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2025年中国狗粮行业发展历程、发展背景、产业链图谱、销售规模、竞争格局及发展趋势分析:TOP10品牌市场占有率仅24.6%[图]
Chan Ye Xin Xi Wang· 2025-12-25 01:33
内容概要:近年来,宠物"拟人化""家庭成员化"的认知深入人心,养犬人群不再将狗粮视为简单的喂养 物资,而是更注重犬只的营养健康与生活品质,这使得狗粮从"可选消费"转向"刚性消费",为我国狗粮 市场提供稳定的需求支撑,同时,单身经济、银发经济的兴起以及情感陪伴需求的激增,进一步扩大了 养犬人群规模,也让狗粮的消费频次和客单价稳步提升,据统计,2024年我国狗粮销量完成60.73万 吨,销售均价达3.58万元/吨,销售额达217.38亿元,其中,干狗粮占83.82%,湿狗粮占3.74%。 相关上市企业:乖宝宠物(301498)、中宠股份(002891)、佩蒂股份(300673)、路斯股份 (920419)、朝云集团(06601.HK)、源飞宠物(001222) 相关企业:皇誉宠物食品(上海)有限公司、上海依蕴宠物用品有限公司、雀巢(中国)有限公司、华 兴宠物食品有限公司、玛氏宠物食品(中国)有限公司、徐州苏宠宠物用品有限公司、上海比瑞吉宠物 用品股份有限公司、 上海凯锐斯生物科技有限公司、荣喜宠物食品有限公司、多格漫贸易(上海)有限公司 关键词:狗粮行业发展历程、狗粮发展背景、狗粮产业链图谱、狗粮销售规模、狗粮竞 ...
2026年度策略:先抑后扬启动周期配置,优选成长拥抱新赛道
GOLDEN SUN SECURITIES· 2025-12-24 14:18
Group 1: Livestock Industry - The pig industry is currently in a phase of deep losses, with supply contraction expected to continue into the first half of 2026, leading to a significant reduction in production capacity. The average pig price for 2025 is projected to be below the cost line, with quarterly estimates of 15.5 CNY/kg, 13.5 CNY/kg, 16.4 CNY/kg, and 17.7 CNY/kg, resulting in an annual average of approximately 13.4 CNY/kg [11][25][26] - The white chicken market is experiencing a cautious outlook, with a projected supply growth of less than 5% for 2026. The decline in the sales of commodity broiler chicks indicates a more conservative price expectation within the industry [30][35] - The yellow chicken sector remains stable, with production capacity not significantly affected. The prices are expected to follow trends in other protein sources, with a focus on seasonal price increases [39] - The beef market is anticipated to see a price increase due to a clear reduction in both domestic and international supply. The wholesale price of beef has been rising, reaching 66.21 CNY/kg in December, reflecting a year-on-year increase of 9.1% [42][70] Group 2: Agricultural Inputs and Other Sectors - The feed industry is showing signs of recovery, with a 6.6% year-on-year increase in feed production for the first three quarters of 2025, indicating improved demand from the livestock sector [71][76] - The edible mushroom sector is witnessing a rebound, particularly with the reversal of the predicament faced by enoki mushrooms and the potential growth of new products like Cordyceps [3][80] - The pet industry continues to thrive, with a notable trend towards high-end domestic products, as evidenced by the performance of brands like Guibao Pet and Zhongchong Co. [4][63] - The natural sweetener market is expected to grow as consumer awareness of sugar reduction increases, with companies like Bailong Chuangyuan and Baolingbao positioned to benefit from this trend [4][71]
——农林牧渔行业周报:猪价承压,关注去化进程-20251222
Guohai Securities· 2025-12-22 11:03
Investment Rating - The report maintains a "Recommended" rating for the agriculture, forestry, animal husbandry, and fishery industry [1] Core Insights - The swine industry is entering an accelerated phase of capacity reduction, with a focus on positioning at the bottom of the market. Regulatory measures are being reinforced to stabilize pig prices, which are expected to face downward pressure in the short term due to increased market supply [3][15] - The poultry sector shows signs of fundamental improvement, with a focus on the white feather chicken breeding segment and potential price recovery in the future [4][28] - The animal health sector is closely monitoring the clinical trial progress of African swine fever vaccines, which could enhance market conditions for leading companies in the sector [5][38] - The pet industry continues to experience rapid growth, with domestic brands gaining strength and