据悉，该物业位于Via Orobia3,Milan,Italy的一幅面积约14,800平方米的土地，由两个相连部分。该物业 位于受到先前称为"Scalo di Porta Romana"的大型重建及城市更新项目所影响的区域。该项目包括开发 2026年米兰-科尔蒂纳冬奥会的奥运村、兴建新的住宅及办公大楼以及打造一个预期将兼顾重大环境影 响与强烈视觉冲击的大型公园。 普拉达(01913)涨超3%，截至发稿，涨3.17%，报46.22港元，成交额3087.24万港元。 消息面上，普拉达发布公告，于2025年11月18日，本公司与Ludo Due S.r.l.订立该协议，本公司购入及 Ludo Due S.r.l.出售该物业，代价为6658.8万欧元。 值得注意的是，于2015年完成的Prada基金会项目已对周边区域产生重大正面影响，对周边区域的复兴 及Covivio完成"共生(Symbiosis)"发展均作出贡献。其他领先的奢侈品企业亦已于该区域进行投资及设立 新总部。 ...

据悉，该物业位于Via Orobia 3, Milan, Italy的一幅面积约14,800平方米的土地，由两个相连部分。该物 业位于受到先前称为"Scalo di Porta Romana"的大型重建及城市更新项目所影响的区域。该项目包括开 发2026年米兰-科尔蒂纳冬奥会的奥运村、兴建新的住宅及办公大楼以及打造一个预期将兼顾重大环境 影响与强烈视觉冲击的大型公园。 智通财经APP获悉，普拉达(01913)涨超3%，截至发稿，涨3.17%，报46.22港元，成交额3087.24万港 元。 消息面上，普拉达发布公告，于2025年11月18日，本公司与Ludo Due S.r.l.订立该协议，本公司购入及 Ludo Due S.r.l.出售该物业，代价为6658.8万欧元。 值得注意的是，于2015年完成的Prada基金会项目已对周边区域产生重大正面影响，对周边区域的复兴 及Covivio完成"共生(Symbiosis)"发展均作出贡献。其他领先的奢侈品企业亦已于该区域进行投资及设立 新总部。 ...

Core Viewpoint - Prada's parent company, Prada (1913.HK), announced a related transaction involving the acquisition of a Milan property by Ludo Due S.r.l., controlled by executive director and major shareholder Miuccia Prada Bianchi, for €66.588 million (approximately HK$600 million) [1] Group 1: Acquisition Details - The property consists of approximately 14,800 square meters of land, divided into two connected sections (Section One and Section Two) [1] - The company has been leasing Section One since 2013 for its Milan operational headquarters, while Section Two is currently undeveloped and available for future urban and real estate development [1] Group 2: Strategic Implications - The acquisition aims to develop the property into a new company headquarters, allowing the consolidation of several existing Milan offices and showrooms into one location, thereby enhancing operational efficiency [1] - The company views this acquisition as a significant opportunity to secure prime real estate in a region undergoing important urban development and value growth, anticipating that suitable real estate assets will become increasingly scarce [1]

公司自2013年以来一直根据于2019年5月29日订立且现时有效的租赁协议租赁分区一。分区一用作本公 司于米兰的营运总部，包括办公室、实验室及服务区，负责零售、营销及其他公司职能和活动。分区二 目前尚未开发，因而可供未来城市及房地产开发。 格隆汇11月19日丨普拉达(01913.HK)发布公告，2025年11月18日，公司与Ludo Due S.r.l.订立该协议，据 此，公司购入及Ludo Due S.r.l.出售该物业，代价为6658.8万欧元。 该物业位于受到先前称为"Scalo di Porta Romana"的大型重建及城市更新项目所影响的区域。该项目包 括开发2026年米兰－科尔蒂纳冬奥会的奥运村、兴建新的住宅及办公大楼以及打造一个预期将兼顾重大 环境影响与强烈视觉冲击的大型公园。值得注意的是，于2015年完成的Prada基金会项目已对周边区域 产生重大正面影响，对周边区域的复兴及Covivio完成"共生(Symbiosis)"发展均作出贡献。其他领先的奢 侈品企业亦已于该区域进行投资及设立新总部。 该物业为位于Via Orobia 3, Milan, Italy的一幅面积约1.48万平方米的土地 ...

Core Viewpoint - Prada has announced the acquisition of a property from Ludo Due S.r.l. for €66.588 million, located in a significant urban redevelopment area in Milan, which is expected to enhance the company's operational efficiency and strategic positioning in the luxury market [1][2]. Group 1: Acquisition Details - The property spans approximately 14,800 square meters and is part of a larger redevelopment project known as "Scalo di Porta Romana," which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics and new residential and office buildings [1]. - The acquisition price is set at €66.588 million, indicating a strategic investment in a high-value area [1]. Group 2: Strategic Implications - The company has been leasing part of the property since 2013, which serves as its operational headquarters in Milan, including offices, laboratories, and service areas [1]. - The second part of the property is currently undeveloped, presenting future opportunities for urban and real estate development [2]. - The proposed project aims to consolidate several existing Milan offices and showrooms into one location, thereby improving operational efficiency and strengthening the company's presence in this strategic area [2]. - The acquisition is viewed as a significant opportunity to secure prime real estate in a region undergoing important urban development and value growth, where suitable real estate assets are expected to become increasingly scarce [2].

