1 证券代码：301171 证券简称：易点天下 易点天下网络科技股份有限公司投资者关系活动记录表 | --- | --- | --- | --- | --- | |-------------------|--------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------|--------|----------| | | | | 编号： | 2022-01 | | | □特定对象调研 | □分析师会议 | | | | | □媒体采访 | □业绩说明会 | | | | 投资者关系活动 | □新闻发布会 | □路演活动 | | | | 类别 | □现场参观 | √电话会议 | | | | | □其他： | （请文字说明其他活动内容） | | | | 参与单位名称及 | | ...

易点天下网络科技股份有限公司 2022 年第三季度报告 证券代码：301171 证券简称：易点天下 公告编号：2022-018 易点天下网络科技股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 □是 否 1 易点天下网络科技股份有限公司 2022 年第三季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | --- | |------------------------------------------------------|------------------|-------------------------|--- ...

Financial Performance - The company reported a total revenue of 500 million RMB for the first half of 2022, representing a year-on-year increase of 20%[20] - The company has set a revenue guidance of 1.2 billion RMB for the full year 2022, reflecting an expected growth of 15% compared to 2021[20] - The company's operating revenue for the reporting period was ¥1,313,687,807.99, a decrease of 18.87% compared to the same period last year[28] - Net profit attributable to shareholders was ¥178,224,075.76, representing a 42.12% increase year-over-year[28] - The company's total internet marketing revenue for the reporting period was approximately ¥1.31 billion, accounting for 99.75% of total revenue, a decrease of 19.04% year-over-year[57] - E-commerce sector revenue was approximately ¥721.9 million, representing 54.95% of total revenue, down 31.56% from the previous year[58] - The number of direct clients increased to 651, generating revenue of approximately ¥1.14 billion, while the number of agency clients rose to 243, contributing around ¥173.9 million[59] - The net cash flow from operating activities was ¥2,624,982.71, down 98.34% from the previous year[28] - The basic and diluted earnings per share were both ¥0.45, an increase of 40.63% compared to the same period last year[28] - Total assets at the end of the reporting period were ¥4,317,450,711.60, up 6.86% from the end of the previous year[28] User Growth and Market Expansion - User data showed a growth in active users to 10 million, up from 8 million in the same period last year, indicating a 25% increase[20] - The company is expanding its market presence in Southeast Asia, targeting a 10% market share by the end of 2023[20] - The company has provided marketing solutions to over 5,000 clients across various industries, achieving over 800 million commercial effect conversions[38] - The company has a diverse client base, including well-known enterprises like Alibaba and Tencent, which enhances its market position[39] Research and Development - Research and development expenses increased by 50% to 100 million RMB, emphasizing the company's commitment to technological advancement[20] - The company focuses on a technology-driven development strategy, utilizing big data and AI algorithms in its advertising services[38] - Research and development investment increased by 44.64% to ¥44,568,176.28, driven by an increase in R&D personnel[71] - The company continues to enhance its technological capabilities by recruiting top talent and investing in R&D, aiming to maintain its competitive edge[111] Risk Management - The company identified potential risks including market competition and regulatory changes, with strategies in place to mitigate these risks[5] - The management emphasized the importance of data security and user privacy in their operational strategy moving forward[5] - The company faces risks related to market competition, requiring continuous improvement in service capabilities and technological advantages[101] - The company emphasizes compliance with local laws and regulations in various countries to mitigate risks associated with market environment changes[102] - International trade tensions, particularly between China and the US, could adversely affect the company's performance, especially if trade disputes escalate[112] Corporate Governance and Shareholder Information - The board has decided not to distribute cash dividends for the current fiscal year, focusing on reinvestment for growth[5] - The company reported a 68.84% investor participation rate in its first extraordinary general meeting held on January 27, 2022[116] - The company plans not to distribute cash dividends or issue bonus shares for the half-year period[121] - The company has not undergone any changes in its controlling shareholder during the reporting period[186] - The company has 88 shareholders holding more than 5% of the shares at the end of the reporting period[175] Community Engagement and Social Responsibility - The company contributed nearly 200,000 RMB in material support to the community during the COVID-19 outbreak in Xi'an, assisting affected groups[127] - The company provided free TikTok cross-border live streaming training and internship opportunities to nearly 200 individuals impacted by the pandemic from June 2022[127] Strategic Acquisitions and Partnerships - The company plans to explore strategic acquisitions to enhance its service offerings and market reach in the next fiscal year[20] - The company has established stable partnerships with major media platforms such as Google, Meta, and Twitter, enhancing its media resource pool[39] - The company has established deep partnerships with major global media platforms, including Google and Meta, enhancing its media resource advantages[62] Financial Position and Liquidity - The company is actively monitoring its liquidity position with a significant cash reserve, which is crucial for future investments and operational stability[199] - Cash and cash equivalents reached ¥1,581,751,803.04, up from ¥1,235,719,546.63, indicating a significant increase of about 28%[199] - The total approved guarantee amount for subsidiaries during the reporting period is CNY 412,281.4 million, with actual guarantees amounting to CNY 80,584.89 million[158]

