Core Viewpoint - Nestlé is undergoing significant leadership changes with the early resignation of Paul Bulcke and the appointment of Pablo Isla as the new Chairman, alongside Philipp Navratil as CEO, marking a pivotal moment for the 159-year-old company [1][3][5]. Leadership Transition - Paul Bulcke, who has been with Nestlé for 46 years, will step down earlier than expected, with Pablo Isla taking over as Chairman on October 1 [1][3]. - Bulcke's tenure included roles as CEO from 2008 to 2016 and Chairman from 2017 to 2025, during which he led several strategic initiatives [3]. - Pablo Isla, previously CEO and Chairman of Inditex, is recognized for increasing the company's market value sixfold during his 17 years there [3][4]. Strategic Focus - The transition comes as Nestlé emphasizes its "Back to Basics" strategy, which aims to focus on high-potential products like Nestlé coffee concentrates and continue investments in nutrition [6]. - Isla's partnership with Navratil is expected to drive organic growth and enhance the efficiency of Nestlé's product portfolio [7]. Market Performance - In the first half of the year, Nestlé's sales in Greater China amounted to 2.47 billion Swiss francs, reflecting a year-on-year decline of 6.4%, contrasting with more stable performances in other regions [7][8]. - The leadership changes may influence strategic continuity in the Greater China market, with potential adjustments to align with local market dynamics [8]. Future Outlook - As of October 1, with Navratil's official appointment, the direction of Nestlé in the Chinese market will be closely monitored for strategic developments [9].

Core Insights - Nestlé Group has experienced significant leadership changes in 2023, including the dismissal of former CEO Laurent Freixe due to undisclosed personal relationships and the appointment of Philipp Navratil as the new CEO [1][12] - The company also announced the early resignation of Chairman Paul Bulcke, with Pablo Isla set to take over on October 1 [1][14] Leadership Changes - Laurent Freixe was dismissed after one year in office, which included restructuring the Greater China market by reintegrating it into the AOA region [4][12] - Philipp Navratil, who has been with Nestlé since 2001 and has extensive experience in the coffee business, has taken over as CEO [12][17] - Paul Bulcke's resignation was anticipated, as he had previously announced plans to step down in June [14] Market Adjustments - Nestlé's Greater China market faced challenges, with an organic growth rate of -4.2% in the first half of the year [5] - The company has made multiple personnel changes in its China operations, including the appointment of Guglielmo Bonora as the new head of R&D in China, effective October 1, 2025 [4][11] - The shift in leadership is part of a broader strategy to adapt to rapidly changing consumer demands in the Chinese market [8] Business Model Changes - Nestlé is transitioning from a distribution-driven model to one focused on consumer demand, as highlighted by former CEO Freixe [11] - The company aims to simplify processes and enhance speed and flexibility in its operations to better meet market needs [11][12] - CFO Anna Manz indicated that it may take at least a year to see positive results from these changes [11]

每经记者｜范芊芊 每经编辑｜文多 今年以来，百年食品饮料巨头雀巢集团持续面临人事变动。先是雀巢集团原CEO（首席执行官）Laurent Freixe（傅乐宏）因"办公室恋情"未披露而被解雇， 新任CEO Philipp Navratil火速走马上任。 雀巢集团又在当地时间9月16日宣布董事会主席保罗·薄凯（Paul Bulcke）决定提前卸任，新任董事会主席Pablo Isla将在10月1日接任。 图片来源：雀巢官网截图 傅乐宏上任一年，对中国市场业务也做了不小的调整：首先是大中华区被重新纳入AOA大区（亚洲、大洋洲和非洲大区）；再者，公司在大中华区市场频 繁进行人事变动，包括1号位（指负责人）张西强卸任，咖啡业务负责人变动等；此外，业务模式上也有调整。 9月17日，《每日经济新闻》记者从雀巢中国方面确认，雀巢研发中国的总经理也将换人。 这背后是雀巢的中国市场业务在面临"阵痛期"。上半年，雀巢大中华区市场的有机增长率为-4.2%。 不仅仅是雀巢，今年以来，多家食品饮料外企都在调整中国业务。毕竟，中国市场对于食品饮料巨头而言是一个不可忽视的存在，如今的调整是为了公司在 市场变化中稳步前行。就领头羊雀巢集团来看， ...