Group 1 - The company Prada has entered into an agreement with Ludo Due S.r.l. to purchase a property for €66.588 million, located in Milan, Italy, covering an area of approximately 14,800 square meters [1][2] - The property is situated in an area affected by the "Scalo di Porta Romana" redevelopment project, which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics, new residential and office buildings, and a large park [1][2] - The company has been leasing part of the property since 2013, which serves as its operational headquarters in Milan, including offices, laboratories, and service areas for retail and marketing functions [1] Group 2 - The second part of the property is currently undeveloped, presenting future urban and real estate development opportunities [2] - The company intends to potentially develop the acquired property into a new headquarters, consolidating several existing offices and showrooms in Milan to enhance operational efficiency and strengthen its position in the strategic area [2] - The acquisition represents a significant opportunity for the company to secure prime real estate in a region undergoing important urban development and value growth, where suitable real estate assets are expected to become increasingly scarce [2]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦 不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚賴該等內容而引致的任 何損失承擔任何責任。 註冊辦事處位於Via A. Fogazzaro n. 28, Milan, Italy 意大利米蘭蒙扎布里亞納洛迪公司註冊處：編號10115350158 （根據意大利法律註冊成立的股份有限公司） （股份代號：1913） 關連交易 有關收購一項物業 收購事項 董事會欣然宣佈，於二零二五年十一月十八日，本公司與Ludo Due S.r.l.訂立該協議， 據此，本公司購入及Ludo Due S.r.l.出售該物業，代價為66,587,950歐元。 上市規則的涵義 於本公告日期，Ludo Due S.r.l.由本公司執行董事兼主要股東Miuccia Prada Bianchi女 士最終實益擁有及控制（直接控制其97%股本，並透過Ludo S.p.A.間接控制其餘下的 3%股本），故Ludo Due S.r.l.為本公司關連人士（定義見上市規則）。因此，根據上市規 則第十四A章，該協議項下擬進行的交易構成本公司的 ...

Group 1 - The company has experienced 19 consecutive quarters of uninterrupted growth, indicating strong overall performance and consistency at the group level [1] - The brand Mimu has shown significant growth, with expectations for continued growth despite normalization of performance [1] - There is a cautious optimism regarding the Chinese consumer market, with signs of stabilization and potential resurgence in consumption anticipated by 2026 [3] Group 2 - The US market is currently in a good place, with positive performance noted, especially as the festive season approaches [4] - Despite the positive outlook, there are concerns about potential market bubbles that could lead to volatility in the future [5]

值得关注的是，据市场媒体报道，普拉达财务总监Andrea Bonini表示，公司仍计划成为一间双重上市的 公司，对在意大利上市的计划仍然有6个月的时间考虑，目前不会作出任何承诺。他认为，目前奢侈品 市场稳定，美国市场情况良好，总体而言很难挑剔美国表现，不过情况可能不会一帆风顺，因为当市场 泡沫助长过度乐观情绪时，公司需要时刻保持警惕。 消息面上，普拉达近期发布2025年三季度业绩，花旗认为，普拉达第二及第三季收入增长放缓至单位 数，当中Prada品牌更自2020年起首次录得负增长；虽然Miu Miu品牌增长步伐仍较同行快，但进一步常 态化。该行认为，集团目前仍须对Miu Miu品牌投入大量广告行销、生产制造、IT基建及零售网络扩张 资源，可能抑制利润率扩张，并维持于2024年的23.6%水平，较历史高位低约350基点。 普拉达(01913)跌超4%，截至发稿，跌3.32%，报46.6港元，成交额2827.46万港元。 ...

Core Viewpoint - Prada's recent performance shows a slowdown in revenue growth, particularly for the Prada brand, which has recorded negative growth for the first time since 2020, while Miu Miu's growth is normalizing despite being faster than peers [1] Group 1: Financial Performance - Prada's stock fell over 4%, currently down 3.32% at HKD 46.6, with a trading volume of HKD 28.27 million [1] - Citigroup noted that revenue growth for the second and third quarters has slowed to unit numbers, indicating a concerning trend for the Prada brand [1] - The group's profit margin is expected to remain at 23.6% in 2024, which is approximately 350 basis points lower than historical highs [1] Group 2: Brand Performance - The Miu Miu brand continues to grow faster than its competitors, but its growth rate is beginning to normalize [1] - Significant investments in advertising, manufacturing, IT infrastructure, and retail network expansion are required for Miu Miu, which may suppress profit margin expansion [1] Group 3: Strategic Outlook - Prada's CFO, Andrea Bonini, stated that the company plans to pursue a dual listing, with a six-month consideration period for the Italian listing, but no commitments have been made yet [1] - The luxury goods market is currently stable, with positive conditions in the U.S. market, although caution is advised due to potential market bubbles fostering overly optimistic sentiments [1]