深冬时节，元谋县广袤的田野间迎来了冬早蔬菜的采收旺季。在该县各大蔬菜交易市场里，工人们正麻 利地分拣、装箱、搬运。他们大多拥有一个共同的身份——元谋菜农，这不再是一个简单的称呼，而是 一个技术过硬、信誉良好、辐射全省乃至全国的省级劳务品牌。 近年来，县纪委监委将护航劳务品牌高质量发展作为助力乡村振兴的重要抓手，主动嵌入，推动元谋菜 农从自发零散务工向组织化、品牌化、专业化跨越，走出一条产业培育品牌、品牌带动就业、就业促进 增收的良性循环之路。 劳务品牌的建设涉及产业培育、技能培训、组织输出、权益保障等多个环节，政策是否落实、资金是否 安全、干部是否作为，直接关系到品牌的生命力和群众的获得感。该县纪委监委坚持问题导向，前移监 督"关口"，制定专项监督方案，组建由纪检监察室、派驻机构、乡镇纪委联动的工作专班，深入农业农 村、人社、工会等职能部门和蔬菜产区、劳务市场、培训课堂一线，对元谋菜农劳务品牌培育规划、技 能提升行动、有组织劳务输出、服务保障体系等政策落实情况开展"嵌入式"监督，推动劳务品牌"根深 叶茂"。 针对监督中发现的部分务工人员技能单一、与市场需求衔接不够紧密等问题，该县纪委监委督促县人 社、农业农村 ...

"以前家门口没有好活计，如今做民宿管家月入超8000元！"1月20日，湖南张家界市武陵源区锣鼓塔街 道居民张稳一边打理客房，一边算起增收账。凭借区里的定制化技能培训，他成为当地劳务品牌培育的 直接受益者。武陵源区锚定富民增收核心，重点培育"庸城茶匠""武陵源土家织女""张家界民宿管家"三 大劳务品牌，构建起极具地域辨识度的特色劳务品牌矩阵。（1月23日《湖南日报》） 培育劳务品牌，不仅能够提升劳动者的就业质量，还能为地方经济注入新的活力，成为就业增收的强劲 引擎。就此而言，张家界市武陵源区打造劳务品牌，带动群众高质量就业，值得推崇。 （来源：劳动午报） 转自：劳动午报 当前，劳务品牌建设方兴未艾，要发挥政府、市场、社会组织力量，大力挖掘传统工艺、聚焦新兴产 业，积极鼓励创业，紧扣市场需求开展劳务输出，分领域培育一批叫得响的劳务品牌，提升劳务品牌知 名度、认可度。 建设劳务品牌关乎民生福祉，打造各具特色的劳务品牌，是千方百计增加群众收入、促进全体人民共同 富裕的有力举措。各地应针对劳动力市场需求变化，着力提高劳动力技能素质，使劳务输出由纯体力型 向职业技能型转化，让更多劳务品牌拔节育穗，让更多技能人才茁壮成长， ...

这一品牌由苏州老字号同得兴面馆牵头创立，依托《苏式传统文化 苏式面制作技艺传承指南》，明确 苏式面制作主流技艺，构建起一套完整的"引、育、留、用"人才培育系统，在苏式面供应链创新、主流 面馆综合评审等方面全方位助力苏式面标准化建设，让标准变为实战工具"活学活用"，引领苏式面发展 壮大。 目前，该品牌依托扬州大学、苏面传习所等资源，深化"院校+传习所+门店"校地企合作，通过"理论授 课+门店实践"双元模式，已开设数十个专项培训班，累计培训2000余人，推动苏式面技艺"传帮带"，也 进一步扩大了苏式面的影响力。 与此同时，为充分发挥品牌领军人物示范作用，带动更多的人创业就业，姑苏区人社部门推动同得兴面 馆创始人肖伟民创成江苏省乡土人才技能大师工作室。该工作室已培育30余名专业的苏式面技艺师，其 中一位苏式面技艺师创立了"苏面源"品牌，在苏州开设了32家门店，单这一品牌就带动就业约1000人， 展示了"传承带就业、品牌促发展"的良性循环。 近日，江苏省人社厅公布"2025年江苏省省级劳务品牌"名单，全省新增49个省级劳务品牌。其中，由姑 苏区选送的"苏式面传承技艺师"获评省级文化旅游类劳务品牌。 一碗苏式面是苏州人 ...

