Company Overview - Real Fun Culture has over 30 years of experience in the toy industry, with a diverse product range that has gained widespread recognition both domestically and internationally [2] - The company is transitioning from traditional toys to high-tech smart toys, with a focus on AI technology as a core driver of innovation [2] AI Toy Development - Real Fun Culture is actively adjusting its development strategy to upgrade its product line with AI technology, aiming to launch AI-powered toys that meet contemporary demands [3] - The company's AI Magic Star is currently available for pre-sale online, with high expectations for its market performance [3] - The company plans to use a mix of traditional offline channels and online platforms, including social media and influencer collaborations, to promote its AI toys [3] Competitive Advantages - Real Fun Culture combines deep toy manufacturing experience with a commitment to AI innovation, leveraging its expertise in toy design, production processes, and material selection [4] - The company emphasizes the importance of toy appearance, fun, and playability, integrating creativity with AI technology to create products that appeal to children's psychological and aesthetic needs [4] - With a mature supply chain, the company can efficiently manage raw material procurement and assembly, enabling large-scale production and cost competitiveness [4] - The company has a deep understanding of children's needs and market trends, allowing for precise product positioning and development [5] - The "Real Fun Culture" brand enjoys high recognition and trust among consumers, supported by extensive sales channels that facilitate rapid market penetration [5] Market Strategy and Future Plans - Real Fun Culture plans to increase R&D investment to drive innovation in AI algorithms and interactive technologies, enhancing product intelligence and user experience [6] - The company aims to strengthen brand building and content ecosystems to provide users with more diverse experiences [6] - In 2025, the company will focus on promoting the AI Magic Star, developed in collaboration with Lingyou Zhixue (Shenzhen) Technology Co., Ltd., which features multi-character switching and deep dialogue capabilities [10] - The company is also developing multiple popular IP-licensed toys, leveraging smart technology and innovative applications to expand its market share [10] IP and Product Matrix - Real Fun Culture's domestic toy sales are divided into three main product lines: smart electric toys, IP anime derivative toys, and trendy toys [11] - The company has secured licensing for popular IPs such as Pokémon, Eggy Party, and Super Wings, and is exploring various forms of IP derivatives, including blind boxes and figurines [11] - Real Fun Culture has partnered with Eolo Group to become the exclusive agent for Biggies brand products in China, aiming to expand its presence in the plush toy market [11] Industry Trends and Opportunities - The Chinese IP licensing industry is rapidly growing, driven by the country's position as the world's second-largest consumer market and the booming animation industry [11] - Real Fun Culture plans to deepen collaborations with major IPs in animation, gaming, and film, integrating advanced technologies like AI and VR to create high-tech products [11] - The company will continue to develop diversified retail channels and leverage big data for precision marketing, enhancing brand influence and market expansion [11]

Group 1: Company Overview - Shifeng Culture Development Co., Ltd. was established on April 11, 2017, and is listed on the Shenzhen Stock Exchange [2] - The company operates in three main sectors: toys, games, and new energy, showcasing a diversified strategic layout [2][3] - The toy business includes various categories such as electric remote control toys, infant toys, car models, and anime game derivatives [2] Group 2: Game Business Performance - The game business focuses on IAA game development and publishing, with notable titles like "Little Shelter" and "Little Survival Team" [3][12] - The company ranked third in the IAA mini-game category in the 2024 China Mini Game Top 100 list and received the Tencent Advertising Game Marketing Breakthrough Award [3] - Game revenue surged nearly 350%, indicating strong market performance [12] Group 3: E-commerce and Sales Channels - The official launch of the WeChat mini-store has expanded toy sales channels, enhancing brand visibility and user engagement [4] - Popular toys available on the WeChat mini-store include the Smart Flying Rabbit and Pokémon series products [4] - The company plans to optimize product combinations and improve operational efficiency to boost performance through the WeChat mini-store [4] Group 4: Strategic Partnerships and Collaborations - A strategic partnership with Shenzhen Yue Ran Innovation Technology focuses on AI technology applications in toys, aiming to create innovative AI toy products [5] - The company has become the exclusive agent for Eolo Group's Biggies brand in China, enhancing its international brand marketing efforts [5][19] - Collaborations with various international IPs, including Pokémon and mobile game adaptations, are in place to enrich the product line [19] Group 5: Future Directions and Innovations - The company is committed to enhancing AI toy capabilities, integrating educational and companionship functions to meet market demands [20][16] - Future AI toys will leverage advanced models like Doubao for improved interaction and user experience [20][16] - The company anticipates significant market potential for AI toys, targeting both children and elderly demographics [16] Group 6: Market Trends and Challenges - The IAA mini-game market is experiencing increased competition, leading to higher customer acquisition costs and a shift from a "buying volume" to a "buying competition" phase [12][13] - The company aims to diversify user acquisition strategies by exploring platforms like Xiaohongshu and Bilibili to enhance market reach [13][14] - Continuous innovation in game design and user engagement strategies is essential to maintain competitive advantage in the evolving market landscape [14]

