21世纪经济报道记者贺泓源、实习生李音桦 雀巢对中国市场的重视是显而易见的。 据北京发布，9月23日下午，北京市委书记尹力会见瑞士雀巢集团全球董事会成员及高管团队。 需要注意的是，据前述报道发布的会见照片，即将上任的雀巢董事主席帕博睿（Pablo Isla），以及已经 在9月1日上任的雀巢首席执行官费耐睿（Philipp Navratil）都在列。他们坐在了现任雀巢董事会主席保 罗·薄凯（Paul Bulcke）右侧。 事实上，若以单一国家划分，中国市场是雀巢第二大全球市场。据雀巢2024年年报，大中华大区去年有 机增长率为2.1%，销售额约50亿瑞士法郎，折合人民币408.69亿元，在加入雀巢健康科学和雀巢奈斯派 索（Nespresso）这两大块由总部"直管"的业务后，折合人民币约445亿元。 但雀巢在中国市场也面临着起伏。 在今年上半年，雀巢大中华区销售额为24.7亿瑞士法郎（约合人民币223亿元），相较于上年同期的 26.39亿瑞士法郎（约合人民币238亿元），同比下滑6.4%。同期，雀巢美国、法国，销售额同比降幅为 1.58%、3.8%，英国市场则录得0.65%的同比增长，均比大中华区要好看。 如此态 ...

刚刚，据彭博社消息，全球最大的食品公司——雀巢（Nestlé）正在委托摩根士丹利对其维生素业务进行战略审查，且这一评估或将导致雀巢旗下相关品 牌的出售。 显然，股东们对雀巢的未来路径感到担忧，特别是在全球经济放缓和消费者需求变化的背景下。而雀巢此时开始对维生素业务进行战略审查，无疑是回应 市场上日益增长的压力。公司似乎在努力通过剥离非核心业务来精简操作，集中资源以推动更具盈利性的产品线。 对雀巢而言，维生素业务的战略重组并非单纯的裁撤。近年来，低端维生素市场的竞争越来越激烈，价格竞争趋于白热化，许多品牌面临商品化的风险。 Kepler Cheuvreux的分析师Jon Cox表示，低端维生素品牌所处市场的入门门槛较低，利润空间有限，因此这些品牌对于雀巢等大公司而言，可能并不具备 足够的战略价值。 雀巢的战略眼光，更倾向于聚焦那些具有较高市场壁垒和较大利润潜力的高端品牌。值得注意的是，这也正是雀巢在7月财报电话会议中所提到的重点 ——未来将专注于旗下如Garden of Life、Solgar和Pure Encapsulations等品牌的发展。 这些品牌代表着雀巢在高端营养产品领域的长期布局，而在低端市场上的 ...

（原标题：雀巢董事长站好最后一班岗：带着新高管访华丨消费参考） 21世纪经济报道记者贺泓源、实习生李音桦 雀巢对中国市场的重视是显而易见的。 据北京发布，9月23日下午，北京市委书记尹力会见瑞士雀巢集团全球董事会成员及高管团队。 明显，保罗·薄凯在站好最后一班岗，带着新高管团队来华做交接。 另有市场消息称，雀巢董事会全体成员访华已筹划多时，虽然中间先后出现诸如原首席执行官傅乐宏 （Laurent Freixe）突然被罢免等变故，但雀巢方面依然没有取消访问计划。 可见，对雀巢来说，无论内部权力如何分配，中国市场都在优先位置。 保罗·薄凯（Paul Bulcke）等董事会成员和高管就在前述会见上表态，中国超大规模的市场体量，对雀 巢集团发展有着强大驱动力。 事实上，若以单一国家划分，中国市场是雀巢第二大全球市场。据雀巢2024年年报，大中华大区去年有 机增长率为2.1%，销售额约50亿瑞士法郎，折合人民币408.69亿元，在加入雀巢健康科学和雀巢奈斯派 索（Nespresso）这两大块由总部"直管"的业务后，折合人民币约445亿元。 但雀巢在中国市场也面临着起伏。 在今年上半年，雀巢大中华区销售额为24.7亿瑞士 ...

