1. Report Industry Investment Rating - The industry rating is "Bullish" [1] 2. Core Views of the Report - The cosmetics industry continues to show differentiation, with brand demand being weak in the off - season, agents seeking change in difficult situations, and producers seizing supply - chain reconstruction opportunities. The medical aesthetics industry has new entrants with better - than - expected shipments, and new product catalysts are worth attention [3][4] 3. Summaries According to Relevant Catalogs 3.1 Cosmetics: Continued Differentiation 3.1.1 Brand Merchants - In 1 - 3Q25, beauty brand merchants' revenue was 28.4 billion yuan, a year - on - year decrease of 0.6%; personal care brand merchants' revenue was 5.7 billion yuan, a year - on - year increase of 12.4%. In 3Q25, beauty and personal care brand merchants' revenues were 8.05 billion and 1.805 billion yuan, a year - on - year decrease of 1.3% and an increase of 7.6% respectively. Beauty revenue weakened quarter - on - quarter, while personal care remained flat [18] - Beauty: Affected by the earlier Double Eleven promotion, consumer enthusiasm declined in September, and brands reduced live - streaming activities. In terms of single - quarter revenue growth, Shuiyang Co., Ltd. and Shanghai Jahwa increased by over 20%, Marubi Co., Ltd. had double - digit growth, Proya had low - double - digit decline, and Betaine and Freda had high - single - digit decline [18] - Personal care: Runben Co., Ltd.'s Q3 revenue increased by 17% year - on - year, with a slight increase in growth rate quarter - on - quarter. Baiya Co., Ltd.'s 3Q25 revenue improved, and Dengkang Oral Care had steady growth [18] - In 1 - 3Q25, beauty brand merchants' net profit after non - recurring items was 2.33 billion yuan, a year - on - year decrease of 15%; personal care brand merchants' was 604 million yuan, a year - on - year decrease of 3.4%. Some companies showed initial cost - control effects [24] 3.1.2 Agents - Agents are seeking change in difficult situations by exploring three paths: incubating self - owned brands (represented by Ruoyuchen), using AI to reduce costs and increase efficiency (represented by Yiwow), and expanding high - growth categories (such as Qingmu Technology expanding into trendy toy agency operations) [30] - Ruoyuchen's self - owned brands Feicui and Zhanjia continued to gain momentum. In Q3, self - owned brand revenue was 451 million yuan, a year - on - year increase of 344.5%, accounting for 55.1%. Zhanjia's Q3 revenue was 227 million yuan, a year - on - year increase of 119%, and 1 - 3Q revenue was 680 million yuan. Feicui's Q3 revenue was 203 million yuan, a quarter - on - quarter increase of over 98.8%, and 1 - 3Q revenue was 362 million yuan [30] 3.1.3 Producers - Demand continued to recover, and the revenue of the producer sector increased by 9%, 17%, and 30% year - on - year from Q1 to Q3, with the growth rate increasing quarter by quarter [33] - QingSong Co., Ltd. focused on optimizing customers and product structure, and its profit turned positive for four consecutive quarters from 2Q24 to 1Q25. Jieya Co., Ltd. had increasing orders from overseas big customers, and its Q3 performance growth accelerated. Jiaheng Home Co., Ltd. increased revenue but not profit, mainly due to the short - term impact of the Huzhou base's capacity ramp - up [33] 3.2 Medical Aesthetics: New Entrants with Better - than - Expected Shipments 3.2.1 Upstream Consumables - The growth rate of demand expansion slowed down, and supply - side competition intensified. In terms of the cumulative number of Class III medical device approvals, hyaluronic acid > regenerative (Sculptra/Poly - L - Lactic Acid) > botulinum toxin > recombinant collagen. Old products of hyaluronic acid and regenerative types faced growth pressure, and the growth rate of recombinant collagen Class III medical device products slowed down significantly quarter - on - quarter [38] - Hyaluronic acid: Aimeike's revenue growth rate from 24Q1 to 25Q3 was + 28.2%/+2.3%/+1.1%/ - 7%/ - 18%/ - 25%/ - 21% year - on - year, showing a quarterly decline since 24Q2 [38] - Collagen: Jinbo Biotech's revenue growth rate from 24Q1 to 25Q1 was + 76%/+100%/+92%/+73%/+63% year - on - year, and in 2Q25/3Q25, it was + 30%/+13% year - on - year. On October 23, the "Recombinant Type I α1 Subtype Collagen Freeze - Dried Fiber" Class III medical device certificate of Giant Biogene was approved by NMPA [38] - Leapmed Medical's medical aesthetics shipments were better than expected, with Q3 medical service and health management business revenue of 320 million yuan, a year - on - year increase of 28%, and the revenue of Sculptra and Hydrodermabrasion reaching 86.1367 million yuan [36] 3.2.2 Downstream - The new model of Xinoxygen Medical Clinics showed high - growth potential. The Q3 revenue guidance was 150 - 170 million yuan, a year - on - year increase of 231% - 275%, and a quarter - on - quarter increase of 4% - 18%. It plans to implement the "100 - City, 1000 - Store" plan in the long term [40] - Stores are expanding from first - tier cities to new first - tier and second - tier cities. As of November 6, it covered 42 stores in 10 cities. The promotion of self - owned brands was remarkable, and it cooperated with Xihong Miracle Sculptra 3.0, priced at 2999 yuan, which was officially launched on September 25 [43] 3.3 Investment Recommendations - Brands with upward potential and both growth and certainty: Recommend Maogeping (Oriental aesthetics, dual - wheel drive of makeup and skincare, and the second - curve of perfume is worth looking forward to) and Shangmei Co., Ltd. (with one cornerstone brand, five growth brands, and N seed businesses) [8][46] - Companies with new product pipelines and expected performance elasticity: Pay attention to Giant Biogene and Leapmed Medical [8][46] - Companies in strategic adjustment and expected to reach an inflection point: Recommend Shuiyang Co., Ltd. (the effect of high - end transformation is gradually emerging), and pay attention to Shanghai Jahwa, Betaine, and Freda [8][46]

