Core Viewpoint - The company reported strong revenue and profit growth for 2024 and Q1 2025, driven by online sales and channel expansion [1][2] Financial Performance - In 2024, the company achieved revenue of 2.357 billion yuan, a year-on-year increase of 22.55%, and a net profit attributable to shareholders of 96 million yuan, up 20.02% [1] - For Q1 2025, revenue reached 714 million yuan, reflecting a year-on-year growth of 42.87%, with a net profit of 43 million yuan, up 33.52% [1] - The company plans to distribute a cash dividend of 0.14 yuan per share, totaling 37 million yuan, with a dividend payout ratio of 38.17% [1] Sales Channels and Strategy - The company implemented an online strategy to empower offline sales, achieving a multi-channel development approach [2] - In 2024, revenue from various sales channels was as follows: direct stores 270 million yuan, counters 410 million yuan, franchises 380 million yuan, and e-commerce 1.29 billion yuan, with e-commerce contributing 54.83% of total revenue [2] - The e-commerce channel saw a year-on-year revenue increase of 40.76%, significantly driving overall revenue growth [2] Store Expansion and Performance - By the end of 2024, the company operated 235 stores, netting an increase of 67 stores, covering 15 provinces and 2 cities [2] - Revenue from offline channels (including franchises) was 1.056 billion yuan, up 5.92%, primarily due to channel expansion [2] - The company’s strategy of online empowerment for offline operations led to a 87.28% revenue increase in out-of-province areas [2] Product Performance - In 2024, the company’s single-store revenue for direct and counter sales decreased by 1.92% to 6.37 million yuan, while single-store gross profit increased by 6.15% to 1.6973 million yuan [3] - The revenue from gold jewelry increased by 29% to 2.28 billion yuan, while embedded jewelry revenue fell by 54% to 68 million yuan [3] - The company focuses on appealing to Generation Z aesthetics, enhancing brand differentiation in the gold jewelry sector [3] Future Projections - Revenue forecasts for 2025, 2026, and 2027 are 3 billion yuan, 3.9 billion yuan, and 4.8 billion yuan, representing year-on-year growth of 29%, 28%, and 24% respectively [4] - Net profit projections for the same years are 128 million yuan, 165 million yuan, and 210 million yuan, with corresponding year-on-year growth rates of 33%, 29%, and 27% [4]

Summary of Mankalon Jewelry Conference Call Company Overview - **Company**: Mankalon Jewelry - **Industry**: Jewelry - **Date of Call**: April 28, 2025 Key Points Financial Performance - In Q1 2025, Mankalon's revenue increased by 42.87% to 714 million yuan, while net profit grew by 33% to 43 million yuan despite a 6% decline in China's gold consumption [2][4] - Online sales surged by 60%, and offline sales rose by 33% [2][4] Growth Drivers - **Product Innovation**: Mankalon focuses on product innovation and has launched over 1,000 new products, with significant exposure on social media platforms [5][6] - **Target Audience**: The company targets the 25-35 age group, enhancing brand perception and establishing a strong market presence [5][6] - **Digital Strategy**: A robust digital strategy utilizing AI and big data supports a multi-channel operational system, enhancing efficiency and customer engagement [6] E-commerce Strategy - The e-commerce channel's growth is attributed to a clear brand positioning and strong product development capabilities [7] - Mankalon plans to increase the proportion of self-developed products to improve online gross margins [3][7] - The company aims to expand its presence on various e-commerce platforms while maintaining high gross margins on traditional platforms like Tmall and JD [7][22] Marketing and Consumer Engagement - The Xiaohongshu platform plays a crucial role in Mankalon's marketing strategy, providing insights into consumer demand and enhancing multi-channel engagement [8] - The company does not focus solely on conversion rates from Xiaohongshu but rather on understanding consumer needs [8][9] Expansion Plans - Mankalon aims to become a leading national jewelry brand within three to five years, planning to enter all provinces and municipalities in China within two years [2][12] - The company has opened 67 new stores in 2024, with a similar trend expected in 2025, focusing on core cities for direct stores and other areas for franchises [25] Product Development - Mankalon's product development process includes consumer insights, product planning, and feedback analysis to ensure alignment with consumer needs [10][11] - The company plans to enhance its self-developed product ratio, particularly in high-margin categories [15][23] Cost Management - Mankalon has optimized its cost structure, leading to improved operational efficiency and stable net profit margins [14][16] - The company focuses on high ROI channels and utilizes digital tools to reduce unnecessary administrative expenses [16][33] Market Trends - The jewelry market is witnessing a shift towards self-purchase motivations among younger consumers, moving away from traditional gifting occasions [24] - Despite fluctuations in gold prices, consumer demand for jewelry remains stable, with Mankalon adapting its product offerings accordingly [17][24] Future Outlook - Mankalon anticipates stable growth in 2025, with ongoing efforts to enhance product offerings and expand market reach [18] - The company is committed to maintaining its pricing strategy in the 3,000 to 4,000 yuan range until nationwide coverage is achieved [36][37] International Expansion - Mankalon is preparing for overseas expansion, having conducted market research in Southeast Asia, North America, and the Middle East [21] Conclusion Mankalon Jewelry demonstrates resilience and growth in a challenging market through strategic product innovation, targeted marketing, and a robust digital presence, positioning itself for future expansion and profitability.