improving profitability [8][60] Summary by Sections Swine Industry - The average price of live pigs is reported at 11.53 CNY/kg, with a slight weekly increase. The number of breeding sows has decreased by 1.1% month-on-month [14][15] - Key investment recommendations include leading companies such as Muyuan Foods and Wens Foodstuffs, with additional attention on Dekang Agriculture and Shennong Group [3][15] Poultry Industry - The white feather chicken breeding segment has seen a total of 107.21 thousand sets updated from January to October 2025, with a balanced import and self-breeding ratio [4][28] - Recommended companies in this sector include San Nong Development and Lihua Shares [4][28] Animal Health - The animal health industry has faced losses for over three months, with expectations of continued low pig prices. The clinical trials for the African swine fever vaccine are a critical step towards commercialization [5][38] - Companies to watch include BioStock, Kexin Biological, and Ruipu Biological [5][38] Planting Industry - Grain prices are fluctuating, with corn prices at 2244 CNY/ton and wheat prices at 2515 CNY/ton. The pig-to-grain ratio is reported at 5.03 [44][48] - Investment suggestions focus on companies with strong positions in genetically modified seeds, such as Suqian Agricultural Development and Longping High-Tech [6][48] Feed Industry - Feed prices are experiencing fluctuations, with pig feed priced at 3.33 CNY/kg and chicken feed at 3.45 CNY/kg. The industry is expected to see increased concentration [49][50] - Recommended companies include Haida Group and He Feng Shares [49][50] Pet Industry - The pet market is projected to reach 300.2 billion CNY in 2024, with a year-on-year growth of 7.5%. The number of pet dogs and cats is also on the rise [59][60] - Recommended companies in the pet food sector include Guibao Pet, Zhongchong Shares, and Petty Shares [59][60]
农林牧渔行业周报:年前猪价存在供需双重支撑,蛋鸡存栏高位淘鸡延续-20251221
KAIYUAN SECURITIES· 2025-12-21 12:44
Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Views - The report indicates that the pig price is supported by both supply and demand factors as the year-end approaches, with expectations for an upward trend in prices before the Spring Festival [3][4] - The report highlights that the pig farming sector is experiencing losses, which may accelerate the reduction of stock, while the pet sector is seeing a rise in domestic brands due to consumption upgrades and tariff barriers [5][29] Summary by Sections Weekly Observation - As of December 21, 2025, the national average price of live pigs is 11.41 yuan/kg, with a week-on-week decrease of 0.15 yuan/kg and a year-on-year decrease of 3.71 yuan/kg [3][13] - The average weight of pigs sold is 130.18 kg per head, with a week-on-week increase of 0.55 kg [3][13] - The supply of pork may be tight leading up to the Spring Festival, with expectations for prices to rise [3][13] Weekly Insights - The pig farming sector is facing increasing losses, and the reduction of stock may accelerate due to various factors including policy and disease [5][24] - Recommendations include companies such as Muyuan Foods, Wens Foodstuff Group, and others in the pig farming sector [5][24] Market Performance (December 15-19) - The agricultural index increased by 0.87%, outperforming the market by 0.84 percentage points [6][30] - Leading stocks include Zhongxing Junye (+18.42%), Xibu Muye (+14.64%), and Xiwang Food (+13.84%) [6][30] Price Tracking (December 15-19) - The average price of live pigs is 11.58 yuan/kg, with a week-on-week increase of 0.10 yuan/kg [7][37] - The average price of piglets is 19.02 yuan/kg, with a slight decrease of 0.02 yuan/kg [7][37] - The average price of white feathered chickens is 7.35 yuan/kg, with a week-on-week increase of 0.27 yuan/kg [7][37] Key News (December 15-19) - The Ministry of Commerce announced anti-dumping duties on imported pork and related products from the EU starting December 17, 2025 [35]
