证券代码： 002677 证券简称：浙江美大 编号：2016-001 1 浙江美大实业股份有限公司 投资者关系活动记录表 | --- | --- | --- | |----------------|--------------------------------|------------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 广发证券股份有限公司：蔡益润 | | | 人员姓名 | 长江证券股份有限公司：管泉森 | | | | 华泰证券股份有限公司：李艳光 | | | | 长盛基金管理有限公司：刘义 | | | | 华宝兴业基金管理有限公司：肖扬 | | | 时间 | 2016 年 1 月 29 | 日 15：00-16 ： 30 | | 地点 | 公司会议室 | | | 上市公司接待人 | 总经理：夏鼎 | | | 员 ...

证券代码： 002677 证券简称：浙江美大 编号：2016-006 浙江美大实业股份有限公司 投资者关系活动记录表 | --- | --- | --- | |----------------|----------------------------------|------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | ■ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 南方基金管理有限公司：郑诗韵 | | | 人员姓名 | 诺安基金管理有限公司：蔡宇滨 | | | | 浙商证券股份有限公司 ：刘正 | | | | 齐鲁证券资产管理有限公司 ：郑日 | | | | 广发证券股份有限公司：智健 | | | | 西南证券股份有限公司 ：龚梦泓 | | | | 东北证券股份有限公司：王朝宁 | | | | 红塔证券股份有限公司：俞海海 | | | | 中国中投证券有限责任公司：孙佳骏 | | | | 厦门坤易投资管理有限公司：郑 ...

证券代码： 002677 证券简称：浙江美大 编号：2017-004 浙江美大实业股份有限公司 投资者关系活动记录表 | --- | --- | --- | |----------------|--------------------------------|------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | ■ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 西南证券股份有限公司：龚梦泓 | | | 人员姓名 | 浙商证券股份有限公司：刘正 | | | | 东北证券股份有限公司：王朝宁 | | | | | 南京证券股份有限公司：李希萌，时松 | | | 兴业证券股份有限公司：邢军亮 | | | | 易方达基金管理有限公司：王坤 | | | | | 信达澳银基金管理有限公司：朱丽娜，张培培 | | | 华夏基金管理有限公司：胡杰 | | | | | 汇添富基金管理股份有 ...

证券代码： 002677 证券简称：浙江美大 编号：2017-005 浙江美大实业股份有限公司 投资者关系活动记录表 | --- | --- | --- | |----------------|--------------------------------|--------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | ■ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 华泰证券股份有限公司：王鹤岱 | | | 人员姓名 | 国都证券股份有限公司：杨志刚 | | | | 招商证券股份有限公司：徐叶 | | | | 爱建证券有限责任公司：史建平 | | | | | 招商基金管理有限公司：张潇潇，贾成东，付斌 | | | 银华基金管理有限公司：杨欣 | | | | | 上海益和源资产管理有限公司：王益和，陈金仁 | | | 源乐晟资产管理有限公司：吕小九 | | | | | 深圳 ...

Group 1: Company Performance - The company experienced explosive growth in the integrated stove industry due to increasing market acceptance and maturity, leading to a rapid development phase [2][3] - The company has enhanced product development in response to market demand, improving product quality and sales through increased hardware investment [2][3] - Annual R&D investment is approximately 4-5% of sales revenue [3] Group 2: Marketing and Brand Strategy - The company maintains a leading position in the industry through brand promotion, network construction, channel development, and continuous product innovation [3][4] - Advertising efforts are primarily funded by the company, with additional support from distributors, including placements on CCTV and local television stations [3] Group 3: Market Challenges - The market penetration rate for integrated stoves remains low due to consumer habits and perceptions, requiring market cultivation [3][4] - Integrated stoves are durable consumer goods with a long replacement cycle, contributing to lower market penetration [3][4] Group 4: Future Development and M&A Strategy - The company is open to external mergers and acquisitions, focusing on related industries to expand its kitchen solution offerings [4] - The company aims to develop high-quality, differentiated products for a high-end and environmentally friendly kitchen space [4]

证券代码： 002677 证券简称：浙江美大 编号：2017-001 浙江美大实业股份有限公司 投资者关系活动记录表 | --- | --- | --- | |-----------------------------|----------------------------------|--------------------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | ■ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | | 光大证券资产管理有限公司：吴志芳，何雅楠 | | 人员姓名 | | 莫尼塔（上海）信息咨询有限公司：金文曦 | | | | | | 时间 | 2017 年 3 月 14 日 | 10：30-12:00 | | 地点 | 公司会议室 | | | 上市公司接待人 | 总经理：夏鼎 | | | 员姓名 | 董 秘：夏兰 资本市场部总监：李羽 | | | 投资 ...