编号：2025-009 | | 特定对象调研 分析师会议 | | | | --- | --- | --- | --- | | 投资者关系 | 媒体采访 业绩说明会 | | | | 活动类别 | 新闻发布会 路演活动 | | | | | 其他 （电话会议） 现场参观  | | | | 参与单位名称及 | 泰康基金 宋仁杰、郭嘉熙 | | | | 人员姓名 | 华西证券 刘文正、褚菁菁 | | | | 时间 | 年 月 日 2025 | 4 | 28 | | 地点 | 电话会议 | | | | 上市公司接待 | 副总经理兼董事会秘书许恬 | | | | 人员姓名 | | | | | 投资者关系活动 | 一、介绍环节 | | | | | 公司副总经理兼董事会秘书许恬就公司 2024 年度及 2025 年一季 | | | | | 度经营做了介绍。 | | | | | 二、问答环节 | | | | 主要内容介绍 | 公司在接待过程中严格按照公司《信息披露管理制度》《投资者 | | | | | 关系管理制度》规定，没有出现未公开重大信息泄露等情况。各方还 | | | | | 就公司品牌建设、产品研发等方面 ...

Group 1: Investor Relations Activities - The investor relations activities included a telephone conference with various fund representatives [1][2][3][4][5][6] - Key participants included representatives from major funds such as Huatai Securities, Southern Fund, and others [1][2][3][4][5][6] Group 2: Company Performance and Strategy - The company reported a clear positioning leading to significant product development goals, contributing to last year's performance growth [4] - Digital capabilities have driven improvements in operational efficiency and cost management [5] - The company plans to enhance its self-developed product ratio and optimize product structure in the e-commerce sector [5] Group 3: Marketing and Consumer Insights - The marketing strategy focuses on platforms like Xiaohongshu for consumer interaction and insights [4] - The target consumer group is primarily post-95s, with diverse consumption preferences emphasizing inclusivity [5] - The company aims to increase the proportion of fixed-price products, currently at approximately 20% [5] Group 4: Expansion Plans - The company plans to open new stores primarily outside Zhejiang province, with a focus on central and southern China [4] - There is an ongoing assessment of overseas markets, including Southeast Asia, North America, and the Middle East, for potential expansion [5] Group 5: Product Development and Design - The product development process involves consumer insights, trend analysis, and iterative feedback from social platforms [4] - The design team operates in small groups to enhance creativity and responsiveness to market demands [5]

