（来源：千龙网） 在近日举行的北京特色街峰会上，北京特色街商会发布"北京市商业步行街评估成果"。本次评估从规划布局、设施条件、功能品质、综合效益、组织管理等 多维度对全市申报街区进行了系统梳理与科学评价，最终40条街区通过评估认定。 在经验分享环节，北京坊、超极合生汇、中粮·祥云小镇等街区代表，分享了在打造沉浸式场景、创新业态、举办特色活动及提升服务能级方面的实践与思 考。 北京市商务局规划建设处处长杨洋现场分析了当前消费市场的新形势，并从政府规划引导与政策支持角度阐述了下一步推动特色商业街区高质量发展的重点 方向，强调将加强协作，优化环境，把特色街区打造为北京消费的亮丽名片。 本次峰会参与范围广泛，王府井步行街、前门大街、三里屯太古里、华熙LIVE·五棵松等全市近百条特色街区的负责人参会交流。活动的成功举办，为北京 商业街区深化"商旅文体健"融合、进一步激发消费潜力凝聚了共识，注入了新动力。 北京特色街商会会长王淑侠表示，当前越来越多的街区积极探索"商旅文体"融合，通过引入文化展览、体育赛事、旅游体验、健康业态，举办丰富多样的主 题活动，成功塑造了独特的街区魅力，使商业街区不仅是购物场所，更是都市休闲生活目 ...

案例：上海打造"全球新品首发地"；北京建设"首店经济示范区"；深圳设立"国际品牌首发中心"；成都打造"首 店经济集聚区"；杭州建设"新品发布平台"；广州支持"首店经济"发展；武汉打造"首发经济生态圈"；西安建 设"国际品牌首发中心"；重庆设立"新品发布专区"；南京建设"首店经济集聚区"。 财政部、商务部联合印发的《关于开展消费新业态新模式新场景试点工作的通知》（财建〔2025〕341号）是落 实中央经济工作会议精神和《提振消费专项行动方案》的重要举措。该通知旨在通过试点工作支持城市健全首 发经济服务体系，创新多元化服务消费场景，提升消费品质，扩大服务消费，推动更多外贸优品进入国内消费 市场。试点工作将支持50个左右城市，主要向人口基数大、带动作用强、发展潜力好的超大特大城市倾斜，政 策实施期为两年。中央财政将根据城市规模给予2-4亿元不等的资金补助，分两批下达。该政策对全方位扩大国 内需求，培育消费新增长点，推动消费新业态不断涌现，提升消费活力具有重要意义，为经济高质量发展提供 有力支撑。 总体要求 （一）政策目标。按照党中央、国务院关于大力提振消费的决策部署，通过消费新业态新模式新场景试点工 作，支持试点城 ...

北京市商务局规划建设处处长杨洋现场分析了当前消费市场的新形势，并从政府规划引导与政策支持角 度阐述了下一步推动特色商业街区高质量发展的重点方向，强调将加强协作，优化环境，把特色街区打 造为北京消费的亮丽名片。 本次峰会参与范围广泛，王府井（600859）步行街、前门大街、三里屯太古里、华熙LIVE·五棵松等全 市近百条特色街区的负责人参会交流。活动的成功举办，为北京商业街区深化"商旅文体健"融合、进一 步激发消费潜力凝聚了共识，注入了新动力。 北京特色街商会发布"北京市商业步行街评估成果"。主办方供图 在经验分享环节，北京坊、超极合生汇、中粮·祥云小镇等街区代表，分享了在打造沉浸式场景、创新 业态、举办特色活动及提升服务能级方面的实践与思考。 新京报讯（记者陈琳）在近日举行的北京特色街峰会上，北京特色街商会发布"北京市商业步行街评估 成果"。本次评估从规划布局、设施条件、功能品质、综合效益、组织管理等多维度对全市申报街区进 行了系统梳理与科学评价，最终40条街区通过评估认定。 北京特色街商会会长王淑侠表示，当前越来越多的街区积极探索"商旅文体"融合，通过引入文化展览、 体育赛事、旅游体验、健康业态，举办丰富多 ...

