Summary of Conference Call Notes Company and Industry - The discussion primarily revolves around the small home appliance industry, with a specific focus on the company "XiaoXiong" (小熊). Core Points and Arguments 1. **Market Environment and Profitability** The small home appliance sector is expected to see a reversal in profit margins this year due to favorable conditions such as national subsidies and platform adjustments against excessive competition [1][2][5]. 2. **Brand Transformation** XiaoXiong has undergone significant brand upgrades, shifting from a traditional home appliance brand to one that appeals to younger consumers, enhancing its product offerings to include more essential and high-quality items [3][9]. 3. **International Expansion** The acquisition of Roman Smart has been pivotal for XiaoXiong, facilitating its entry into international markets and significantly boosting profitability, with Roman contributing approximately 70 million in profit [4][14]. 4. **Product Line Expansion** The introduction of new products such as rice cookers, water purifiers, and microwaves under national subsidy programs has positively impacted XiaoXiong's product range and profitability [5][21]. 5. **Financial Performance** The company reported a significant recovery in profit margins, with Q4 of the previous year showing a return to 6-7% from a low of 1-2%, and Q1 of this year further improving to around 10% [5][21]. 6. **Valuation Metrics** XiaoXiong's current price-to-sales (PS) ratio of 1.3 is significantly below the industry average of approximately 2.5, indicating that the company is undervalued [6][21]. 7. **E-commerce Growth** The company has seen substantial growth in e-commerce sales, with a 28% year-over-year increase in April and a 30% increase in March, driven by enhanced investments in platforms like Douyin [16]. 8. **Organizational Changes** XiaoXiong has restructured its organization to include new divisions focused on emerging products and overseas markets, which is expected to drive future growth [13][15]. 9. **Consumer Trends** The company has adapted to changing consumer preferences, focusing on high-demand products and reducing the number of SKUs by 35% to improve efficiency and profitability [10][11]. 10. **Future Outlook** The company anticipates a significant increase in net profit, projecting close to a 50% growth to approximately 430 million, supported by the full-year consolidation of Roman Smart [21][22]. Other Important but Possibly Overlooked Content - The competitive landscape has shifted, with new consumer brands emerging in the small appliance sector, necessitating a focus on innovation and market responsiveness [18][19]. - The company is addressing challenges related to rising costs in offline channels and is exploring new marketing strategies to enhance return on investment [15][20].

Summary of the Conference Call Company Overview - The conference call discusses the recent performance and strategic adjustments of **Xiaoxiong Electric** (小熊电器), a player in the small home appliance industry. The company has seen a V-shaped recovery in its performance throughout 2024, with notable fluctuations in Q1, Q2, and Q3, followed by a recovery in Q4 [1][2]. Key Points and Arguments Performance Recovery - Xiaoxiong Electric experienced a strong performance in Q1 2024, attributed to the post-pandemic consumer spending surge. However, there was a decline in Q2 and Q3, followed by a recovery in Q4 [1][2]. - The company reported a revenue increase of approximately 10% in Q1 2025 compared to the previous year, with significant profit improvements [3]. Strategic Adjustments - The company adjusted its strategy to prioritize balanced growth between revenue and profit, reducing the emphasis on revenue scale [2]. - Tactical efforts included strict cost control, particularly in sales expenses, and optimizing channel management [2][4]. Industry Environment - The competitive landscape in the small appliance sector has improved, with less aggressive pricing strategies among competitors compared to the previous year [7][8]. - The company noted that the overall demand for small appliances has stabilized, with average prices showing a significant increase, potentially reaching double-digit growth [8][9]. Channel Management - Xiaoxiong Electric has optimized its distribution channels, particularly on platforms like Douyin (TikTok), which has shown improved conversion rates and profitability nearing breakeven [3][11]. - The company has shifted its focus to collaborating with mid-tier influencers for marketing, which is more cost-effective than high-profile endorsements [12]. Acquisitions and Growth - The acquisition of **Roman**, a small appliance brand, has contributed significantly to Xiaoxiong's revenue, with reported income of over 300 million yuan and profits exceeding 50 million yuan since the acquisition [6]. - The company aims to expand its overseas presence, particularly in the U.S. and Europe, through cross-border e-commerce and partnerships with local distributors [20][21]. Financial Outlook - Xiaoxiong Electric's cash reserves amount to approximately 2 billion yuan, which may be utilized for future acquisitions or expanding product lines [33]. - The company has set ambitious long-term goals for its overseas business, aiming for significant revenue growth in the coming years [26]. Challenges and Risks - The ongoing U.S.-China trade tensions pose uncertainties for the company's overseas operations, making it difficult to provide clear revenue guidance [39][22]. - The company is cautious about its reliance on government subsidies, which are expected to have a neutral impact on its overall performance [14][16]. Additional Important Insights - The company is focusing on product innovation, particularly in enhancing functionality and aesthetics, to meet evolving consumer demands [36][37]. - Xiaoxiong Electric is exploring opportunities in emerging markets and considering potential partnerships to strengthen its brand presence [21][28]. This summary encapsulates the key discussions and insights from the conference call, highlighting Xiaoxiong Electric's strategic direction, performance metrics, and market positioning within the small appliance industry.

