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新帅刚上任,雀巢宣布裁员1.6万人,1.2万白领面临失业!新任CEO:树立绩效导向思维;前任CEO上月因“办公室恋情”被解雇
Sou Hu Cai Jing· 2025-10-18 06:25
Core Viewpoint - Nestlé plans to cut approximately 16,000 jobs, equivalent to 6% of its total workforce, as part of a strategy to accelerate corporate transformation amid performance pressures [1][3][4]. Group 1: Job Cuts and Corporate Strategy - The job cuts will affect around 12,000 white-collar positions across all functions and regions, along with about 4,000 roles in production and supply chain [1][4]. - The announcement coincides with Nestlé's third-quarter sales exceeding expectations, indicating a push for transformation under new CEO Philippe Navratil [1][3]. - Navratil emphasizes the need for Nestlé to adapt more quickly to changing market conditions, which includes making difficult decisions like layoffs [6][10]. Group 2: Financial Performance - Nestlé's total sales for the first nine months of 2023 were 65.9 billion Swiss francs, a decline of 1.9%, but organic growth was reported at 3.3% [3][4]. - The company experienced a negative impact of 5.4% from currency fluctuations, while net acquisitions contributed positively by 0.1% [3]. - The Greater China region continues to struggle, with an organic growth rate of -10.4% in Q3, contributing to overall sales declines [4]. Group 3: Leadership Changes - The recent leadership changes at Nestlé include the dismissal of former CEO Laurent Freixe and the appointment of Navratil, who is the youngest CEO in nearly 60 years [8][9]. - Navratil's management philosophy focuses on performance culture, transparency, and urgency, aiming to prevent market share loss and prioritize high-potential opportunities [9][10]. - The company aims to save 3 billion Swiss francs (approximately 3.77 billion USD) by 2027, an increase from the previous target of 2.5 billion Swiss francs [4][9].
雀巢,蓄力“加速增长”
Sou Hu Cai Jing· 2025-10-17 19:30
Core Insights - Nestlé Group reported total sales of 65.9 billion Swiss francs for the first nine months of 2025, with an organic growth rate of 3.3%, indicating accelerating growth momentum [1][2] - The new management team has implemented a "4D strategy" to enhance localization efforts in the Chinese market, focusing on long-term recovery despite short-term challenges [1][8] - The company aims to transform its business structure to ensure growth efficiency through cost reduction and targeted investments [1][14] Regional Performance - All regions and global management businesses achieved positive growth, with a real internal growth (RIG) of 0.6% and stable pricing contribution at 2.8% [2][3] - The organic growth rate for the third quarter reached 4.3%, the highest in recent times, showcasing strong internal business momentum [2] - Developed markets showed an organic growth rate of 2.1%, while emerging markets achieved 5.2%, primarily driven by pricing [3] Business Unit Performance - Coffee and confectionery businesses are the main growth drivers, with the confectionery segment showing significant resilience [4] - Most product categories achieved positive organic growth, indicating overall business health [4] Digital Transformation - Significant progress in digital transformation was noted, with e-commerce sales growing by 13.2%, accounting for 20.2% of total sales [6] - The company has increased investment in key business opportunities, doubling growth rates in some areas [6] Focus on China Market - The Greater China region contributed 80 basis points to the group's organic growth, with a third-quarter organic growth of -10.4% due to inventory reduction efforts [6][8] - The new management team is focusing on demand creation and inventory optimization to prepare for future market recovery [8][9] Long-term Strategy - Nestlé is committed to long-term value creation rather than short-term performance, emphasizing the need for correct long-term decisions [11] - The company plans to accelerate business structure changes and allocate resources to high-potential areas [11][14] Cost Reduction and Efficiency - The cost-saving target has been raised from 2.5 billion to 3 billion Swiss francs, expected to be achieved by the end of 2027 [14] - The company will optimize 16,000 positions over the next two years, focusing on enhancing human efficiency [16]
两年内裁员1.6万人!雀巢回应
Sou Hu Cai Jing· 2025-10-17 19:14
Core Viewpoint - Nestlé has announced a plan to cut approximately 16,000 jobs globally as part of its "Growth Acceleration" cost-saving initiative, aiming to enhance operational efficiency and drive business transformation [1][2]. Group 1: Job Cuts and Cost-Saving Measures - The job cuts will include around 12,000 white-collar positions across all functions and regions, with an additional 4,000 positions being eliminated through productivity improvements in production and supply chain [2]. - The company expects to save CHF 1 billion annually by the end of 2027, doubling its initial target of CHF 500 million, with total cost-saving goals raised from CHF 2.5 billion to CHF 3 billion [2]. Group 2: Financial Performance and Growth - For the first nine months of 2025, Nestlé reported an organic growth rate (OG) of 3.3%, with a real internal growth rate (RIG) of 0.6% and a pricing contribution of 2.8%. The organic growth rate for Q3 reached 4.3% [2][3]. - Coffee and confectionery segments were the main contributors to organic growth, driven primarily by pricing strategies, with some markets experiencing double-digit growth [3]. Group 3: Regional Performance - All regions contributed positively to organic growth, with developed markets showing an organic growth rate of 2.1% and emerging markets at 5.2%, mainly driven by pricing [3]. - The Greater China region underperformed, with a Q3 organic growth rate of -10.4%, continuing a downward trend from Q2, and a nine-month organic growth rate of -6.1% [3]. Group 4: Future Outlook and Leadership Changes - Nestlé anticipates that organic sales growth for 2025 will outperform 2024, despite challenges from high year-on-year comparisons in Q4 [4]. - The new CEO, Philipp Navratil, emphasizes the importance of driving business growth through real internal growth rates, with ongoing investments aimed at achieving this goal [4].
