Core Viewpoint - The company has extensive experience in brand development and design, with its own brands and licensed brands operating for many years, indicating a strong understanding of consumer preferences and market trends [2] Group 1: Brand Development - The company's own brand "Water Child" was established in 1995 and has been operating for nearly 30 years, while the brand "Hush Puppies" and the licensed brand "Haggis" have been in operation for over a decade [2] - The company has accumulated rich design and development experience tailored to the characteristics and styles of different brands [2] Group 2: Design and Development Process - The company has an experienced team of planners and designers, along with a comprehensive design and development process [2] - In the initial design phase, product planners provide the design team with style demand, categories, proportions, and price range based on historical sales data [2] - The design team incorporates trends in popular colors and consumer sentiment to create designs that align with the brand's characteristics [2] - Completed design drafts undergo a joint review by multiple departments, ensuring that the final products meet consumer preferences and reflect the brand's core philosophy [2]

Group 1 - The company is currently utilizing a digital-first inventory management system, supplemented by manual checks, to ensure dynamic inventory management [2] - The company is continuously monitoring advancements in artificial intelligence technology and aims to integrate new technologies to enhance overall efficiency [2] - The combination of digital management systems and human oversight is designed to address potential shortcomings in the system [2]

证券日报网12月11日讯嘉曼服饰（301276）在12月11日回答调研者提问时表示，公司发展线上渠道已十 余年，目前在天猫、京东、唯品会、抖音以及其他电商平台等主流电商平台均有布局。现如今线上购物 已经成为消费者日常和高频的消费方式，电商消费也逐渐回归理性。对于品牌公司来说线上渠道既是重 要的销售渠道，也是展示新款、传播产品理念的重要途径，特别是中高端品牌线上线下（300959）同款 同价也将是未来发展趋势。 ...

Group 1 - The company will focus on product upgrades and iterations over the next two years while continuing regular collaborations with celebrities and influencers, as well as online promotions [2] - The company plans to maintain stable sales expenses in the short term, while also expanding offline marketing activities such as advertising and ground promotions as it develops its distribution channels [2] - In the medium to long term, the company will increase promotional investments in line with the development stages of different brands to enhance brand recognition and accumulate brand momentum [2]

Core Viewpoint - The company emphasizes continuous product and service upgrades across its children's clothing brands to enhance consumer experience and emotional value [2] Group 1: Product Development and Strategy - The company will focus on research and development, improving product quality, enriching product functionality, and strengthening brand culture [2] - The company aims to optimize marketing strategies to provide greater emotional value to consumers [2] Group 2: Brand Focus and Positioning - For the HushPuppies brand, the company will enhance product offerings and adjust channels to concentrate on classic casual styles [2] - The company believes that popular product design and high-quality products are fundamental for long-term brand development [2] Group 3: Marketing and Channel Strategy - The company plans to optimize products around family-oriented and vacation-themed leisure scenarios [2] - The company will continue to select quality channels for store expansion and promote the HushPuppies brand in alignment with its brand philosophy to enhance brand value [2]

Core Viewpoint - The company is focusing on digital management in inventory operations, combining digital systems with human oversight to enhance efficiency [1] Group 1: Inventory Management - The company employs a primarily digital management system for inventory, supplemented by human intervention [1] - Dynamic inventory management is conducted through a digital management system, with a human warning mechanism to address potential shortcomings [1] - The company is actively following advancements in artificial intelligence technology to integrate new technologies into its operations for improved efficiency [1]

答:公司目前在库存管理上运用以数字化为主，人工为辅的管理机制，根据数字化管理系统进行动态库 存管理，结合人工预警机制，检查填补系统可能出现的短板。公司也在持续跟进人工智能的技术发展。 未来公司将会不断尝试与新技术结合，从而提高公司整体效率。 格隆汇12月11日丨嘉曼服饰(301276.SZ)在投资者关系中表示，有被问到:公司在库存管理的数字化运营 程度。 ...

答:公司暂未开展跨境电商，但有持续关注海外市场情况，未来不排除择机布局海外市场。 格隆汇12月11日丨嘉曼服饰(301276.SZ)在投资者关系中表示，有被问到:公司有无跨境电商的相关布 局？ ...

Core Viewpoint - The company emphasizes its focus on product upgrades and iterations while maintaining stable sales expenses in the short term, with plans to increase promotional investments in the medium to long term as brand development progresses [1] Group 1: Sales Strategy - The company will continue to implement regular collaborations with celebrities, influencer marketing, and online promotions [1] - Offline marketing activities, such as advertising and ground promotions, will be initiated alongside the expansion of offline channels [1] - Short-term sales expenses are expected to remain stable [1] Group 2: Long-term Plans - In the medium to long term, the company plans to increase promotional investments in line with the different stages of brand development [1] - The focus will be on enhancing brand recognition and accumulating brand momentum [1]

格隆汇12月11日丨嘉曼服饰(301276.SZ)在投资者关系中表示，有被问到:公司有无跨境电商的相关布 局？ 答:公司暂未开展跨境电商，但有持续关注海外市场情况，未来不排除择机布局海外市场。 ...