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [4] Core Views - The home appliance industry is experiencing internal growth while external sales are under pressure, with a stable outlook for the second quarter [4][13] - Domestic sales are benefiting from national subsidy policies, leading to positive retail and shipment growth, while external sales face challenges due to high base effects and tariff disruptions [13][14] - The overall performance of listed home appliance companies is expected to remain stable with revenue growth driven by structural upgrades and efficiency improvements [13] Summary by Sections White Goods - Domestic sales growth is accelerating, while external sales are declining due to high base effects and tariff disruptions [2][14] - In April and May, air conditioner shipments increased by 2.6% year-on-year, with domestic sales up 9.5% and external sales down 6.3% [2][14] - Revenue growth for white goods companies is expected to be around double digits, with profit margins showing slight improvement [2][22] Kitchen Appliances - Kitchen appliance demand is improving due to national subsidy policies, with online retail sales growth for range hoods and gas stoves between 10%-20% [2][38] - However, the real estate sector continues to exert pressure, particularly on integrated stove companies [38] - Traditional kitchen appliance companies are expected to see improved profit margins due to declining raw material prices [38] Black Goods - The black goods segment is experiencing structural upgrades, with television sales and revenue increasing by 9.7% and 14.5% respectively during the 618 shopping festival [3][49] - Panel prices have begun to decline, which is expected to improve profitability for black goods companies [49] Small Appliances - The small appliance sector is seeing a recovery in kitchen small appliances, with online retail sales for kitchen small appliances growing by 25% during the 618 period [4][57] - However, external sales are facing short-term pressure due to tariffs and overseas factory setups [57] - Companies like Roborock and Ecovacs are expected to see significant revenue growth, with Roborock projected to grow by 40% [72]

Core Insights - The rise of the "emotional economy" highlights consumers' increasing focus on the emotional value and quality of life that products provide [3] - The "Steel Good Water Dispenser" from Bear Electric has been recognized for its ability to meet family health drinking needs, enhancing the drinking experience [3][4] Product Features - The Steel Good Water Dispenser features a fully upgraded water protection system, utilizing 316L stainless steel for all water contact points, effectively eliminating the risk of microplastics [4] - The dispenser includes a unique filter developed in collaboration with China University of Geosciences, which not only purifies but also enriches water with beneficial trace elements like strontium, sodium, potassium, and magnesium [4][6] - It offers multiple temperature settings and precise water dispensing options, addressing common pain points of traditional dispensers, such as slow heating and fixed temperatures [6][8] User Experience - The dispenser's self-cleaning feature allows for easy maintenance, ensuring that users can enjoy fresh water without the hassle of manual cleaning [8] - The product caters to various family needs, providing quick access to water at different temperatures for different purposes, such as baby formula preparation and tea brewing [6][9] - The overall design and functionality reflect a commitment to enhancing the quality of life for consumers, aligning with the growing demand for health-conscious and convenient home appliances [9]