Group 1 - The core viewpoint of the article emphasizes the need for long-term financing support to enhance urban commercial quality through various initiatives and collaborations [1][2] Group 2 - The action plan includes deepening the integration of commerce with tourism, culture, and sports, promoting diverse consumption scenarios, and supporting the development of unique regional products and services [1] - It encourages the transformation of existing commercial facilities with tailored strategies, optimizing transportation, parking systems, and public service facilities to enhance the urban commercial environment [1] - The plan also highlights the importance of financial support for modern commercial circulation systems, including the use of central government funds to assist urban commercial enterprises in upgrading their operations and services [2] - It aims to implement tax and fee incentives for small and micro enterprises in the commercial sector, promoting compliance and innovation [2] - The initiative seeks to leverage financial institutions to provide diverse financial products and support the issuance of Real Estate Investment Trusts (REITs) for qualifying commercial real estate projects [2]

Core Viewpoint - The "Urban Commercial Quality Improvement Action Plan" released by the Ministry of Commerce and other departments aims to enhance urban commercial systems, boost consumption, stabilize employment, and ensure livelihoods through 21 key tasks across seven areas [1][2]. Group 1: Urban Commercial System Enhancement - The plan emphasizes the importance of urban commerce as a vital part of the modern trade circulation system and a key driver for domestic demand [1]. - It outlines tasks to improve network layout, upgrade business formats, enrich quality supply, and strengthen operational guarantees [1][2]. Group 2: Infrastructure and Space Optimization - The plan includes optimizing existing commercial facilities to address issues of vacancy and resource waste, with data collection on retail spaces in 297 cities to support planning and land regulation [3]. - It encourages the use of special bonds for land reserve projects, allowing for the redevelopment of underutilized commercial land [3]. Group 3: Community and Cultural Integration - The initiative supports the integration of commercial activities with tourism and culture, promoting the development of commercial facilities in conjunction with tourist attractions and historical sites [4][5]. - It aims to foster innovative developments in cultural and tourism sectors by utilizing existing urban spaces, including old factories and historical buildings [5].

Core Viewpoint - The core focus of the article is on boosting consumption as a key task for economic work in 2025, with various measures being implemented to expand and enhance service consumption [1] Group 1: Policies and Measures - The Ministry of Commerce and nine other departments have issued measures to expand service consumption, including the development of new consumption scenarios and support for high-quality consumption resources [1] - Local governments are actively exploring new consumption models and scenarios to stimulate consumption potential, including the integration of commerce, tourism, culture, and sports [1] Group 2: Ticket Economy - The "ticket economy" is emerging as a new driver for cultural and tourism consumption, with events like the China-Arab Expo boosting local sales and hotel bookings significantly [2] - In Yinchuan, the key commercial area saw a 37.55% year-on-year increase in sales during the expo, with hotel bookings up by 25%, generating over 1 billion yuan in consumption [2] Group 3: First Release Economy - The "first release economy" is gaining traction, with significant openings in cities like Shenzhen and Hangzhou contributing to substantial retail sales [3] - The scale of China's first release economy has surpassed 1.5 trillion yuan in 2023, with projections of reaching 10 trillion yuan by 2025 [3] Group 4: New Consumption Leaders - The measures call for the cultivation of new consumption leaders, with companies like Bailian Group focusing on brand, digital, and professional commercial services [4] - Bailian Group has signed a strategic cooperation agreement to explore Korean cultural projects and IP development, aiming to introduce multiple Korean brands through various marketing formats [4] Group 5: Supporting New Leaders - To accelerate the development of new consumption leaders, there is a need to optimize the institutional environment, enhance intellectual property protection, and encourage collaboration between leading enterprises and SMEs [5] - The goal is to create a multi-dimensional ecosystem that fosters cross-industry integration and innovation [5]

Group 1 - The core focus of the economic work in 2025 is to boost consumption, as highlighted by the Ministry of Commerce and nine other departments in the policy measures aimed at expanding service consumption [1] - The measures include the development of new consumption formats, models, and scenarios, promoting innovative service consumption, and supporting high-quality consumption resources and well-known IP collaborations [1] - There is a growing demand for personalized, differentiated, and experiential consumption among consumers, but the current high-quality supply is insufficient, limiting competitive advantages [1] Group 2 - The integration of commerce, tourism, culture, sports, and health is being explored through large events to stimulate consumer activity, as seen in various cities [2] - The "ticket economy" is emerging as a new driver for cultural and tourism consumption, with significant sales increases reported during events like the China-Arab Expo [2] - Shanghai is focusing on upgrading the ticket economy through pilot activities to enhance consumer engagement [2] Group 3 - The "first release economy" is gaining traction, with significant consumer spending reported in cities like Shenzhen and Hangzhou during recent holidays [3] - The scale of the first release economy in China has surpassed 1.5 trillion yuan in 2023, with projections of reaching 10 trillion yuan by 2025 [3] - Local characteristics should be considered when developing the first release economy to avoid uniformity across cities [3] Group 4 - The policy measures call for the cultivation of new leading consumption enterprises, which have emerged through technological innovation and brand development [4] - Companies like Bailian Group are focusing on brand, digital, and professional commercial services, engaging in strategic partnerships to explore cultural projects and IP development [4] Group 5 - To accelerate the development of new leading consumption enterprises, it is essential to optimize the institutional environment, enhance intellectual property protection, and implement favorable tax and talent policies [5] - Encouraging leading enterprises to empower small and medium-sized enterprises can foster collaborative innovation across the industry chain [5]