Financial Performance - The company reported a total revenue of 500 million RMB for the first half of 2022, representing a year-on-year increase of 20%[20]. - The company expects revenue growth to continue at a rate of 15% for the second half of 2022, projecting total revenue of approximately 575 million RMB[20]. - The company's operating revenue for the reporting period was ¥1,313,687,807.99, a decrease of 18.87% compared to the same period last year[28]. - Net profit attributable to shareholders was ¥178,224,075.76, representing an increase of 42.12% year-over-year[28]. - The basic and diluted earnings per share were both ¥0.45, reflecting a growth of 40.63% from the previous year[28]. - Internet marketing revenue for the reporting period totaled approximately ¥1.31 billion, accounting for 99.75% of total revenue, a decrease of 19.04% year-over-year[57]. - E-commerce sector contributed approximately ¥721.86 million, representing 54.95% of total revenue, down 31.56% from the previous year[58]. - The net cash flow from operating activities was ¥2,624,982.71, a significant decrease of 98.34% compared to the previous year[28]. - The company reported a net profit of 153,579,086.04 from its subsidiary Xi'an Diangao, contributing significantly to overall performance[95]. User Growth and Market Expansion - User data showed an increase in active users to 10 million, up from 8 million in the same period last year, marking a growth of 25%[20]. - The company is expanding its market presence in Southeast Asia, targeting a 10% market share by the end of 2023[20]. - The number of direct clients increased to 651, generating revenue of approximately ¥1.14 billion, while the number of agency clients rose to 243, contributing about ¥173.86 million[59]. - The company has built a diverse client base, including large internet firms and overseas advertisers, contributing to stable revenue and valuable user data[62]. Research and Development - Research and development expenses increased by 30% to 75 million RMB, focusing on enhancing technology capabilities[20]. - Research and development investment increased by 44.64% to ¥44,568,176.28, driven by an increase in R&D personnel[71]. - The company has a strategic focus on technology-driven development, leveraging big data and AI algorithms in its marketing services[38]. - The integration of big data, AI, and cloud computing is driving the evolution of internet advertising, enabling precise marketing and real-time bidding models[56]. - The company launched several new marketing technology platforms in 2022, including CyberMedia and CyberTargeter, to meet diverse marketing needs[67]. Strategic Initiatives - New product launches are anticipated to contribute an additional 50 million RMB in revenue by the end of 2022[20]. - A strategic acquisition of a smaller tech firm is in progress, expected to close by Q4 2022, which will enhance the company's service offerings[20]. - The company is actively exploring new business areas and innovative advertising technologies to adapt to market trends[99]. Risk Management - The company identified potential risks including market competition and regulatory changes, with strategies in place to mitigate these risks[5]. - The management emphasized the importance of maintaining data security and compliance with industry regulations as a priority moving forward[5]. - The company implements a rigorous advertising information review system to mitigate risks associated with violations of advertising laws, but there remains a risk of penalties due to potential oversight[102]. - The company emphasizes data protection and anonymization, but improper use of information by employees or partners could harm its reputation and operational performance[103]. - The company faces risks from international trade tensions, particularly with the U.S., which could affect its e-commerce clients and overall performance[111]. Corporate Governance and Shareholder Matters - The company held its first extraordinary shareholders' meeting of 2022 on January 27, with a participation rate of 68.84%[115]. - The annual shareholders' meeting for 2021 took place on May 5, 2022, with a participation rate of 74.31%[115]. - The company plans not to distribute cash dividends or issue bonus shares for the first half of 2022[120]. - There were no stock incentive plans or employee stock ownership plans implemented during the reporting period[121]. - The company did not face any administrative penalties related to environmental issues during the reporting period[125]. Financial Position and Assets - Total assets at the end of the reporting period reached ¥4,317,450,711.60, an increase of 6.86% from the end of the previous year[28]. - The company's cash and cash equivalents increased to ¥1,581,751,803.04 as of June 30, 2022, up from ¥1,235,719,546.63 on January 1, 2022, representing a growth of approximately 28%[198]. - Accounts receivable decreased to ¥806,224,391.28 from ¥1,022,939,483.70, indicating a decline of about 21%[198]. - Other receivables rose to ¥1,551,811,622.66 from ¥1,447,025,108.43, showing an increase of approximately 7%[198]. - Total current assets amounted to ¥3,988,356,099.76, compared to ¥3,755,970,511.39 at the beginning of the year, reflecting a growth of around 6%[198].