Group 1 - The article emphasizes the importance of long-term investment strategies focused on high-quality businesses with strong competitive advantages [1] - The author aims to share in-depth analysis and actionable insights derived from personal investment decisions [1] - The goal is to foster a community of investors for discussion and strategy sharing [1] Group 2 - The author has a beneficial long position in NSRGY shares, indicating a personal investment interest [1] - The article does not provide specific financial advice or recommendations for buying, selling, or holding investments [2] - The content is presented by third-party authors, which may include both professional and individual investors [3]

Group 1 - The core point of the article is the early resignation of Nestlé's chairman Paul Bulcke, which reflects investor dissatisfaction with the company's leadership and management direction [2][5][7] - Paul Bulcke's departure was accelerated by seven months due to investor impatience, particularly regarding his leniency towards former CEO Mark Schneider and hesitance during the Laurent Freixe scandal [2][5] - Nestlé has experienced frequent management changes in recent years, indicating a conflict between the need for innovative business development and a conservative financial approach [2][5] Group 2 - Large investors have expressed dissatisfaction with Nestlé's current leadership, contributing to Paul Bulcke's early exit [5] - Historically, Nestlé has maintained a conservative financial style, which has been challenged by recent capital actions and management decisions [5][6] - Under Mark Schneider's leadership, Nestlé's stock price rose significantly, but this was accompanied by increased debt levels, with net debt/EBITDA rising from 1.8x in 2020 to 3.0x in 2024, a 66.7% increase [6] Group 3 - Paul Bulcke's early resignation was somewhat anticipated, as his internal standing had been gradually weakened, evidenced by a drop in shareholder support from 96% in 2017 to 84.8% in 2023 [10][11] - Pablo Isla, the incoming chairman, has a strong background in retail and previously led Inditex, where he oversaw significant expansion [12] - The challenge for Pablo Isla will be to balance Nestlé's traditional conservative financial approach with the urgent need for transformation and growth in profitability [13]

Core Viewpoint - Nestlé has experienced an unusual turnover in its leadership, changing three chairpersons in just over a year, raising concerns about the company's future direction and stability [2][3]. Group 1: Leadership Changes - Paul Bulcke, who served for 46 years, has stepped down as chairman, with Pablo Isla taking over on October 1 [2][3]. - The rapid succession of leadership changes, including the dismissal of former CEO Laurent Freixe, has surprised the market and led to worries about the company's strategic direction [3][4]. Group 2: Financial Performance - Nestlé's sales in the Greater China region fell by 6.4% year-on-year to 2.47 billion Swiss francs in the first half of 2025, while global sales decreased by 1.8% to 44.228 billion Swiss francs [4]. - The company's net profit also declined by 10.3% to 5.065 billion Swiss francs during the same period [4]. Group 3: Strategic Shifts - Nestlé is shifting its focus from a channel-driven distribution model to a consumer-driven approach, aiming to enhance growth through direct consumer engagement [5]. - The company is undergoing a fundamental transformation in its operational model, which may cause short-term performance challenges but is expected to strengthen its business in the medium term [5]. Group 4: Management Restructuring - Nestlé has appointed Kais Marzouki as the new chairman and CEO for Greater China, who has a long history with the company and is expected to lead a management team overhaul [7]. - The company is also restructuring its management team across various divisions, indicating a significant internal shift to address market challenges [7]. Group 5: Product Issues and Market Challenges - Nestlé's premium water brands, including Perrier and Acqua Panna, have faced scandals related to consumer fraud and quality issues, impacting brand reputation [8][9]. - The overall market for packaged water in China is contracting, with high-end water sales declining by 16% year-on-year, exacerbated by intensified price competition [8][9]. Group 6: Future Outlook - The new leadership under Pablo Isla is tasked with redefining Nestlé's positioning as a modern food company centered on consumer needs, amidst a challenging economic environment [12]. - The effectiveness of previous strategies, such as the "Back to Basics" initiative and the "4D" strategy for China, remains uncertain with the leadership transition [11][12].

Core Viewpoint - Nestlé Group is undergoing significant leadership changes and business model adjustments in response to challenges in the Chinese market, which has seen a decline in organic growth. Group 1: Leadership Changes - Former CEO Laurent Freixe was dismissed due to an undisclosed office relationship, leading to Philipp Navratil's rapid appointment as the new CEO [1][6] - Paul Bulcke, the chairman of the board, announced his early resignation, with Pablo Isla set to take over on October 1 [1][7] - This year has seen multiple leadership changes within Nestlé China, including the reassignment of key positions such as the general manager of R&D [2][3] Group 2: Business Adjustments - Nestlé's organic growth rate in the Greater China region was reported at -4.2% for the first half of the year, indicating a challenging market environment [1] - The company is shifting from a distribution-driven model to a consumer demand-driven approach, emphasizing speed and flexibility in operations [4][5] - The new R&D leadership is expected to enhance innovation in response to rapidly changing consumer demands in China [2][4] Group 3: Strategic Direction - The recent leadership changes are part of a broader strategy initiated by former CEO Freixe, which included restructuring the Greater China region back into the AOA region [6] - Despite the leadership transitions, the board has expressed confidence that the strategic direction will remain unchanged, focusing on growth and efficiency [7][8] - The company is currently addressing underperforming business units while pursuing six major innovation projects [7]