系列研究之三:宠物行业专题报告:复盘宠物行业渠道变革,品牌精细化运营进入新阶段
Guohai Securities· 2025-12-18 13:32
Investment Rating - The report maintains a "Recommended" rating for the pet industry [1] Core Insights - The report analyzes the evolution of the pet industry over the past two decades, highlighting the shift from offline to online channels and the transition from distribution to direct sales. The rise of e-commerce has significantly accelerated the growth of domestic pet brands [6][8] - Online channels have become the primary sales avenue for pet food, leveraging e-commerce platforms to rapidly scale and reach mainstream consumers. The emergence of content-driven e-commerce has further enhanced customer acquisition and conversion capabilities [6][42] - Offline channels remain crucial for building trust and providing service-oriented consumption experiences, with professional stores and veterinary clinics playing a key role in offering product experiences and consultations [6][42] - The report emphasizes the need for brands to shift from broad expansion to efficient, lifecycle-focused operations in response to rising customer acquisition costs and market saturation. The competitive landscape is becoming clearer, with leading brands gaining significant advantages over smaller competitors [6][42] Summary by Sections Channel Evolution - The pet industry has undergone significant channel changes, moving from a dealer-dominated offline model to a direct sales online model, driven by e-commerce growth since 2012. The current phase is characterized by content-driven marketing and multi-channel integration [6][8][9] Online Channel Dynamics - Online channels have solidified their position as the largest sales channel in the pet industry, with retail share increasing from 47.7% in 2020 to 59.0% in the first half of 2025. The dominance of major platforms like Taobao and the rapid growth of Douyin highlight the evolving landscape [6][47] - The report notes that online purchasing behavior is heavily influenced by the convenience of buying pet food and treats, while offline spending is concentrated on services like veterinary care and grooming [6][49] Offline Channel Insights - The offline channel structure is diverse, comprising specialized pet stores, supermarkets, veterinary clinics, and other service-oriented businesses. While retail sales are lower due to high costs, offline channels are essential for service delivery and building consumer trust [6][72] - Direct sales through physical stores enhance consumer trust and repeat purchases, while veterinary clinics serve as authoritative channels for brand credibility [6][77] Brand Building and Competitive Strategy - The report identifies efficiency improvement and brand building as core strategies for navigating high costs and market saturation. Brands must focus on establishing trust and enhancing brand recognition to achieve premium pricing in a competitive environment [6][90] - The report highlights the importance of private traffic and refined operations as brands adapt to the evolving market landscape, moving away from reliance on public advertising to building direct connections with consumers [6][117]
饲料板块12月17日涨0.74%,乖宝宠物领涨,主力资金净流出4630.31万元
以上内容为证券之星据公开信息整理,由AI算法生成(网信算备310104345710301240019号),不构成投资建议。 证券之星消息,12月17日饲料板块较上一交易日上涨0.74%,乖宝宠物领涨。当日上证指数报收于 3870.28,上涨1.19%。深证成指报收于13224.51,上涨2.4%。饲料板块个股涨跌见下表: 从资金流向上来看,当日饲料板块主力资金净流出4630.31万元,游资资金净流入5216.13万元,散户资 金净流出585.82万元。饲料板块个股资金流向见下表: ...
