股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 截至月份: | 2026年1月31日 | | | | 狀態: | 新提交 | | --- | --- | --- | --- | --- | --- | --- | | 致：香港交易及結算所有限公司 | | | | | | | | 公司名稱: | PRADA S.p.A. | | | | | | | 呈交日期: | 2026年2月5日 | | | | | | | I. 法定/註冊股本變動 | | | | | | | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 (註1) | 是 | | | 證券代號 (如上市) | 01913 | 說明 | | | | | | | | 法定/註冊股份數目 | | 面值 | | 法定/註冊股本 | | 上月底結存 | 2,558,824,000 | EUR | 0.1 | EUR | 255,882,400 | | --- | --- | --- | --- | --- | --- | | 增加 / 減少 (-) | | | | EUR | | | 本月底結存 ...

Core Insights - The Prada family has maintained a consistent underlying logic across three generations: a vigilance towards short-term trends and a steadfast belief in long-term value [1][26]. Group 1: Historical Context and Brand Evolution - Mario Prada founded a leather goods workshop in Milan in 1913, focusing on practical luxury rather than the prevailing trend of ostentatious design [2][3]. - The brand's initial strategy involved a clear positioning as a "practical luxury" brand, which was a significant departure from the industry norm of ornate designs [3][4]. - The brand faced challenges during the industrial revolution and two world wars, limiting its expansion due to a focus on small-batch, handcrafted production [6]. Group 2: Leadership and Strategic Shifts - Miuccia Prada took over the family business in 1978, shifting the focus from traditional craftsmanship to a more avant-garde and minimalist aesthetic [7][8]. - Miuccia's introduction of the nylon Prada Vela backpack marked a pivotal moment, breaking the luxury mold by offering high-quality products at accessible prices [9][11]. - The establishment of a dual leadership model with Patrizio Bertelli allowed for a balance between creative vision and commercial operations, facilitating the brand's growth [12][14]. Group 3: Market Positioning and Brand Diversification - The launch of the Miu Miu brand in 1992 targeted a younger demographic, effectively capturing a segment of the mid-range luxury market [12][14]. - Strategic acquisitions from 1996 to 1999 expanded Prada's portfolio, enhancing its market presence and product diversity [14]. - The success of the film "The Devil Wears Prada" in 2006 significantly boosted the brand's global image, aligning it with themes of professionalism and independence [15][16]. Group 4: Recent Developments and Challenges - As of 2025, Prada's main brand showed signs of growth fatigue, with revenue growth primarily driven by the Miu Miu brand [16][18]. - The management transition in June 2025 raised concerns about strategic continuity during a critical transformation phase [17][18]. - The acquisition of Versace for €1.25 billion in late 2025 aimed to create a brand matrix that could compete with industry giants like LVMH and Kering [21][23]. Group 5: Future Outlook and Strategic Considerations - The integration of Versace presents both opportunities and risks, particularly regarding brand identity and operational alignment [23][24]. - The success of this acquisition will depend on maintaining a balance between the distinct identities of Prada and Versace while ensuring cohesive brand strategy [24][25]. - The outcome of these strategic moves will be crucial for Prada's positioning in the global luxury market over the next three to five years [25].

Investment Rating - The investment rating for the company is "Buy" [7] Core Insights - The company has shown steady performance despite high base effects, with currency fluctuations potentially causing short-term profit disturbances. The expansion of Miu Miu continues in 2026, and the consolidation of Versace will contribute new revenue streams. The overall customer base remains stable, and the industry is entering a new normal [2][11]. Financial Summary - Total revenue is projected to reach €5,432 million in 2024, with a growth rate of 14.9%. By 2027, revenue is expected to increase to €6,640 million, maintaining a growth rate of 7.8% [4]. - Gross profit is forecasted to be €4,337 million in 2024, increasing to €5,325 million by 2027, with a consistent gross margin around 80% [4][15]. - Net profit attributable to shareholders is expected to grow from €839 million in 2024 to €1,046 million in 2027, reflecting a growth rate of 25.0% in 2024 and around 9.0% in 2027 [4][15]. Market Outlook - The company anticipates a retail sales growth of approximately high single digits for the full year 2025 at constant exchange rates, leading the industry. The retail growth for Q4 2025 is expected to be in the mid-single digits, slightly slowing from Q3 [11]. - Miu Miu is projected to contribute an additional 10%-15% in retail space, focusing on the Eurasian region, with plans to expand into the low-penetration U.S. market by 2027 [11]. - The luxury goods industry is shifting from rapid growth to a "new normal," characterized by market share consolidation among strong brand DNA companies [11].

