遵循的程度降低,根据内部控制审计结果推测未来内部控制的 有效性具有一定风险。 内控审计报告 第1页 立信会计师事务所(特殊普通合伙) BDO CHINA SHU LUN PAN CERTIFIED PUBLIC ACCOUNTANTS LLP 报喜鸟控股股份有限公司全体股东: 按照《企业内部控制审计指引》及中国注册会计师执业准则的相 关要求,我们审计了报喜鸟控股股份有限公司(以下简称贵公司)20 ...

报喜鸟控股股份有限公司 内部审计制度 第一章 总 则 第一条 为规范报喜鸟控股股份有限公司 (以下称"公司") 内部审计工作， 提高审计工作质量，明确内部审计部门和审计人员的责任，保护投资者合法权益， 根据《中华人民共和国审计法》、《企业内部控制应用指引》、《深圳证券交易 所上市公司自律监管指引第1号——主板上市公司规范运作指引》 等有关法律、 法规、规章及《公司章程》的有关规定，结合公司的实际情况，制定本制度。 第二条 本制度规定了公司内部审计部门和人员的设置要求、职责与权限、 对内部控制的审计、对重点事项的审计、信息披露及违规责任等，是公司开展内 部审计管理工作的标准。 第三条 公司各内部机构或者职能部门、控股子公司以及对公司具有重大影 响的参股公司应当配合内部审计部门依法履行职责，不得妨碍内部审计部门的工 作。 第二章 设置要求 第四条 公司设立内部审计部门，负责内部审计工作。内部审计部门对审计 委员会负责，向审计委员会报告工作。 第五条 内部审计部门应当保持独立性，不得置于财务部门的领导之下，或 者与财务部门合署办公。 第六条 内部审计部门的负责人由审计委员会提名，董事会任免。 第七条 从事内部审计工 ...