Core Insights - The internet e-commerce sector experienced a decline of 2.06% on November 4, with Jihong Co., Ltd. leading the drop [1] - The Shanghai Composite Index closed at 3960.19, down 0.41%, while the Shenzhen Component Index closed at 13175.22, down 1.71% [1] Market Performance - Jihong Co., Ltd. saw a significant drop of 5.82%, closing at 17.00, with a trading volume of 239,000 shares and a transaction value of 409 million [2] - Other notable declines included Ruoyuchen at -5.01% and Qingmu Technology at -4.08% [2] - The overall net outflow of main funds in the internet e-commerce sector was 233 million, while retail investors saw a net inflow of 239 million [2][3] Individual Stock Analysis - Star徽股份 had a net inflow of 17.84 million from main funds, but a net outflow of 27.57 million from retail investors [3] - Focus Technology experienced a net inflow of 15.55 million from main funds, with a net outflow of 1.25 million from retail investors [3] - Liren Liyang saw a net inflow of 7.21 million from main funds, while retail investors contributed a net inflow of 194.66 million [3]

Market Performance - The internet e-commerce sector rose by 0.53% on November 3, with Guolian Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 3976.52, up 0.55%, while the Shenzhen Component Index closed at 13404.06, up 0.19% [1] Stock Performance - Guolian Co., Ltd. (603613) closed at 29.39, with a gain of 3.49% and a trading volume of 159,500 shares, amounting to 467 million yuan [1] - Other notable performers included: - Shitou Co., Ltd. (600539) at 10.93, up 2.15% [1] - ST Tongpu (600365) at 3.36, up 2.13% [1] - Liren Lizhuang (605136) at 9.84, up 2.07% [1] - Jiao Dian Technology (002315) at 48.20, up 1.80% [1] Capital Flow - The internet e-commerce sector experienced a net outflow of 66.54 million yuan from institutional investors and 52.86 million yuan from retail investors, while individual investors saw a net inflow of 119 million yuan [2] - The capital flow for key stocks included: - Guolian Co., Ltd. had a net inflow of 55.05 million yuan from institutional investors [3] - Jiao Dian Technology saw a net inflow of 14.74 million yuan from institutional investors [3] - Star徽股份 (300464) had a net inflow of 12.41 million yuan from institutional investors [3]

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future stock performance [4][7]. Core Insights - The company's profitability has significantly improved due to cost reduction and efficiency enhancement measures. In Q3 2025, the company achieved revenue of 230 million yuan, a decrease of 11.32%, while net profit attributable to the parent company was 28 million yuan, a slight decrease of 0.58%. The net profit margin increased to 12.07%, up by 1.30 percentage points [1]. - The introduction of AI technology has enhanced service capabilities and operational efficiency, leading to a notable improvement in internal processes and a reduction in personnel needs. The company has successfully integrated AI into various operational areas, resulting in increased gross margins for online brand management and content e-commerce services [2][3]. - The company has expanded its client base, adding five well-known brands while maintaining stability with existing clients. This has contributed to a year-on-year growth of 14.86% in GMV for Q3 2025 [2]. Financial Summary - For the fiscal year 2023, the company reported a revenue of 1.288 billion yuan, a decrease of 16.31%, and a net profit of 108 million yuan, down by 40.05%. Projections for 2025 estimate revenue at 1.081 billion yuan and net profit at 145 million yuan, reflecting a significant recovery with a growth rate of 91.05% [5][11]. - The company's earnings per share (EPS) is projected to increase from 0.32 yuan in 2024 to 0.91 yuan in 2027, indicating a positive growth trajectory [5][11]. - The price-to-earnings (P/E) ratio is expected to decrease from 75.00 in 2024 to 33.38 in 2027, suggesting an improving valuation as earnings grow [5][11].

