来源：环球网 在上海的一间简约办公室里，王晨正在视频会议中与新加坡的合作伙伴确认最后一批订单。三年前，他 的公司还只是一个专注国内市场的家居品牌，如今，东南亚已成为他的第二增长曲线。疫情后，中国市 场竞争加剧，利润空间被压缩，王晨意识到，只有走出去，才能找到新的增量。但出海并非一条坦途， 语言、合规、物流、人才，每一个环节都可能成为绊脚石。 中小企业的全球化挑战 而对中小企业来说，日趋激烈的就业竞争也使他们有更多机会与大型雇主争夺优质人才。在出海过程 中，王晨的团队最大的挑战也来自人才。他需要懂跨境电商、熟悉当地文化、能操控数字化工具的人， 但这样的复合型人才在国内并不多。过去，他依赖传统招聘渠道，周期长、成本高。现在，他把目光投 向领英。通过领英的AI招聘工具，他不仅缩短了招聘周期，还能精准匹配具备多语种能力和跨境经验 的候选人。而领英提供的行业洞察，也帮助王晨判断目标市场的招聘趋势和人才流动趋势，从而在制定 市场进入策略和人才策略时更有针对性。 2026年，融资难度加大，消费分级加剧，盲目扩张将付出沉重代价。王晨选择轻资产模式，压缩SKU， 缩短交付链条，强化现金流管理。他的策略是"样板市场+复购客户"， ...

Core Viewpoint - The event highlighted the role of China National Materials International Engineering Co., Ltd. as a key player in the global cement engineering sector, advocating for collaboration with small and medium-sized enterprises (SMEs) to enhance their internationalization efforts and value chain positioning [1][2] Group 1: Company Overview - China National Materials International Engineering Co., Ltd. is recognized as the only global service provider with a complete industrial chain integration in the cement engineering field [1][2] - The company has been deeply rooted overseas for over 20 years, positioning itself as a pioneer and main force in the international development of China National Building Material Group [1][2] Group 2: Strategic Initiatives - The company proposed an open cooperation initiative titled "Building Industrial Chains Together, Sharing Ecological Circles" aimed at assisting SMEs in overcoming challenges related to international expansion [1][2] - It emphasized the construction of a more resilient industrial chain, a more valuable innovation chain, and a mutually beneficial value chain in collaboration with SMEs [1][2] Group 3: Future Outlook - The company aims to leverage its global layout, research and development advantages, and local resources to empower SMEs in their international ventures [1][2] - It seeks to seize globalization opportunities during the "14th Five-Year Plan" period by focusing on technological advantages and green planning for the future [1][2]

Core Insights - In 2026, Chinese SMEs are expected to lead a new wave of globalization, adopting a "Day 1 Global" approach by targeting overseas markets from inception [1][10] - The Chinese government is actively promoting the international expansion of SMEs through policies that support service trade, technology trade, and global supply chain integration [1][10] - A report by LinkedIn highlights the importance of focusing resources on SMEs, which are significant job creators, especially in emerging markets [11] Group 1: Globalization Challenges - SMEs face challenges in globalization due to limited resources, requiring them to pursue differentiated, refined, and digital paths for high-quality growth [1][11] - Talent acquisition and organizational capability are critical challenges for SMEs venturing abroad, with issues such as insufficient training opportunities and unclear career paths being prevalent [1][11][12] Group 2: Brand Recognition and Trust - Establishing brand recognition and trust is more difficult in overseas markets, with nearly half of SMEs lacking a systematic employer branding strategy [2][12] - Many SMEs have unclear brand positioning and low local employee recognition, compounded by cross-cultural communication barriers [2][12] Group 3: Growth Engines - SMEs are leveraging three main growth engines: technological empowerment, brand credibility, and professional networks to achieve globalization with limited resources [4][14] - Over 60% of SME managers view AI as crucial for business growth, with 73% of marketing professionals believing AI enables small brands to compete effectively [5][15] Group 4: Technological Empowerment - A Chinese SaaS startup exemplifies how AI can enhance recruitment and brand visibility, leading to a doubling of candidate applications and a 30% reduction in hiring time [5][15] Group 5: Brand Credibility - 76% of global SME owners prioritize brand and reputation building as core goals for the next three to five years, with many engaging in content creation to enhance trust [6][16] - A Chinese smart home manufacturer successfully increased engagement by 200% in target decision-makers through storytelling and video advertising [6][16] Group 6: Professional Networks - 78% of global business owners consider social networks vital for growth, with 63% of SME professionals stating that trusted opinions in business communities expedite decision-making [7][17] - LinkedIn hosts over 18 million SMEs that have built extensive global networks, facilitating early market insights and business opportunities [7][17] Group 7: Strategic Shift - The current wave of SME globalization represents a significant adjustment in China's foreign trade and investment structure, emphasizing the agility and innovation of SMEs in exploring new markets [8][19] - The transition from "going out" to "going in" and "moving up" reflects a combination of business logic, national strategy, technological trends, and corporate innovation capabilities [8][19]