证券代码：002862 证券简称：实丰文化 公告编号：2025-002 实丰文化发展股份有限公司 第四届监事会第九次会议决议公告 本公司及监事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 一、监事会会议召开情况 实丰文化发展股份有限公司（以下简称"公司"、"实丰文化"或"上市公司"） 第四届监事会第九次会议通知于 2024 年 12 月 28 日以邮件及专人送达等方式给各位 监事及列席人员。会议于 2024 年 12 月 31 日在广东省汕头市澄海区文冠路澄华工业 区公司一楼会议室以现场结合通讯表决方式召开。本次会议由公司监事会主席陈少仰 女士召集，会议应出席监事 3 名，实际出席监事 3 名，其中监事侯安成先生以通讯表 决的方式出席会议。会议由公司监事会主席陈少仰女士主持，公司董事会秘书列席了 会议。本次会议的出席人数、召集、召开程序和议事内容均符合《中华人民共和国公 司法》和《实丰文化发展股份有限公司章程》的规定。出席会议的监事通过了以下决 议： （一）经与会监事签字并加盖监事会印章的监事会决议。 特此公告。 实丰文化发展股份有限公司监事会 2025 年 1 月 2 ...

二、本次公司调整员工持股计划股票来源等内容符合《公司法》《证券法》 《试点指导意见》《主板上市公司规范运作》等有关法律、法规和规范性文件以及 《实丰文化发展股份有限公司章程》《实丰文化发展股份有限公司"永丰者"第二 期员工持股计划》《实丰文化发展股份有限公司"永丰者"第二期员工持股计划管 理办法》的规定，不存在损害公司利益及全体股东合法权益的情形。 三、本次公司调整员工持股计划股票来源等事宜有利于进一步促进公司建立和 完善劳动者与所有者的利益共享机制，有效地将股东利益、公司利益和员工利益相 结合，完善公司薪酬激励机制，提高员工的凝聚力和公司竞争力，充分调动员工积 极性和创造性，有利于进一步提升公司治理水平，实现公司的长远可持续发展。 实丰文化发展股份有限公司监事会 2025 年 1 月 2 日 实丰文化发展股份有限公司 监事会核查意见 实丰文化发展股份有限公司 监事会关于调整"永丰者"第二期员工持股计划相关事项的核查意见 实丰文化发展股份有限公司（以下简称"公司"、"实丰文化"或"上市公司"） 监事会根据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华人民 共和国证券法》（以下简称"《证券法》"）、 ...