Group 1 - The cultivated diamond concept index rose by 0.16%, ranking 7th among concept sectors, with six stocks increasing in value, led by Mankalon, Chaohongji, and Guoli Co., which rose by 15.10%, 5.21%, and 2.56% respectively [1] - The leading decliners in the cultivated diamond sector included World, Huifeng Diamond, and Power Diamond, which fell by 3.93%, 3.46%, and 3.45% respectively [1] - The main capital outflow from the cultivated diamond sector was 0.52 billion yuan, with eight stocks experiencing net inflows, the highest being Chaohongji with a net inflow of 20.23 million yuan [1] Group 2 - In terms of capital inflow ratios, the top stocks were Boyun New Materials, Chaohongji, and Hengsheng Energy, with net inflow rates of 11.77%, 6.15%, and 6.14% respectively [2] - The cultivated diamond concept capital inflow leaderboard showed Chaohongji with a daily increase of 5.21% and a turnover rate of 4.12%, alongside Boyun New Materials with a slight decrease of 0.29% and a turnover rate of 4.01% [2] - Mankalon led the sector with a significant increase of 15.10% and a turnover rate of 18.41%, while World saw a decline of 3.93% with a turnover rate of 2.20% [3]

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook based on performance metrics and growth projections [1]. Core Insights - The company achieved a revenue of 2.357 billion yuan in 2024, representing a year-over-year increase of 22.55%, and a net profit attributable to shareholders of 96 million yuan, up 20.02% year-over-year [1]. - In Q1 2025, the company reported a revenue of 714 million yuan, a year-over-year increase of 42.87%, and a net profit of 43 million yuan, up 33.52% year-over-year [1]. - The company is focusing on an omnichannel strategy, leveraging online capabilities to enhance offline sales, with e-commerce contributing significantly to revenue growth [2]. - The company has expanded its store network, increasing the total number of stores to 235, with a net addition of 67 stores in 2024 [2]. - The company is targeting the Z generation with a dual strategy of "classic national trend + light luxury fashion," which has helped in building a differentiated product advantage in the gold jewelry sector [3]. Financial Summary - The company’s total revenue is projected to reach 3.047 billion yuan in 2025, with a year-over-year growth of 29% [4]. - The net profit attributable to shareholders is expected to be 128 million yuan in 2025, reflecting a year-over-year increase of 32.9% [4]. - The gross margin is projected to decline slightly from 13.4% in 2024 to 13.0% in 2025 [6]. - The company’s earnings per share (EPS) is expected to increase from 0.37 yuan in 2024 to 0.49 yuan in 2025 [6].

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook based on performance metrics and growth projections [1]. Core Insights - The company achieved a revenue of 2.357 billion yuan in 2024, representing a year-over-year increase of 22.55%, and a net profit attributable to shareholders of 96 million yuan, up 20.02% year-over-year [1]. - The first quarter of 2025 saw revenues of 714 million yuan, a year-over-year increase of 42.87%, with a net profit of 43 million yuan, up 33.52% year-over-year [1]. - The company is focusing on an omnichannel strategy, leveraging online capabilities to enhance offline sales, with e-commerce contributing significantly to revenue growth [2]. - The company plans to distribute a cash dividend of 0.14 yuan per share for 2024, with a total cash dividend amounting to 37 million yuan, reflecting a dividend payout ratio of 38.17% [1]. Revenue Breakdown - In 2024, the revenue from various sales channels was as follows: direct stores (270 million yuan), counters (410 million yuan), franchises (380 million yuan), and e-commerce (1.29 billion yuan), with e-commerce accounting for 54.83% of total revenue [2]. - The e-commerce channel experienced a year-over-year growth of 40.76%, significantly contributing to the overall revenue increase [2]. Store Expansion and Performance - By the end of 2024, the company had 235 stores, netting an increase of 67 stores, covering 15 provinces and 2 cities [2]. - The revenue from offline channels (including franchises) was 1.056 billion yuan, a year-over-year increase of 5.92%, primarily driven by channel expansion [2]. Product Performance - The company reported a decline in revenue from embedded products, while gold products showed strong performance, driving overall single-store gross profit growth [3]. - In 2024, revenue from solid gold jewelry was 2.28 billion yuan, up 29% year-over-year, while embedded jewelry revenue was 68 million yuan, down 54% year-over-year [3]. Profit Forecast - The company is projected to achieve revenues of 3.047 billion yuan in 2025, 3.886 billion yuan in 2026, and 4.814 billion yuan in 2027, with year-over-year growth rates of 29%, 28%, and 24% respectively [4]. - The net profit attributable to shareholders is expected to reach 128 million yuan in 2025, 165 million yuan in 2026, and 210 million yuan in 2027, with corresponding growth rates of 32.9%, 29.4%, and 27.1% [4].