巨头宣布:裁员1.6万人,其中1.2万是白领!新任CEO:树立绩效导向思维!前任CEO因与直接下属谈恋爱被解雇
Mei Ri Jing Ji Xin Wen· 2025-10-17 16:35
Core Insights - Nestlé's third-quarter performance is under scrutiny due to recent leadership changes, with a new CEO taking charge during a critical transformation period [1][6] - The company reported a sales figure of 65.869 billion Swiss francs for the first three quarters, with an organic growth rate of 3.3% [1] - The new CEO, Mark Schneider, emphasized a performance-driven culture and the need to avoid market share loss [6][7] Financial Performance - For the third quarter, Nestlé achieved an organic growth rate of 4.3%, with an internal growth rate of 1.5% [1] - The Asia-Pacific region, particularly Greater China, continues to be a drag on overall growth, contributing negatively to the organic growth rates [3][4] - The company plans to cut approximately 16,000 jobs globally over the next two years, aiming to enhance agility and performance [4][5] Market Dynamics - The stock price of Nestlé rose by over 9% following the earnings report, marking the largest single-day increase since 2008 [3] - The organic growth rate in emerging markets was 5.2%, while developed markets saw a growth rate of 2.1% [3] - E-commerce sales experienced a significant organic growth of 13.2%, indicating a shift in consumer purchasing behavior [3] Strategic Initiatives - The new CEO outlined four key priorities: internal growth rate focus, profitable investment portfolio, performance culture, and transformation efficiency [6] - The company is shifting its focus in Greater China to drive consumer demand rather than reducing trade inventory levels [3][4] - The leadership changes and job cuts are part of a broader strategy to streamline operations and improve efficiency [5][6]
雀巢四款广州“老朋友”,入选“食在广州”榜单
Nan Fang Du Shi Bao· 2025-10-17 13:50
Core Insights - The "Eat in Guangzhou" brand event highlights the recognition of Nestlé Ice Cream's classic products, which have been integrated into local culture and consumer preferences over the past two decades [1][4][5] Group 1: Brand Recognition - Nestlé Ice Cream's four classic products were officially certified by the "Eat in Guangzhou" initiative, which evaluates food safety, consumer feedback, and brand innovation [1][2] - This certification marks Nestlé Ice Cream as one of the first foreign food brands to receive the "Eat in Guangzhou" title, indicating a successful blend of global quality and local culinary culture [2][5] Group 2: Quality Assurance - The production of Nestlé Ice Cream products involves nearly 200 inspections covering materials, processes, and final products to ensure high quality [2] - Nestlé employs a smart transport management system to address logistics challenges, ensuring that products maintain their quality during distribution [2] Group 3: Cultural Integration - Nestlé Ice Cream has been a part of Guangdong's market for over 20 years, evolving from a simple product to a significant cultural symbol for generations [4][5] - The classic products not only represent nostalgic memories for consumers but also reflect the international resonance of Cantonese lifestyle and cuisine [5][6] Group 4: Historical Context - The Guangzhou factory, established in 1986, has been pivotal in creating iconic ice cream products that resonate with local consumers [7] - Since 1999, the factory has focused on developing flavors that cater to local tastes, contributing to its longstanding popularity among consumers [7]
雀巢:两年裁员16000人
Guo Ji Jin Rong Bao· 2025-10-17 11:27
Core Insights - Nestlé is undergoing significant changes, including a global workforce reduction of 16,000 employees, approximately 6% of its total workforce, as part of a cost optimization plan initiated by the new CEO, Philipp Navratil [1][4] Financial Performance - For the first nine months of the year, Nestlé reported global sales of CHF 65.9 billion, a year-on-year decline of 1.9%. Excluding currency fluctuations, the organic growth rate was 3.3% [4] - The Greater China region, which is Nestlé's second-largest market, faced notable challenges, with an organic growth rate of -6.1% and a pricing contribution rate of -3.2%, indicating a decline in both volume and price [4] - In contrast, the Asia, Oceania, and Africa (AOA) region, excluding Greater China, showed a healthier performance with an organic growth rate of 5.3% and a pricing contribution rate of 4% [4] Management Changes - Following the dismissal of former CEO Laurent Freixe due to a breach of conduct, Philipp Navratil took over on September 1 [4] - The CEO of Nestlé China, Zhang Xiqiang, resigned in April for personal reasons, and was succeeded by Kais Marzouki, who has made swift adjustments to the team, including the departure of key personnel in the pet food and coffee divisions [6] - Strategic adjustments are being made in the Chinese market, including a reduction in SKU and a focus on eliminating inefficient product categories and investments [6]