实丰文化发展股份有限公司 "永丰者"第二期员工持股计划管理办法 （修订稿） 第一章 总则 第一条 为规范实丰文化发展股份有限公司（以下简称"实丰文化"或"公 司"）"永丰者"第二期员工持股计划（以下简称"员工持股计划"）的实施， 根据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华人民共和国证 券法》（以下简称"《证券法》"）、中国证监会《关于上市公司实施员工持股计 划试点的指导意见》（以下简称"《指导意见》"）、《深圳证券交易所上市公司自 律监管指引第 1 号——主板上市公司规范运作》（以下简称"《监管指引第 1 号》"） 等相关法律、行政法规、规章、规范性文件和《实丰文化发展股份有限公司章程》 （以下简称"《公司章程》"）、《实丰文化发展股份有限公司"永丰者"第二期员工 持股计划》之规定，特制定《实丰文化发展股份有限公司"永丰者"第二期员工持 股计划管理办法（修订稿）》（以下简称"本办法"或"《员工持股计划管理办法》"）。 第二章 员工持股计划的制定 第二条 员工持股计划的基本原则 （一）依法合规原则 第三条 员工持股计划的持有人情况 （一）参加对象确定的法律依据 公司根据《公司法》《证券法》《 ...

证券代码：002862 证券简称：实丰文化 公告编号：2025-001 实丰文化发展股份有限公司 第四届董事会第九次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 一、董事会会议召开情况 实丰文化发展股份有限公司（以下简称"公司"、"实丰文化"或"上市公司"） 第四届董事会第九次会议通知于 2024 年 12 月 28 日以邮件及专人送达等方式给各位 董事、监事、高级管理人员。会议于 2024 年 12 月 31 日在广东省汕头市澄海区文冠 路澄华工业区公司一楼会议室以现场结合通讯表决方式召开。本次会议由董事长蔡俊 权先生召集，会议应出席董事 7 名，实际出席董事 7 名，其中独立董事金鹏先生、姚 建曦先生以通讯表决的方式出席会议。会议由公司董事长蔡俊权先生主持，公司监事、 高级管理人员列席了会议。本次会议的出席人数、召集、召开程序和议事内容均符合 《中华人民共和国公司法》和《实丰文化发展股份有限公司章程》的规定。出席会议 的董事通过了以下决议： （一）会议以 3 票同意、0 票反对、0 票弃权、4 票回避表决，审议通过了《关 于调整"永丰者"第 ...

实丰文化发展股份有限公司 第四届董事会第四次独立董事专门会议审核意见 （本页无正文，为实丰文化发展股份有限公司第四届董事会第四次独立董事专 门会议审核意见之签字页） 独立董事： 黄奕鹏 金鹏 姚建曦 实丰文化发展股份有限公司（以下简称"公司"、"实丰文化"或"上市公 司"）第四届董事会第四次独立董事专门会议于 2024 年 12 月 31 日以现场结合 通讯方式召开。本次会议应参加独立董事 3 名，实际参加独立董事 3 名，金鹏 先生、姚建曦先生以通讯表决的方式出席会议。本次独立董事专门会议的召开 符合《中华人民共和国公司法》《上市公司独立董事管理办法》和《实丰文化发 展股份有限公司章程》的有关规定。作为公司独立董事，本着实事求是的原则， 认真审阅了拟提交公司第四届董事会第九次会议审议的相关议案，基于独立判 断，发表对调整"永丰者"第二期员工持股计划的审核意见如下： 公司本次对"永丰者"第二期员工持股计划中公司股票来源的调整，综合 考虑了当前公司实际，不会对公司的财务状况和经营成果产生实质性影响。本 次调整是在公司股东大会的授权范围内，符合《实丰文化发展股份有限公司 "永丰者"第二期员工持股计划》的相关规定， ...