Core Insights - The acceleration of globalization has made overseas expansion services increasingly important for small and medium-sized enterprises (SMEs) [4][5] - SMEs are gaining a larger share of the international market due to their flexibility and innovation, which allows them to quickly adapt to different market demands [4] - Effective overseas services encompass market research, legal support, logistics solutions, and establishing cross-border partnerships, providing comprehensive support for SMEs [4][6] Group 1: Market Research and Strategy - SMEs can leverage market research to understand consumer demands and market environments in target countries, which informs product or service strategy adjustments [5][6] - Successful case studies illustrate how SMEs have adapted their offerings based on local consumer preferences, such as a Chinese food company introducing low-sugar, low-fat products in Southeast Asia [5] Group 2: E-commerce and Partnerships - Cross-border e-commerce platforms like Amazon and Alibaba are crucial tools for SMEs to expand their international customer base and increase sales [5] - Establishing relationships with local partners, such as distributors, is a key strategy for enhancing brand awareness and market penetration [5] Group 3: Implementation and Support - A detailed solution plan is essential for SMEs to navigate internationalization, including market research, partner selection, pricing strategies, and compliance with legal regulations [6] - Companies like Wanmei Data provide targeted support for SMEs, helping them identify opportunities and challenges through comprehensive market analysis [6]

Core Insights - The "Global SME Cooperation Conference" aims to enhance the international capabilities and high-quality development of SMEs, which are crucial indicators of economic vitality in regions and countries [1][5] - The conference serves as a strategic platform to build a global and normalized service mechanism for SMEs, leveraging Chengdu's unique advantages to facilitate their internationalization and sustainable development [5][6] Group 1: Event Overview - The conference was initiated on September 24 in Chengdu, with over 340 attendees, including government officials, business association executives, and financial institution representatives [1] - The event is co-hosted by several organizations, including the Global SME Alliance and the China Overseas Development Association, with strong support from local economic development associations [1] Group 2: Opportunities for SMEs - The current global landscape presents both challenges and unprecedented opportunities for SMEs, necessitating precise positioning in international markets and risk mitigation in global cooperation [2] - The conference aims to address the pain points and challenges faced by SMEs in their development process, promoting their internationalization [5] Group 3: Leadership and Practical Solutions - The event combines high-level insights with practical support, providing comprehensive solutions for the global development of SMEs [6] - Christian Wulff, a prominent figure in promoting China-Germany cooperation, emphasized the role of SMEs as "invisible champions" in the global economy and shared insights on digital transformation and sustainable development [8] Group 4: Future Implications - The launch of the conference marks the beginning of a significant initiative to create a top-tier cooperation and exchange platform for SMEs globally [8] - This initiative is expected to accelerate the formation of a new collaborative and win-win global SME cooperation framework, empowering numerous Chinese enterprises to expand internationally [8]

Core Viewpoint - The article highlights a case of trust restoration between a Chinese company, Zaozhuang Fuliang Packaging Machinery Co., Ltd., and a Mexican client, showcasing the importance of effective communication and cultural understanding in cross-border trade [2][4]. Group 1: Company Overview - Zaozhuang Fuliang Packaging Machinery Co., Ltd. is a private enterprise specializing in packaging machinery, with over ten years of experience in the industry [2]. - The company received an order from a Mexican cocoa powder producer through a cross-border e-commerce platform, marking a typical transaction for small and medium-sized enterprises looking to expand internationally [2]. Group 2: Incident Details - A misunderstanding arose during the equipment testing phase due to cultural and language barriers, leading the Mexican client to perceive a suggested upgrade as a price increase, resulting in accusations of fraud [3][4]. - The dispute escalated to involve the China-Mexico Chamber of Commerce, highlighting the potential for trust crises in international business transactions [3][4]. Group 3: Resolution Process - The Zaozhuang Municipal Trade Promotion Council intervened to mediate the conflict, emphasizing the need for both legal clarity and trust-building measures [4]. - A face-to-face meeting was arranged, allowing the Mexican representatives to see the production process and understand the technical adjustments made to the equipment, which helped alleviate their concerns [4][5]. Group 4: Outcome - The resolution resulted in a supplementary agreement where the warranty period for the equipment was extended from 12 months to 15 months, and the Mexican client confirmed their commitment to fulfill the remaining payment [5]. - The incident serves as a valuable example of how effective communication and mediation can restore trust and facilitate international trade relationships [5].