Group 1 - The new CEO of Nestlé, Philipp Navratil, emphasizes the need for the company to accelerate actions and remain open to new ideas since taking over earlier this month [1] - Navratil aims to achieve Nestlé's 2025 goals, with expectations for organic sales growth to accelerate and profit margins to reach or exceed 16% this year [1] - The recent dismissal of former CEO Laurent Freixe due to an undisclosed office relationship has led to a leadership change, prompting Navratil to focus on improving the company's performance [1] Group 2 - Nestlé's chairman, Paul Bulcke, has stepped down earlier than expected, following the recent dismissal of Freixe, indicating potential significant adjustments within the company [2] - The rapid departure of these key executives is seen as an opportunity for the new leadership to drive growth, address underperforming business segments, and tackle declining sales issues [2]

经济观察网据智通财经，瑞士食品巨头雀巢董事长提前半年卸任，高管团队近期密集洗牌。9月17日， 雀巢集团董事会宣布，雀巢董事长保罗.薄凯(Paul Bulcke)决定卸任，现任副董事长巴勃罗.伊斯拉(Pablo Isla)将于10月1日接任董事长一职。在声明中，薄凯表示，自己对雀巢的新领导层充满信心，坚信雀巢 已为未来做好了充分准备。此刻是自己卸任、加速推进领导层换届的最佳时机，让伊斯拉和菲利普.纳 夫拉蒂尔(近期新任CEO)推进雀巢的战略，并以全新的视角引领公司发展。" ...

北京商报讯（记者 孔文燮）9月18日，北京商报记者从雀巢中国官网获悉，雀巢集团董事会宣布，在保 罗·薄凯（Paul Bulcke）决定提前卸任董事会职务后，Pablo Isla将于10月1日起正式出任董事会主席。 自10月1日起，Dick Boer将被任命为首席独立董事兼董事会副主席。此外，Marie-Gabrielle Ineichen- Fleisch将被任命为董事会副主席。 雀巢董事会主席保罗·薄凯表示："我完全信任雀巢的新领导团队，并坚信这家卓越的公司已为未来发展 做好充分准备。此刻正是我卸任并加快推进计划中的过渡的恰当时机，这能让Pablo与费耐睿（Philipp Navratil）进一步推进雀巢的战略，并以全新视角引领公司发展。我祝愿整个雀巢大家庭在未来续写辉 煌。" 现任董事会副主席兼候任董事会主席Pablo Isla则表示："我谨代表董事会，对保罗的领导以及他对雀巢 始终如一的奉献表达衷心的感谢。保罗的智慧与担当塑造了公司，并为我们即将掀开的新篇章奠定了坚 实基础。为肯定他长期以来的杰出贡献与忠诚服务，我们特授予保罗为集团名誉主席。" ...

9月17日，据雀巢集团官方网站消息，现董事会主席保罗.布克(Paul Bulcke)决定提前卸任董事会职务，副董事长巴勃罗.伊斯拉(Pablo Isla)将于今年10月1日起 接任董事长一职。 全球最大的食品饮料公司——瑞士巨头雀巢(Nestlé)的治理危机似乎正向更深处发酵。 值得注意的是，布克原计划于2026年4月才退休，而其"闪电下课"距离雀巢前CEO傅乐宏(Laurent Freixe)因"办公室恋情"丑闻被解雇，也仅过去15天。 布克的仓促离场，或是这场高层动荡的终章。但在外界眼中，向来以稳健、审慎乃至刻板著称的雀巢，短短13个月内上演了两位CEO下台、一位董事长"引 咎"的极端戏码，无疑是雀巢业绩下滑与治理模式陈旧的集中爆发。 人事"多米诺"：从CEO丑闻到董事会"逼宫" 保罗.布克的离任，是一场被投资者"倒逼"的权力更迭，他也成为雀巢近20年来首位"被辞职"的董事长。 公开资料显示，保罗.布克出生于1954年，1979年加入雀巢集团，从市场营销培训生做起，曾担任雀巢葡萄牙市场总裁、雀巢德国市场总裁、雀巢公司CEO 等，至今已在雀巢公司工作46年、掌舵8年。 保罗.布克(Paul Bulcke) ...