Company Performance and Achievements - Big Magic Ball, a product from Eolo Group, topped both the "Children's Plush Toys Best-Sellers List" and the "Children's Plush Toys New Products List" on Douyin, showcasing its strong market performance [1] - Shifeng Culture has formed three major product lines: smart electric toys, IP anime derivative toys, and trendy toys, with successful collaborations on popular IPs such as Pokémon, Nai Long, Super Wings, and Snake.io [2] - Shifeng Culture has expanded from traditional toys to high-tech smart toys and actively entered the gaming industry, demonstrating its adaptability and innovation [3] - The product Penguin Buzz won the Top 60 Design Award at the 2024 Sino-French Design Awards (SFDA), highlighting its innovation, functionality, aesthetics, and eco-friendliness [4] - Shifeng Culture's gaming business focuses on casual game development and publishing, with multiple games ranking high on the WeChat Mini Game Popularity List, including "Little Shelter" at No 7 and three other products in the TOP50 [6] Strategic Partnerships and Market Expansion - Shifeng Culture became the exclusive agent for Eolo Group in China in 2024, marking a significant milestone in their strategic partnership [1] - The company has secured licensing deals with high-quality IPs such as Pokémon, Nai Long, Super Wings, and Snake.io, enhancing its product portfolio and market appeal [2] Industry Recognition and Awards - Big Magic Ball has won the "Toy of the Year Award" from the International Toy Association and accolades from a renowned UK parenting website, solidifying its global reputation [1] - Shifeng Culture was ranked among the "2024 Top 100 Chinese Mini Game Companies" and secured the third position in the IAA Mini Game 30 Strong list in November 2024 [6] - The company received the Tencent Advertising Game Sunshine Award for Most Innovative Marketing Advertiser in December 2024, further validating its marketing prowess [6]

Group 1: Company Overview - Shifeng Culture's toy business includes research, design, production, and sales of over 1,000 types of toys, exporting to nearly 100 countries and regions [3] - The company has three main product lines: smart electric toys, IP anime derivative toys, and trendy toys [3] - The company has secured licenses for popular IPs such as Pokémon and Super Wings, with successful product launches [3] Group 2: Game Business - Shifeng Culture has over ten years of experience in the gaming industry, focusing on casual game development and publishing [4] - The game product line includes titles like "Little Shelter" and "Charge Expert," with a team experienced in market trends [4] - The gaming sector has seen performance improvements after multiple business transformations [4] Group 3: New Energy Business - The company integrates resources in the new energy sector, focusing on photovoltaic power generation projects [3][4] - It aims to build an ecological chain in the new energy industry through collaboration and investment [4] Group 4: AI Toy Development - Shifeng Culture is developing a new generation of AI toys, expected to launch in Q1 2025, in collaboration with Lingyou Zhixue [4] - The AI toy, "AI Magic Star," utilizes advanced models for interactive dialogue tailored to children's communication habits [4] - The second generation of AI toys will feature enhanced human-like interactions and support for multiple character roles [5] Group 5: Marketing and Distribution - The second generation of AI toys will be promoted through online platforms like Tmall and social media channels such as Douyin and Xiaohongshu [5] - The company plans to expand its market share by continuously upgrading product features to meet consumer demands [5] Group 6: Future Prospects - The company envisions AI toys as emotional companions, with potential applications in both child and elderly markets [5] - Shifeng Culture is exploring partnerships with other major models and brands to enhance its product offerings [5] - The company has plans to leverage social e-commerce channels like WeChat for product promotion [6] Group 7: Performance Recognition - The company has achieved significant rankings in the gaming sector, with multiple titles in the top charts of WeChat mini-games [7] - It has been recognized in various industry awards, highlighting its competitive position in the gaming market [7]

证券代码：002862 证券简称：实丰文化 公告编号：2024-070 实丰文化发展股份有限公司 关于下属公司为公司提供担保进展的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 一、授信融资及担保情况概述 近日，公司下属公司广东实丰智能科技有限公司（以下简称"实丰智能"） 就实丰文化与农业银行的融资事项提供了 3,000 万元连带责任保证。同时，公 司以自有房产为主合同债务提供抵押担保。本次担保事项在公司第四届董事会 第五次会议、第四届监事会第五次会议和 2023 年年度股东大会审议通过的担保 额度及有效期内，无须提交公司董事会或股东大会审议。 （一）授信融资情况概述 实丰文化发展股份有限公司（以下简称"公司"、"实丰文化"或"上市公 司"）于 2024 年 4 月 26 日召开的第四届董事会第五次会议和第四届监事会第五 次会议、2024 年 5 月 21 日召开的 2023 年年度股东大会，审议通过了《关于 2024 年度为公司及下属公司申请授信融资提供担保额度预计的议案》（下属公司 含下属全资、控股、参股子公司，包括现有的、新设立的和通过收购等方式取 ...