雀巢业绩超预期 新CEO计划裁员1.6万人
Huan Qiu Wang Zi Xun· 2025-10-17 08:09
Group 1 - The core viewpoint of the article highlights Nestlé's third-quarter organic sales growth of 4.3%, surpassing analyst expectations of 3.7% [1][3] - For the first nine months of 2025, Nestlé reported sales of 65.87 billion Swiss francs, with an organic growth rate of 3.3%, slightly above the market expectation of 3.2% [1][3] Group 2 - To revitalize performance and restore investor confidence, Nestlé announced plans to cut approximately 16,000 jobs, representing 6% of its global workforce [3] - The company raised its cost-saving target from 2.5 billion Swiss francs to 3 billion Swiss francs by the end of 2027 [3] - New CEO Philipp Navratil emphasized the need for rapid changes within the company, indicating that difficult decisions regarding workforce reduction are necessary [3] - Navratil also stated that all business units will undergo continuous evaluation, focusing on brand growth, return rates, and market leadership [3] - Following the positive performance and organizational changes, Nestlé's stock price increased by 9.3%, marking the largest single-day gain since 2007 [3]
雀巢集团宣布未来两年计划裁员16000人
Jing Ji Guan Cha Wang· 2025-10-17 06:08
Group 1 - The core point of the article is that Nestlé Group reported a sales figure of 65.87 billion Swiss francs for the first nine months of 2025, with an actual internal growth rate of 0.6% [1] - The company plans to lay off approximately 16,000 employees globally over the next two years [1] - Nestlé aims to achieve an annual cost saving of 1 billion Swiss francs by the end of 2027, which is double the previously planned savings of 500 million Swiss francs [1]
双11咖啡暴涨800%和雀巢宣布全球裁员1.6万人,市场两重天?
Sou Hu Cai Jing· 2025-10-17 05:45
Group 1 - The first wave of sales for Double 11 in the domestic market has shown significant growth, with Taobao flash sales seeing multiple categories increase by over 200% year-on-year, and coffee orders growing by 800% [2] - Nestlé announced a global layoff of 16,000 employees, which represents about 6% of its total workforce of 277,000, indicating the company is facing multiple challenges despite the rising market demand [2][4] - The paradox of increasing market demand alongside Nestlé's layoffs highlights a shift in consumer preferences and operational strategies, particularly influenced by emerging consumption trends [2][4] Group 2 - The surge in coffee orders is attributed to a new consumption concept driven by daily coffee shop and tea house experiences, as well as promotional subsidies from delivery platforms [3] - Emotional tags related to coffee consumption, such as "healing afternoon" and "office companion," have gained popularity, surpassing traditional keywords, which explains the 800% growth in coffee orders [3] - Technological advancements in coffee production, such as freeze-dried coffee, have improved taste and accessibility, allowing consumers to stock up during sales events like Double 11 [4] Group 3 - Coffee has evolved beyond a beverage to become an essential part of daily life, with portable coffee products seeing increased demand in outdoor activities [5] - The rise in sales of home coffee kits and related products indicates the growing trend of creating "home coffee corners," reflecting a shift in consumer behavior towards coffee as a necessity rather than a luxury [5] - Nestlé's CEO has stated that the company will prioritize growth driven by sales volume and increase investments to achieve this goal, while also facing challenges related to global tariffs and cost pressures [5]
杰富瑞上调雀巢目标价至81瑞士法郎
Ge Long Hui· 2025-10-17 04:39
Group 1 - Jefferies raised Nestlé's target price from 77 Swiss francs to 81 Swiss francs [1]