Core Insights - The 5th Yuexiu Shopping Festival has shown significant growth in consumer engagement, with total sales increasing by 16.7% year-on-year and member sales soaring by 63.8% [1][10][12] - The festival is part of a broader strategy to enhance urban consumption and aligns with national policies aimed at boosting domestic demand [1][20] Group 1: Festival Performance - The festival attracted a 3.7% increase in overall foot traffic compared to the previous year, indicating a successful engagement strategy [1] - Key projects such as Guangzhou Yuehui City and Wuhan Xinghui Weigang Shopping Center reported substantial sales increases during the festival [1][17] Group 2: Membership and Marketing Strategies - Membership operations were central to the festival's success, utilizing targeted activities to enhance customer loyalty and sales [10][12] - The pre-event phase included high-value member incentives, while the peak phase featured differentiated group purchase coupons to attract diverse consumer segments [12][13] Group 3: Cultural Integration and Brand Positioning - The festival integrated the "Four Happy Gods" IP to resonate with local culture, enhancing emotional connections with consumers [3][5] - The event reflects Yuexiu's commitment to fostering long-term relationships with consumers and contributing to the city's development [19][20] Group 4: Future Initiatives and Urban Development - Upcoming events during the Canton Fair will offer exclusive benefits to foreign merchants, showcasing Yuexiu's role in enhancing international trade [20] - The company aims to continue aligning its activities with national policies and urban development goals, reinforcing its position as a key player in the commercial landscape [20]

Group 1 - The core viewpoint of the articles emphasizes the importance of promoting the integration of sports with other industries, such as tourism, culture, and health, to enhance consumption and drive high-quality development [1][2] - The Ministry of Commerce highlights that sports consumption is a significant area of service consumption, and the integration of various sectors can effectively stimulate consumer demand and meet the needs of the public [1] - Various regions have successfully implemented sports integration initiatives, such as Harbin's use of the Winter Universiade to boost local tourism and consumption, and Jiangxi's promotion of sports events in scenic areas, leading to a total sports consumption scale of nearly 55 billion yuan in the first half of the year, a year-on-year increase of 9.17% [1] Group 2 - Future trends in the "sports+" integration development include deep integration of events with tourism and commerce, the rise of digital sports new business formats, and the combination with agriculture, transportation, and elderly care industries [2] - Recommendations for promoting multi-industry integration include establishing cross-departmental management mechanisms, organizing various activities to enhance consumer engagement, and creating diverse consumption scenarios utilizing new technologies [2] - The need for accelerated construction of new consumption scenarios and the optimization of the integration development environment through improved consumption policies and the development of international consumption centers is emphasized [2]

Core Insights - The service trade fair is a significant platform for the opening, innovation, and cooperation in service trade, and it plays an important role in expanding service consumption [1][2] - The fair will feature over 40 supporting activities, including cultural markets, gourmet food, performances, tourism, and classic sports events, utilizing unique venues like Shougang Park [1] - The Ministry of Commerce is implementing various policies to boost consumption, including the "Action Plan for Consumption Promotion" and the "Service Consumption Quality Improvement Action Plan" [1][2] Group 1 - The fair will showcase over 190 key achievements in service trade from more than 50 countries and 20 international organizations, with 91 items being globally or nationally launched [2] - The Ministry of Commerce aims to enhance policy promotion, enrich service supply, and innovate consumption scenarios to effectively implement the consumption promotion action plan [2][3] - Policies targeting sectors like elderly tourism, home services, health consumption, and green consumption have been introduced to stimulate service consumption [2] Group 2 - The Ministry of Commerce will support the construction of new business formats, models, and scenarios in consumption, promoting the integration of commerce, tourism, culture, sports, and health [3] - Initiatives such as "Service Consumption Season," "Chinese Cuisine Festival," and "National Cultural and Tourism Consumption Promotion Activities" will be organized to foster new consumption hotspots [3] - The focus will be on developing inbound consumption and new consumption models like AI+ consumption and IP+ consumption, encouraging diverse promotional activities across regions [3]