Investment Rating - The report maintains a "Positive" outlook on the home appliance industry for the mid-2025 performance forecast [3] Core Insights - The home appliance sector is expected to benefit from domestic sales policies and the "old-for-new" program, which is driving demand for major appliances and kitchen appliances [4][5] - The air conditioning industry saw a cumulative production of 101.54 million units from January to May 2025, representing an 8% year-on-year increase, while sales reached 103.49 million units, up 9% year-on-year [4][17] - The report identifies three main investment themes: 1. **White Goods**: The reversal of real estate policies and the "old-for-new" program are expected to catalyze growth in the white goods sector, which is characterized by low valuations, high dividends, and stable growth [5][6] 2. **Exports**: Companies like Ousheng Electric are recommended due to stable income growth driven by large customer orders, while Dechang shares are highlighted for their expanding automotive parts business [6] 3. **Core Components**: The report suggests that the demand for core components will exceed expectations due to the strong performance of white goods, recommending companies like Huaxiang and Shun'an Environment for their competitive advantages [6] Summary by Sections 1. Air Conditioning and Major Appliances - The air conditioning sector is experiencing high growth in exports, with a 11% year-on-year increase in external sales from January to May 2025 [4][17] - The "old-for-new" policy is expected to enhance the average price of white goods, with major companies like Midea and Gree projected to see revenue growth of 8% and 5% respectively in Q2 2025 [4][29] 2. Kitchen Appliances - The kitchen appliance market is recovering due to real estate policies and the "old-for-new" program, with online sales of range hoods and gas stoves increasing by 17.5% and 16.5% respectively [40] - Companies like Boss Appliances are maintaining strong market shares in the kitchen appliance sector, with expected revenue growth of 5% in Q2 2025 [41] 3. Small Appliances - The small appliance sector is benefiting from high growth in domestic sales and exports, with companies like Supor and Joyoung expected to see revenue increases of 5% and 120% respectively in Q2 2025 [4][41] - The "old-for-new" policy is set to include small appliances, which is anticipated to significantly boost sales [5][20] 4. New Displays and Lighting - The emerging display market is at a turning point, with companies like Hisense and Jimi Technology expected to see revenue growth of 5% in Q2 2025 [4][5] 5. Investment Highlights - The report emphasizes the potential for a rebound in the home appliance sector driven by favorable policies and market conditions, recommending a combination of leading companies such as Midea, Haier, and Gree for investment [5][6]

Investment Rating - The report assigns an "Overweight" rating to the home appliance sector, indicating a projected performance exceeding the Shanghai and Shenzhen 300 Index by more than 15% [1][36]. Core Insights - The report highlights that government subsidies stimulated sales in Q2, leading to continued positive revenue growth. The competitive landscape has improved, driving profitability recovery in the small appliance sector, while leading players in major appliances are enhancing market share concentration [3][4]. Summary by Sections Overview - Domestic sales were boosted by government subsidies in Q2, with most categories achieving double-digit year-on-year growth despite some temporary restrictions. The sustainability of these subsidies is crucial for the industry's performance in the second half of the year [8][13]. Domestic Sales - The report notes that during the 618 shopping festival, online sales for various appliance categories saw significant year-on-year increases, with cleaning appliances up by 26%, water appliances by 22%, and kitchen small appliances by 22%. However, kitchen major appliances experienced a decline of 13% [13][14]. Export Sales - Q2 exports faced short-term setbacks due to uncertainties in tariff policies, with April's export growth dropping to 1.5% and May seeing a 6% decline. However, as tariff policies become clearer, exports are expected to gradually recover [16][17]. Competitive Landscape - The small appliance sector is experiencing improved competition dynamics, particularly in the robotic vacuum cleaner market, which has high growth potential and low penetration rates. The kitchen small appliance segment is also beginning to recover after two years of decline, with a growth rate exceeding 20% during the 618 festival, primarily driven by price increases [19][20]. Investment Recommendations - The report suggests two main investment themes: 1. The improvement in the competitive landscape of small appliances, particularly in the robotic vacuum sector, and the recovery of kitchen small appliances. Recommended stocks include Stone Technology (2025 PE: 18.2×), Ecovacs (2025 PE: 20.3×), Bear Electric (20.8×), and Beiding Co. (36.5×) [25][26]. 2. Concentration of market share among leading brands and high dividend yields for stable investment. Recommended stocks in this category include Midea Group (12.7×) and TCL Electronics (11.3×) [25][26].

Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [5][6][14]. Core Views - The home appliance industry is experiencing robust growth in domestic sales, driven by government subsidies and strong demand for air conditioners and robotic vacuum cleaners, with retail sales growth exceeding 15% in Q2 2025 [2][18]. - Domestic sales of major home appliances showed solid growth in May 2025, while exports faced some pressure, particularly in categories like air conditioners and refrigerators [3][35]. - The U.S. home appliance retail market remains stable despite tariff impacts, with a slight increase in inventory levels [4][41]. Summary by Sections 1. Market Performance - In the first half of 2025, domestic sales of air conditioners, range hoods, gas stoves, and robotic vacuum cleaners saw significant growth, with online and offline retail sales of air conditioners increasing by 23.0% and 15.3% year-on-year, respectively [2][18]. - The overall retail demand for home appliances is strong, with various categories showing positive growth trends [2][18]. 2. Domestic and Export Sales - In May 2025, domestic sales of home appliances such as air conditioners, refrigerators, and washing machines increased by 13.4%, 13.7%, and 15.2% year-on-year, respectively, while exports faced challenges with declines in several categories [3][35]. - The report anticipates that the export of home appliances will continue to face short-term declines, but the long-term growth potential remains strong due to competitive advantages in technology and supply chains [3][35]. 3. U.S. Market Insights - The U.S. home appliance retail sector showed a year-on-year decline of 1.2% in May 2025, with cumulative declines of 1.9% for the year [4][41]. - Inventory levels in U.S. electronic and appliance stores have slightly increased, but the inventory-to-sales ratio remains low, indicating a stable market environment [4][41]. 4. Key Company Recommendations - The report recommends several companies for investment, including Midea Group, Gree Electric Appliances, Haier Smart Home, TCL Smart Home, and Hisense Home Appliances in the white goods sector, and Boss Electric in the kitchen appliances sector [5][6][14].

Summary of Key Points from the Conference Call Industry Overview - The home appliance sector is experiencing a notable performance, particularly in the white goods segment, despite a decline in government subsidies affecting valuations [2][11] - The central government announced a new subsidy plan of approximately 130 billion, boosting market confidence [2] Core Insights and Arguments - **White Goods Performance**: The white goods segment showed strong sales demand in Q2, with leading companies like Midea and Haier experiencing significant growth in installation cards [1][2] - **Subsidy Impact**: The reduction in government subsidies has had a limited impact on performance, primarily affecting sentiment rather than actual results [3][11] - **Market Dynamics**: The shift in market style has led to a transition of funds from small-cap to large-cap stocks, contributing to the recent performance of the home appliance sector [2] - **Sales Trends**: Sales of small appliances have improved since Q4 of the previous year, with notable revenue growth for leading companies like Bear and Supor during the 618 shopping festival [1][4] Segment Performance - **Major Appliances**: The white goods segment is expected to maintain strong competitiveness, with leading companies achieving double-digit profit growth in Q2 [5] - **Black Goods**: The upgrade in product structure, particularly in high-end Mini LED TVs, has led to a significant increase in average prices for leading brands [3][4] - **Small Appliances**: The competitive landscape for small appliances has improved, with profit margins showing significant recovery [1][4][9] Valuation and Dividend Insights - **Valuation Metrics**: - Gree: Valuation around 7x, dividend yield approximately 7% [6] - Midea: Valuation around 12x, dividend yield including buybacks about 6% [6] - Haier: Valuation around 10x, dividend yield between 4-5% [6] - **Market Performance**: These valuation levels are expected to support market performance for these companies [6] Future Outlook - **Market Expectations**: The probability of continued government subsidies next year is high, although the marginal effect may weaken [5] - **Export Dynamics**: Leading white goods companies derive over half of their business from overseas markets, which may offset domestic fluctuations due to subsidy reductions [7][11] - **Investment Recommendations**: Companies with solid performance and elasticity, such as Hisense, Bear, and TCL, are recommended for investment [12] Additional Insights - **Competitive Landscape**: Stone Technology has emerged as a leading brand in the vacuum cleaner market, with expectations for profitability to improve in Q3 despite short-term pressures [10] - **Sector Resilience**: The home appliance sector is expected to maintain positive growth in annual or quarterly profits, even with potential short-term declines in retail sales [7]