Core Viewpoint - The focus is on how Chinese small and medium-sized enterprises (SMEs) can expand overseas amidst a complex global economy, with a few technology-driven companies making significant strides in this direction [1][2]. Group 1: Current State of SMEs - Most SMEs are currently in a survival mode, with only a few possessing the capability to expand internationally [1]. - Among the 1,200+ companies in the Tiankai High Education Innovation Park, only about a dozen have successfully established overseas operations, while many are still in the exploratory phase [1][2]. Group 2: Examples of Successful SMEs - Some SMEs are focusing on AI translation technology for educational purposes, participating in projects that help students from Shanghai Cooperation Organization (SCO) countries learn Chinese vocational skills [2]. - Other companies are developing virtual reality and simulation teaching equipment to provide digital solutions for vocational education in Belt and Road Initiative countries [2]. - There are also SMEs working on green energy projects, such as converting carbon dioxide into aviation fuel, collaborating with SCO member countries on energy transition and low-carbon development [2]. Group 3: Future Potential and Strategic Importance - Although few SMEs have gone international, many are developing initial technical capabilities and collaborative projects, indicating future potential [2]. - The upcoming "14th Five-Year Plan" and the preparation for the "15th Five-Year Plan" will place technology innovation at the core of development strategies, with nurturing SMEs being a critical component [2][3]. - The Tiankai Park aims to provide comprehensive incubation and acceleration services for SMEs, optimizing the business environment and promoting the transformation of technological achievements [2]. Group 4: Role of SMEs in Technological Advancement - Compared to state-owned enterprises, SMEs are more flexible and innovative in exploring market opportunities in cutting-edge technologies and niche sectors [3]. - The continuous stimulation of SME vitality and the reduction of barriers to international expansion are crucial challenges for China's technological development and international cooperation [3].

Core Viewpoint - The Chongqing Economic and Information Technology Commission has launched the "Thousand Sails Going to Sea" initiative to support small and medium-sized enterprises (SMEs) in expanding their overseas markets and integrating into the global industrial and supply chain [1] Group 1: Key Actions of the Initiative - Establish a basic ledger of outbound enterprises by collecting and analyzing SMEs' willingness and needs for going abroad, focusing on key industries and regions [1] - Enhance policy promotion for outbound activities through offline training and online platforms, providing insights into overseas political environments, legal regulations, and industry developments [2] - Expand overseas market channels by supporting SMEs in participating in international exhibitions and facilitating cross-border cooperation [2] Group 2: Financial and Talent Support - Strengthen financial support for outbound SMEs by organizing "government-finance-enterprise" matchmaking activities and promoting tailored financial solutions [2] - Increase the supply of talent by encouraging collaboration between universities and enterprises to develop professionals skilled in international trade and law [3] - Implement rights protection measures for outbound enterprises, including legal training and expert consultation services to safeguard their interests [3]

Group 1 - The Ministry of Industry and Information Technology initiated a special action to support small and medium-sized enterprises (SMEs) in expanding overseas markets, gathering resources to assist them [1] - The banking sector is responding to this policy by innovating service models and optimizing product systems to support SMEs in their international ventures [1] - Postal Savings Bank of Quanzhou has developed a "Cross-border Finance+" service system to help local enterprises expand globally, benefiting companies like Baihong Group, which has established a presence in Vietnam [1][2] Group 2 - Postal Savings Bank of Quanzhou customizes financial service plans for cross-border enterprises, leveraging its comprehensive financial advantages to provide credit support for import and export businesses [2] - In the previous year, the bank facilitated over 500 million yuan in domestic self-operated forfaiting for enterprises, including Baihong Group and its supply chain partners, offering diverse solutions for global supply chain development [2] - China Bank has also launched a service plan to support the high-quality development of private enterprises, focusing on globalized, comprehensive, and digital solutions to meet the financing needs of businesses expanding overseas [3] Group 3 - China Bank's Zhejiang branch aims to provide comprehensive financial services to support local enterprises in their international investments, addressing challenges at various stages of cross-border expansion [3] - Over the past three years, China Bank's Zhejiang branch has underwritten 25 offshore bond issues for Chinese enterprises, totaling 6.6 billion USD [3] - The bank plans to continue expanding global financing channels and enhancing cross-border settlement services to support Zhejiang enterprises in their international endeavors [3]

Group 1 - The event "Million Talents Gathering in South Guangdong" successfully connected over 5000 job-seeking graduates from 137 universities, facilitating 1484 employment intentions [1] - The event aimed to address the supply-demand gap in industries such as finance, culture, and education, promoting high-quality employment for social science graduates [1][2] - A total of 147 employers participated, offering 4142 job positions, with a significant focus on overseas roles due to the increasing demand from Guangdong's SMEs for versatile talents [2] Group 2 - The job fair featured not only traditional roles but also emerging positions in e-commerce and gaming, with a demand for approximately 740 candidates, and some positions offering monthly salaries exceeding 10,000 [3] - Guangdong's gaming industry is experiencing a new growth phase, supported by recent policies aimed at enhancing the sector's development [3] - The event provided enhanced job-seeking services, including one-on-one guidance for resume optimization and interview techniques, and featured online recruitment channels that attracted over 120,000 viewers [4]