●语辰 八师石河子市军垦系列劳务品牌的成功打造，证明了劳务品牌作为就业赋能载体的强大可塑性与广阔成 长空间，为推进高质量就业提供了可参考的实践范本。立足当前就业工作的痛点与难点，劳务品牌建设 需跳出"就个案抓个案"的局限，以系统性思维统筹品牌培育、技能赋能、价值升级全链条，使其真正成 为稳就业、促增收、强产业的长效支撑。 精准锚定产业需求，是劳务品牌实现长效发展的核心前提。要聚焦产业链上下游核心需求，定向培育细 分领域的劳务品牌。对传统产业，要围绕制造业升级、现代农业提质等需求，打造技术型、复合型技能 劳务品牌；对新兴赛道，要紧盯数字经济、银发经济等风口，培育适配新就业形态的新型劳务品牌。同 时，还应当建立产业需求监测与反馈机制，定期迭代培训内容、校准品牌定位，确保劳务品牌与产业发 展同频共振，以破解供需脱节问题。 健全技能培训生态，为劳务品牌注入持久竞争力。技能是劳务品牌的内核，仅仅依靠短期的速成培训， 难以长久支撑品牌的生命力。要构建全链条培训体系，联动龙头企业、职业院校、专业培训机构共同建 设实训基地，实现"培训即实践、结业即上岗"的无缝衔接。同时，要完善技能等级认证与激励机制，推 动劳务品牌与职业资格 ...

Group 1 - The core focus of the news is the establishment and development of the "Military Reclamation Big Sister" labor brand in Shihezi City, aimed at addressing the shortage of skilled personnel in the elderly care and health service sectors due to the aging population [1][2] - The Shihezi Human Resources and Social Security Bureau is implementing a systematic and professional vocational skills training program for caregivers, home service workers, and childcare providers, utilizing a three-tiered training system that includes theoretical instruction, simulated practice, and clinical internships [1][2] - The "Military Reclamation Big Sister" labor brand has successfully trained over 23,000 individuals, helping more than 3,000 caregivers achieve quality employment with an average monthly income exceeding 4,500 yuan [2] Group 2 - The Shihezi Human Resources and Social Security Bureau is fostering stable partnerships between training institutions and over 40 employers, creating a positive development mechanism that connects demand-driven training with professional talent output and employment service guarantees [2][3] - The bureau is also developing a series of labor brands tailored to local industry needs, including the "Military Reclamation Electric Power Operation Worker" and "Military Reclamation Chemical Worker" brands, which cover multiple vocational categories and have trained thousands of individuals annually [3] - Future initiatives will focus on enhancing labor brand development through policy support, skill training empowerment, and market efficiency improvements, aiming to create a virtuous cycle that links brand-driven employment with industrial growth [4]

品牌崛起的背后是扎实的技能支撑。"沈阳智码匠"7年来输送数字人才超2万人次，就业率稳定在 95%；"沈阳沐浴师"通过全省首个专项能力认证，推动传统手艺向"持证上岗"新职业转型。 近年来，沈阳市将劳务品牌建设融入"舒心就业"工程，通过制定专项方案、深化区域劳务协作、依 托"春风行动"等平台促进供需对接，并将紧缺工种纳入政府补贴培训目录。同时，积极参与全国性展示 交流，选树品牌代言人，提升品牌影响力，持续推动"能就业"向"好就业"转变。截至目前，沈阳市累计 培育市级劳务品牌20个，形成"一县（区）一品"甚至"一县（区）多品"的发展态势，有效带动就业超50 万人。 （来源：辽宁日报） 转自：辽宁日报 本报讯 记者姜雪报道 "听说'智码匠'是省级劳务品牌，找工作有优势，我们寝室的4个人都报名参加培 训了！"近日，在沈阳智码匠劳务品牌新一期免费专业转换及技能提升培训课堂上，来自沈阳航空航天 大学的刘芷昂和70余名同学一起，开启了为期3个月的技能学习。结业后，超过七成学员有望通过"就业 直通车"获得工作岗位。 最新公布的2025年省劳务品牌认定名单显示，沈阳市的"智码匠""沐浴师""动漫师""塑编工"4个品牌入 选，获评 ...

Group 1 - The core viewpoint of the articles highlights the successful development of labor service brands in Haidong City during the 14th Five-Year Plan, leading to significant employment and income generation for rural laborers [1][2] - Haidong City has cultivated 13 well-known labor service brands, achieving a total of 249.03 million rural labor transfers and generating labor income of 27.651 billion [1] - The "Mutual Assistance Housekeeping" brand has become a national model, covering over 20 job types and directly or indirectly creating employment for 16,000 people [1] Group 2 - Over the past five years, Haidong City has deepened labor cooperation with regions like Wuxi and Kunshan, signing human resource cooperation agreements and establishing a labor information liaison system [2] - A total of 21.74 million people have received employment subsidies amounting to 487 million, and 15,600 public welfare jobs have been developed [2] - The city has organized special recruitment events, resulting in over 435,000 quality job opportunities, with 17,700 individuals reaching preliminary employment intentions through local job fairs [2]