Investment Rating - The report maintains a "Positive" outlook for the home appliance industry, indicating a relative strength compared to the market benchmark index [4]. Core Insights - The leading companies in the cleaning and small home appliance sector are undergoing governance optimization, which is expected to improve operations. The overall demand for home appliances is anticipated to rise due to favorable policies and a vibrant new consumption landscape [2][7]. - The report highlights the potential for growth in the cleaning and small appliance segments, with significant year-on-year increases in online retail sales for key products such as robotic vacuums and washing machines [7]. - The report suggests that the upcoming air conditioning season may benefit from higher temperatures and lower inventory levels, leading to increased demand for home appliances [2]. Summary by Sections Investment Recommendations and Targets - The report recommends focusing on companies like Stone Technology (688169, Buy) and Bear Electric (002959, Hold) due to their positive changes and internal governance improvements. It also suggests monitoring major white goods leaders like Midea Group (000333, Not Rated) and Haier Smart Home (600690, Buy) for their efficiency and policy benefits [2]. - The report emphasizes the importance of companies that are actively expanding overseas and improving their operational efficiency, such as Hisense Electric (000921, Not Rated) and Hisense Visual (600060, Hold) [2]. - It also points out the potential for kitchen appliance companies like Boss Electric (002508, Buy) and Vatti (002035, Not Rated) to adapt to the easing of real estate pressures and adjust their strategies for overseas markets [2]. Market Trends - The report notes that the demand for cleaning appliances and small home appliances has been robust, with significant growth rates in online sales for key categories. For instance, sales of robotic vacuums increased by 45.93%, washing machines by 41.66%, and health pots by 28.66% year-on-year [7]. - The report anticipates that the growth momentum in these segments will continue, driven by sustained government subsidies and increasing consumer acceptance of these products [7]. Company-Specific Developments - Stone Technology is undergoing a strategic shift with a new management team, which is expected to enhance its operational and governance capabilities. The company plans to issue H-shares in Hong Kong, reflecting a commitment to global expansion [7]. - Bear Electric is also adjusting its management structure to improve strategic alignment and operational efficiency, which may lead to better profit margins in the short term [7].

| 证券代码：002959 | 证券简称：小熊电器 | 公告编号：2025-040 | | --- | --- | --- | | 债券代码：127069 | 债券简称：小熊转债 | | 小熊电器股份有限公司 2025 年第二季度可转换公司债券转股情况的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 1、可转换公司债券发行情况 经中国证券监督管理委员会《关于核准小熊电器股份有限公司公开发行可转 换公司债券的批复》（证监许可〔2022〕1099号）核准，小熊电器股份有限公司 向社会公开发行了5,360,000张可转换公司债券，每张面值100元，期限6年，发行 总额为53,600.00万元。 2、可转换公司债券上市情况 经深圳证券交易所（以下简称"深交所"）"深证上[2022]869 号"文同意， 公司 53,600.00 万元可转换公司债券于 2022 年 9 月 7 日起在深交所挂牌交易，债 券简称"小熊转债"，债券代码"127069"。 3、可转换公司债券转股期限 根据《小熊电器股份有限公司向不特定对象发行可转换公司债券募集说明书》 特别提示： 转股期 ...