Core Viewpoint - Nestlé is undergoing a significant leadership transition, with Paul Bulcke stepping down and Pablo Isla taking over as chairman, while Philipp Navratil has been appointed as the new CEO following the dismissal of Laurent Freixe due to a violation of the company's code of conduct [1][2][5]. Leadership Changes - Paul Bulcke announced his early resignation to facilitate a smooth transition for Pablo Isla and Philipp Navratil to advance Nestlé's strategy [1]. - Dick Boer will become the new lead independent director and vice chairman of the board, while Marie-Gabrielle Ineichen-Fleisch will serve as vice chairman [1]. Strategic Focus - Under Laurent Freixe, Nestlé initiated a major reform focusing on three key areas: operational efficiency aiming for an additional cost savings of at least 2.5 billion Swiss francs by the end of 2027, increasing advertising and marketing investments to 9% of sales by 2025, and enhancing capabilities to become a fully interconnected enterprise [2][3]. Market Adjustments - The restructuring includes a significant change in the geographical market organization, with the Greater China Region being merged back into the Asia, Oceania, and Africa region starting in 2025 [3]. - The new leadership team in China is expected to continue the strategic focus on the market, with a commitment to invest resources for growth [4][5]. Performance Metrics - Nestlé's sales in the Greater China Region fell to 2.47 billion Swiss francs in the first half of the year, a decline of 6.4% compared to the previous year [8]. - Overall, Nestlé's revenue decreased by 1.8% to 44.228 billion Swiss francs, with net profit down 10.3% to 5.065 billion Swiss francs [9]. Future Outlook - The new management's commitment to maintaining the existing strategic direction and performance improvement plans is crucial as the company navigates through this transition [7][10].

Group 1 - Nestlé Group has faced significant personnel changes this year, including the dismissal of former CEO Laurent Freixe due to an undisclosed office relationship and the appointment of Philipp Navratil as the new CEO [1][11] - Paul Bulcke, the chairman of the board, announced his early resignation, with Pablo Isla set to take over on October 1 [1][11] - The company has experienced a challenging period in the Chinese market, with an organic growth rate of -4.2% in the first half of the year [4] Group 2 - The restructuring in the Chinese market includes the reassignment of key personnel, such as the new general manager for R&D in China, Guglielmo Bonora, who will take over from Sun Zhongwei on October 1, 2025 [3][4] - Nestlé is adapting its business model in China, shifting from a distribution-driven approach to one focused on consumer demand, as emphasized by former CEO Freixe [9][11] - The company is collaborating with local brands like Luckin Coffee and Chayan Yuesheng to enhance product innovation and meet rapidly changing consumer demands [6][9] Group 3 - The recent leadership changes are part of a broader strategy to streamline operations and improve decision-making speed within the company [10][11] - The new CEO, Philipp Navratil, has a long history with Nestlé, having joined in 2001 and gained extensive experience in the coffee business [11][14] - The board remains committed to maintaining the current strategic direction and growth plans despite the leadership transitions [14]

雀巢集团又在当地时间9月16日宣布董事会主席保罗·薄凯（Paul Bulcke）决定提前卸任，新任董事会主席Pablo Isla将在10月1日接任。 傅乐宏上任一年，对中国市场业务也做了不小的调整：首先是大中华区被重新纳入AOA大区（亚洲、大洋洲和非洲大区）；再者，公司在大中华区市场 频繁进行人事变动，包括1号位（指负责人）张西强卸任，咖啡业务负责人变动等；此外，业务模式上也有调整。 9月17日，《每日经济新闻》记者从雀巢中国方面确认，雀巢研发中国的总经理也将换人。 这背后是雀巢的中国市场业务在面临"阵痛期"。上半年，雀巢大中华区市场的有机增长率为-4.2%。 不仅仅是雀巢，今年以来，多家食品饮料外企都在调整中国业务。毕竟，中国市场对于食品饮料巨头而言是一个不可忽视的存在，如今的调整是为了公司 在市场变化中稳步前行。就领头羊雀巢集团来看，它在中国市场遇到了哪些变化？集团具体做了哪些调整？ 今年以来，百年食品饮料巨头雀巢集团持续面临人事变动。先是雀巢集团原CEO（首席执行官）Laurent Freixe（傅乐宏）因"办公室恋情"未披露而被解 雇，新任CEO Philipp Navratil火速走马上任。 这已经 ...