Market Overview - On October 31, the internet e-commerce sector rose by 2.4%, led by JiaoDian Technology [1] - The Shanghai Composite Index closed at 3954.79, down 0.81%, while the Shenzhen Component Index closed at 13378.21, down 1.14% [1] Stock Performance - JiaoDian Technology (002315) closed at 47.35, up 7.83% with a trading volume of 180,800 shares [1] - Xinghui Co., Ltd. (300464) closed at 7.36, up 5.14% with a trading volume of 390,000 shares [1] - Yiwan Yichuang (300792) closed at 30.53, up 4.48% with a trading volume of 128,300 shares [1] - Other notable performers include Nanji E-commerce (002127) up 3.82% and Liren Lizhuang (605136) up 3.77% [1] Capital Flow - The internet e-commerce sector saw a net inflow of 80.17 million yuan from institutional investors, while retail investors contributed a net inflow of 11 million yuan [2] - However, speculative funds experienced a net outflow of 190 million yuan [2] Individual Stock Capital Flow - JiaoDian Technology had a net outflow of 45.58 million yuan from institutional investors, while retail investors contributed a net inflow of 29.81 million yuan [3] - Guolian Co., Ltd. (603613) saw a net inflow of 22.78 million yuan from institutional investors [3] - Yiwan Yichuang experienced a net inflow of 21.93 million yuan from institutional investors [3]

Core Insights - The company reported a net profit attributable to shareholders of 30.5 million yuan in Q3 2025, representing a year-on-year increase of 26.97%, while the non-recurring net profit was 29.84 million yuan, up 43.66% year-on-year, indicating ongoing success in cost reduction and efficiency improvement [1] - The company's gross margin reached 30.39% in Q3 2025, an increase of 4.00 percentage points year-on-year, driven by significant revenue growth in high-margin online brand management services and content e-commerce services, which rose by 28.80% and 6.20% respectively [1] - The company continues to advance its AI strategy, with the development and application of AI assistants and agents in various operational areas, enhancing efficiency and supporting business growth through intelligent analysis and precise strategies [1] Financial Performance - The company incurred share-based payment expenses of 3.6205 million yuan, impacting the non-recurring net profit by 2.7384 million yuan [1] - Selling, administrative, and research expense ratios were 10.09% (-0.60 percentage points), 8.91% (+1.61 percentage points), and 0.90% (-0.03 percentage points) respectively, reflecting increased AI investment and share-based payments [1] - The net profit margin attributable to shareholders was 12.07%, an increase of 1.30 percentage points year-on-year [1] Operational Efficiency - The company’s self-developed AI systems, including "Yun Jian," "Master Student Image," and "Shu Su Tou," have shown improvements, leading to a more refined AI e-commerce solution [2] - The gross margins for online brand management services and content e-commerce services increased by 9.04% and 10.65% respectively, while inventory, accounts receivable, and accounts payable decreased by 5.25%, 10.88%, and 20.42%, indicating significant operational efficiency improvements [2]

Core Viewpoint - 壹网壹创 has shown a mixed performance in stock price and financial metrics, with a notable increase in stock price year-to-date but a decline in revenue for the recent quarter [1][2]. Group 1: Stock Performance - On October 28, 壹网壹创's stock rose by 2.01%, reaching 30.47 CNY per share, with a trading volume of 96.37 million CNY and a turnover rate of 1.51%, resulting in a total market capitalization of 7.22 billion CNY [1]. - Year-to-date, the stock price has increased by 27.49%, but it has seen a decline of 1.90% over the last five trading days and 3.30% over the last twenty days [1]. - The company has appeared on the龙虎榜 three times this year, with the most recent appearance on January 17, where it recorded a net purchase of 97.22 million CNY [1]. Group 2: Financial Performance - For the period from January to September 2025, 壹网壹创 reported a revenue of 763 million CNY, reflecting a year-on-year decrease of 13.42%, while the net profit attributable to shareholders increased by 3.94% to 98.46 million CNY [2]. - Since its A-share listing, the company has distributed a total of 310 million CNY in dividends, with 91.26 million CNY distributed over the past three years [3]. Group 3: Shareholder Information - As of September 30, 2025, the number of shareholders for 壹网壹创 was 32,700, a decrease of 0.90% from the previous period, with an average of 6,495 circulating shares per person, which is an increase of 0.91% [2]. - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited is the sixth largest, holding 2.11 million shares, an increase of 426,700 shares compared to the previous period [3].