证券代码： 002677 证券简称：浙江美大 浙江美大实业股份有限公司 投资者关系活动记录表 编号：2020-004 | --- | --- | --- | |-----------------------|-------------------------------|--------------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 中信建投：陈伟奇 | | | 人员姓名 | | 中信建投资管：梁斌、张龙、陈乐然、黄杨夏等 | | 时间 | 2020 年 06 月 12 日 | 13:00-13:40 | | 地点 | 电话会议 | | | 上市公司接待人 员姓名 | 姚梅 | | | 投资者关系活动 | | 双方就公司产品、市场及企业发展规划进行了交流。 | | 主要内容介绍 | 1、4 月和 5 | 月公司销售 ...

Sales Channels and Performance - In 2019, the main sales channel was dealer specialty stores, accounting for approximately 90% of sales [2] - The engineering channel accounted for 5% of sales [3] - Sales revenue growth in 2019 was driven equally by price and quantity increases, with the average selling price remaining stable [5] Financial Performance - The company experienced a significant improvement in gross margin in Q4 due to a decrease in raw material prices and an increase in the sales proportion of steam ovens and integrated cooking products [3] - The sales expense ratio for 2020 is planned to maintain at 15%, but the absolute amount will increase with revenue growth [4] Response to COVID-19 - The company implemented multiple support policies for dealers during the pandemic, including employee wage subsidies and promotional discounts, effective from March to the end of April [5] - The company is optimistic about a rebound in demand post-pandemic, as integrated stoves are considered essential products [4] Marketing and Advertising Strategy - In Q4 2019, advertising and marketing expenses increased significantly due to extensive promotional efforts across various media [4] - The advertising budget for 2020 will shift from traditional media to new media to enhance brand influence and drive terminal sales [4] Product Development and Market Strategy - The company plans to cultivate sub-brands and expand its product matrix to capture more market share, including the development of new products with smart and eco-friendly features [6] - The company is actively expanding its presence in first- and second-tier cities, which are leading in sales compared to competitors [5]

证券代码： 002677 证券简称：浙江美大 编号：2017-006 浙江美大实业股份有限公司 投资者关系活动记录表 | --- | --- | --- | |----------------|----------------------------------|---------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | ■ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | | 天风证券股份有限公司： 蔡雯娟、罗岸阳 | | 人员姓名 | 兴业证券股份有限公司：陈文 | | | | 光大证券资产管理有限公司：何雅楠 | | | | 国泰基金管理有限公司：李恒 | | | | 上海准锦投资管理有限公司：傅明笑 | | | | | 北京汉和汉华资本管理有限公司：郑佳林 | | | 国投瑞银基金管理有限公司：伍智勇 | | | | 太平资产管理有限公司：张弘 | | | | 磐厚资本管理有限 ...

Group 1: Company Performance and Market Position - The company's performance growth is attributed to increased consumer awareness and acceptance of integrated stoves, along with a rise in industry participants and overall industry maturity [3] - In the first half of the year, the number of distributors reached 1,200, with an addition of 110 new distributors; sales in first- and second-tier cities accounted for approximately 20%, while third- and fourth-tier cities made up about 80% [3] - The company does not prioritize high gross margins and net profits, instead focusing on optimizing product structure and increasing the sales ratio of integrated stove accessories [3] Group 2: Pricing Strategy and Product Differentiation - In the first half of the year, product price increases ranged from 5% to 8%; future price adjustments will depend on macroeconomic conditions and raw material market prices [4] - The company's products are differentiated from competitors by higher smoke extraction efficiency, better combustion efficiency (turbocharging technology), and a more diverse product structure [4] Group 3: Brand Awareness and Marketing Strategy - The company plans to focus on first- and second-tier cities to enhance brand awareness, leveraging their influence and reach; it will also increase advertising investments across traditional and new media channels [4]