Core Insights - The development of labor brands in Hunan is a key strategy for stabilizing employment, promoting industries, and advancing rural revitalization, with 269 labor brands and over 12,000 related enterprises created, leading to more than 4 million jobs [1][3] Policy Framework - Hunan's labor brand development is supported by a comprehensive policy framework, including the implementation of opinions by 19 departments in 2021 and the establishment of a "one county, one product" goal by 2023, with a full support system for cultivation, development, and management [3][5] - A three-tier brand system has been established, comprising 51 provincial, 69 municipal, and 149 county-level brands across seven major industries, with five brands recognized and promoted by the Ministry of Human Resources and Social Security [3] Skills Development - Skill level is identified as the core competitive advantage for labor brands, with over 720,000 skilled talents trained in the past five years, and 40 quality training projects recognized for subsidies to enhance talent cultivation [5] - Local initiatives include the "Baijing Golden Tea Maker" program led by county officials to address certification issues and the training of nearly 3,000 skilled talents in Xiangxi, transforming traditional tea farmers into skilled professionals [5] Cross-Provincial Collaboration - Hunan is expanding cross-provincial cooperation and international outreach, with initiatives like the "Liling Ceramic Craftsman" talent information database and job fairs to facilitate orderly talent flow within the province [7] - The "Fucheng Silver Sister" program has established employment service bases in Fuzhou and Guangzhou, helping over 38,000 women from the region find opportunities, while the "Xiangxiang Electric Power Construction Worker" program has sent over 5,000 laborers to participate in power projects in over 20 countries along the Belt and Road [7] Brand Promotion - Effective branding requires strong promotion, with the provincial human resources department facilitating the visibility of distinctive labor brands at national conferences, including the upcoming 2024 National Labor Cooperation and Labor Brand Development Conference [9] - The "Liuyang Fireworks Production Worker" brand showcased a blend of culture and technology at the 2025 Fireworks Culture Festival, featuring a performance with over 15,000 drones, gaining global attention and revitalizing traditional craftsmanship [9] Future Directions - Hunan's labor brand construction is entering a critical quality improvement phase, driven by government guidance and social participation, focusing on enhancing vocational training and expert guidance to foster labor cooperation and employment services [9]

为大力提升劳动力转移就业组织化程度，互助县持续开展"春风暖心""春风行动"等就业促进活动，不断 强化就业公共服务供给，线上线下联动开展招聘活动，累计推送岗位7.3万余个，达成就业意向7525 人，有效缓解企业"用工难"、群众"就业难"问题。精准落实困难群体就业兜底政策，发放灵活就业社保 补贴1086.07万元、跨省就业交通补助587.7万元，惠及脱贫户和监测户劳动力5877人，就业帮扶政策落 地更加精准有力。 （来源：工人日报） 本报讯（记者邢生祥）累计组织劳动力转移就业51.07万人次，实现劳务收入47.77亿元……"十四五"期 间，青海省海东市互助土族自治县（以下简称互助县）大力推动劳务品牌建设，不断完善就业服务体 系，提升劳务经济发展质效。 近年来，互助县大力推动劳务品牌建设，成功打造"互助家政""土族盘绣""七彩蔬工""土乡农家乐""五峰 铁艺"等5个省级劳务品牌，吸引相关企业及个体经营主体达383家。在省外设立办事处、省内设服务中 心和兴农网点90余个，累计带动就业1.65万人。同步推进互助土族盘绣产业发展，建成盘绣工坊45家、 经营实体145家，季节性绣娘达5553人。 此外，互助县聚焦群众就业能 ...

仪式现场，市人力资源和社会保障局、滨州职业学院、山东航空学院、鲁北技师学院、滨州市技师学院、滨州科技职业学院、滨州健康科技职业学院、滨 州市高级技工学校、胜利油田华滨实业有限公司、愉悦家纺有限公司等10家单位共同启动滨州市劳务品牌发展联盟。 ▲ 聘任李波教授担任联盟顾问 1月7日上午，滨州市劳务品牌发展联盟成立暨滨州市职业指导进校园活动在滨州职业学院举行。市政府副市长潘峰出席活动并讲话，市政府副秘书长、办 公室主任尹月林主持成立仪式，滨州职业学院党委书记刘荩一，市人力资源和社会保障局党组书记、局长田洪刚，党组副书记、市公共就业和人才服务中 心主任颜波，中南财经政法大学公共管理学院教授、博士生导师、湖北省劳务品牌研究院院长李波，滨州传媒集团党委副书记、总经理刘电辉，以及驻滨 院校分管校领导出席活动。 潘峰指出，就业是民生之本、稳定之基、发展之要，事关经济社会大局稳定和人民群众切身利益。近年来，市委、市政府深入实施就业优先战略，"十四 五"期间累计组织各类招聘活动680场次，发放创业担保贷款51亿元、"滨岗贷"43亿元，稳定就业岗位4.5万个，城镇新增就业20.6万人，带动就业30余万 人，形成了"树一个品牌、带 ...