Market Overview - The internet e-commerce sector increased by 0.8% on October 27, with Xin Xun Da leading the gains [1] - The Shanghai Composite Index closed at 3996.94, up 1.18%, while the Shenzhen Component Index closed at 13489.4, up 1.51% [1] Individual Stock Performance - Xin Xun Da (300518) closed at 15.09, with a rise of 11.04% and a trading volume of 338,000 shares, totaling a transaction value of 517 million yuan [1] - Kuaijingtong (002640) closed at 5.12, up 4.07%, with a trading volume of 2.119 million shares [1] - Saiwei Times (301381) closed at 23.66, increasing by 2.65% with a trading volume of 54,100 shares [1] - Other notable performers include Xinghui Co. (300464) and Huakai Yibai (300592), with increases of 2.36% and 1.55% respectively [1] Capital Flow Analysis - The internet e-commerce sector saw a net inflow of 70.5 million yuan from institutional investors, while retail investors experienced a net outflow of 2.2 million yuan [2][3] - Kuaijingtong (002640) had a significant net inflow of 106 million yuan from institutional investors, while retail investors saw a net outflow of 80.8 million yuan [3] - Xin Xun Da (300518) recorded a net inflow of 10.9 million yuan from institutional investors, with retail investors experiencing a net outflow of 52 million yuan [3]

Group 1: Company Performance Overview - In Q3 2025, the company achieved a GMV growth of approximately 14.86% year-on-year [2] - The net profit attributable to shareholders reached 30.50 million CNY, a year-on-year increase of 26.97% [3] - The net profit excluding non-recurring gains and losses grew by 43.66% year-on-year [3] Group 2: AI System Development - The company is advancing its AI systems, with four core systems in various stages of commercialization [3] - The "Cloud Insight System" and "Master-Student Image System" have achieved commercial application, enhancing click-through and conversion rates [5] - The "Data Investment System" and "Intelligent Customer Service System" are currently being refined for optimization [5] Group 3: Business Model and Strategy - The company is focusing on a light-asset operation model, reducing distribution business while enhancing brand management and content e-commerce services [4] - Revenue from online brand management services increased by 28.8%, while content e-commerce service revenue grew by 6.2% [4] - The gross margins for online brand management and content e-commerce services rose by 9.04% and 10.65%, respectively [4] Group 4: Future Growth and AI Integration - The company plans to leverage AI for cost reduction and efficiency improvement, activating existing business profitability [5] - Future growth will focus on expanding vertical brands and increasing customer numbers through AI capabilities [5] - The company aims to achieve its AIGS vision by developing a SaaS service model in the long term [5] Group 5: Investor Engagement and Feedback - Investors inquired about the progress of core AI products, with responses indicating varying stages of commercialization [5] - The company emphasized that revenue growth will primarily come from acquiring new clients rather than increasing budgets from existing clients [10] - AI technology is expected to enhance operational efficiency and profit margins, contributing to a stable gross margin in the light-asset model [9]

Market Overview - On October 23, the internet e-commerce sector declined by 0.48%, with Qingmu Technology leading the drop [1] - The Shanghai Composite Index closed at 3922.41, up 0.22%, while the Shenzhen Component Index closed at 13025.45, also up 0.22% [1] Stock Performance - Notable gainers in the internet e-commerce sector included: - Xinjinda (300518) with a closing price of 13.52, up 3.84% on a trading volume of 109,600 shares and a turnover of 146 million yuan [1] - Jiaodian Technology (002315) closed at 44.40, up 2.94% with a trading volume of 58,500 shares and a turnover of 255 million yuan [1] - Conversely, significant decliners included: - Yumu Technology (301110) which fell by 6.88% to a closing price of 70.49 with a trading volume of 55,000 shares and a turnover of 38.7 million yuan [2] - Yiwan Yichuang (300792) decreased by 3.52% to 29.34, with a trading volume of 129,700 shares and a turnover of 379 million yuan [2] Capital Flow - The internet e-commerce sector experienced a net outflow of 28.67 million yuan from institutional investors and 45.72 million yuan from speculative funds, while retail investors saw a net inflow of 74.39 million yuan [2] - Detailed capital flow for selected stocks showed: - Xinjinda (300518) had a net outflow of 21.82 million yuan from institutional investors [3] - Jiaodian Technology (002315) saw a net inflow of 18.16 million yuan from institutional investors [3] - Qingmu Technology (301110) had a net inflow of 14.98 million yuan from institutional investors [3]