目 录 天健审〔2025〕7723 号 曼卡龙珠宝股份有限公司全体股东： 我们鉴证了后附的曼卡龙珠宝股份有限公司（以下简称曼卡龙公司）管理层 编制的 2024 年度《关于募集资金年度存放与使用情况的专项报告》。 一、对报告使用者和使用目的的限定 本鉴证报告仅供曼卡龙公司年度报告披露时使用，不得用作任何其他目的。 我们同意将本鉴证报告作为曼卡龙公司年度报告的必备文件，随同其他文件一起 报送并对外披露。 二、管理层的责任 曼卡龙公司管理层的责任是提供真实、合法、完整的相关资料，按照《上市 公司监管指引第 2 号——上市公司募集资金管理和使用的监管要求（2022 年修 订）》（证监会公告〔2022〕15 号）和《深圳证券交易所上市公司自律监管指 引第 2 号——创业板上市公司规范运作（2023 年 12 月修订）》（深证上〔2023〕 1146 号）的规定编制《关于募集资金年度存放与使用情况的专项报告》，并保 证其内容真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏。 一、募集资金年度存放与使用情况鉴证报告………………………第 1—2 页 二、关于募集资金年度存放与使用情况的专项报告 ……………第 3—12 ...

目 录 一、非经营性资金占用及其他关联资金往来情况的专项 审计说明…………………………………………………………第 1—2 页 二、非经营性资金占用及其他关联资金往来情况汇总表 ……………第 3 页 三、附件………………………………………………………………第 4—7 页 (一) 本所营业执照复印件 ………………………………………第 4 页 (二) 本所执业证书复印件 ………………………………………第 5 页 (三) 执业会计师资格证书复印件……………………………第 6—7 页 非经营性资金占用及其他关联资金往来情况的 专项审计说明 天健审〔2025〕7722 号 曼卡龙珠宝股份有限公司全体股东： 一、对报告使用者和使用目的的限定 本报告仅供曼卡龙公司年度报告披露时使用，不得用作任何其他目的。我们 同意将本报告作为曼卡龙公司年度报告的必备文件，随同其他文件一起报送并对 外披露。 为了更好地理解曼卡龙公司 2024 年度非经营性资金占用及其他关联资金往 来情况，汇总表应当与已审的财务报表一并阅读。 二、管理层的责任 曼卡龙公司管理层的责任是提供真实、合法、完整的相关资料，按照《上市 公司监管指引第 8 号——上市公 ...

目 录 | 1—2 | | --- | | 一、内部控制审计报告…………………………………………第 页 | 天健审〔2025〕7721 号 曼卡龙珠宝股份有限公司全体股东： 按照《企业内部控制审计指引》及中国注册会计师执业准则的相关要求，我 们审计了曼卡龙珠宝股份有限公司（以下简称曼卡龙公司）2024 年 12 月 31 日 的财务报告内部控制的有效性。 一、企业对内部控制的责任 按照《企业内部控制基本规范》《企业内部控制应用指引》以及《企业内部 控制评价指引》的规定，建立健全和有效实施内部控制，并评价其有效性是曼卡 龙公司董事会的责任。 二、注册会计师的责任 我们的责任是在实施审计工作的基础上，对财务报告内部控制的有效性发表 审计意见，并对注意到的非财务报告内部控制的重大缺陷进行披露。 三、内部控制的固有局限性 内部控制具有固有局限性，存在不能防止和发现错报的可能性。此外，由于 情况的变化可能导致内部控制变得不恰当，或对控制政策和程序遵循的程度降低， 根据内部控制审计结果推测未来内部控制的有效性具有一定风险。 四、财务报告内部控制审计意见 | | 二、附件…………………………………………………………第 | ...