Group 1: Nestlé's Management Changes - Nestlé is optimizing its R&D model in Greater China to support transformation and accelerate development, with a new appointment effective from October 1, 2025 [1] - The new R&D head, Guglielmo Bonora, has extensive experience across multiple regions and categories, indicating a strategic shift in Nestlé's approach in the competitive Chinese market [1] - This management change aims to enhance innovation speed and product competitiveness, aligning with local consumer demands [1] Group 2: Railway Passenger Growth - From January to August, China's railway system transported 3.2 billion passengers, marking a 6.7% year-on-year increase and setting a historical record for the same period [2] - The average daily operation of passenger trains increased by 7.7%, reflecting sustained growth in capacity [2] - The introduction of tourism trains and cross-border passenger services has stimulated consumption and contributed to the development of the tourism and silver economy [2] Group 3: Subway's Localization Strategy - Subway launched a new sandwich line that incorporates traditional Chinese flavors, marking its first collaboration with a Michelin-starred chef [3] - This initiative reflects Subway's commitment to localization and its strategy to cater to Chinese consumer preferences for fresh and healthy food [3] - The introduction of the "Chinese flavor" sandwiches is expected to enhance Subway's competitiveness in the Chinese market [3] Group 4: Chaohongji's IPO Plans - Chaohongji has submitted an application for an "A+H" listing on the Hong Kong Stock Exchange, indicating an aggressive strategic expansion [4] - The company aims to raise funds for overseas expansion, brand upgrades, and capacity building amid a competitive jewelry market [4] - Chaohongji's strong revenue and profit growth in the first half of 2025, along with its innovative product offerings, position it favorably for investor interest [4] Group 5: Ctrip's Customer Protection Measures - Ctrip announced it will cover losses incurred by customers due to the postponement of the Disney cruise, demonstrating its commitment to consumer rights [5] - This decision may increase short-term costs but is expected to enhance brand image and customer loyalty in the long run [5] - By addressing this issue proactively, Ctrip aims to strengthen user engagement and solidify its position in the online travel market [5]

Group 1 - Nestlé is optimizing its R&D model in Greater China to support transformation and accelerate development, with a leadership change in the R&D department [1] - The new R&D head, Guglielmo Bonora, has extensive experience across multiple regions and categories, which aligns with Nestlé's strategic focus on innovation and local market needs [1] - This leadership transition is expected to enhance product competitiveness and help Nestlé regain growth advantages in the competitive Chinese food and beverage market [1] Group 2 - From January to August, China's railway system transported 3.2 billion passengers, marking a historical high with a year-on-year increase of 6.7% [2] - The average daily operation of passenger trains increased by 7.7%, indicating sustained growth in capacity and effective demand management through big data analysis [2] - The rise in cross-border passenger transport and tourism train operations is expected to stimulate consumption and contribute to the development of the tourism and silver economy [2] Group 3 - Subway introduced a new sandwich line that combines traditional Chinese flavors, marking a significant step in its localization strategy [3] - The collaboration with Michelin-starred chefs to create the "Zhi Zi Kao Rou" flavored sandwich reflects Subway's commitment to catering to local tastes and preferences [3] - This product innovation aims to enhance brand competitiveness in the Chinese market by meeting consumer demands for fresh and healthy food options [3] Group 4 - Chao Hong Ji has submitted an IPO application to the Hong Kong Stock Exchange, aiming for a dual listing in A+H shares [4] - The move indicates a proactive strategic approach to expand financing channels for overseas growth, brand upgrades, and capacity building in a competitive jewelry market [4] - The company has shown strong revenue and profit growth in the first half of 2025, alongside notable performance in IP collaborations and product innovation [5] Group 5 - Trip.com announced it will cover losses for customers affected by the postponement of the Disney cruise, demonstrating a commitment to consumer rights [6] - While this may increase short-term costs, it is expected to enhance brand image and customer loyalty in the long run [6] - The crisis management approach aims to strengthen user engagement and attract potential customers, solidifying Trip.com's position in the online travel market [6]

Core Viewpoint - Nestlé is undergoing a significant leadership transition, with Paul Bulcke stepping down and Pablo Isla taking over as Chairman, while Philipp Navratil becomes the new CEO following the dismissal of Laurent Freixe due to a violation of the company's code of conduct [1][3][4]. Leadership Changes - Paul Bulcke announced his resignation to facilitate a smooth transition for the new leadership team [1]. - Pablo Isla will officially assume the role of Chairman on October 1, while Philipp Navratil has already taken over as CEO [1][3]. - Dick Boer will be appointed as the Chief Independent Director and Vice Chairman of the Board, with Marie-Gabrielle Ineichen-Fleisch also becoming a Vice Chairman [1]. Strategic Focus - Under Freixe's leadership, Nestlé initiated a major reform plan focusing on three key areas: operational efficiency, product portfolio enhancement, and strengthening foundational capabilities [5]. - The company aims to save at least 2.5 billion Swiss francs by the end of 2027 and increase advertising and marketing investments to 9% of sales by 2025 [5]. Market Adjustments - The restructuring includes a significant change in the organizational structure of the Greater China region, which will be merged back into the Asia, Oceania, and Africa region starting in 2025 [6]. - The new leadership team is expected to maintain the strategic direction set by Freixe, with a focus on supporting growth in the Chinese market [9]. Performance Metrics - Nestlé's sales in the Greater China region fell to 2.47 billion Swiss francs in the first half of the year, down 6.4% from 2.639 billion Swiss francs in the same period last year [11]. - The overall revenue for Nestlé in the first half of the year was 44.228 billion Swiss francs, a decrease of 1.8%, with net profit declining by 10.3% to 5.065 billion Swiss francs [12].