福利继续加码，1月28日，打开京东APP搜索"服饰美妆666"，直达京东开运惊喜日红品开运直播，刘宇 宁限定福利等你来选，更有限时3折、官方立减20%、至高享12期免息等多重优惠福利同步上播，赵露 新年开运就要大焕新，京东年货节火热进行中。服饰美妆专场携女装、男装、美妆、运动健身、内衣、 箱包表配、黄金珠宝、鞋靴、户外装备、童装童鞋、奢侈品等全品类时尚尖货重磅来袭，1月27日零点 开运惊喜日盛大启幕，连嗨两天！不仅有本命年红品1元限时秒杀、赫莲娜限时特惠、卡地亚腕表与 SK-II护肤套装1元起拍的超值福利，1月28日还将上线红品开运直播，并同步解锁刘宇宁限定福利，满 足大家抢开运好物、追明星周边的双重需求，活动期间更有服饰美妆不止5折、服装真5折、天天抽免单 的诚意优惠，以及限定礼盒、品牌新品上新，帮你一站式配齐春节焕新装备，用亮眼新装扮开启全年好 运势，立即打开京东APP搜索"服饰美妆年货节"直达会场选购吧！ 拥有稀缺尖货的快乐谁懂！京东开运惊喜日汇集多款硬核好物，限时1元起拍等你来购。SK-II新年护肤 套装礼盒，含超级单品神仙水和大红瓶面霜、光子小灯泡，一套解锁透亮年轻肌；陆冲圈封神的Carver 红羽 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 截至月份: | 2025年12月31日 | | | | 狀態: 新提交 | | --- | --- | --- | --- | --- | --- | | 致：香港交易及結算所有限公司 | | | | | | | 公司名稱: | PRADA S.p.A. | | | | | | 呈交日期: | 2026年1月5日 | | | | | | I. 法定/註冊股本變動 | | | | | | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 (註1) | 是 | | 證券代號 (如上市) | 01913 | 說明 | | | | 本月底法定/註冊股本總額： EUR 255,882,400 FF301 第 1 頁 共 10 頁 v 1.1.1 法定/註冊股份數目 面值 法定/註冊股本 上月底結存 2,558,824,000 EUR 0.1 EUR 255,882,400 增加 / 減少 (-) 0 EUR 本月底結存 2,558,824,000 EUR 0.1 EUR 255,882,400 FF301 ...

Group 1 - Macquarie has adjusted Prada's net profit forecasts for 2025 to 2027 down by 1.5%, 1.3%, and 1.3% respectively, considering currency headwinds [1] - The target price for Prada has been reduced by 2% from HKD 60 to HKD 59, while maintaining an outperform rating based on a 20x P/E ratio for 2025 [1] - For the fourth quarter, retail sales are expected to grow by 7% year-on-year at constant exchange rates, while reported retail and group sales are projected to increase by 0.2% and 0.9% respectively [1] Group 2 - Macquarie anticipates resilience in the group during the fourth quarter amid macro uncertainty and market share gains, with a projected 1% year-on-year increase in retail sales for the Prada brand [2] - Miu Miu is expected to achieve a robust 20% year-on-year growth in retail sales for the fourth quarter, with plans to expand retail space by 10% to 15% next year, which may drive further growth [2] - The group expects Versace to negatively impact the company's EBITDA by EUR 50 million to EUR 100 million annually over the next two years, but Macquarie believes this outlook may be conservative and has potential for upside [2]

Group 1 - Macquarie has adjusted Prada's net profit forecasts for 2025 to 2027 down by 1.5%, 1.3%, and 1.3% respectively, considering currency headwinds [1] - The target price for Prada has been reduced by 2% from HKD 60 to HKD 59, while maintaining an outperform rating based on a 20x P/E ratio for 2025 [1] - For the fourth quarter, retail sales are expected to grow by 7% year-on-year at constant exchange rates, while reported retail and group sales are projected to increase by 0.2% and 0.9% respectively [1] Group 2 - The group is expected to show resilience in the fourth quarter amid macro uncertainty and market share gains, with a projected 1% year-on-year increase in retail sales for the Prada brand [2] - Miu Miu is anticipated to achieve a robust 20% year-on-year growth in retail sales for the fourth quarter, with plans to expand retail space by 10% to 15% next year, which may drive further growth [2] - Macquarie believes the forecasted EBIT impact of EUR 50 million to 100 million from Versace over the next two years is conservative and has potential for upside [2]

Group 1 - Macquarie published a report on Prada, lowering the target price but maintaining the rating [1] - For the fourth quarter, retail sales are expected to grow by 7% year-on-year at constant exchange rates, while retail and group sales are projected to increase by 0.2% and 0.9% year-on-year at reported exchange rates, respectively [1] - Concerns regarding the slowdown in the growth of the Miu Miu brand are considered excessive, as it has grown approximately 150% over the past two years [1] Group 2 - Management is satisfied with the group's balance sheet, generating €1 billion in free cash flow annually and planning to maintain a 50% dividend payout ratio [1] - Due to adverse currency effects, Macquarie has lowered its net profit forecasts for the group for 2025-2027 by 1.5%, 1.3%, and 1.3% respectively [1] - The target price has been reduced from HKD 60 to HKD 59 based on an unchanged 20x price-to-earnings ratio for 2025, with a rating of "outperform" [1]

Group 1 - The core viewpoint of the report is that Macquarie expects Prada's retail sales to grow by 7% year-on-year in the fourth quarter when calculated at constant exchange rates, while sales and group revenue are projected to increase by 0.2% and 0.9% respectively when calculated at reported exchange rates [1] - Concerns regarding the slowdown in growth for the Miu Miu brand are considered excessive, as the brand has achieved approximately 150% growth over the past two years [1] - The management is satisfied with the group's balance sheet, noting that it generates €1 billion in free cash flow annually and plans to maintain a 50% dividend payout ratio [1] Group 2 - After accounting for foreign exchange headwinds, Macquarie has adjusted its net profit forecasts for the group downwards by 1.5%, 1.3%, and 1.3% for the years 2025 to 2027 [1] - Based on an unchanged 20 times price-to-earnings ratio for 2025, the target price has been reduced from HKD 60 to HKD 59, while maintaining an "outperform" rating [1]

Group 1 - Prada (01913.HK) experienced a decline of over 5% in early trading, with a current drop of 4.8%, trading at HKD 44.84 [2] - The trading volume reached HKD 13.08 million [2]