轻工制造、纺织服饰行业周报:内需主导奠定明年经济基调,短期关注出口链改善-20251215
BOHAI SECURITIES· 2025-12-15 08:50
Investment Rating - The report maintains a "Neutral" rating for the light industry manufacturing and textile apparel sectors [4][37] - The report recommends an "Overweight" rating for specific companies including Oppein Home (603833), Sophia (002572), Explorer (300005), Semir Apparel (002563), Guibao Pet (301498), and Zhongchong Co., Ltd. (002891) [4][37] Core Insights - The central economic work conference emphasized the importance of domestic demand as the primary driver for the economy in the coming year, focusing on building a strong domestic market [10][36] - The report highlights the expectation of continued policies to stimulate consumption, particularly in the automotive, home appliance, and home furnishing sectors, as well as support for real estate [3][36] - The report notes that the easing of U.S.-China trade tensions and the Federal Reserve's interest rate cuts are likely to improve export chain orders, suggesting a positive outlook for companies with strong overseas production capabilities and brand power [4][37] Industry News - The central economic work conference took place in Beijing, outlining key tasks for the upcoming year, including innovation-driven growth and coordinated development [10] - A notification was issued to strengthen collaboration between commerce and finance to boost consumption [10] Important Company Announcements - Jian Sheng Group announced an investment of 818 million yuan in Egypt for capacity construction [28] - Ribo Fashion plans to acquire a 71% stake in Yindile through a combination of stock issuance and cash payment totaling 1.42 billion yuan [28] Market Review - From December 8 to December 12, the light industry manufacturing sector underperformed the CSI 300 index by 0.96 percentage points, while the textile apparel sector lagged by 2.49 percentage points [28][32] - The report identifies the top-performing stocks in the light industry and textile sectors during the same period, highlighting significant fluctuations in individual stock performances [29][32]
农林牧渔周观点(2025.12.8-2025.12.14):猪价底部震荡亏损延续,关注11月宠物食品线上销售情况-20251215
Investment Rating - The industry investment rating is "Overweight," indicating that the industry is expected to outperform the overall market [2][42]. Core Insights - The agricultural sector is experiencing intensified losses, with a significant acceleration in capacity reduction. The report recommends a left-side investment strategy focusing on the pig farming sector [2][36]. - Pig prices are at a bottom and continue to fluctuate, with losses widening. The average loss for self-breeding sows is reported to exceed 120 CNY per head [2][36]. - The pet food sector shows continued industry vitality, with online sales growth of 17% year-on-year for October and November [2][36]. Summary by Sections Agricultural Stock Market Performance - The Shenwan Agricultural, Forestry, Animal Husbandry, and Fishery Index fell by 0.1%, mirroring the decline in the Shanghai and Shenzhen 300 Index [2]. - Top gainers included *ST Zhengbang (19.4%), BioShares (17.2%), and Pingtan Development (13.8%) [2][8]. Pig Farming - The report highlights that pig prices are in a bottoming phase, with losses continuing to expand. The average loss for self-breeding sows is approximately 128.3 CNY per head for those with fewer than 50 sows and 146.5 CNY for those with 5,000 to 10,000 sows [2][36]. - The report suggests that the ongoing losses and the seasonal decline in pig prices may catalyze a faster capacity reduction in the industry [2][36]. Pet Food Sector - The pet food industry has shown resilience, with a combined sales figure of 7.02 billion CNY for October and November, reflecting a 17% year-on-year increase [2][36]. - Notable brands such as GuaiBao Pet and ZhongChong Co. reported significant growth in sales, with GuaiBao Pet achieving a 40% increase [2][36]. Chicken Farming - The report notes a slight rebound in prices for broiler chickens, with the average selling price for white feather broiler chicks at 3.33 CNY per chick, reflecting a week-on-week increase of 1.22% [2][36]. - The report emphasizes that the supply of white chickens remains abundant, which is expected to be a key theme for 2025-2026 [2][36]. Beef Market - The prices for beef and calves have shown a slight increase, with the average price for fattened bulls at 25.56 CNY per kg, up 0.08% week-on-week [2][36].
农林牧渔周观点:猪价底部震荡亏损延续,关注11月宠物食品线上销售情况-20251215
Investment Rating - The industry investment rating is "Overweight" indicating a positive outlook for the agricultural sector compared to the overall market performance [2][3]. Core Insights - The agricultural sector is experiencing intensified losses, with a gradual acceleration in capacity reduction. The report recommends focusing on left-side investment opportunities in the pig farming sector as pig prices remain at a low and fluctuating level [2][3]. - The report highlights that the online sales of pet food have shown a year-on-year increase of 17% for October and November, suggesting a resilient market despite previous adjustments [2][3]. Summary by Sections Market Performance - The Shenwan Agricultural Index decreased by 0.1%, mirroring the decline in the CSI 300 index. The top five gainers included *ST Zhengbang (19.4%), Shengtai Bio (17.2%), and Pingtan Development (13.8%), while the top five losers included Xiwang Food (-15.4%) and Haili Bio (-13.0%) [2][3]. Pig Farming - The average selling price of three-way cross pigs was reported at 11.54 CNY/kg, with a week-on-week increase of 2.9%. Losses are expected to continue, with self-breeding operations reporting losses exceeding 120 CNY per head for various scales [2][3]. - The report indicates that the industry is entering a phase of accelerated capacity reduction, driven by increasing losses and seasonal factors affecting confidence in the market [2][3]. Pet Food Sector - The pet food industry has shown resilience, with a combined sales figure of 7.02 billion CNY for October and November, reflecting a 17% year-on-year growth. Notable brands like Guai Bao Pet and Zhongchong Co. reported significant increases in their sales [2][3]. Chicken Farming - The price of white feather broiler chicks has seen a slight rebound, with the average selling price at 3.33 CNY/chick, indicating stable pricing since September. The report suggests that the supply remains ample, which will be a key theme for 2025-2026 [2][3]. Beef Market - The prices for beef and calves have shown slight increases, with the average price for fattened bulls at 25.56 CNY/kg, while wholesale beef prices decreased slightly to 66.17 CNY/kg [2][3].
农业周报:宠食新消费品牌发力大促-20251214
CICC· 2025-12-14 09:13
Investment Rating - The report maintains a positive outlook on leading agricultural companies, suggesting investment opportunities in the sector [5]. Core Insights - The agricultural sector has shown resilience, with the industry index outperforming the broader market by 0.4 percentage points during the week of December 8-12, 2025 [13]. - The report highlights significant growth in the pet food segment, with online sales increasing by 27.9% year-on-year during October and November 2025, driven by new consumer brands [34][36]. - The livestock industry is facing challenges, with a 5.5% decrease in the number of pigs marketed in November compared to the previous month, raising concerns about animal disease outbreaks [30]. Summary by Sections Industry Dynamics - The agricultural sector index increased by 0.3%, outperforming the market [13]. - Key stocks such as Zhengbang Technology, Biological Shares, and Luoniushan saw significant gains of 19%, 17%, and 14% respectively [18]. Livestock Industry - In November, the number of pigs marketed decreased by 5.5% month-on-month, with a year-on-year increase of 16.7% [30]. - Prices for live pigs increased by 2.1% week-on-week, while the average weight of marketed pigs decreased by 0.2% [30]. - The utilization rate of fattening barns in 17 provinces dropped by 6.5 percentage points [30]. Poultry Industry - Prices for chicken chicks and broilers increased by 1.4% and 0.8% respectively, amid ongoing global avian influenza outbreaks [37][38]. - The price of chicken products rose by 0.6%, driven by supply constraints and increased export orders [37]. Pet Food Industry - Online sales of pet food reached 8.45 billion yuan, with significant growth from brands like Maifudi and Fresh Lang, which saw increases of 36% and 112.6% respectively [34]. - Chewy reported a 30.9% increase in EBITDA, with active customer numbers growing by 4.9% [35]. Feed Industry - Feed raw material prices showed mixed trends, with soybean meal prices increasing by 1.5% while corn prices slightly decreased [41]. - The price of South American white shrimp increased by 4.3% week-on-week [41]. Animal Health - The veterinary drug price index decreased by 0.2%, with a year-on-year increase of 2.4% [43]. - Merck's imported pet antibiotics were launched on JD Health, marking a significant development in the pet healthcare sector [43].